key customer management 中文意思是什麼

key customer management 解釋
界衍生出一套大客戶管理
  • key : n 1 鑰匙。2 要害，關口，要沖。3 關鍵，線索，秘訣；解法。4 （外國書的）直譯本，圖例，題解，圖解，...
  • customer : n. 1. （經常的）顧客，主顧，客戶，買主。2. 〈口語〉（打交道的）人，傢伙；〈pl. 〉 〈美口〉觀眾，聽眾。
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  2. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  3. Establishing favorable relationship with customers becomes the key issue of enterprise survival and development, which leads to the research on customer relationship management ( crm )

    與客戶保持長期的良好關系成為企業生存和發展的根本法則，客戶關系管理應運而生。
  4. The key thought of customer ' s relation management lies in analysing the customer the behavior of group reacts, value carries on the scientific classification to consult the customer all one ' s life, and implement the management tactics with difference to the customer of different demands

    客戶關系管理的核心思想在於分析客戶群的行為反應，參考客戶終生價值進行科學分類，並且對不同需求的客戶實施有差異的管理策略。
  5. In this system, 3d visualization is another focus of our research besides the complex hardware so as to satisfy customer ' s requirements. amc ( advanced marching cubes ) algorithm is presented to complete the key step of visualization and the related image software has developed, which named sunnico image management system for confocal scanning microscope

    在這套系統中，為了達到用戶的可視化需求，我們對層析圖像三維可視化進行了大量的研究，提出了amc （ advancedmarchingcubes ）演算法，並實現了集二維處理、三維可視化及數據管理一體化的配套軟體： sunnico共聚焦掃描顯微鏡圖像管理系統。
  6. Affiliated to hunan xiangtou holding group company ltd, gold source hotel is a 4 - star commercial hotel and the member hotel of golden key hotels of the world. its one of units that satisfy the customers nationwide awarded by china association for quality supervision and management and national customer satisfied unit appraisal committee, and has been awarded as the top star hotel and the window unit on hunan provincial civilization for five successive years

    金源大酒店是隸屬于湖南湘投控股集團的一家四星級商務酒店，世界金鑰匙酒店聯盟成員被中國品質監督管理協會全國用戶委員會評為全國用戶滿意單位，連續五年被評為湖南省最佳星級飯店省級文明視窗單位，榮獲世界金鑰匙組織頒發的「金鑰匙服務鉆石獎」 「 5c品質獎」 。
  7. Usually, it can be said that the key process includes, market research ( customer management ) 、 product design 、 receiving orders 、 buying materials ( supplier management ) 、 producing 、 marketing ( pricing ) 、 collecting revenue, related activities included. ( 2 ) customer profitability analyzing based on activity helps to manage customer strategically

    一般認為，企業的核心經營過程包括市場研究（含顧客管理） 、產品設計、接受訂單、采購原料（含供應商管理） 、產品製造、市場營銷（含產品定價） 、貨款回收等，相關作業包含其中。
  8. Thus how to evaluate consumer trust and its influential factors becomes one of their key concerns. this dissertation discusses the relationships among customer trust, its influential factors and customer ’ s willing to exchange in order to make clear the internal functionary mechanism and to improve customer relationship management

    本文圍繞客戶信任及其影響因素，以及它們與客戶購買意圖之間的關系展開討論，旨在探究內外部影響因素對客戶信任的影響程度以及客戶信任對購買意圖的作用機制，以實現更好的客戶關系管理。
  9. The second part include third and fourth chapter, the parts first summary foreign financial industry mode and method that customer subdivide current commercial banks, consequently, suggest the improvement method that measure key account ’ s value combine with customer ’ the whole life value in the commercial bank, generalize our national commercial bank situation on key account management, the

