in-channel promotion 中文意思是什麼
in-channel promotion
解釋
通道促銷-
It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market
本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。 -
This thesis will study several key aspects of the flat distribution channel pattern of founder pc and its management such as dealers selection, marketing promotion, inspection & evaluation, conflict management, control of distribution channel, performance evaluation and storefront management, as well as logistics management and information system management that ensure the distribution efficiency. on the basis of the swot analysis of founder pc and its rivals, changes in
本文由電腦行業分銷渠道及其管理入手，深入研究了方正電腦「扁平化」分銷渠道模式及其管理，對方正電腦分銷商的選擇、激勵、監測與評估，分銷渠道沖突管理、控制，分銷渠道運行績效評估進行了專門研究；本論文還研究了保障方正電腦分銷渠道高效、暢通的物流和信息流管理。 -
Haec should execute active promotion of e - commerce strategy to support scientific marketing process and value chain. on the other hand, this thesis analyzes the current marketing strategy, and illuminates the tactics and countermeasure from various directions in order to improve the mms of haec, such as crm ( customer relation management ), distribution channel, logistics, international marketing, performance assessing and enterprise culture, etc
另一方面，對我國家電企業營銷管理策略的現狀進行了分析，分別從客戶關系管理、渠道、物流、國際營銷、績效考核直至企業文化等諸多方面提出了我國家電企業營銷管理的對策和策略。 -
Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。 -
3. qjy is well - known for its expertise in promotion, packaging and pr in the industry. it is capable of raising the brand awareness and viewing rate of the channel, which leads to enhanced competitiveness
其三在業內勤緣以宣傳包裝和公關專業聞名，在提升該頻道之知名度及收視率之同時可產生協同效應，使該臺更具竟爭能力。 -
Aiming at the major problems in the staple fibre marketing of lypc, the author makes the analysis and forecast of the supply and demand of staple fibre products home and abroad. the author studies the tendency of market competition and the main competitors, making the in - depth analysis of the enterprises " internal conditions. finally the strategies of target market choice and product orientation of staple fibre marketing of lypc are worked out as well as the strategies such as product, price, promotion and sales channel etc., the above of which are expected to be for reference on the enterprise ' s operation strategy to a certain extent thus the conclusions are made as follows on the marketing strategy of lypc staple fibre : ( 1 ) product strategy : the strategies of product differentiation and combination are worked out and the 3 - party combined operation pattern with downstream intermediate dealer and textile plant is put forward creatively
本論文直面全球化給石化企業帶來的挑戰，在查閱大量文獻的同時，結合遼陽石化現狀進行實證研究，採用運用數理統計、對比分析和同業討論等方法和信息互通等技術手段獲取所需最新數據，針對遼陽石化公司滌綸短絲產品市場營銷工作中存在的主要問題，通過對滌綸短絲產品的國內外供需狀況進行分析預測，對市場競爭態勢與主要競爭對手進行研判，對企業內部條件進行深入剖析，最終提出遼陽石化滌綸短絲產品目標市場選擇與產品定位戰略，以及產品、價格、促銷和銷售渠道等策略，以期對企業經營戰略的制定有一定的借鑒作用。 -
Secondly, combining theory with positive study method, this thesis analyzes different stages of the r & d process and the 4ps ' of the marketing mix of trs e - government system deeply. the reasons for the lower competitiveness and causes is found out regarding r & d, products, pricing, channel and promotion, etc. management of trs mainly focuses on technology and lack of studies on customer needs, as well as unawareness of modern marketing which result in separating r & d from marketing, so the technology advantages of trs could not turn into marketing advantages efficiently.
