loyalty index 中文意思是什麼
loyalty index
解釋
忠誠度-
The second part mainly studies plenty of former theories about customer satisfaction, customer loyalty, customer satisfaction index models and the production of customer satisfaction in telecom industry
第二章主要進行文獻研究，概括研究了顧客滿意、顧客忠誠的相關理論，國外的顧客滿意指數模型，以及電信行業的顧客滿意的研究成果。 -
Through the usage of comprehendsive research orientation, the consumer estimate the level of the enterprise trustworthiness, choosing the brand loyalty which is very important index as the outcome variable, and make customer satisfaction and brand trust as two mediator variable, discussing the relationship between the enterprise trustworthiness and brand loyalty
本研究採用綜合化研究取向，讓消費者對乳品企業誠信進行評價，選取品牌忠誠這個對企業來說頗為重要的指標作為企業誠信的結果變量，並引入顧客滿意與品牌信任作為中介變量，系統探討乳品企業誠信對品牌忠誠的影響。 -
This model also takes into account the standard measurements of valuing brand equity ( customer loyalty index, customer satisfaction, customer value, customers ' motivation factors, factors leading to brand switching, behavioural and attitudinal factors ) along with the integration of brand meaning
這個模型也考慮到標準的品牌資產評估方法（消費者忠誠指數，消費者滿意度，消費者感知價值，消費者驅動因素，因素導致品牌轉換，行為態度因素）並綜合品牌意義。 -
Author thinks that there is the phenomenon of behavior deviating from attitude when using satisfaction as index ; if using loyalty as index, author thinks there is n ' t unified definition and the social meaning of the word is different from the business practice
作者認為「滿意」指標有態度與行為背離的問題；而對于「忠誠」 ，作者認為此指標無統一定義，且「忠誠」的社會含義與企業實際經營有較大差異。
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