marketing research method 中文意思是什麼

marketing research method 解釋
銷售研究方法
  • marketing : n. 1. 商品銷售業務。2. 商品自生產者轉移到消費者手中的一系列有關機能。3. 〈集合詞〉市場購買的貨品；適合市場上銷售的貨品。4. 市場學。
  • research : n. 1. 仔細搜索 （for, after）。2. 〈常 pl. 〉研究，調查，探測；追究。vt. ,vi. 追究；調查，研究 （sth. , into sth. ）。
  • method : n 1 方法，方式；順序。2 （思想、言談上的）條理，規律，秩序。3 【生物學】分類法。4 〈M 〉【戲劇】...
  1. This text regards xuzhou construction and machinery group as the research object used many kinds of economy and management theory synthetically, adopted the method of fact - test determine the nature combined with quantitative analysis, propose marketing strategy and tactics of enterprise. offer a set of actable development strategy and a set of actable static

    本文以徐工集團為研究對象，綜合運用了多種經濟和管理理論，採用實證分析、定性與定量分析相結合的方法，提出了一套該企業的可行的發展戰略及策略調整方案。
  2. The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future

    差異化營銷策略從產品、定價、渠道和促銷等方面展開論述，主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場，滿足養殖戶的不同購買偏好，並始終強調關系營銷導向，謀求與養殖戶和經銷商建立長期關系，減少渠道沖突，提升顧客價值。
  3. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  4. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  5. Being a kind of comprehensively used method in marketing research, conjoint analysis is fit for predicting consumer ' s evaluation to relative importance of some product or service ( e. g product, brand, shop, e. c. ) and utilities of attribute levels

    聯合分析方法作為市場營銷研究中的一種十分廣泛使用的方法，非常勝任於估測消費者對一些能夠詳細定義的某種產品或服務（如產品、品牌、商店等）的相對重要性和屬性水平的效用的評價。
  6. Commercial planning of real estate development project is generally divided into two stages. the first planning stage ’ s key point is the determination of land usage and development cycle. conduct an overall market research and analysis through information collection and on - site survey, initially make out marketing strategy and product plan, and determine land using method and development cycle through financial analysis

    第一部分分析房地產開發項目商業規劃的概念、內容和意義;第二部分從市場調查、確定項目開發方式、商業項目規劃、項目效益分析等六個方面探討項目商業規劃的過程和方法;第三部分闡述了項目規劃實施的幾個主要問題。
  7. As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives

    區域管理（ territorymanagement ）是市場管理研究的一項重要內容，它按一定的標準將企業所面臨的市場環境劃分為適當的區域，對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析，進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價，確定每個客戶的銷售潛力，從而在不同的客戶之間合理分配資源，有針對性地制定相關的銷售計劃，尋找實現銷售目標的最優方法和途徑。
  8. This paper adopts the method of analogy and comprises the research outcomes of the subjects such as economics, management, ecology, marketing and so on

    本文包含經濟學、管理學、生態學、市場營銷學等的研究成果，採用類推的方法。
  9. This article introduces the development of sports lottery and the research of the terminal data security in sports lottery. with the investigation of all kinds of possible questions at sports lottery marketing terminal, a solution is put forward on the relative method in abroad. and some research methods about hardware, software and management are put up

    本課題通過分析在體育彩票發行系統中存在的數據安全性問題，特別對銷售終端容易出現的各類安全性問題進行了較為詳細的調研，參照國外彩票及福利彩票中解決數據安全性的方法，提出了體育彩票銷售終端數據安全性問題解決方案，並著重從銷售終端硬體、軟體、管理方法及災難保障等方面提出了一些相應的研究手段和解決方法。
  10. Designing a marketing research plan calls for decision on the data sources, research approaches, research instrument, sampling plan, and contact method

    設計一個市場調查計劃要求確定資料來源、調查方法、調查設備、抽樣方案和接觸方式。
  11. Based on this conclusion, a standard and systematic risk management method suggests to be adopted. the following sector explores in depth the capital source channel of open - fund development ; the sales channel establishment and the variety innovation of the fund by introducing the marketing system theory. finally, based on the research of market background system and market elements which open - fund relies on, the paper points out the importance of market environment construction in the standardizing development of the fund, and gives a constructive suggestion to the scope development and standardizing operation of open - fund

    文章通過對證券投資基金的發展空間與趨勢研究、基金的運作機制研究，指出開放式基金是我國未來證券投資基金市場發展的主流產品，具有廣闊的市場空間和發展前景；通過對開放式基金的風險體系和主要風險特點的分析，提出規范化、系統化的風險管理思路與參考性方法規劃；通過導入市場營銷體系理論，就開放式基金發展的資金渠道方向、銷售渠道建設、基金的品種創新等進行深入論述；最後針對開放式基金所依賴的市場背景體系與市場要素，指出市場環境建沒對基金規范化拓展的重要性，並為開放式基金的規模發展和規范運作提出建設性建議。
  12. This text analyzed the total development situation that international textile product in ages in quota in empress in wto clothing trade in details, aiming at our country the type ' s exit business enterprise primarily for developping continuously on the international market the bottom goes to but the research between marketing strategy and method that adopt