然後，運用理論和實證相結合的方法，從產品開發和營銷組合的各個環節，對導致trs電子政務系統競爭力不足的原因進行了深入細致的分析，指出trs公司在開發、產品、價格、渠道、促銷等方面存在的問題主要表現在：公司缺乏現代市場營銷觀念，在實際經營管理中過多專注于技術而忽視對客戶需求和市場營銷的研究，造成產品與市場脫節，使先進的技術優勢無法有效轉化成產品的市場優勢，阻礙產品市場競爭力的提高。 -
Through enormous brand promotion, effective sales management in the industry, multi - channel sales network, fully after - sale service, and efficient distribution services, ycg achieves an excellent operation performance. ycg is the perfect partner of distributing your distinctive products across the chinese territories
豐富的品牌推廣經驗，多年婦嬰行業的銷售管理，多渠道的銷售網路，完善的售後服務與高效的配送服務。 」 -
Guided by the spirit of objective and seeking for truth. though complete analyzing in gross structure of digital camera market, in consumption requirement, and researching in productions renovation and promotion, technology development, brands establishment, price strategy, marketing channel, and services competition state in present digital camera producers, the paper gets below conclusion : digital camera will encounter high speed developing period ; 300 million dpi digital camera will become the mainstream product ; functions instead of the price will become the first important factor in purchasing decision ; and the competitions among main brands are in initial period, while they are drastic too
本著客觀，求實的精神，以市場營銷理論為基礎，通過對對數碼相機市場總量結構和消費者需求分析，歸納和總結，對現有數碼相機生產廠家在產品更新推廣、技術的研究發展、品牌建立、價格策略、銷售渠道和服務的競爭態勢等全方位的研究，得出數碼相機在中國即將迎來高速成長期； 300萬像素數碼相機將成為主流；功能而不是價格成為消費者購買數碼相機的第一因素；各大品牌競爭激烈，且仍處在競爭的初期狀態的結論。 -
Then, on the basis of stp marketing principle and the pursuing of costumer ’ s benefit, combining with the enterprise ’ s conditions, assort and select the motorcycle market, and finally confirm the market orientation of the enterprise. at last, under the guidance of “ 4ps ” theory and the thoughts of differential marketing theory, this thesis raises out differential marketing methods in the aspects of production, price, channel and sales promotion for shineray motorcycle manufacturing company
同時結合企業自身條件以及與競爭對手的優劣勢對比，選擇目標市場，並最終確定企業的市場定位;最後，本文以「 4ps 」理論為指導，以差異化營銷理論為思路，提出了鑫源公司在產品、價格、渠道和促銷等方面的差異化營銷策略。 -
Enhances the emperor bright group tolie in the international market competitive ability key enhances thenational support dynamics, the consummation international marketmarketing channel, speeds up the new product the developmentadvancement, makes the promotion world solar energy industrydevelopment as the emperor bright group ' s essential target
提高皇明集團在國際市場的競爭力的關鍵在於提高國家支持力度，完善國際市場營銷渠道，加快新產品的開發進程，把促進世界太陽能產業發展作為皇明集團的主要目標來做。 -
In the first place, from the perspective of economic development, this thesis addresses the development of marketing philosophies in the twenty century and elaborates the theory of integrated marketing. then the current marketing situation of international and national auto components industry is discussed. at last, from the respect of product, channel, market information, brand, staff, sales promotion and internet, how to develop integrated marketing by means of strategic alliance is analyzed
本文首先從經濟發展的角度上，分析了20世紀世界市場營銷觀念的發展變更，對整合營銷的理論進行了闡述；然後對國際、國內汽車零部件行業的市場營銷現狀進行了分析；最後對本企業如何進行戰略聯盟開展整合營銷從產品、渠道、市場信息、品牌、人員、營業推廣、網際網路等方面進行了分析。 -
The third part discusses the standard of a distributor and how to recruit and get the best distributors for a business. the forth part relates the management of distribution channel, such as the management of channel price, the management of channel promotion and the stimulating of the distributor and how to resolve the conflict among distributors. in the last part, based on the analyzing of the channel system of yashi co., ltd., the advice of adjusting the channel has been provided, and the way of how to integrate the traditional and new channel has been given
全文共分五章：第一章對亞獅公司的行業背景及公司的渠道建設進行分析，以介紹公司所處的市場環境及公司的渠道演變；第二章分別對企業選擇渠道的原則、設立渠道目標及如何確立渠道結構和分配渠道成員任務等問題進行了闡述；第三章探討了公司選擇渠道成員的原則和標準以及選擇渠道成員的策略；第四章對渠道管理的幾個方面：價格管理，促銷管理，渠道成員的激勵與績效評估和渠道沖突的管理等展開討論；最後，經過對亞獅公司分銷渠道存在的問題進行了分析，提出了改進建議，並就傳統渠道與新型渠道的整合提出了意見，展示公司渠道建設的方向。
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