segmentation and targeting 中文意思是什麼

segmentation and targeting 解釋
細分與目標選擇
  • segmentation : n. 1. 分割；切斷。2. 【生物學】（細胞）分裂；（動物）分節；斷裂。
  • and : n. 1. 附加條件。2. 〈常 pl. 〉附加細節。
  • targeting : 導向目標
  1. At the same time it inverses the tradition thinking mode - the market subdivides, the segmentation, targeting consumer, positioning. when opportunities cannot be found from the consumer and the competitor, you can use the mode which establishes a new localization theory frame based on the horizontal marketing. it will carry on the difference reorganization : seeks the targeted customer ’ s need, then from macroscopic to microscopic aspect to proof the feasibility of the method

    本文將進行從微觀到宏觀的思維轉變，利用水平營銷的思維建立新的定位理論框架，將現有的信息組合進行重組:差異化的尋找? ?目標客戶的選擇，然後從宏觀、中觀、微觀方面分析，論證方法的可行性，打破傳統的定位觀是從宏觀過渡到微觀。
  2. Segmentation and targeting

    細分與目標選擇
  3. On the basis of the analysis of ew corporation ’ s circumstances, the paper is carried marketing segmentation according to the products ’ performance and the demand characteristic. the author finishes targeting considering the market potential, ew corporation ’ s resources and the ability. then according as theory and method of the marketing, the strategic management, the paper is framed 4ps marketing strategy aimed at ew corporation ’ s products, namely product, price, promotion, channel strategy

    在完成對ew公司所處的內外部環境分析的基礎上，論文緊接著根據公司產品的性能及需求特性對市場進行了細分，並結合細分市場的潛力和ew公司自身的資源和能力確定了各主要產品的目標市場，同時以市場營銷及戰略管理的基本理論、基本方法為主要理論依據，應用理論與實際相結合的方法，針對公司的主要產品制定了戰術層面的4ps營銷策略，即產品、價格、促銷、渠道策略。
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