mailshot 中文意思是什麼
mailshot
解釋
郵寄服務-
To gauge the success of the strategy, wildfire commissioned the london - based consumer data analysts dunnhumby to study the responses of three groups : those who received the free samples and coupons, those who were then sent the coupons by contented users, and a control group who were left out of the mailshot altogether
為評估這一戰略的成功程度， wildfire委託倫敦的消費者數據分析公司dunnhumby來研究三類人群的反應：一是收到免費樣品和優惠券的消費者二是收到滿意用戶轉送的優惠券的消費者三是被排除在郵寄名單之外的對照組消費者。
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