macro marketing 中文意思是什麼
macro marketing
解釋
總體銷售-
The analysis of problem starts from analyzing the internal problem of enterprise, through market investigation, as well as analysis of macro environments, micro environments and swot, and by studying the elementary basis on which kc company drafts the chinese marketing strategy of rf intelligent beauty apparatus, then determines the company ' s target market strategy and marketing strategy
問題的分析是從企業內部問題的分析入手，通過市場調查，以及宏觀環境分析、微觀環境分析和swot分析，研究kc公司制定rf智能美容儀的中國市場營銷戰略制定的基礎依據，然後在此基礎上確立公司的目標市場戰略和公司的營銷戰略。 -
Development is mankind ’ s goal now and forever as a new developing view, the sustainable development has been accepted by most of countries in the world much research on it has been made with different subjects from different point of view, and a lot of achievement has been accomplished in china 1ittle research on the sustainable development has been made from the planning law ’ s point of view, many people hold the opinion that the sustainable development doesn ’ t need the planned economy but the marketing one in fact ， more powerful plan is necessary for the sustainable development just like marketing mechanism plan is the soul for the sustainable development and one kind of necessary means it is shortsighted to belittle and escape plan blindly on the basis of comprehensive exposition on the sustainable development ， the writer expounds the relationship between the sustainable development and marketing economy 、 macro - control and then comes to the following conclusion ： it is necessary for plan and planning law to ensure the sustainable development at the end of this thesis ， guiding by the strategy of sustainable development ， the writer tries to find out the disadvantage in china ’ s plan and planning law which hinders to accomplish the strategy of sustainable development and tries to compose another kind of planning law guided by the continual development and this kind of planning law will serve the strategy of sustainable development better
與市場機制一樣，計劃也是可持續發展的生命線，也是一種非常必要的手段，盲目貶低計劃、迴避計劃是一種短視行為。本文試從法學和社會學的角度，在對可持續發展進行初步綜述性論述的基礎上，進一步研究和探討可持續發展與市場經濟、可持續發展與宏觀調控的關系后，得出初步結論：可持續發展需要計劃和計劃法為其提供製度保障。文章最後，筆者試著找出我國當前計劃和計劃法工作中不利於實現可持續發展戰略的地方，並試圖構建一部可持續發展戰略下的計劃法，從而使計劃能夠更好地為可持續發展戰略的實施服務。 -
In order to make the small - scale farming mingle with macro - market, ease high tension between laboring population and acreage of farming land per capita, lead farmers to participate in intensive faming integration, and resolve the contradiction between micro - household and macro - market, the government should create a law framework of farming land contract, construct a marketing system transacting the ownership of the contracted farming land, and strengthen training rural surplus labors
文章提出：在目前政府實行一系列惠農、利農政策的有利形勢下，農業完全可以適時提出集約化規模經營；政府需要特別關注的是農地承包經營權方面的法律體系建設，加快農村土地承包經營權轉讓的市場建設，加大農村富餘勞動力的培養力度，真正實現農民自覺參與農業集約化規模經營中來，徹底解決當前小農戶、大市場的矛盾。 -
China ' s accession to wto offes both oppohanities and challenges to the fusion into global economic - community the thesis focuses on the adjustinent mechanism of national reserves in kind, aiming to ensure china ' s national defense and economic security and to complete the " macro - adjusanent mechanism in socialist marketing economy it provides analysis on the basic theories of national reserves in kind as well as relations among reserves, markct and govermeni. howevee the stability on national reserves in kind and macro - adjustment mechanism are also concerned. the monographic analysis on grain reserves, oil storage, material reserves will be initiated to give the consmictive suggestions based on the reality of china ' s national power the thesis is composed of six chapters
本文以確保新形勢下我國國防安全和經濟安全、完善我國社會主義市場經濟條件下的宏觀調控體系為目標，以我國國家實物儲備調控機制為研究對象，系統分析了國家實物儲備的基礎理論、儲備與市場、政府的辯證關系、國家實物儲備的穩定與調控機制，並在此基礎上結合我國實際國情，對我國的國家糧食儲備、石油儲備、其它重要戰略物資儲備（概稱為物資儲備）做出進一步的實證分析，提出有針對性的政策建議。 -
