marketing management and analysis 中文意思是什麼

marketing management and analysis 解釋
營銷管理與分析
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品;適合市場上銷售的貨品。4. 市場學。
  • management : n. 1. 辦理,處理;管理,經營;經營力,經營手腕。2. 安排;妥善對待。3. 〈the management〉〈集合詞〉(工商企業)管理部門;董事會;廠方,資方。
  • and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
  • analysis : n. (pl. -ses )1. 分解,分析;【數學】解析。2. 梗概,要略。3. 〈美國〉用精神分析法治療(= psychoanalysis)。
  1. This text regards xuzhou construction and machinery group as the research object used many kinds of economy and management theory synthetically, adopted the method of fact - test determine the nature combined with quantitative analysis, propose marketing strategy and tactics of enterprise. offer a set of actable development strategy and a set of actable static

    本文以徐工集團為研究對象,綜合運用了多種經濟和管理理論,採用實證分析、定性與定量分析相結合的方法,提出了一套該企業的可行的發展戰略及策略調整方案。
  2. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上,通過親身經歷,調查了解,深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程,參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施,以及結合中石化攀枝花公司營銷工作中存在的問題,理性分析營銷外部環境和內部條件,運用swot分析法,根據成品油能源特點,就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后,對成品油批發市場即將準入后的優劣、利弊進行了分析和研究,提出了「作好供應商管理,增加零售和直銷網路、提高經營質量,充分做好客戶關系管理,實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  3. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義,同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素,針對目前「客戶?企業」價值的研究還不成熟的研究現狀,以及現實中還沒有定量分析客戶價值大小的方法,本文提出了一套具有可操作性的客戶價值評價的指標體系,對客戶可以進行比較全面的、多角度的評價,同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重,然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分,在此基礎上幫助企業制定出不同細分客戶群組的營銷策略;除此之外,考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論,本著企業經營的根本目的是盈利的原則,論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型,旨在探索一種銷售費用最優配置的方法。
  4. With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode

    筆者以問題為導向研究了西普公司的營銷策略,在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略,構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容,以及遵循需求導向的價格模式,重在客戶管理的促銷方法。
  5. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法,將營銷管理理論與企業的經營運作相結合,通過大量的調查研究,掌握了第一手資料:對煙臺中亞藥業公司進行了全方位的分析研究,找出了前階段經營滑坡存在的問題;進而針對這些問題,從我國醫藥發展的現狀以及未來發展的趨勢著手,結合當前世界醫藥行業面臨的形勢和市場特點,再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析,提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略;在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場,並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  6. This thesis will study several key aspects of the flat distribution channel pattern of founder pc and its management such as dealers selection, marketing promotion, inspection & evaluation, conflict management, control of distribution channel, performance evaluation and storefront management, as well as logistics management and information system management that ensure the distribution efficiency. on the basis of the swot analysis of founder pc and its rivals, changes in

    本文由電腦行業分銷渠道及其管理入手,深入研究了方正電腦「扁平化」分銷渠道模式及其管理,對方正電腦分銷商的選擇、激勵、監測與評估,分銷渠道沖突管理、控制,分銷渠道運行績效評估進行了專門研究;本論文還研究了保障方正電腦分銷渠道高效、暢通的物流和信息流管理。
  7. This thesis clarifies the development course of household appliance enterprises of china ( haec ), and summarizes the characteristic and evolution tendency. it elaborates the qualitative and quantitative method to expound the principle and index system for evaluating marketing management situation ( mms ) of those haec. furthermore, it employs a typical instance analysis to the evaluating method so as to deduce the actual mms of haec

    在營銷管理對策的探討上,本文對我國家電企業的營銷管理環境進行整合以優化家電業產業組織結構,提出了通過國家改進營銷管理人才的培養模式和激勵機制、完善我國家電企業的產權治理機制,為企業的營銷管理創造良好的外部條件。
  8. This paper used the theories of marketing management, financial management, supply chain management to analyze marketing channel pattern of hs company based on the actual circumstance of the medicine profession in our country and focus meticulous of research on the mode of the existing marketing channel. in this research, through using market segment analysis, product life cycle analysis and gap analysis, we find hs company didn ’ t select the right market position, the present marketing channel pattern didn ’ t suit for the development and resource of hs company

