new concept marketing 中文意思是什麼
new concept marketing
解釋
新概念營銷-
After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc
研究結果認為：發展種子產業應該把著眼點放在促進種子整體產品的開發上；種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建，而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足；廣西種子企業綜合競爭力總體處于較弱水平；面對wto ，廣西種子產業仍有諸多的不適應，突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面，而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境，企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因；因此，以提升種子整體產品開發能力為核心，不斷深化改革，調整種業體系中不相協調的各有關因素，構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系，是wto框架下加快廣西種子產業發展必須堅持的指導思想；其中，加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等，都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。 -
Market space is the lebensraum and development space for companies, and a new marketing concept ; still more, it is the demand of new marketing paradigm of the companies in marketing environment changes
市場空間是企業生存和發展的空間，也是一種營銷觀念，更是營銷環境變化和新的營銷範式的需要。 -
Norbert britz, the sole owner today, has now changed the concept : i intend to focus strongly on marketing and sales, while putting together a new department with new employees in order to meet market requirements even better
他制定了一個新的計劃綱領： 「我要把目標定在銷售上。為此，我已經設立了一個新的部門，並聘請了新的工作人員，以便能更好地滿足市場需求。 」 -
Chapter two " impacts of china ' s accession to wto on retail industry " analyzes : the influence of accession to wto on domestic retail industry ; pressure from international business capital due to its advantages of capital strength, scale and advanced business pattern ; competition pressure from low profit criterion of supermarket business ; pressure from the management advantage of international business groups. chapter three " development strategy for retail industry after china ' s accession to wto " studies the development strategy for china ' s retail industry after accession to wto : formulating relevant laws and policies for foreign capital introduction as soon as possible ( asap ) ; working out plans for establishment of large - scale supermarket network asap ; developing multiple business patterns with mainstay business as the focus ; developing chain store business to bring about scale efficiency ; accelerating of modern enterprise institutional reform ; promoting scientific management level of retail enterprises ; setting up scientific and overall marketing concept, further strengthening sense of market orientation ; attaching greater importance on resources of talented persons and commodities ; making full use of information technologies, implementing e - commerce mode in retail enterprises ; actively exploring northwest china and developing new market
文章第二章「中國加入wto對零售業的沖擊」從中國零售業對外開放的歷史入手，簡要介紹了中國加入wto對國內零售業的影響，指出加入wto后，中國零售業可能面臨以下幾個方面的沖擊：國際商業資本在資金、規模和業態的先進性上所帶來的壓力；規模擴張壓力，即中國連鎖超市受到了投資規模擴張的資金壓力；超市行業低贏利水準的競爭壓力；國際商業集團在管理上的優勢對中國零售企業的壓力；新的管理理念、服務方式進入所帶來的沖擊；現代商業觀念的引進打破了中國商界固有的思維；國際經濟一體化程度的提高不斷促使中國零售業的絕對利潤和相對利潤下降；我國零售業網點的不足以及布局的不合理；零售業的信息革命所帶來的觀念沖擊。 -
First, author states the origin of mo theory, and concludes that there are three research sub - fields, then analyzes its philosophic base - new marketing concept. mo is the result of the marketing development
首先介紹市場導向理論的源起，指出這個理論所存在的三大研究領域，並對它的哲學基礎?新營銷概念進行論述。 -
The concept and practice of societal marketing will be new tendencies of the marketing development in the world
從世界范圍來看，社會營銷觀念和實踐是營銷管理發展的一個新趨勢。 -
The strategy that smcc ' s expands the market by developing new customers is marketing ' s concept as the goal of retention customer. 2. designed the investigation model for smcc customers " satisfaction, and the sample method and sample frame
本文在分析和研究中有以下幾點創新： 1 、首次提出了以維系客戶為目標策略的移動服務營銷理念； 2 、設計了四川移動用戶滿意度調查模型和抽樣方法。 -
The whole dissertation can be divided into 9 chapters, which are mainly engaged on the comparative theories of the common balance and the partial balance, and the methodology of the demonstration and criterion economics to do the analysis and res earch on the purpose of making relatively thorough and deep assessment on the policy - making and related improvement suggestions on such areas as the implement performance of the agriculture policies, the requirement structure of agriculture, the structure of employment, the basic elements and arrangement of agriculture production, the sustainable development of agriculture and the agriculture internationalization etc. the basic innovative points of the dissertation are as follows : ( 1 ) to establish a systematic framework for the research on the policies of agriculture industry and the structure of agriculture industry ; the framework for grand agriculture industry structure ; the framework of subject relationship in the agriculture socialized service system ; the circulation framework of sustainable development for agriculture ; the model framework for corporation development for agriculture institution ; ( 2 ) to expand the external scope of the concept of agriculture ; ( 3 ) to put forward the ideas of the corporation orientation by restructuring and innovating the present agriculture operational institution ; ( 4 ) to raise the viewpoints to set up the quality standard system for agriculture produce and to initiate the same system of the internal and external trade ; ( 5 ) to offer the suggestions on guiding the development of the township and private enterprises through the industry policies ; ( 6 ) to raise the innovative viewpoint by way of the systematic analysis on agriculture and the employment structure of the countryside, the district arrangement, technological innovation and the marketing system of agriculture produce ; ( 7 ) to put forward the comprehensive thinking way to broaden the logistics services for agriculture produce ; ( 8 ) to raise the new idea of the agriculture supporting system and the policy suggestions on expanding the areas for the government to support agriculture industry, reorganization of agriculture insurance system and aid to the weak masses of the countryside
本課題是在國家農業產業政策不斷完善和產業經濟學科科學發展的背景下，從農業產業政策的實踐出發，從大農業產業結構、組織、技術、資金、勞動力、土地等資源配置以及區域布局、國內外關聯等角度，以農業產業政策與農業發展的互動關系為切入點，提出了農業產業政策調整取向，初步形成和發展了政策理論。全文共分9章，主要運用一般均衡和局部均衡比較等理論，實證、規范經濟學研究等方法進行探討，對農業產業政策實施績效、農村需求結構、就業結構、農業生產要素和布局、農業可持續發展、農業國際化等命題以及對策建議作了比較全面深入的評析。本課題研究主要有以下創新觀點：初步搭建了農業產業政策和結構理論框架，設計了政策和結構體系圖；延伸了「農業」概念外延，提出了「大農業」的構想；提出了農業產業經營組織再造和創新的公司化發展方向，設置了農業產業化、公司化發展模式圖和產業化公司模型圖；設計了農業可持續發展良性循環圖和農業資金投入效益模型圖；提出了建立農產品質量標準體系、推行內外貿一體制的觀點；建立了農業保障體系參照圖，建議通過產業政策引導鄉鎮、私營企業和「三資」企業發展；剖析農村勞動力就業結構、區域布局、科技創新、農產品市場體系；提出了加大農產品物流配送的整體思路；提出了農業支撐體系新觀念及擴大政府支農范圍、重構農業保險體系、扶持弱勢群體的政策建議。 -
The tourism destination marketing is a new concept on the tourism marketing and a brand - new way carried out at regional level
摘要旅遊目的地營銷是旅遊營銷的一種新的營銷思路，是在地區層次上進行的嶄新的旅遊營銷方式。 -
Through a case description of bb company " s cost, profit management and marketing, we put i ' orward in this article some effective measures which will conducive to revive bb company. the measures include building up leading strategy concept, rationally developing and utilizing resource, clearing cost level to lay a strategy foundation stone ; bringing up employee quali ty, enforcing team spirit ; preserving company " s interest, signing agent contract with prepaid nature ; grasping the core, creating a new marketing concept of air service ; putting forward electronic ticket, building up modern air agent mode ; and etc
通過對bb航空公司成本、收益管理、市場營銷等方面的案例描述，本文提出了一些有利於bb航空公司振興的有效措施，樹立戰略領先觀念，合理開發利用企業資源；明確成本定位，奠定戰略基石；提高素質，增強團體意識；保全公司利益，簽訂預付性質的代理協議；抓住核心，創立新型航空服務營銷理念；推進電子機票，建立現代航空代理模式；等哈爾濱廠程人學碩十學位論文等。 -
It indicates the new method of waste processing, that is, we can set up a system which takes the enterprise as a center for waste processing. and in this part, the thesis expatiates on the solution of waste processing under the guidance of societal marketing concept
第四部分提出建立以企業為中心的消費后廢棄物處理系統，重點闡述了在社會營銷觀的指導下進行消費后廢棄物處理的解決方案。 -
The meaning of this paper consists in bringing up a new concept, and has a preliminary investigation on it, thereby explains that the theories system set up has actual meaning, and it will be gradually perfect to leading dress market activities. through three parts this paper to explain the concept and meaning of dress marketing aesthetics
本文的意義就在於提出一個新的概念，並對此進行一個初步的探索，構建了一個營銷美的理論體系的架構，進而說明服裝營銷美學理論體系的構建是非常有實際意義的，它將逐步完善並對服裝營銷活動起到理論指導的作用。 -
In the second chapter, the history of experiential marketing is introduced, including the concept and the function and the using scope of experiential marketing. as the core part of this thesis, the third chapter divides " product " into there parts : experience, atmosphere and employees on the base of traditional marketing theories, and dissertates the combinatorial pattern of experiential marketing in theme parks combining " price ", " place " and " promotion ", provides theme parks a new way of making marketing strategies and tactics and synthesizing marketing key elements. in the last chapter, this thesis chooses a typical case to study, and gives countermeasures according to the combinatorial pattern of experiential marketing, deserving to being learnt from and generalized