The dissertation impersonally analyze macro and micro economic situation in china, especially for chengdu city, which is the foundation of effective marketing & sell project. 2. the theory is on the basis of three main ideas : 1 theory of " 7p " : service marketing includes 7 variables, which represent production, price, distribution, promotion, and people, process of service, presentation as well
本文著重探討了以下幾個問題： 1 、客觀分析了中國國內，特別是成都市場的宏觀和微觀經濟環境，這是制定一個有效的營銷方案的基礎； 2 、本文的理論基礎基於以下三點： 「 7p 」理論：服務營銷包括7種變量組合，即在傳統的產品、價格、分銷渠道和促銷組合之外，還要增加「人」 、 「服務過程」 、 「有形展示」 3個變量，從而形成7p組合。 -
And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems
本論文採用實證研究法、深度訪談法、定性與定量相結合的方法，運用營銷渠道構建及管理的相關理論，包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論，通過分析整個醫藥行業的宏觀和微觀環境變化，研究醫藥市場營銷渠道模式演變過程和現有模式的特點，並結合相同類型企業渠道建設的經驗，針對廈門美康制藥公司的營銷渠道的現狀，分析其特點以及存在的弊端，並根據消費品營銷渠道一般模型，提出了其營銷渠道框架的重構方案，即美康公司四級營銷渠道的構建方案。 -
The outstanding achievement on marketing is its aim, but the profit maximization is not its top priority. it undertakes financing activities directly and indirectly in the relative given business fields in order to carry out or assist the government ’ s social and economic policy, helping develop economy, boost society advances, supervise and regulate the macro economy
政策性銀行是指那些由政府獨資、控股或保證，不以營利為目的，為貫徹、配合政府的社會經濟政策或意圖，在相對特定的業務領域內，直接或間接從事融資活動，充當政府發展經濟、促進社會進步、進行宏觀經濟調節管理工具的金融機構。 -
The state - owned senior middle school run by community is a kind of independent system in which the headmaster is the contractor with budget raised by the school itself. it is different from either state - owned public senior middle schools or individual - owned private ones. this kind of system features in the nationalization of education property, private management, marketing mechanism, self - raised budget, competitive operation, and macro - controlled by the government
國有民辦高中是校產國有為主、校長承辦、經費自籌、辦學自主的高中辦學體制，是一種既不同於國有公辦高中，也不同於民有民辦高中的獨特辦學體制，具有教育資產國有化為主、管理機制民辦化、辦學機制市場化、辦學經費自籌化、學校管理競爭化、政府管理宏觀化等特徵。 -
On the base of marketing management theory and comprehensive strategy management model, the author collected much material and data on chinese macro - environment and cosmetic industry, then proceeded systematic summary and statistic analysis, carried out analysis on industry structure and industry competition state with porter ' s theory of competition strategy, then analyzed the external, internal and competition state of savaloe company as the example of small cosmetic enterprises with efe, ife and cpm tool respectively
本文主要是實證研究，通過大量的查閱文獻、實地訪談、調研，廣泛運用所學的營銷管理理論和戰略管理分析方法，深入分析了我國化妝品行業的競爭結構、市場競爭態勢，同時，以賽維公司為例對中小化妝品企業內部優劣勢和營銷難點進行了分析。然後，通過對化妝品細分市場的分析評價進行中小化妝品企業的市場定位，並通過swot分析得出應選擇專家化營銷戰略。 -
Therefore, it is very important to study the marketing strategies especially the sale management strategy of retail business. on the basis of analyzing macro and micro marketing environment and the strength and weakness of a franchise chain company, lanzhou hongsheng retail co., ltd, this paper applies fact - oriented and data analysis approaches, applying marketing theory, motivation theory, the theory of corporation culture construction and principles of supply chain management, puts forward the extended sale management strategy of the company
本文在對蘭州hs百貨有限公司目前面臨的市場營銷宏觀、微觀環境以及公司本身的優勢、劣勢進行全面分析的基礎上，運用市場營銷理論、供應鏈管理理論、激勵理論、企業文化建設理論，採用實證研究與文獻研究相結合的方法，理論聯系實際，針對hs公司銷售增長率明顯下降的趨勢，尋找產生問題的原因，並在分析問題的基礎上，提出了hs公司廣義的銷售管理總體思路、目標和整套方案。 -
The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation
第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。 -
Then analyze the present status of china lubricants market from macro and micro point of view ; especially identify the buying behavior of b2c and b2b market. and then deeply introduce and analyze the marketing strategy of exxonmobil lubricant in china in terms of " 3p2c ". put forward three inspiring marketing strategies : dual brand strategy means through dual brand you are able to make deep penetration into two different levels of consumers, make your enterprise to reach comprehensive target audiences, at the same time, give competitor ' s brand converging attack from both sides