    第二部分包括第三和第四章，首先總結國外金融行業客戶管理的模式和現行商業銀行對客戶細分的方法，隨后結合客戶終生價值對商業銀行關鍵客戶的價值提出改進的測量方法。並對我國商業銀行關鍵客戶管理的現狀以及組織管理、個人客戶管理和集團客戶管理中與關鍵客戶管理最不協調的問題進行了總結。
  10. The greatest challenge for businesses in the new millennium is not the mastery of new technologies, but the building of a profitable customer relationship. it is this relationship that will distinguish between top performers and mediocre organisations indeed, in an increasing competitive market, customer relationship management is the key to success. a good relationship with customers is a competitive edge in itself

    全套分20個分冊，每一分冊著重介紹一個主題，其中涉及市場營銷品牌管理公司理財變革管理客戶管理電子商務知識管理公司戰略團隊建設溝通技巧創新管理戰略聯盟項目管理以及決策科學等，是一套完整的管理工具。
  11. In the era of e - business, the customer relationship management ( crm ) is the key to improve the core competence of a corporation. companies are realizing that the keys to long - term, " sustainable revenues and profits are identifying, acquiring, and retaining profitable customers. as we all know, the core of crm is customer value management

    客戶關系管理（ crm ）是適應現代企業「以產品為中心」到「以客戶為中心」的經營模式的戰略轉移而迅猛發展起來的新的管理理念，它以客戶滿意和客戶忠誠作為最終目標；商業智能是一種基於大量信息基礎上的提煉和重新整合的過程，這個過程與知識共享和知識創造緊密結合，完成了從數據到信息到知識的轉變。
  12. It is the last in the electric enterprise ' s production and management that the electric rate of electric consumption is managed, at the same time it is a key system of electric marketing " pmmis " too, its main task is products of electric enterprise once - - the electric energy is sold to all kinds of electric customers, and according to the principle of the equal value exchange of the goods, copy it back to electric consumption from customer, and calculate, issue, regain the electric rate, carry on statistical analysis finally

    電量電費管理是電力企業生產經營的最後一環，同時也是電力營銷pmmis的核心子系統，其主要工作任務是把電力企業的產品? ?電能銷售給各類電力客戶，並按照商品等價交換的原則，從客戶處抄回電量，並進行計算、發行、收回電費，最後進行統計分析。
  13. Mc - oriented multi - project production is a process in which each project get along well with each other, resource and overflow time is allocated among the projects so that every project can meet individual customer ' s needs with mass production efficiency. engineer - to - order ( eto ) is most typical among all the types of mc. in this dissertation, the key technologies of multi - project management under eto are studied

    面向大批量定製多項目並存生產指在系統思想的指導下，充分協調好各個項目之間的關系，合理的在各個項目之間分配企業資源和富裕時差，最終實現每個項目都按大批量定製方式生產、客戶得到自己滿意產品、企業取得最大經濟效益的過程。
  14. Basing on the above analysis and research and combining the practice of the hunan telecom corporation, this paper analyzes the ways to build a whole - range and multi - type telecom marketing - channel system in detail from three aspects : building the self - marketing channels system, the commission - marketing channels system and the combined - marketing channels system, including the telecom traditional business lobby, the telecom supermarket, the group and key customers sales service, the sales and maintenance unity, the rural branch office agency, franchise marketing, comprehensive customer service platform, the telecom transcribes strategic alliance, etc. meanwhile, in order to improve the sales ability and service level of the marketing channels, this paper holds that the telecom enterprises should strengthen the marketing staff construction, build a sound inspiration system and enhance the scientific management of the marketing channels, thus providing a strong support and guarantee for the marketing - channel construction and improving the loyalty of telecom enterprises " marketing channels

