growth-share matrix 中文意思是什麼
growth-share matrix
解釋
成長份額矩陣-
It ' s important to make out exact developing strategy with full consideration and clear guideline in order to achieve continuous successful development of runde group. based on theories of strategic management including core competence of the corporation and competitive advantage, the growth - share matrix and marketing management theories, we studied the external and internal environment and actual condition of each business, research resources owned by each sub - company. derived form swot analysis for individual business, we worked out the exact developing strategy choice for each business and get the developing strategy for the whole runde group in near future
本論文通過綜合運用「市場增長率?相對市場份額矩陣」分析方法、現代企業戰略管理的競爭優勢理論、核心競爭力理論以及營銷管理的市場細分，產品生命周期理論等的原理和知識首先對潤德集團正從事和準備從事的主要業務分別進行各業務的發展戰略分析，包括必要的背景介紹、宏觀環境分析、競爭分析以及內外部資源分析等，對每個業務進行swot分析，總結出不同業務的發展戰略規劃，最終綜合得出該集團的戰略發展綱領，發展目標，與之相適應的組織結構調整，戰略的實施措施及實施戰略目標需注意的關鍵環境和關鍵成功因素，以達到整合業務能力提高企業的整體競爭能力和綜合管理能力，取得該民營集團的長足發展。 -
This paper mainly used the analysis tools of the bcg ' s growth - share matrix and the mckinsey & company ' s three horizons of growth theories to study the adjustment of strategy of hgmp
文中主要運用了波士頓咨詢公司的成長?份額矩陣和麥肯錫管理咨詢公司的三層面增長理論來研究漢光機械的戰略調整問題。
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