marketing cost management 中文意思是什麼

marketing cost management 解釋
營業費管理
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • cost : n 1 費用；代價，價格；成本。2 犧牲；損害，損失。3 〈pl 〉訟費。vt （cost; cost）1 值，要價（苦幹...
  • management : n. 1. 辦理，處理；管理，經營；經營力，經營手腕。2. 安排；妥善對待。3. 〈the management〉〈集合詞〉（工商企業）管理部門；董事會；廠方，資方。
  1. The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance

    本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。
  2. Enterprise is an economic living thing, and profit is its main goal. with the propulsion of globalization wave of economy and marketing campaign, enterprises now have a further demand for cost management and cost caculation

    企業是獨立的以營利為目的的經濟生命體，隨著市場競爭的加劇和經濟全球化浪潮的日益推進，企業對成本管理和成本核算提出了進一步的需求。
  3. Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture

    然後，就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析，發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅；接著，運用資源分析法找出公司內部的優勢和劣勢，特別是目前存在的主要問題及其產生的各種主要原因，其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面，而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素；接著，就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇，得出三個戰略方案，即：穩定發展戰略、密集型發展戰略和多元化發展戰略。
  4. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  5. With the speed - raising of railway and the marketing of the management, the load that the electric locomotive burdens increased annually. in order to guarantee the security of the locomotive, the overhaul must be transited from preventive maintenance to state maintenance, which can accelerate the speed and the quality of the locomotive overhaul and reduce the overhaul cost. the most important achievement is that the overhaul can be performed automatically and digitally and can be effectively competent for the record management of the overhaul data

    隨著鐵路提速和運營生產的市場化，機車運行負荷逐年增加，為了有效保證機車的運行安全，機車檢修必須從定期維修向狀態維修轉變，以提高機車檢修的速度和質量，降低機車檢修成本，更重要實現檢修自動化、數字化，完成對機車檢修數據進行有效的記錄管理，建立機車關鍵設備的狀態參數數據庫，從而實現對機車狀態有效控制。
  6. It divided into direct and indirect channels. this article systematically analyzed the feature of them, pointing out that the straight annul and the individual marketing has many problems such as high distribution cost, low effectiveness, extensively management and so on. the paper consider that bancassurance is the new channel to adapt the contest situation for domestic life insurance corporation after our country entering into wto

    人壽保險的分銷渠道分為間接渠道和直接渠道兩種，本文系統地分析了這兩種分銷渠道的特點，提出目前國內人壽保險主要採取團體直銷和個人營銷的傳統分銷方式，存在著分銷成本高、人均生產力水平低，經營方式粗放等問題，難以適應我國加入wto后的激烈競爭態勢。
  7. The marketing forecast and analysis are the important parts in the enterprises products flow management. it has a great sense for enterprises with the products flow management to distribute its resources, to organize the production, to reduce the cost, and to increase the profit

    銷售預測與分析是企業物流管理的重要環節，做好銷售預測與分析，對於物流企業合理配置資源，科學組織生產，降低成本，增加利潤，具有十分重要的意義。
  8. In the part of case study, the article applies " porter ' s competition adavatge theory, " swot analysis ", " bcg matrix " and " webster and wind model ", to analyze the industry, enterprise situation, capital managemt revenues, market and customer of xingfa. in the end part of the case study, the article draws out a detailed production, investment and management project for the xingfa, confirms that the aim of investment and management of xingfa is to minimize the production cost, to reduce effctively marketing cost, to develop the competitive brand, and to increase market share as soon as possible, the article detailedly discusses the buyers " behavior, as well as industrial merge behavior, and gives strategic analysis on practical and typical issues of xingfa

    案例分析部分，根據案例部分提供的素材和作者收集的其他有關資料，運用行業競爭5種壓力模型、 swot分析方法、 bcg矩陣，韋伯斯特和溫德模型等管理、經濟、投資方面的理論，對興發空調公司作了行業環境分析、企業狀況分析、市場及客戶分析、資本運營分析，最後對興發空調公司生產投資管理方案作了詳細的規劃，確定了公司投資管理的宗旨是自有資本收益的最大化，公司的資本市場定位在充分籌借低成本資金，有效地降低經營成本、追求成為市場上的強勢品牌，盡快提高市場佔有率。
  9. The core competence of chunlan, which is a giant in home appliance industry in china, is the soul of its various capabilities and corporate culture during its technical innovation, quality management, cost control and marketing. the conformity and optimizing of its corporate value chain is shaped during years of experiences

