event marketing 中文意思是什麼

event marketing 解釋
會展與節事營銷
  • event : n. 1. 事件；事情；事變；大事。2. 偶然事件，可能發生的事。3. 活動，經歷。4. 〈古語〉結局。5. 【體育】項目〈尤指重要比賽〉。6. 【法律】訴訟[判決]的結果。
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. With superior foresight and professional insight in the market, we provide you brand identity system ( trademark, logo, tagline and extension ), brand image communication ( brand value positioning, personality clarification, celebrity building and event marketing ) and supply / supervision of image design solutions

    鷹孚咨詢以富有前瞻性的戰略眼光、敏銳的市場洞察一體化地為您策劃品牌識別系統（商標、徽標、口號及其延伸） ，品牌形象傳播（品牌價值定位、個性塑造、代言人塑造、品牌事件行銷） ，以及形象設計代理等服務。
  3. According to previous work suggesting that event interest, risk constraint, and financial constraint will affect potential attendees ’ desire to attend and their sense that it is feasible to attend, this paper makes use of the confirmatory study to establish the theory construct, and confirms it in the empirical study. the significance in theory and its implication for. 2008 beijing olympic games are proposed finally. main conclusions of this paper are : event interest and constraints fully mediated the effects of motives and background on respondents ’ sense that it was feasible for them to attend. financial constraint did affect desire to attend. the desire to socialize and eustress had direct and positive effects on interest in the event and the desire to attend the event. results suggest the value of segmented sport event marketing that appeals to both travel and fan motives. in the last, this paper, according to the results of this research and the holding experiences of the successive olympic games, from the angle of special tourism events marketing, puts forward some olympics tourism strategies, for example destination branding marketing strategy, and emphasizes some advertent problems in olympic tourism marketing works, aims to pose some rational propositions for the operation of olympics tourism marketing

    以往的研究表明事件吸引力、風險限制因素、財務限制因素都會影響潛在參與者渴望參與的程度以及對于參與可實行性的感知，基於此，本文採用驗證性研究方法，首先建立理論架構，然後在實證研究中加以驗證，並提出了研究的理論意義及對2008年北京奧運會的現實意義和啟示。本文得出的主要研究結論包括:事件吸引力和人們對于限制因素的感知程度作為中間變量完全削弱了旅遊動機和潛在參與者背景對于參與奧運會旅遊可實行性的影響;財務方面的限制因素會影響人們參與奧運會的渴望程度;渴望社交和追求勵志性對事件吸引力和人們渴望參與奧運會的程度有一個直接和積極的作用和影響。研究結果還表明作為奧運會舉辦方，應該認識到體育事件市場細分的重要性。
  4. Toronto - based client side sports marketing and event marketing agency

    -提供產業營銷的相關信息及教育培訓服務
  5. Retrospect and reflection on event marketing of enterprises during the special period of sars

    時期企業事件營銷的回顧與思考
  6. Across china began its operating in 1992 as one of the first professional event marketing agencies in mainland china

    信諾觀典創立於1992年，是中國內陸首家專業市場活動顧問公司。
  7. Chapter four defines the event marketing chapter five analyzes the case study of event marketing from the respect of communication

    第五章結合案例對事件營銷進行詳細的傳播學分析和研究。
  8. Event marketing has made a contacts system centered on the brand - linked point, corresponding to the contacts " point system

    事件營銷創造了一個與接觸點系統相對應的以品牌鏈接點為中心的接觸系統。
  9. Chapter six expounds the characters and types of event marketing and discusses these types chapter seven discusses the performing of event marketing

    第六章論述事件營銷的四大特點和三組類型，並對不同類型的事件營銷進行了討論。
  10. Process of making decisions about the parts of the promotion mix ( advertising, sales promotion, public relations, event marketing, and sponsorship )

    關于推廣組合中（廣告，促銷，公共關系，舉辦活動和贊助）各部分應佔多大比例的決策過程。
  11. Established in 1998, bossible offers an one - stop consultanting services in various areas including pr & event marketing, and advertising & media planning

    提供的一站式專業創業顧問服務范圍包括公關及市場推廣顧問，以及廣告製作及策劃。
  12. Process of making decisions about the parts of the promotion mix ( advertising, sales promotion, public relations, event marketing activities and sponsorship )

    關于推廣組合中（廣告，促銷，公關，活動和贊助）各部分應佔多大比例的決策過程。
  13. Rayken brcommunication is designed to provide all kinds of service in various marketing areas such as marketing strategy planning, pr event marketing program, promotion, road show, graphic design, exhibition, etc

    瑞凱整合營銷是一家提供各種專業的市場營銷服務的公司，包括策劃，公關，促銷，路演，設計，展會等。
  14. Now, with over 13 years of operational experience, across china has earned a well - known reputation for marketing strategy and concept, event creation and management, pr solutions and production that help our clients create more profitable and effective customer, partner and staff relationships

    如今，憑借超過13年的豐富實踐經驗，信諾在活動創意及管理、市場策略及概念、和公關方案及執行等方面都贏得了廣泛的聲譽，並協助客戶獲得更高效的品牌影響和更深厚的客戶、渠道及合作夥伴關系，自成立以來，公司業績平均增長率為55 % 。
  15. This event is specially designed for technology suppliers with a specialised marketing platform to meet key decision - makers and buyers

    此次展覽會是特意為專門從事研究的技術人員尋找決策人士和買家提供的商業良機。
  16. The event marketing is characterized with non - profiting, outstanding, highly participating, hard to evaluate. the types of event marketing are : normal event marketing and event marketing in crisis ; pure event marketing and compound event marketing ; concealed event marketing and exposed event marketing. to sum up, the theoretical contributions of this thesis are

    研究同時表明，事件營銷具有非營利性、獨特性、高度參與性和效果難測性四大特點，事件營銷的類型按照不同的標準可分為：常態事件營銷和危機態事件營銷、純粹型事件營銷和復合型事件營銷、隱性事件營銷和顯性事件營銷。
  17. We function as an event marketing agency in various fields. in order to provide our customers a professional entertainment, our marketing is assisted by an artist production team

    作為一個專營文化活動市場的經紀機構在多樣化領域的開發，為了提供給我們的客戶一個專業的娛樂環境，我們的市場組織將與藝術家團體緊密協作。
  18. Rayken brand communication is designed to provide all kinds of service in various marketing areas such as marketing strategy planning, pr event marketing program, promotion, road show, graphic design, exhibition, etc

    瑞凱整合營銷是一家提供各種專業的市場營銷服務的公司，包括策劃，公關，促銷，路演，設計，展會等。
  19. Just because of this contacts system, event marketing makes the stakeholders remember the brand messages the mode of even marketing is : confirming brand - linked point planning event / designing contacts " point system performing event / creating contacts system evaluating effect

    基於此，事件營銷的操作模式為：確定品牌鏈接點設計事件活動設計接觸點系統實施事件營銷活動創造接觸系統評估效果。
  20. First, to describe the mode and process of event marketing with brand - linked point, contacts " point system and contacts system ; second, put forward the four characteristics and three types of event marketing. the two points are theoretical innovations in china ' s mainland the thesis is divided into eight chapters

    總之，本文在理論上有兩個創新：一是用品牌鏈接點、接觸點系統和接觸系統這三大概念來表述事件營銷的操作模式和過程，二是提出了事件營銷的四大特點和三組類型。
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