本文採用案例研究的方法，首先從市場營銷策略理論入手，闡述了該領域近五十年來的發展歷程及研究現狀，然後從宏觀和微觀兩個層面分析了中國潤滑油行業的現狀，尤其對b2c和b2b市場購買行為特點進行了深入的分析和歸類，接著從3p2c的角度描述和分析了exxonmobil公司潤滑油部在華市場營銷策略，提出三項頗具啟迪意義的市場營銷策略：雙品牌策略即通過雙品牌本身的不同價值，向市場中高低兩個消費層次進行深度滲透，使企業具有更加廣泛的客戶群體，同時，給競爭對手品牌實行兩面夾擊。 -
In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry
第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。 -
About the marketing information management system ' s design and implement, firstly, the paper analyses the presently situation, existed problems, being changed aspects of local province ' s electric power corporations. as for the macro - design of the system, the paper then applies data stream method to put forward the function, database and logical structure design of system, emphasizes software and hardware reality of the global system, at last, does particular design for every sub - system to realize the system function
在營銷管理信息系統的設計和實現過程中，首先分析了目前電力企業營銷狀況，存在的問題和需要改進的方向；然後，對系統進行總體的分析和沒計，採用數據流分析法，提出系統的功能設計，繪制營銷管理系統的功能結構圖表，並詳述各功能模塊的作用；在功能結構提出的基礎上，又進行了系統數據庫設計和邏輯結構設計，並提出整個系統實現的軟硬體條件；總體設計完畢后，又對各子系統進行具體設計；最後實現系統功能。 -
Successful practice of corporation show : with increasingly severe marketing competition, it becomes more and more important that interior analysis for confirming core competence of enterprise is based on analysis of macro circumstance and competitive structure of industry
成功的企業實踐表明，隨著市場競爭的日益激烈，在宏觀環境和行業競爭結構分析的基礎上，以確定企業核心能力為主要內容的企業內部分析發揮著越來越重要的作用。 -
Document materials up until now show, no matter abroad or domestic, the research that is about enterprise clusters centralized in the fields of macro - economy and industry economy. the dissertation takes the lead in analyses and studying the enterprise clusters systematically from the micro field, point out that the intergrowth contributes to reduce marketing cost of the enterprise and inside management control cost, thus improved the whole competitive power of enterprise clusters. the dissertation has proposed the mode that enterprise has emerged under the intergrowth relation, the choice mechanism to the intergrowth target of enterprise, the regulation mechanism to the enterprise clusters evolution
在企業集群的理論研究中，從現有的文獻資料看，不論是國外還是國內，都是在宏觀經濟領域和中觀產業領域層面對企業集群進行研究，論文運用共生理論，率先從微觀領域系統地分析和研究企業集群，指出集群企業的共生有助於降低集群企業的市場交易成本和內部管理控製成本，從而提高了集群的整體競爭能力；論文提出了共生關系下的集群企業衍生模式、集群企業對共生對象的選擇機制、集群發展過程的調節機制。 -
On the basis of analyzing the status quo of sports industry and factors of pe industrialization, this article advances main approaches to accelerate sports industrialization as well as actualize sports industry sustainable development : building multi - element investing system to increase investment intensity ; establishing flexible marketing strategies to guide sports consumption ; perfecting functioning mechanism to promote industry development ; ensuring scientific industry policy to strengthen macro - control ; strengthening sports law construction to standardize market behaviors
在對我國體育產業的發展現狀和影響體育產業化的因素進行分析的基礎上，提出加快我國體育產業化進程、實現體育產業可持續發展的主要途徑是：構建多元化投資體制，加大投資力度；制定靈活的營銷策略，引導體育消費；完善市場運作機制，促進產業發展；確定科學的產業政策，加強宏觀調控；加強體育法制建設，規范市場行為。 -
But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product
在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。 -
First, it points out that it is necessary to shift the cognitive concepts and foster the awareness of green. secondly, it indicates that the macro approach for government is to develop the ecological agriculture, promoting the establishment of national security authentication system for agricultural products. it also says that the micro approaches are to actively implement the international green marketing strategy and strengthen the intensity of industry organizations
第三部分針對如何順應綠色壁壘、擴大我國農產品出口的對策選擇進行了研究，首先要轉變認知觀念，樹立綠色意識;其次提出了政府的宏觀對策是發展生態農業，建設國家農產品質量安全認證體系，建立綠色貿易壁壘預警機制;企業的微觀對策是積極實施綠色營銷戰略;形成以龍頭企業為重點的市場競爭主體;加強行業組織力度;發展農產品精深加工業。 -
On macro - marketing efficiency of wholesale amp; amp; retail industry
零售行業的宏觀營銷效率研究
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