    本文詳盡分析了wto后配額時代國際紡織品服裝貿易的總體發展態勢，主要針對我國該類出口企業為了在國際市場上繼續發展下去而採取的營銷策略及方法的研究。
  13. " learning marketing " is to propagandize environmental knowledge and to research new technology. at present, most of our corporations lack the ability of technology innovation, our university and graduate school do not adapt the market. so i have to put forward some new method, for example, building a manpower storage which can be well shared, setting up joint - stock company, contracting with research and development

    知識營銷是指環保基礎知識的宣傳和環保技術的創新，現在，我國的環保企業普遍缺乏科技創新能力，而高校和科研院所又不適應現在的環保市場化，我對此提出了一些思路，比如建立資源共享的人才庫、股份合作、研發外包等。
  14. And then a model of researching agility measure is proposed based on the model of agility concept proposed by sharifi and zhang. based on the model, a system of agility measuring was given. in the system, use the method of marketing research connected with statistical analysis to research agility of manufacturing organization, and data collected from applications are used to validate the method

    通過對敏捷製造和敏捷性的概念進行概括后，比較詳細的比較、分析了四種典型的敏捷性度量體系，以sharifi和zhang所提出的敏捷性概念模型為基礎，提出了一個簡潔的敏捷性度量的研究模型，用市場研究的方法結合社會統計分析方法中的主成分分析和聚類分析來研究製造企業的敏捷性，將敏捷性科學地進行量化，得出一種敏捷性度量體系。
  15. Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing

    本文以南航為對象，結合目前市場營銷創新的理論與方法，包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等，對南航的營銷策略進行了系統分析和研究。在此基礎上，總結南航營銷總思路的優勢，進行了總體評價，並根據市場營銷創新的觀點，對南航營銷策略提出了具體創新的建議。
  16. After comparing detailed information, including the actual situation of the china telecom innovation, after using the theory of inspection and analysis in the sales management, the theory of market purchase analysis, the theory of market requirement forecast and the theory of objective market orientation, the author has analyzed the operation methods in different large companies and used the assumption deductive method in demonstration research, the author has proved the argumentation in which cnc applied marketing strategy in different points and different time telecom companies

    筆者通過獲得大量比較詳實的一、二手資料，針對近年來中國電信改制現狀，應用本人所學的營銷管理學中營銷環境的審視與分析原理，市場購買行為分析原理，市場需求預測原理及目標市場定位原理等理論知識，通過對各大電信運營商的公司運作現狀的分析，運用實證研究中的演繹法，論證了中國網通集團不同時期不同側重地應用市場營銷策略的論點。
  17. Second, this paper employs a method based on content to lengthways analyze and summarize the research on internationalization oriented marketing stratagem of domestic and oversea enterprises. based on the analysis and summarization, imss ( internationalization marketing strategy solution ) model is raised

    其次，本文應用內容分析法縱向分析、總結了國內外it企業國際化營銷戰略的研究，在此基礎上提出了imss模型（我國it企業國際化的營銷戰略模型） 。
  18. The advantage is that in view of the actual mobile telecom market of yz city during the research we comprehensively adopt many scientific market research methods such as questionnaire, data analysis method, depth interviews and subjective probability then use the spss to analyze the data to get plenty of valuable market information. the advice we offered can be profitable strategic reference when the mobile telecom company set down their marketing policies on market development and product development

    突出的地方在於結合yz市移動通信市場實際情況，科學地採用了分層抽樣方式，綜合運用了問卷法、資料分析法、主觀概率法和深度訪談法等調查方法，使用了spss軟體進行統計分析，從而獲得了豐富的較有價值的市場信息，並從市場基本戰略的角度提出針對性的策略建議，為運營商進行市場和產品開發及市場戰略的制定提供有益的參考。
  19. Exxonmobil is the world largest petroleum company who has much success and some drawback in terms of marketing strategy. the research method of this article is case study

    Exxonmobil在潤滑油領域是全球的領導者，在市場營銷策略方面有許多成功之處，當然也存在一些不足。
  20. Based on the research method of corporation strategic management, this paper analyses the outside environment of weisheng pharmaceutical, the market demand feature and change direction of vitamin and the station of some competitive manufacturers of internal or international. using the analyses method of swot, the paper analysis the competitive superiority, inferior, opportunity, threaten of weisheng pharmaceutical. and basing on the analysis, it puts forward the marketing strategic and acting measure

    文章依據企業戰略管理的研究思路，首先分析了維生藥業公司所處的外部環境，對維生素市場需求特徵及其變化趨勢進行了分析，分析了國內外幾大競爭性廠商的情況，利用swot分析方法，詳盡分析了維生藥業競爭的優勢、劣勢、機會和威脅，依據這些分析，給出了維生藥業的營銷戰略和實施措施。
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