habit buying 中文意思是什麼
habit buying
解釋
習慣性購買- habit : n. 1. 習慣，癖好。2. 脾性，性情；（動，植物的）習性，常態。3. 體質，體格。4. 舉止，行為。5. 〈古語〉服裝；法衣，騎裝。6. 毒癮。vt. 1. 裝扮，穿著。2. 〈古語〉住在。
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First, the paper makes the analysis of diffusion process of high - tech consumer products based on the theory of communication and consumer behavior, including information communication process and purchase process. we can see specific receiver, appropriate time, reachable channel and correct information can bring effective communication of information. purchasing power, product feature, perceived risk, definite knowledge of product and usage, consumer habit, purchasing environment and buying time all influence purchase behavior of consumer
首先應用傳播理論和消費者行為理論，通過對高科技消費品市場化過程的分析，包括對企業信息傳播過程的分析和消費者購買過程的分析，得出信息有效傳播依賴于明確的目標對象、恰當的傳播時機和渠道選擇以及不會存在理解偏差的信息；消費者購買能力、產品特性、消費者知覺到的風險、消費者有限的產品知識和使用知識、消費者習慣、購買環境、購買時間都會影響到消費者的購買行為。
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