media theories and methods 中文意思是什麼
media theories and methods
解釋
傳媒的理論和方法-
In the part of basic theory in this thesis, beginning with the theory of social division, summarizing chinese - foreign industrial practice in media field, this thesis analyses the historical necessity of media ' s emergence and development. on the basis of synthesizing of classic theory in media industry and other concerning theories, this thesis also expounds the resource distribution of media industry. meanwhile, this thesis elucidates the profit pattern of media ' s micro - unit and the market expanding methods of media industry
在基礎理論部份，從社會分工理論入手，結合中外媒體的市場實踐，論述了媒體產業形成和發展的歷史必然性；在綜合媒體產業經典作家的理論與媒體產業其它相關學說的基礎上，論述了媒體產業的資源配置問題，分析了媒介組織的市場贏利方式和媒體產業的市場擴張手段；重點解析了媒體產業「注意力資源求租」現象及其成因。 -
The thesis analyses the forms and characteristics with tv study, communications study, marketing theories and methods, and the correlative theories includes tv program theories, the second media period theories and combined marketing theories, etc. after an analysis of foreign reality television, the study stresses that reality television is very original in form, and that china ' s reality tv should discard the dregs and absorb the essence of foreign reality tv programmes
其特徵主要表現在：敘事上的真實與虛擬相結合，傳播上的媒體之間的整合、節目與觀眾之間的互動以及營銷上的事件性、整合化和國際化的營銷方式。本論文在對真人秀電視節目的形態和特徵進行分析時，主要採用了電視學、傳播學和營銷學的相關理論和研究方法，所涉及的理論包括電視節目形態理論、 「第二媒介時代」理論和整合營銷理論等。
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