target marketing process 中文意思是什麼
target marketing process
解釋
目標營銷過程-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。 -
On the basis of the background of the present situation in the development of real estate industry in china, this paper, in view of existing situation of marketing planning and combining with the problem of marketing planning in one company, expounds content which should be focus on and working procedure during the process of marketing planning, analyzes the present situation of real estate market in chengdu, and constructs a frame of marketing planning by way of market survey 、 swot and competition analysis 、 target marketing and marketing strategy
這在一定程度上加劇了大量商品房空置，造成社會資源的極大浪費。為此，筆者立足於當前中國房地產發展的大環境，針對房地產營銷策劃的現狀，結合一家公司項目營銷策劃課題，對房地產營銷策劃過程中的重點內容和操作流程進行了闡述，分析了當前成都市房地產市場的現狀，並通過對市場調研、項目swot和競爭分析、目標營銷、營銷策略的研究構建了房地產營銷策劃的框架。 -
From the process for reaching and operating transaction, this study tries to analyze the principle of common selection among the pertaining transaction parties, the function of this principle on transaction, and make of transaction “ relation ” and “ net ”. there are three major issues on common selection, 1 ) the common selection between the pertaining parties ( buyer and seller ), the target is to sign the contract ; 2 ) internal adjustment of the participants, such as team organizing, internal structural adjustment, meeting the requirement of market competition and marketing strategy, etc. ; 3 ) common selection among the congeneric competitors, like competition coordination system, custom or regulation,
交易中的共同選擇包括三個主要方面，即1 ）有關交易當事人（如賣方與買方）為實現交易，確定契約條件並簽立契約的共同選擇，以契約形成為標志; 2 ）各交易當事人為實現交易進行的相關選擇，如交易當事人團隊內部組織、內部結構調整、對市場環境的適應和市場策略的制定等;以及3 ）同類交易當事人的共同選擇，如維持競爭秩序的同業慣例、建立保證質量並降低交易費用的基本標準系統等，是對外界環境的影響與調整。 -
This article regards a state - owned chassis factory as the background, quotes from the thought of the modern enterprise management, determines the target market and locates the market production by way of analysis on the current market, makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price
本文以一個國有客車底盤廠為背景，引用現代企業管理思想。通過市場分析，確定目標市場，定位市場產品；通過對產品和銷售人員管理，實施廣告、促銷、服務等營銷策略，使企業的營銷過程符合市場要求。 -
Finally, this thesis establishs a target system of evaluation of the internet marketing efficiency with operability and analyze internet marketing efficiency positively by selecting such ways as, analytic hierarchy process, profit ability analysis and cost efficiency analysis
最後，提出具有可操作性的企業網路營銷評價指標體系，並選擇層次分析法、盈利能力分析法和成本效益分析法對企業網路營銷效益進行了實證研究。 -
The marketing management process consists of analyzing marketing opportunity, researching and selecting target markets, designing marketing strategies, planning marketing programs and organizing, implementing, and controling the marketing effort
"行銷管理的過程包括行銷機會的分析、研究與選擇目標市場、設計行銷策略、企劃行銷活動及組織、實施並控制行銷投說的努力。 -
With al ries and jack trout ' s positioning theory, this thesis discusses the methods of market positioning and brand building of medium and high grade gifts according to the needs of the target consumers and the feature of the gift consumption, also, the marketing process with positioning strategies is presented, which includes market segmenting, target market selecting, brand positioning and the drafting and implementing of the marketing mix based upon the brand positioning
如何把上述的策略運用在具體營銷中，關鍵在於清晰的品牌定位以及和定位相一致的營銷組合。本文藉助a .里斯和j .屈特的定位理論，從消費者的心理出發，以目標消費者的心理需求為導向，根據禮品購買消費的特點，論述了定位對于中高檔禮品品牌建設的作用以及中高檔禮品定位的幾種方法。 -
Target marketing process
目標營銷過程 -
In this article, by an analysis on the present situation of the sale of tmk in china, the present situation of diabetes and the clinical use of medicines, the market capacity and the state of competition and the life cycle of medicines for diabetes, and by an in - depth study on the present situation of traditional chinese medicine, the problems confronted and the process of internationalization and modernization, cooperation with world - known research institutes authenticated by eu, have been worked out. a combined marketing strategy has come into being, with the research findings in the up - to - the - minute systems biology as its support, to promote sales in domestic markets by increasing the kinds of the clinical indications of the medicine and raising the number of target clients and to expand international market with modernization and internationalization
本文通過對tmk在國內的銷售現狀，糖尿病疾病及用藥臨床應用現狀，糖尿病用藥市場容量，競爭狀況及產品的生命周期的客觀的分析，同時對中醫藥的現狀，面臨的問題和國際化和現代化的進程開展了深入的研究，擬訂了tmk通過與歐盟認證的國際著名的研究機構的合作，以世界前沿的「系統生物學」的研究成果為學術支撐，通過擴大新的適應癥和增加目標客戶的方式提升國內市場的銷售，並通過中藥現代化和國際化的途徑開拓國際市場的營銷組合策略。 -
Lead and direct assigned engineering activities of the project teams in order to achieve successful market introduction according to product development process includes : developing components and systems solutions that achieve target functionality and performance, coordinating development testing and failure analysis, working with suppliers to ensure purchased component cost efficiency and performance, supporting manufacturing on fabrication and assembly issues, and cooperating with marketing to ensure product output satisfies customer needs
領導及指導開發方面的工作，完成開發任務包括：研發產品的功能性以及相關零部件、測試分析、控制外購零部件、提供生產裝配技術支持、控製成本以滿足市場部門的成本要求。 -
The second part of this paper applies the former part ' s theory to discuss how enterprises shall make the plan of marketing propagation and implement activities. the normal process includes these factors : analyzing inner and external environment, determining target market and targets in t period, drafting the marketing propagation general program in t period, arranging the resource of marketing propagation and choosing tools of marketing propagation, making plans and implementing activities, controlling activities of marketing propagation, evaluating and assessing achievement of t period
本文的第二部分，屬于理論的應用部分，闡述企業應如何進行營銷傳播計劃及營銷傳播活動實施，其一般性流程主要包括以下方面:內部環境分析、外部環境分析、確定目標市場、確定t期目標、 t期營銷傳播總綱、 t期營銷傳播資源配置與營銷傳播工具安排、 t期營銷傳播計劃、 t期營銷傳播活動實施、營銷傳播活動監控、 t期評價及業績考核。 -
However, there are many problems in the process of marketing, such as adrift of research and development ; adrift of marketing and sales ; mixing of sales and service ; bad match of risk system and the marketing system ; the vagueness of market target and lacking of client - oriented spirit
但是工商銀行在市場營銷過程中還存在有不少問題，主要是：研發和市場脫節；營銷和銷售脫節；銷售和服務不分；風險系統和營銷系統的設置不相匹配；目標市場不明確；引導客戶進行重視不夠。
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