本文共分四大部分：第一章導論介紹了體驗式營銷在國內外的研究現狀、本文的研究意義、研究目的及研究方法；第二章介紹了體驗式營銷的產生和發展，以及體驗式營銷的概念、作用和應用范圍；第三章在傳統營銷組合4ps的基礎上，將「產品」要素細化為「體驗」 、 「氛圍」和「員工」三部分，再結合「定價」 、 「渠道」和「促銷」三要素，圍繞主題公園綜合論述了體驗營銷組合模式，為主題公園營銷戰略的制定和營銷要素的組合提供了全新的視角；第四章選取典型案例進行研究，總結經驗，發現問題，並圍繞體驗式營銷組合模式為具體問題的解決提供對策，具有一定的借鑒意義和推廣價值。 -
Through using the new marketing theory, business tourism enterprises can solve many actual problems and get the wider developing space. this paper has five parts : the first part analyses the one - to - one marketing theory and introduces the research of the theory ; the second part gives a clear concept and connotation of business tourism ; the third part analyses the problems of business tourism enterprises ; the fourth part introduces how to use one - to - one marketing theory in business tourism enterprises and the changes brought by the theory ; the last part draws a conclusion of using the one - to - one marketing theory in business tourism enterprises
本文主要分五個部分：第一部分對一對一營銷理論做了整體上的分析與梳理，並介紹了一對一營銷的研究現狀和研究意義；第二部分對商務旅遊的定義、內涵等做出了界定，並介紹了商務旅遊的研究現狀和研究意義；第三部分主要就我國商務旅遊企業存在的一些問題進行了分析；第四部分則就商務旅遊企業如何引入一對一營銷觀念、如何解決現存問題作了深入分析，同時論述了一對一營銷觀念給商務旅遊企業營銷策略帶來的變革；最後的結論部分對使用一對一營銷理論解決現實問題做了總結性說明。 -
In the new century defined by green civilization and green economy, green marketing is sure to be managing concept of the 21st century
21世紀將是綠色文明的世紀和綠色經濟的時代，綠色營銷必將成為21世紀的經營理念。 -
As a new concept, the marketing of the musical performing art should follow the rule of market, establish a good mechanism and a legal person system of the play team
摘要音樂表演藝術品的營銷，要遵循演出市場的特殊規律，制定劇組法人制度，建立良性運作機制。 -
Via the new marketing strategy and the provision of innovative and advanced fitness equipment to those hotels, residential club house, fitness centre in hong kong, macau and mainland china, fitness concept believes that the quality of fitness business in different recreational industry will be improved and as a whole, the fitness industry will become more professional
啟康對獲得cybex的獨家代理權感到驕傲並充滿信心，相信配合新的市場策略，為港澳地區及國內的酒店住客會所健身中心等行業引入創新高效能產品，必可提升各悠閑行業健身業務的質素，使其更趨專業。 -
Our netwok marketing project fully make use of the traditional and the new marketing concept and tool to spread on net, induced with “ topic + event + experience + sharing ”, we build a matrix type access mainly rely on blog, community, video, e - mail, e - zine, district portal, occupation portal and enterprise circle to form a integrate network marketing spreading and to enlarge our influence
提供的網路營銷解決方案充分利用傳統的及新興的營銷思想與工具，依託網際網路展開整合傳播，包括以「話題+事件+體驗+分享」為誘導，主要依託博客、社區、視頻、郵件、電子雜志、區域門戶、行業門戶、企業圈子構建的矩陣型通路，從而形成整合型的網路營銷傳播，實現影響力的大面積擴散與聚合效應。 -
According to the relevant theory of relationship marketing - a new markting trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on crm, database marketing and interrior marketing. it emphasizes on two aspects : first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one - to - one marketing so as to obtain an expansion of customer relationship and value as competitive advantage difficult to imitate by the rivals. second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerfull human resourse management based on the marketing concept
其中，重點討論了兩點：首先，在建立和分析顧客數據庫的基礎上，採用「圍欄戰術」 ，逐步推行「一對一營銷」 ，通過實施顧客關系管理，全方位擴充顧客關系與價值，使公司獲得對手難以模仿的競爭優勢；其次，將公司用於外部市場的營銷手段和方法運用到公司內部，以營銷學觀點為基礎管理組織人力資源，通過開展內部資源，提高公司的整體素質。 -
Firstly, the author introduces the development of marketing patterns, concluding marketing concept, marketing theory and the development course of patterns ; secondly, deliberates the present person - marketing pattern ; thirdly, by discussing existing three marketing patterns, emphasizes in probing into market - oriented marketing patterns, which is fit for huaqiang electric group ; fourth, the author proposes that huaqiang electric should establish correspondent organization, make up sales - force and manage the customer relationship during the course of transformation ; finally, the author builds the information system of huaqiang electric marketing suit the need of new patterns
其次，對華強電氣現有的人員推銷型營銷模式進行了分析。再次，本文通過對諸多市場營銷模式的分析，重點探討了適合華強電氣的市場營銷模式? ?以市場為導向的公司營銷模式，並對華強電氣實現人員推銷模式向市場導向的公司營銷模式的轉變所需建立的組織、銷售隊伍建設、客戶關系管理等進行了探討；最後，根據建立市場導向的公司營銷模式的需要，建立了華強電氣的市場營銷情報系統。
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