short-sighted decision 中文意思是什麼
short-sighted decision
解釋
短視的決定-
This article consists of 5 chapters, analyzing in detail the issues that media encounters in positioning decision - makings, such as positioning of readership or audience, positioning of advertisement, positioning of brands, and positioning adaptations, with theories of market classification, second sales, brand marketing and short - sighted marketing syndrome
在第一章里,對傳媒定位進行理論溯源,對市場營銷學的定位理論進行了一番梳理,對傳媒定位的概念及其主體、客體、功能、范圍、方法、形式、依據等要素作了界定,分析了傳媒定位與傳媒競爭的關系。
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