    在上述分析和研究的基礎上，結合湖南省電信公司的實踐，從建立自營渠道體系、代營渠道體系、聯營渠道體系三個大的方面，詳盡地分析了如何建立全覆蓋的、立體式的電信營銷渠道體系。包括大客戶營銷服務、營維合一、農村支局代辦、綜合客戶服務平臺、特許經營、虛擬經營、窗口營銷等。同時，就提高渠道的銷售能力和服務水平，提出應加強營銷隊伍建設，建立良好的激勵機制，加強對渠道的科學管理，從而為營銷渠道的建設提供強有力的支持和保障，提高電信企業營銷渠道的忠誠度。
  15. The thesis think widespread adopt vip customer ’ s department and account manage system manage key account in the local commercial bank, and organize the structure don ’ t make the big fluctuation premise, which build up the matrix system that goes three layers vip department with the head, branch and ground class to combine the many - to - many mode of key customer - manager team, replace the connection between a customer ’ s manager and key customer with the management of the team. adopt that mode reduce risk of the operation and management

    論文認為在國內商業銀行普遍採取大客戶部以及客戶經理制主管關鍵客戶且組織結構不作大的變動前提下，可以建立以總行、分行、地級行三級大客戶部為主體的矩陣體系結合客戶團隊經理制，以團隊的管理代替單個客戶經理與關鍵客戶之間的關聯，採用該模式以降低銀行的運營風險。
  16. In the author ' s opinions, customer value management ( cvm ) is one of the key control circle of crm

    本文認為，客戶價值管理（ cvm ）正是crm的關鍵控制性環節之一。
  17. Risk management is the basis of customer credit analysis, the key to successful operations of commercial banks

    摘要客戶信用分析是商業銀行風險管理的基礎，而風險管理是商業銀行取得經營成功的關鍵。
  18. In this thesis, it has introduced the general theory about customer relationship management ( crm ), analyzes the systematic infrastructure and designs the subsystem, summarizes business flows related to crm. then, to the characters of crm, the feasibility of using components building shipping crm system is first analyses. and then some key technology of j2ee develop platform and ejb components is also discussed in detail

    本文首先介紹了客戶關系管理（ cram ）的基本概念、業務過程和體系結構，然後針對crm系統的特點，首先分析了用組件的思想來構建船舶crm系統的可行性，並詳細介紹了j2ee開發平臺和ejb組件體系結構等關鍵技術，結合船舶運輸企業的現狀，提出了船舶客戶關系管理系統的實施步驟和設計方案，方案主要內容包括系統結構設計、功能設計和數據庫設計，並完成了原型系統開發。
  19. Through the research of history of purchase of gj airlines and external environment & industry environment, the essay points out that : supply chain management is the key to strengthen the competitive capability from 1990. different from the competition between the traditional enterprises, the characteristic of the enterprises which use supply chain management is the closed partners. the supply chain management make the enterprises the interactive systems which can quick response to customers " demands and achieve the common targets and take advantage of core competitive capability. the background of supply chain management emerging is the result of market change. the market environment is changing from seller - oriented to customer - oriented, meanwhile, the quick development of information technology and continued shorten life cycle of product enhanced the competitive situation between the enterprises

    本文通過對gj航空公司物資采購的發展歷程、外部宏觀環境、行業環境、各企業狀況的廣泛調研，在對調研成果進行綜合分析的基礎上，針對重慶gj航空公司的采購思想、對象、方式，用供應鏈的管理戰略即「橫向一體化」思想進行研究認為：供應鏈管理（ supplychainmanagement ，簡稱scm ）逐漸成為企業增強競爭力的重要途徑而gj航空公司仍然採用的是傳統的單個企業管理和參與市場競爭，特別在航材采購上採用的是市場詢價和貨比三家的傳統方式，沒有採用供應鏈管理具有的緊密合作的企業夥伴關系，沒有使供應鏈中各企業集成為一個有機聯系的系統整體，沒有發揮核心競爭能力。
  20. Income, customer ’ the whole life value measure, the customer subdivide, the structure of organization, the cross customers ’ marketing and the credit and risks guard against mechanism are the foundation of establish key account manage mode. according to valid combination of parts get a key account ’ s total structure of the management mode

    關鍵客戶管理模式建立的基礎是收益、客戶終生價值測量、客戶細分、組織結構、交叉客戶群的營銷以及資信與風險防範機制這些子構件的建立，通過構件的有效組合可以得出關鍵客戶管理模式的總體架構。
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