hapag-lloyd 中文意思是什麼
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The second chapter tries to find a way on how to find and establish core competence in a container shipping company. economics methods are adopted here, such as the theory of industrial organization, market structure, demand curve, experience curve and surplus value. cases are introduced to explain the practice of core competence theory, such as mediterranean shipping, hapag - lloyd and maersk shipping company
本章在運用產業組織理論分析航運業的產業發展階段和市場結構的基礎上，通過需求曲線、經驗曲線分析來論述航運企業追求剩餘價值的競爭的本質，並徵引了地中海航運、哈勞集裝箱運輸公司和馬士基航運的實例，闡述了核心競爭力理論在航運業的具體應用。
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