    春蘭的核心競爭力涵蓋了春蘭歷經多年磨練的科技創新、質量管理、成本管理、市場營銷等諸多能力和企業文化，這個企業價值鏈的整合和優化非一日之功。
  10. Management will maintain its business focus and marketing thrust in the most cost effective manner, and strive to achieve profitability and create positive values for the shareholders within the shortest time

    管理層將會以最具成本效益之方法，繼續以現時之策略經營業務及提高市場佔有率，朝著盈利目標積極進發，在最短時間內為股東創造財富。
  11. Based on the analysis of international and domestic steel market, outside environment and inside condition on developing of bulk transportation, it describes the import iron ore transportation system of wu steel systematically along the current main nodes from sources to the plant and relative quay, transfer port, storage system and logistic management system, designs a effectual and economic transporting mode in order to build up the developing direction of changjiang shipping company at the same time the author hopes that by means of theoretical analysis, research and integration on the traditional transportation mode in addition with the changing of outside environment, the conception of system logistic management and the angle of marketing strategy of shanghai company, the supposed transportation mode designed for wu steel in this paper and the relative facilities will reduce the cost of wu steel for import iron ore

    本文以我國國有大型企業?武漢鋼鐵集團公司（以下簡稱『武鋼』 ）的原料運輸供應鏈? ?進口鐵礦石運輸的方式的研究為題，並結合長航集團上海長江輪船公司（以下簡稱『上海公司』 ）的散貨運輸的未來發展戰略目標和總體發展戰略，通過對國際、國內鋼鐵市場及散貨運輸發展的外部環境和內部條件因素的分析，以理論方法為忖托，依據實際狀況，沿著武鋼進口鐵礦石運輸進廠的節點、碼頭與倉儲系統以及物流管理系統對武鋼的進口鐵礦石運輸系統作一個綜合的分析，擬定一種有效的運輸模式，旨在為長航未來發展確定方向。
  12. Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control

    本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。
  13. 3. it suggests the feasible countermeasures in other ways including the reduction of cost, the cultivation of core competence of corporations, the revolution of management, the enhancement of capabilities of marketing, the research and innovation of techniques, the converting of scientific results into the productivity, the improvement of the production ' s added value, the promotion of quality and environmental protection criteria to meet the requirements of international ones, the improvement of production ' s quality and the level of environmental protection, the construction of oil store, the implement of " go abroad " strategy, the development of oversea investment system, and development of e - business, the construction of scientific human resources system, and other effective measures of government. at last, the conclusion has been given : entry into wto brings us unpreced

    3 、在其他方面提出了可行的對策建議，包括:降低成本、培養企業核心競爭力;改革管理體制、增強市場營銷能力;技術研發與創新，加快科技成果轉化為生產力，提高產品的附加值;注重推進質量、環保標準與國際接軌，提高產品質量與環保水平;加快建立戰略石油儲備;實施「走出去」戰略，發展海外石油投資;加快發展龜子商務;建立科學的用人機制;以及政府應採取有效的政策措施等論文研究的結論:入世給中國石油化工產業帶來了前所未有的機遇，也提出了嚴峻的挑戰，只要我們認清入世后的緊迫形勢，抓住有利時機，充分採取切實可行的對策，就一定能迎來我國石油化工產業的更大發展，取得在國際競爭中的優勝地位。
  14. The contents of management training courses include : marketing management, human resources management, professional manager training, enterprise life cycle, enterprise culture, service industry management criterion, power of leadership promotion, group construction, integrate management, consultant management and financial cost management

