experiential marketing 中文意思是什麼

experiential marketing 解釋
體驗式營銷
  • experiential : adj. 經驗（上）的，由經驗得到的，來自經驗的，從經驗出發的。 experiential philosophy 經驗哲學。n. -ism 經驗主義。n. -ist 經驗主義者。adv. -ly
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  1. Research on experiential marketing of tourism service

    生態系統服務與生態系統管理研究
  2. Application of experiential marketing in automotive marketing

    體驗式營銷在汽車營銷中的應用
  3. Analysis on three props of experiential marketing

    體驗營銷的三個道具
  4. According to the process of supply chain management : the author identifies the risks with the experiential method ; measures the risks identified with expert marketing method ; manages the risks with quantitative model and qualitative methods ; monitors and supervises the process of supply chain management and all risk management indexes. the main contributions of this dissertation are shown as follows : 1

    本文將以供應鏈風險管理過程為主線，運用經驗法識別供應鏈風險，用專家打分法對識別出來的風險進行度量，然後分別採用定量和定性的工具對供應鏈風險進行管理，最後監控、修正供應鏈風險管理流程及各種風險管理指標。
  5. From the point of view of experiential marketing, the interactive relationship between the corporate image and experiential marketing is theoretically studied

    摘要從體驗營銷的角度，闡述了珠寶體驗營銷對珠寶企業形象戰略的影響。
  6. It can be concluded that jewelry companies should build up suitable management models of experiential marketing and work out precise corporate image strategy

    提出要建立正確有效的珠寶企業形象戰略，珠寶企業必須首先建立符合自身優勢和情況的體驗營銷管理模式，同時以體驗營銷為指導，確立準確的企業形象戰略。
  7. Based on a case study, this study will contribute to understanding of the " experiential marketing " and " experientil value " on the customers of sport & health clubs

    摘要本研究旨以個案運動健身俱樂部其顧客體驗現況與顧客消費特性，探討體驗行銷理論運用於運動健身俱樂部顧客體驗價值的可能性，以及二者間之相互關系。
  8. The paper studies systemically the formation of experiential marketing depending on constructing the formative model of experiential marketing and analyzes the connotation of it and then puts forward some strategies of management to direct enterprises

    摘要本文在全面分析顧客體驗本質內涵的基礎上，通過構建顧客體驗的形成機理模型，深入考察了顧客體驗的形成機理，並據此進一步提出了體驗營銷的實施策略，以更好地指導企業的經營實踐。
  9. And also it needs to guide and excavate the individuality demands of the consumers. therefore, the experiential marketing arises. under this background, the consumer behavior researchers begain to discuss and measure the purchasing experience from the point of emotional experience, service experience, shopping experience, experience value and shopping values

    本文首先就營銷內涵的演進、體驗經濟及體驗營銷、消費體驗的相關理論進行了探討，根據相關文獻推導體驗營銷下的消費體驗過程作為建立消費體驗過程管理模型的基礎，並據以提出本研究的概念性和應用性研究模型。
  10. In the second chapter, the history of experiential marketing is introduced, including the concept and the function and the using scope of experiential marketing. as the core part of this thesis, the third chapter divides " product " into there parts : experience, atmosphere and employees on the base of traditional marketing theories, and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price ", " place " and " promotion ", provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements. in the last chapter, this thesis chooses a typical case to study, and gives countermeasures according to the combinatorial pattern of experiential marketing, deserving to being learnt from and generalized

    本文共分四大部分：第一章導論介紹了體驗式營銷在國內外的研究現狀、本文的研究意義、研究目的及研究方法；第二章介紹了體驗式營銷的產生和發展，以及體驗式營銷的概念、作用和應用范圍；第三章在傳統營銷組合4ps的基礎上，將「產品」要素細化為「體驗」 、 「氛圍」和「員工」三部分，再結合「定價」 、 「渠道」和「促銷」三要素，圍繞主題公園綜合論述了體驗營銷組合模式，為主題公園營銷戰略的制定和營銷要素的組合提供了全新的視角；第四章選取典型案例進行研究，總結經驗，發現問題，並圍繞體驗式營銷組合模式為具體問題的解決提供對策，具有一定的借鑒意義和推廣價值。
  11. Introducing and implementing experiential marketing can conduct theme parks to upgrade ideas, choose tourists " demands as their marketing direction, to choose creative theme, and to develop tourism products with vivid individual characters, thus, theme parks gain sustainable competitive advantages in intense marketing competition

    引入和實施體驗式營銷能指導主題公園更新觀念，從傳統誤區中走出來，真正以旅遊者的需求為營銷導向，選擇有創意的主題，開發個性鮮明的旅遊產品，在激烈的市場競爭中獲得持久的競爭優勢。
  12. The coming experiential marketing era requires enterprises to analyze customers " demands with a new view, and to set up competitive advantages with a new marketing method. the experiential marketing is a deep thought on marketing activities " rules, it has developed rapidly and shown strong vitality because of its rationality of marketing philosophy and its respect to human ' s demands

    體驗經濟時代的到來要求企業以一種全新的視角來審視顧客的需求，以一種全新的營銷方式來塑造企業的核心競爭力，體驗式營銷正是人們對營銷活動規律性認識的一個深化，由於其在營銷哲學上的合理性和對人的主體性回歸需要的尊重而獲得蓬勃發展，表現出強勁的生命力。
  13. Then, this thesis gives a combinatorial pattern of experiential marketing in theme parks on the base of traditional marketing theories, thus makes the marketing theories perfect and suits the requests of marketing innovation. at last, this thesis analyzes the implementation of experiential marketing through a case study of a typical theme park in bing city. this thesis is composed of four chapters : the first chapter mainly introduces the study condition of experiential marketing in china and abroad, the motivation and purpose, and the methods of this thesis

    本文採用的研究方法主要是文獻綜合研究法、比較研究法和實證研究法，首先，對體驗式營銷的發展進行了整理和綜述，將傳統營銷的特點與體驗式營銷的特點進行了對比；其次，在借鑒傳統營銷組合的基礎上，提出了適合主題公園體驗營銷組合模式，進一步完善了營銷理論，以適應時代對營銷領域變革的要求；最後，結合濱城某主題公園分析了體驗式營銷在主題公園中的應用。
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