perceived value 中文意思是什麼
perceived value
解釋
感知到的價值-
Based on former research relating to customer value, this article first proposes three new concepts, i. e. customer expecting value ( cev ), designed value ( dv ), decisive customer value ( dcv ). then expounds different implication of several fundamental concepts and distinguishes correlation one another such as, customer expecting value ( cev ), customer perceived value ( cpv ), customer perceived cost ( cpc ) and decisive customer value ( dcv )
在前人有關顧客價值研究的基礎上，本文補充提出顧客期望價值、設計價值和顧客決策價值三個新概念；進一步區別和闡釋顧客期望價值、設計價值和顧客感知價值等基本概念的涵義和相互關系，構建一個融合了cev 、 dv 、 cpv 、 cpc 、 p 、 c 、 ncv 、等多個變量的顧客價值動態分析模型；並概括其基本內涵和潛在意義。 -
Now, lots of researchers have switched to customer value to find the reasons, but also, what ’ s the difference between customer value and customer perceived value, whether the customer perceived value has a direct influence on the customer repurchase intention is still inexplicit
於是學者開始研究新的影響顧客重購意向或行為的因素，顧客價值得到了越來越多的關注，但顧客價值及顧客感知價值等概念的區別，顧客感知價值與顧客重購意向間關系等問題仍沒有得到很好的闡釋。 -
Third, the most important antecedents of customer perceived value ( cpv ) are customer perceived fairness 、 customer perceived benefit 、 customer perceived cost ; cpv does not have a direct path, but an indirect path towards customer repurchase intention
（ 3 ）顧客感知價值主要受顧客感知利益、顧客付出成本、顧客感知公平三要素的影響;顧客感知價值作為認知階段的重要因素並不直接影響，而是通過顧客的交易滿意和累積滿意度間接影響顧客重復購買意向。 -
Considering limitations of previous studies above, this study take both perceived benefit, perceived risk into consideration and try to discuss consumer perceived risk reducing behavior. also the connection between perceived risk perceived value, and consumer purchase intent is the content of the paper
鑒于上述感知風險相關研究領域所存在的缺陷，本研究將感知利得和感知風險同時納入研究范圍，來探討消費者的感知風險及減少風險的行為，並嘗試發現感知風險與感知價值之間如何聯結，進而影響購買意願。 -
At last, the author puts forward five marketing tactics, including : choosing service items, segmenting market based on organizational buying behavior, the combinative communication tactics based on the decision process of consumer, pricing tactic building on perceived value of customer, the distribution tactics of establishing branches in economic development zones
最後根據調研結果提出五條營銷策略，分別是： （ 1 ）業務定位策略； （ 2 ）基於購買行為的市場細分策略； （ 3 ）基於購買決策過程的整合溝通策略； （ 4 ）基於顧客認知價值的定價策略； （ 5 ）在開發區成立分公司的渠道策略。 -
Customer perceived value in estate market
商品房市場顧客感知價值研究 -
This thesis studies on customer satisfaction mechanism and measurement system based on customer perceived value with emphasis
本文著重研究基於顧客感知價值的顧客滿意機理及評價體系。 -
This paper bases on the literature review, constructs a customer repurchase intention model on oliver ’ s loyalty phase theory. the model includes 11 factors : brand preference, cumulative satisfaction, variety seeking, attractiveness of alternatives, switching cost, ( the five dimensions ), customer repurchase intention, episodic satisfaction, customer perceived value, customer perceived fairness, customer perceived benefits, customer perceived cost
本文在文獻回顧的基礎上，吸收了現有學者的研究成果，在oliver （ 1997 ， 1999 ）提出的顧客四個忠誠階段的理論基礎上，建構了影響顧客重購意向的模型，共包括:顧客重復購買意向、顧客品牌偏好、顧客的交易滿意度、顧客的累積滿意度、顧客的多樣化追求、替代品吸引力、轉換成本、顧客感知價值、顧客感知公平感、顧客成本付出、顧客的感知利益等11個因素。 -
Generally, there are two underlying ways for a firm to offer or deliver net customer value ( ncv ) as much as possible through increasing customer perceived value ( cpv ) or decreasing customer perceived cost ( cpc )
企業可以通過提高顧客感知價值或降低顧客感知成本這兩種基本方式向顧客提供盡可能多的凈價值；在提供等量的顧客凈價值的前提下，企業可以實施顧客感知價值和顧客感知成本的不同組合。 -
It studies the drivers and the characters of cpv, founds the cs mechanism and conceptual model from customer perceived value perspective, and establishes the position of customer satisfaction between several concepts at encounter level and overall level
在著重分析顧客感知價值的驅動要素及特性的基礎上，從顧客感知價值的角度研究了顧客滿意的機理及概念模型，確立了顧客滿意在「遭遇」水平和總體水平層面上在眾多相關概念中的地位和作用。 -
( 3 ) both customer trust and customer ’ s perceived value are determining factor to customer ’ s willing to exchange
（ 3 ）客戶信任和消費者的感知收益對消費者將來的購買意圖都產生顯著的積極影響。 -
This study focuses on the subject of functionally complementary brand alliances and explores the spillover effects of the perceived value of ingredient product, ingredient brand equity, and frequency of ingredient brand nested in other brand alliances on the evaluation of functionally complementary brand alliances
摘要本研究以功能互補性品牌聯盟為對象，探討配備產品與配備品牌特性對核心產品產生的外溢影響效果。 -
This thesis not only extracts and adjusts customer satisfaction indicators under the framework of customer perceived value, but also provides an effective customer information feedback and tracking system to know about customer " requirements. it analyzes the customer satisfaction measurement models or tools systemically in order to provide a useful tool and analysis framework to gain strategic performance improvement, and to enhance customer perceived value ultimately for service enterprise
在顧客感知價值大框架內析取初步指標，運用市場研究、統計技術和層次分析法等手段，調整確定顧客滿意評價指標；建立了有效的顧客信息反饋機制，在顧客滿意調查中介紹並選用了許多先進的量表技術；系統地整合了顧客滿意評價模型和方法，為企業進一步戰略績效改進，以及為最終顧客感知價值的提升提供了有益的分析工具及框架。 -
A website design can often project greater perceived value
網站設計可以發揮更大的作用。 -
One viewpoint consider consumer will choose product with maximal perceived value ( zeithaml, 1988 ), and another viewpoint consider consumer will choose product with maximal perceived value least perceived risk ( bauer, 1960 ). the commom ground of these two viewpoints is they all believe consumer will form apperceive when making purchasing decision
在購買意願的研究領域里，出現了兩種不同的觀點：以zeithaml （ 1988 ）為代表的學者認為消費者在做購買決策時，會選擇感知價值最大的方案；而以bauer （ 1960 ）為代表的學者認為消費者會選擇感知風險最小的方案。 -
Using between - subject experimental design, key findings are as follows : ( 1 ) treating reservation price as dependent variable, ingredient brand equity has main spillover effects, and interaction effects with the perceived value of ingredient product ; ( 2 ) ingredient brand equity and the perceived value of ingredient product result in attitude change significantly
研究采受試者問實驗設計，操弄配備產品知覺價值、配備品牌權益強勢程度，以及配備品牌聯盟頻次，依變項則為消費者對核心產品保留價格、態度評估的改變幅度。 -
But how to connect perceived risk and perceived value, there is no answer in previous studies
感知價值最大和感知風險最小二者之間如何聯結 -
How to explode the perceived value of your offers
如何引爆的知覺價值，你優惠！ -
Strategies of improving library user ' s perceived value
圖書館用戶感知價值的提升策略 -
Perceived value pricing
價值定價法
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