    充分利用營銷知識、財務知識、供應鏈等方面的知識對hs藥業公司進行了全面分析,重點對其現有營銷渠道的模式進行了細致的研究。通過對hs藥業的市場細分、目標市場的選擇和定位的研究,以及hs藥業公司現有營銷渠道模式的匹配性分析,得出了現有營銷渠道模式不能適應公司發展的評價。
  9. The marketing forecast and analysis are the important parts in the enterprises products flow management. it has a great sense for enterprises with the products flow management to distribute its resources, to organize the production, to reduce the cost, and to increase the profit

    銷售預測與分析是企業物流管理的重要環節,做好銷售預測與分析,對於物流企業合理配置資源,科學組織生產,降低成本,增加利潤,具有十分重要的意義。
  10. With the topic of standardization research of open - fund development, this article illustrates from the following four aspects of the research : development scope analysis of the open - fund, standardization of the fund risk management, establishment of the fund marketing system and market environment construction of the fund development

    開放式基金作為新生金融投資工具,國內針對開放式基金的研究僅限於基金管理中某一方面的理論性探討,而且理論與實踐的結合性研究較少,對于該類基金在國內拓展的規范化研究尚無系統性的論述。
  11. According to the analysis of necessity the second part drew the final conclusion that is to develop ethical marketing strategy for the combination of marketing ethics and strategic marketing management ethical marketing strategy was defined by its own concept, character and some other confusing concepts. it was explained through 5 steps which are environment analysis of ethical marketing, the destination establishment of ethical marketing strategy, laying out the practical scheme of ethical marketing strategy and fulfillment & control of ethical marketing strategy

    然後,具體闡述營銷道德與營銷戰略管理結合的途徑? ?開發道德型營銷戰略,對道德型營銷戰略從定義、特徵、易混淆概念辨析三個方面進行界定,並論述開發道德型營銷戰略的五個步驟:道德型營銷環境分析、道德型營銷戰略目標、道德型營銷戰略方案制定、道德型營銷戰略方案實施和道德型營銷戰略控制。
  12. First, while taking domestic and international trends of recreation and tourist development into account, it combines the resource advantages of recreation and tourism in fuling and then works out the possibility and necessity of developing the recreation and tourist market in fuling region with swot analysis and success qualification analysis then in line with the above analysis, it applies corresponding basic principles of marketing management to working out the initial chongqing fiesta harbor development project, which will be reconstructed to be a comprehensive recreation and tourist resort blended with " ancient ba empire city, recreational sports, recreational entertainment, conference center with hot spring and villa region with hot spring "

    1 、首先從國內外休閑旅遊發展的趨勢,結合涪陵地區休閑旅遊的資源優勢,運用swot分析方法和成功條件分析方法,得出涪陵地區開發休閑旅遊市場的可能性和必要性。 2 、然後根據上述分析,運用相關的市場營銷管理的基本原理初步設計出重慶假日港灣開發項目,將其打造為集「巴國古城、休閑運動、休閑娛樂、溫泉會議中心、溫泉別墅區」五位一體綜合性的休閑旅遊勝地。 3 、最後從市場營銷的角度,投資管理的角度,風險管理的角度對項目進行了初步的論證,得出結論。
  13. Based on the analysis of international and domestic steel market, outside environment and inside condition on developing of bulk transportation, it describes the import iron ore transportation system of wu steel systematically along the current main nodes from sources to the plant and relative quay, transfer port, storage system and logistic management system, designs a effectual and economic transporting mode in order to build up the developing direction of changjiang shipping company at the same time the author hopes that by means of theoretical analysis, research and integration on the traditional transportation mode in addition with the changing of outside environment, the conception of system logistic management and the angle of marketing strategy of shanghai company, the supposed transportation mode designed for wu steel in this paper and the relative facilities will reduce the cost of wu steel for import iron ore

    本文以我國國有大型企業?武漢鋼鐵集團公司(以下簡稱『武鋼』 )的原料運輸供應鏈? ?進口鐵礦石運輸的方式的研究為題,並結合長航集團上海長江輪船公司(以下簡稱『上海公司』 )的散貨運輸的未來發展戰略目標和總體發展戰略,通過對國際、國內鋼鐵市場及散貨運輸發展的外部環境和內部條件因素的分析,以理論方法為忖托,依據實際狀況,沿著武鋼進口鐵礦石運輸進廠的節點、碼頭與倉儲系統以及物流管理系統對武鋼的進口鐵礦石運輸系統作一個綜合的分析,擬定一種有效的運輸模式,旨在為長航未來發展確定方向。
  14. The second part is on managerial economics report of which the topic is " analysis of supply and demand of petroleum in china ( 1993 - 2002 ) ". the third part is on marketing management of which the topic is " analysis on marketing strategy of new beijing newspaper "

