product marketing manage 中文意思是什麼
product marketing manage
解釋
某外資知名銀行誠聘產品市場經理-
Usually, it can be said that the key process includes, market research ( customer management ) 、 product design 、 receiving orders 、 buying materials ( supplier management ) 、 producing 、 marketing ( pricing ) 、 collecting revenue, related activities included. ( 2 ) customer profitability analyzing based on activity helps to manage customer strategically
一般認為，企業的核心經營過程包括市場研究（含顧客管理） 、產品設計、接受訂單、采購原料（含供應商管理） 、產品製造、市場營銷（含產品定價） 、貨款回收等，相關作業包含其中。 -
How to manage the relationship between local market and global market is also studied. after the market opportunity analysis of our company, the properties of market opening and emergency of time required have been emphasized. after that, a new point is brought ollt that the combination of product characters and enterprise ' s marketing goal is the most impoftant thing
結合本單位的實際營銷活動，本文對工程項目的市場機會分析進行了論述，強調了工程項目在公開性和時間性特徵上的突出性，指出工程項目市場分析中應將產品模式與企業營銷目標統一的項目作為重點項目，切勿全面出擊。 -
In marketing practice, the marketing managers often feel out of place about which kind of marketing channels should be constructed and how to manage marketing channels when product goes through the stages of product life cycle, obviously people in marketing practice focus on how to adjust channels extremely to adapt for the stages of product life cycle, in marketing theory, scholars also have strong interest in the research on the relationship between product life cycle and marketing channels, but, to our regrets, the research in the two domains is isolated and does n ' t find out the mechanism between product life cycle and the policies of marketing channels, so the conclusions of policies of marketing channels in the different stages of product life cycle are results of empiric, not of logic
但令人遺憾的是，兩個領域的研究是脫節的，在產品生命周期與渠道政策之間缺乏一種機制分析，從而必然導致對不同生命周期階段的渠道政策結論帶有經驗性質，而不是邏輯的結果。本文的目的正是為了解決這一問題，試圖找出分析產品生命周期與營銷渠道政策之間的邏輯過程，從而為不同的產品生命周期階段的營銷渠道政策找出一個選擇的原則和方法，讓消費者行為和競爭者行為在渠道選擇中獲得一個動態的均衡。在此基礎上，針對產品生命周期的不同階段提出一些一般性的渠道政策結論，以供實踐中的人們予以參考。 -
But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product
在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。 -
Has met lots of problems, such as the straight atrophy of old product sale, new product ’ s slow - moving expansion, the quick drop of products market quota, the raise of selling cost, the depravation of financial condition and the marketing channel out of control etc. therefore, it is a close problem of success or failure that how to design and choose a perfect, unimpeded, efficient rugs marketing channel mode under their control and manage them availably for hs company
因此，如何根據公司資源和環境變化，設計和選擇一個完善、暢通、高效、控制得力的藥品營銷渠道模式，並有效地實施和管理，對于hs藥業公司來說是一個關乎成敗的問題。本文將從我國目前醫藥行業的實際情況出發，以成都hs藥業公司為實例進行研究。
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