ethics of marketing 中文意思是什麼
ethics of marketing
解釋
營銷倫理道德-
During this time, the marketing and business plans of applicant companies are reviewed to ensure compliance with all provisions of dsa ' s code of ethics
在這段時間里，申請公司的營銷和商業計劃再三的被檢查以確保他們完全遵從美國直銷協會商德約法的所有條款。 -
In adition to english ， i have studied economics of tourism ， tourist marketing ， tourist psycology ， tourist cultures ， tourist etiquette science ， guiding methods and techniques ， vocational ethics of tourism ， law of tourism ， and so on
除了英語外，我們學了旅遊經濟學、旅遊市場學、旅遊心理學、旅遊文化學、旅遊禮儀學、導遊方法技巧、旅遊職業道德與旅遊法律等等。 -
According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept, character and some other confusing concepts. it was explained through 5 steps which are environment analysis of ethical marketing, the destination establishment of ethical marketing strategy, laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy
然後，具體闡述營銷道德與營銷戰略管理結合的途徑? ?開發道德型營銷戰略，對道德型營銷戰略從定義、特徵、易混淆概念辨析三個方面進行界定，並論述開發道德型營銷戰略的五個步驟：道德型營銷環境分析、道德型營銷戰略目標、道德型營銷戰略方案制定、道德型營銷戰略方案實施和道德型營銷戰略控制。 -
Business ethics, fundamentals of law, foreign trade publication literacy, physical education, chinese, social analysis and government policy, computer, english reading, management, english writing, english listening, human resource consulting, english speaking, philosophy and political theory, fundamentals of accounting, business english, business letters, fundamentals of marketing, negotiation skills, e - business, international trade
英語閱讀、英語語音學、綜合英語、英語聽說、英語語法、商務英語、英文商務函電、商務談判英語、商務英語寫作與翻譯、市場營銷學、國際貿易、人力資源管理、會計學概論、電子商務、會計學基礎。 -
This paper has analyzed several main modern enterprise ’ s marketing ethical evaluation theories and models, which conclude some basic evaluation theories : the basic ideology of chinese business ethics standing for the eastward values, the utilitarian theories and the deontological theories which both stand for westward ethical systems ; three special evaluation theories : the social justice framework, the proportionality framework and the prima facie duty framework ; and five primary evaluation models : the cavanagh ’ s ethics decision - making tree model, the laczniak ’ s questionnaire model, the hunt - vitell model, the blanchard - peale ethics - checking model and the smith ’ s marketing ethics sequential system model
現代企業營銷道德評價的基本理論包括代表東方價值觀念的中國商業道德基本思想和代表西方倫理體系的道德評價基本理論? ?功利論和道義論，具體理論包括羅斯顯要義務理論、加勒特相稱理論、羅爾斯社會公正理論，具體模型有卡瓦納道德決策樹模型、萊茲尼克問題式模型、亨特-維特爾模型、布蘭查德-皮爾道德核查模型、史密斯營銷道德連續體模型。 -
Furthermore, by establishing and using the concept of modern enterprise ’ s marketing ethics evaluation index, a synthetic index which can be used to evaluate whether modern enterprise ’ s marketing is ethical and how ethical it is, we can evaluate marketing ethics synthetically. with the marketing basic concept “ marketing process ” and the marketing management process logic, and based on the analysis to the main exhibitions of modern enterprises ’ unethical marketing behaviors, this paper establishes the modern enterprise ’ s marketing ethics evaluation model, which consists of eight
借鑒市場營銷學中「營銷程序」這一基本概念，以營銷管理過程為邏輯，同時在對現代企業營銷非道德性主要表現分析的基礎上，能構建出一個包括營銷哲學道德性、營銷調研道德性、營銷戰略道德性、產品策略道德性、價格策略道德性、分銷策略道德性、促銷策略道德性和營銷管理道德性這八個營銷道德評價維度的「現代企業營銷道德指數綜合評價模型」和相應的指標體系及評價模式，並可以結合一個案例對其應用進行分析。 -
Analysis of ethics reasons of present marketing problems
關于目前市場營銷問題的倫理原因分析 -
It defines the basic concepts of green marketing, analyses its characteristics of green nature, continuity, external economy, systematicness and cumulativeness, and probes into its implicative thinking in it : green culture, green ethics and green philosophy. secondly, this paper interprets the external working mechanism and the internal realizing mechanism of green marketing
主要內容包括：界定了綠色營銷的概念，揭示了其基本內涵；分析了綠色營銷的基本特徵：綠色性、持續性、外部經濟性、系統性和累積性；探討了綠色營銷蘊含的思想：綠色文化觀、綠色倫理觀和綠色哲學觀。 -
Although the evaluation criterions of modern enterprise ’ s marketing ethics are very complicated, but it is the duty and the interest of modern enterprises to pay sufficient attention to the marketing ethics evaluation and ethically marketing
盡管現代企業的營銷道德的評價有較大的復雜性，但重視營銷道德評價並進行道德營銷，更是現代企業的責任和利益所在。 -
Discussion on way of implementing marketing ethics by means of cororation culture carrer
論藉助企業文化的載體實施營銷道德的途徑 -
Ethics of marketing
營銷倫理道德 -
From the view of modern marketing, huizhou merchant ’ excellent business ethics that we can use for reference can be come out. because of some problems in business backed at the market economical condition in our country, it is eager to establishing modern commercial ethics, getting the market order standardization for the commercial department development
因此徽商的商業倫理觀中存在著長處與弊端，通過從現代營銷的角度探討徽商商業倫理觀的利與弊，得出我們可以借鑒的徽商優秀的商業倫理觀念。 -
First, the swot method is adopted to analyze the advantage, disadvantage, chance and threatening existed in the cable marketing of shandong luneng taishan cable co., ltd ; then, adopt the systemic method, make use of the marketing management, strategy management, organizing behavior subject, financial management, human resource management, management communication, enterprise ethics learns, put forward the problem - solving creative measure - innovation of marketing concept, innovation of marketing organize, innovation of marketing method and the innovation of marketing products ; finally, carry out the guarantee measure - figuring the interior " changing " culture, actualizing interior marketing
首先應用swot分析方法，對魯能泰山公司在電纜營銷中的優勢、劣勢、機會和威脅進行了分析，然後採用系統分析的方法，運用營銷管理學、戰略管理、組織行為學、財務管理、人力資源管理、管理溝通、企業倫理學等理論知識，提出了解決問題的創新措施?營銷觀念創新、營銷組織創新、營銷方法創新和營銷產品創新，最後落實保證措施?塑造內部「求變」的文化、實施內部營銷。 -
Compulsory courses the core curriculum consists of a total of 14 compulsory courses, covering topics in statistics, economics, finance, accounting, marketing, operation management, strategy, and business ethics
核心課程教學時間為前2個學期，共計14門必修課37個學分，包括財務會計統計學經濟學組織行為學營銷學管理會計，運營管理商業財務公司治理與商業倫理和戰略管理。 -
In the outer aspect, the author bring forward to attach importance to the cultivation and innovation of corporate moral ideals. simultaneously, we should use the systematic theory into the construction of corporate ethics and build up an evaluating model of ethics and credit in the corporate marketing in order to instruct the corporate practices
在企業內部道德治理中，重視企業信用道德觀念的培育和創新；將系統觀念運用到道德體系建設中；構建出企業營銷信用道德評價體系，並在指導企業實際運作中加以應用。
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