receiver-oriented 中文意思是什麼
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As the endless changing of the theory of dissemination from " the spread - oriented theory " to " the receiver - oriented theory ", the role of the receivers are more and more important, and their subject consciousness has been enforced better and better, thus the recognition of the receivers is especially important
因而，主持人形象塑造與受眾的認知有著千絲萬縷的聯系。隨著傳播理念由「傳者中心論」到「受者中心論」的不斷轉變，受眾的地位愈來愈高，主體意識愈來愈強，受眾認同就顯得猶為重要。
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