    至於團體作品方面,第二和第三部份將是分別研究「管理經濟學」和「營銷管理」為題的「中國原油供求( 1993 - 2002 ) 」和「新京報營銷策略分析」 。
  15. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分,採用寫實的手法,詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例,提供了該公司在營銷過程中面臨的真實數據與資料,包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等,並介紹了該公司針對這些條件進行的營銷具體運作過程;第二部分,運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論,對案例進行了系統分析,總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  16. The background and signification of the object in this paper, the content and the applied way have been summarized in the preface. in article 2, the general situation of the development with the modern products flow, the pattern of the chinese traditional enterprises products flow management and applied status of the marketing forecast and analysis the chinese enterprises with products flow management, hi article 3, the way to increase standard of the marketing forecast and analysis have been discussed, and also the effect of the marketing forecast for the decision - making. in article 4, the evaluation of the marketing forecast and analysis has been discussed

    在緒論中概述了此論文研究的背景及意義,論文的主要內容和應用方法,在第二章的現代物流發展概況中,對我國傳統的企業物流組織模式及我國企業物流中銷售預測及分析的應用情況進行了分析,第三章對如何提高銷售預測的應用水平展開了分析,並深入探討了銷售預測方法在企業物流管理決策中的作用,第四章對科學的銷售預測方法進行了分析,並且針對銷售預測的應用探討如何評價與分析,最後進行了銷售預測應用的舉例分析,小結部分對全文進行了總結。
  17. And in the case study part, the writer intends to evaluate briefly the public - phone business development in dongguan telecom, and to discover the problems and the difficulties of the public - phone business in dongguan telecom. and finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in marketing management and strategic management, such as, the five - power analysis of market competition, swot analysis, stp strategy, 4p ' s marketing mix, competitive response model and so on

    案例分析部分主要運用市場營銷管理、戰略管理等方面的理論和實踐經驗,從東莞電信公司經營理念、東莞電信公話業務的競爭環境、 swot分析、 stp戰略、 4p 』 s營銷組合、競爭反應模式等角度進行分析,對東莞電信公話業務做出簡單評價,指出存在的問題,最後提出可操作性的營銷策略建議。
  18. In the case analysis, according to facts and problem mentioned in the case, theory, methods and tools of strategic management, human resource management, marketing management and organization behavior are applied and on the base of external environment and internal resources analysis, the future change measures of the corporation are set up

    在案例分析部分,根據案例提供的素材和提出的問題,主要運用戰略管理、人力資源管理、市場營銷、組織行為學等相關理論、方法和工具,在分析了企業外部環境、內部資源的基礎上,提出公司的變革方案。
  19. This article is based on the analysis of the " marketing project " in the icbc henan branch banking department and analyses the development and character of the commercial banks marketing in china. in addition, it combines with a lot of examples of commercial banks marketing, and combines with the examples of the agent business and marketing place and service marketing in the icbc henan branch banking department. discussed main segment of the strategy and tactics of the commercial banks marketing such as commercial bank marketing management and commercial bank national marketing

    本文從工行河南省分行營業部市場營銷工程分析出發,以工行河南省營業部市場營銷工程之代理業務整合、優化網點網路、服務營銷和客戶經理制為例,並結合大量的銀行營銷實例,分析了我國商業銀行市場營銷的發展和特點,對現代商業銀行市場營銷的戰略、策略以及商業銀行營銷管理、商業銀行國際市場營銷等商業銀行營銷的一些主要環節進行了探討。
  20. Based on the managerial knowledge ( especially the marketing theory ) obtained from the 3 - year mba studies, the author correctly analyzes the current problems facing the company. with detailed analysis of the objectives of the company, the marketing, and the reasonable utilization of various resources, the author, from different perspectives, also proposes a possible way - out for the adjustment and development of the company in marketing management and strategy

    筆者利用三年來mba學習的管理知識,尤其是營銷理論認真剖析了公司目前的問題,並從公司的發展目標出發,結合分析其各項資源的合理利用,從多方位的視角探索了西普公司在營銷管理和營銷策略方面的調整與發展的路子。
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