marketing myopia 中文意思是什麼

marketing myopia 解釋
經營短視者
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • myopia : n. 【醫學】近視（opp. hypermetropia）。adj. -opic 近視眼的；缺乏遠見的。
  1. The marketing myopia is caused by product concepts

    摘要營銷近視癥是產品觀念所導致的。
  2. The evolution of the management philosophy in chinese car industry and the analysis of marketing myopia

    中國汽車行業經營哲學的演變與市場營銷近視癥評析
  3. The measures to rectify real estate marketing myopia mainly include stressing the early market location ideally, policy - makers ' making decisions scientifically, the executives drawing up a detailed marketing plan, and marketing personnel ' s paying close attention to markets

    矯治房地產營銷近視癥的措施主要有：理念上要重視前期的市場定位；決策層要科學地進行房地產營銷決策；執行層要制定詳細的營銷規劃；營銷人員要密切關注市場。
  4. Enterprises suffering from " real estate marketing myopia " have four evident features, such as attaching importance to the late selling instead of the early tactics of market location, neglecting the analysis of target customers while hankering after concept profiteering, trusting only " the planning masters " and ignoring the differential marketing of building sites, and marketing real estate only by experiences but neglecting scientific decisions

    患有「房地產營銷近視癥」的企業具有四個明顯的特徵：重視後期銷售，不重視前期的市場定位策略；忽視對目標客戶的分析，而熱衷於概念炒作；偏信「策劃大師」的策劃，不重視樓盤差異化營銷；房地產營銷只憑經驗，忽視科學決策。
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