economic market segmentation 中文意思是什麼
economic market segmentation
解釋
市場的經濟學細分- economic : adj. 1. 經濟學的；經濟（上）的；實用的。2. 〈罕用語〉經濟的，節儉的。3. 〈委婉語〉故意隱瞞的。
- market : n 1 （尤指牲畜和食品的）集市；市場；菜市，菜場。2 需要，銷路；推銷地區。3 市價；行情，市面，市況...
- segmentation : n. 1. 分割；切斷。2. 【生物學】（細胞）分裂；（動物）分節；斷裂。
-
Adopt market segmentation, market positioning, and market combination in anglicizing the current situation of passenger transportation in southwest china, take, its technologic economic characteristic and the resources of the form of railway passenger transportation into consideration in developing and selling new products, we can create the best market value and economic efficiency. in accordance with basic theories of transportation system and modern marketing, the thesis takes the means of marketing segmentation and balance of supply and distribution, makes a thorough analysis on influential factors of passenger transportation, requirement, structure, transportation net, etc. dealing with the requirements and supplies of passenger transportation market of southwest china, the thesis tries to advance a new market countermove including the overall strategy, product development, brand design, sale ' s organizations, on the basis of present situation of leaving time, passenger mobility, average distance, geographical position and passenger composition
本文按照交通運輸系統分析和現代市場營銷學的基本理論，運用供求分析和市場細分的方法，從影響因素、需求量、客運結構、運輸網各方面對西南地區客運市場需求和供給狀況進行分析和研究，並在此基礎上按照出行時間、客流性質、平均行程、地理位置、旅客成分等對西南鐵路客運市場進行市場細分和目標市場定位，提出了「以能保長、以速引中、以價爭短、以質創新」的營銷總體戰略和產品開發、價格管理、品牌設計、銷售組織等一系列營銷對策。 -
By this thesis we study sd by the pect analysis ( political, economic, culture, technology ), potter analysis, subject and object of the market analysis, swot analysis etc. finding out the reasons of the problems. then make serious decisions including market segmentation, the target market selection and market location. finally establish systematically market strategy, marketing mix that is available and operational. to achieved the goal of 2003
另外，還有產品讓渡價值分析，波士頓矩陣分析等手段，找出造成困難的原因；第三部分，實施目標市場營銷策略（ stp ） ，重新市場細分、確定目標市場、市場定位決策，明確sd要取得競爭優勢的努力方向；第四部分，制定2003年sd的營銷目標；第五部分、六部分圍繞目標市場和營銷目標，制定經營戰略、競爭戰略及其營銷組合策略（ 4ps ） ，編制詳細的營銷方案；第七部分，分析方案有效實施的保證因素；在結束語中介紹可能遇到的問題及其處理方法等。
分享友人