market promotion strategy 中文意思是什麼
market promotion strategy
解釋
市場推廣策略-
According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place
論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。 -
With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode
筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。 -
It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market
本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。 -
Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。 -
This paper, based on the theory of marketing and the theory of enterprise strategy, aiming at the characteristics of guangdong provincial market of passengers transportation, systematically analyzes the opportunities and threatens, superiorities and weaknesses that guangzhou rail ( group ) co. will face in guangdong districts during its management and distribution of passenger market, and classifies and settles the position of objective market of guangzhou passengers transportation by rail, and further suggests the strategy of management and distribution of market of guangzhou passengers transportation by rail, including strategies of production, of price, of distribution and of promotion and etc. at the ending part of this paper, the writer summarizes the strategy that guangzhou rail passengers transportation should take in guangdong province
以此為基礎，對廣東客運市場進行了市場細分，明確了廣鐵集團客運的目標市場是： （ 1 ）充分發揮中長距離優勢，進一步開拓、鞏固和完善中長途客運主體市場，以運距800公里? ? 1500公里的夕發朝至、朝發夕至列車為客運名牌產品，鞏固直通客流市場，並努力開發高檔次的客運精品市場； （ 2 ）以珠江三角洲主要城市向外輻射300公里左右的短途客運市場為重點，以快速城際列車和「公交化」列車為「拳頭」產品，吸引短途客流； （ 3 ）適應人們對度假休閑需求日益增加的需要，大力開發旅遊列車、假日列車等新興的特色客運產品。 -
Upholding to the principle of human - oriented and quality first, following the idea of unity, practice and innovation, adhering to the strategy of market as guidance, sale as center, products promotion and management marketing, guoguang is striving for national famous brand and pursuing for creating miracles in medical treatment and bring benefit to mankind
國光藥業將繼續稟承「以人為本、質量優先」的企業宗旨，遵循「團結、求實、創新」的企業理念，以市場為導向，以銷售為中心，以產品促銷售，以管理促經營，努力培養「國光」品牌成為中國名牌，實現國光藥業惠助醫學、造福大眾的追求。 -
This section begins with the analysis of the cash flow of the two most elementary products - mortgage pass through securities ( mpt ) and collateralized mortgage obligations ( cmo ), and describes the difference between the function mechanism and the ability of resisting risk. then, based on the above analysis, this article tries to invent an new cmo product which goes by the name of adjustable amortization mortgage ( aam ) and can effectively counteract the extension risk when interest rate goes up. at the same time, this article also indicate some problem which should pay special attention to in practical application and put forward some corresponding market promotion strategy
本章首先通過對兩種最基本的抵押證券? ?抵押貸款傳遞證券（ mpt ）和抵押擔保證券（ cmo ）現金流量變化的分析，研究其運行機制和防禦風險的功能差異，接著在以上分析的基礎上，文章嘗試提出了一種能夠有效化解利率上升環境中延期風險的新型證券品種? ?可調整分期付款額的抵押擔保證券（ adjustableamortizationmortgage ，簡稱為aam ）的設想，但同時也指出了這種抵押擔保證券在實際應用中應該特別注意之處，並提出了相應的市場推廣策略。 -
Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )
二是對公司的營銷進行整合。 4c與4p的融合；認清產品階段整合營銷策略；整合營銷傳播維護和提升品牌價值；實行品牌化策略提高品牌的美譽度和忠誠度。 -
( 4 ) promotion strategy : the company spares no efforts to improve its popularity in the local market and other markets as well
促銷策略：在本地市場重在提高美譽度，在外圍市場重在提高知名度。 -
According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy
摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。 -
Marketing strategies include : product strategy price strategy distribution strategy promotion strategy channel strategy market information collection and analysis
產品策略價格策略分銷策略促銷策略渠道策略市場信息的收集與分析 -
This text commences from the analysis of the characteristic of the profession characteristics and the marketing characteristics, it has make a detailed illumination and analyze to some inevitable problem during the market competition of a high - tech enterprise. join together the development condition of our high - tech industry and the existing problem during the marketing compete, at last i give a expatiate completely about the market need characteristic analyze and the predict of product demand strategy, price strategy, channel strategy and marketing promotion strategy, international marketing. and put forward own views with the measure that should adopt
本文研究的是我國高技術企業營銷策略和管理方面的問題，從高新技術企業的行業特點、高新技術營銷的特徵的分析入手，通過對高技術產業的市場競爭中企業必然會面臨的一系列特殊問題做了詳細的闡述與分析，並結合我國高技術產業發展狀況及企業在市場營銷競爭中存在的問題與原因，對高新技術企業的市場需求特徵和需求預測、產品策略、定價策略、銷售渠道策略、銷售促進策略、國際營銷策略各個方面的營銷活動進行了全面的闡述，並提出了自己的見解。 -