    管理培訓課程包括：營銷管理系列、人力資源管理系列、職業經理人培訓系列、企業生命周期系列、企業文化系列、服務行業管理規范系列、領導力提升系列、團隊建設系列、綜合管理系列、咨詢管理系列及財務成本管理系列等。
  15. Document materials up until now show, no matter abroad or domestic, the research that is about enterprise clusters centralized in the fields of macro - economy and industry economy. the dissertation takes the lead in analyses and studying the enterprise clusters systematically from the micro field, point out that the intergrowth contributes to reduce marketing cost of the enterprise and inside management control cost, thus improved the whole competitive power of enterprise clusters. the dissertation has proposed the mode that enterprise has emerged under the intergrowth relation, the choice mechanism to the intergrowth target of enterprise, the regulation mechanism to the enterprise clusters evolution

    在企業集群的理論研究中，從現有的文獻資料看，不論是國外還是國內，都是在宏觀經濟領域和中觀產業領域層面對企業集群進行研究，論文運用共生理論，率先從微觀領域系統地分析和研究企業集群，指出集群企業的共生有助於降低集群企業的市場交易成本和內部管理控製成本，從而提高了集群的整體競爭能力；論文提出了共生關系下的集群企業衍生模式、集群企業對共生對象的選擇機制、集群發展過程的調節機制。
  16. This thesis makes a systematic and detailed study on technical economic characteristics of petrochemical industry, supply and marketing mannel, logistics method and the business resources, and then devises a strategy on the third party ' s storage providers. in this thesis, storage management strategy is discussed, including infrastructure and resource distribution, business process and organization redesign, information system construction, manufacture management and human resources management. afterwards the marketing strategy of the third party ' s storage providers, cost management strategy and consumer relationship management is also designed

    本篇論文在分析了中國石化行業企業改制重組、遼陽地區石化行業技術經濟特點、石化企業供銷渠道和物流模式、以及遼化物資供應公司經營資源等因素后，制定了公司策略，其中包括基礎設施與資源配置、業務流程優化與組織結構再造、信息系統建設、企業文化建設和人力資源管理等方面，並為該企業作出了第三方倉儲專業服務商的戰略定位。
  17. On the basis of our current situation of cost management, combining with our relevant national laws and policies, this article analyzes the marketing economy, new requirements on project cost management after our entry into wto, and prominent issues in the current project cost management

    本文從我國目前造價管理現狀入手，結合國家有關法規和政策，分析了市場經濟、我國加入wto以後對工程造價管理提出的新要求和現行造價管理中突出的熱點問題。
  18. Today in the environment of economy and marketing, enterprises are facing a strange and complex survival condition in china. in order to strengthen competence, it is more important to heighten the cost management to the strategic stature for enterprises

    在當今的經濟和市場環境下，我國企業處於一個前所未有的、復雜的生存狀態之中，為了提升自身的競爭力，將對成本的分析和管理提高到戰略的高度就顯得尤為重要。
  19. Integrated marketing takes integrating concept into marketing and management which emphasizes that all the marketing activities should be based on consumer demand, and which integrates all related activities and elements, and creates the largest customer value. integrated marketing puts forward 4cs concept : the largest customer satisfaction, the smallest running cost, the more convenient purchasing, the more efficient communication, and how to integrate corporation ' s value chain

    本章主要介紹整合營銷的核心理論4cs理論：在綜合價值階段，企業的營銷活動必須從顧客需求出發，圍繞4cs ? ?顧客滿意最大化（ customer ） ，經營成本最小化（ cost ） ，購物便利化（ convenience ） ，溝通有效性（ communication ） ，來整合企業相關活動和要素，創造最大顧客價值。
  20. In chapter 6, combined with the analysis of the resources for carrying out the strategy and the strategic goal, the countermeasures of strategic performance are concluded, including strict cost management system, further developing new products, setting up international system with cost advantages for forming complete sets, setting up excellent enterprise culture and carrying out differentiating marketing and market strategy

    第三，用波特的一般戰略分析模型，對長安鈴木進行分析，得出其一般競爭戰略應選擇「以成本領先為主，以產品差異為輔」的戰略。第四，結合實施戰略的資源能力和戰略目標，從以下幾個方面進行分析：嚴格的成本控制體系。強化產品的總體開發能力。
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