pricing and positioning information 中文意思是什麼
pricing and positioning information
解釋
定價與定位信息- pricing : 報價模式的案例練習
- and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
- information : n. 1. 通知，通報，報告。2. 報導，消息，情報。3. 資料，知識，學識。4. 【自動化】信息，數據。5. 【法律】起訴，告發。adj. -al
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Although marketing theory and concept have been put into practice, these banks are still far lagging behind in marketing concept, marketing mechanism and the employ of marketing strategies and means, compared with their experienced foreign counterparts. the manifestation of such gaps includes the weak awareness of overall marketing, the imperfect marketing organization and mechanism, the lack of a uniform strategic planning and a definite marketing positioning, the immaturity of true r & d mechanism and market pricing mechanism for financial products, the unsystematic use of promotion means, the unsatisfactory effects of mix policies used, the inefficiency and irrational structure of distribution channels, the imperfect distribution technology, the imperfect information system and the incompetence of marketing team
近幾年來，實踐中雖然已經引入了營銷理論和觀念，但是跟國外先進銀行相比，在營銷觀念、機制和營銷策略、手段運用方面總體上還尚存在較大差距，主要表現在整體營銷意識不強；營銷組織和機制不健全；缺乏統一的戰略規劃和明確的市場定位；尚未形成真正的金融產品研發機制和市場定價機制；在促銷手段的運用上較為零散，對組合策略運用效果不勝理想；分銷渠道效能較低，結構不合理，技術上有待于提高完善；信息系統不夠完善；營銷隊伍素質有待進一步提高等等。
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