Aiming at the major problems in the staple fibre marketing of lypc, the author makes the analysis and forecast of the supply and demand of staple fibre products home and abroad. the author studies the tendency of market competition and the main competitors, making the in - depth analysis of the enterprises " internal conditions. finally the strategies of target market choice and product orientation of staple fibre marketing of lypc are worked out as well as the strategies such as product, price, promotion and sales channel etc., the above of which are expected to be for reference on the enterprise ' s operation strategy to a certain extent thus the conclusions are made as follows on the marketing strategy of lypc staple fibre : ( 1 ) product strategy : the strategies of product differentiation and combination are worked out and the 3 - party combined operation pattern with downstream intermediate dealer and textile plant is put forward creatively
本論文直面全球化給石化企業帶來的挑戰，在查閱大量文獻的同時，結合遼陽石化現狀進行實證研究，採用運用數理統計、對比分析和同業討論等方法和信息互通等技術手段獲取所需最新數據，針對遼陽石化公司滌綸短絲產品市場營銷工作中存在的主要問題，通過對滌綸短絲產品的國內外供需狀況進行分析預測，對市場競爭態勢與主要競爭對手進行研判，對企業內部條件進行深入剖析，最終提出遼陽石化滌綸短絲產品目標市場選擇與產品定位戰略，以及產品、價格、促銷和銷售渠道等策略，以期對企業經營戰略的制定有一定的借鑒作用。 -
Study and research the development & and growing trend of the domestic and international textile industries, and participate in or provide consulting services for the various work in aspects of developing strategy, industrial policy, technological progress & upgrading, market promotion & exploration, reform & opening up of the industry, and bridge the enterprises with the government, make recommendations & reports to the government, and provide information & consulting services for the enterprises
協會的主要任務有：制定行規行約，規范行業行為，建立行業自律機制，維護行業利益。調查研究國內外紡織行業發展趨勢，在紡織行業發展戰略、產業政策、技術進步、市場開拓、改革開放等方面參與工作或提供咨詢服務，向政府反映情況、提出建議；向企業提供信息、咨詢服務。 -
The promotion of market adopts the strategy of " combination of pushing and pulling ", e. g., the pushing of wide retail and strong promotion, and the pulling of advertisement
作為「西亞斯」品牌的市場推廣，主要採取「推拉結合」的策略，即廣泛分銷、強力促銷的推力，加上媒體發布廣告的拉力。 -
Tobacco enterprises make market partition and positioning, the emphasize product individuality, and strengthen marketing from product, place and promotion etc ; 2. organization development strategy
煙草企業首先要搞好市場細分和市場定位，然後要突出產品的個性化，最後從產品、渠道和促銷等方面加強市場營銷。 2 、組織發展戰略。 -
To equip trainees with a full understanding of self - employment, including market research, promotion strategy, sales techniques and customer service, financial management and interpersonal skill, etc
全面認識自雇的運作模式，包括?場調查、推廣策略、銷售技巧、財務管理及人際關系 -
The working group affirms that there is tremendous market potential for the development of wireless services for adoption by enterprises in hong kong. the key is to formulate an overall strategy to facilitate the promotion and development of enterprise applications that employ both it and wireless technologies
工作小組認為香港在發展企業無線服務方面具有龐大的市場潛質，關鍵是須制訂整體策略，以協助推廣及開發兼備資訊科技和無線技術的企業應用系統。 -
As the presentation of power supply beyond command in our country, local power departments adopt the power demand - side management technology to research market promotion strategy to some extent. the emphasis is put on market promotion for heavy energy - consumption enterprises
隨著全國普遍出現的電力供大於求的形勢，各地電力部門都不同程度地自覺或不自覺地採用了需求側管理技術來研究增供擴銷，其中，高能耗企業的用電促銷成為其重中之重。 -
Exerting swot analysis, the author compared the strength, weakness, opportunity and threat of medium and small commercial banks " with state - owned commercial banks " in organized form, management system, politic condition, the extent of vocational works and the technical progress. the author indicated that if the medium and small commercial banks wanted to stand on the competition and get greater progress, these banks must change the market location, turn their serving targets to medium and small enterprises, exert integrated marketing strategy ( product strategy, price strategy, distribution channels, sales promotion strategy ) and technical superiority strategy, develop intermediary business and obsa off balance sheet activity of value - added yield
運用swot分析，從組織形式、經營體制、政策環境、業務范圍、技術進步等方面比較了中小商業銀行同國有商業銀行及外資銀行的優勢、劣勢、機遇及挑戰，明確了中小商業銀行要想生存乃至更好的發展，就必須改變現有的市場定位，轉而以中小企業為主要服務對象，運用營銷組合戰略（產品策略、價格策略、分銷渠道策略和促銷策略）和技術領先戰略，積極拓展高附加值和高收益的中間業務及表外業務。
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