整合品牌營銷 的英文怎麼說
中文拼音 [zhěnggěpǐnpáiyíngxiāo]
整合品牌營銷
英文
ibm- 整 : Ⅰ形容詞1 (全部在內; 完整) whole; all; complete 2 (整齊) neat; tidy; orderly Ⅱ動詞1 (整理; 整...
- 合 : 合量詞(容量單位) ge, a unit of dry measure for grain (=1 decilitre)
- 品 : Ⅰ名詞1 (物品) article; product 2 (等級; 品級) grade; class; rank 3 (品質) character; qualit...
- 牌 : 名詞1 (牌子,用做提示、獎勵、憑證等的東西) plate; tablet; board; placard 2 (牌子 商品的專用名...
- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 整合 : commensuration
- 營銷 : marketing (ma)
-
Be in new start " five - year plan " in developing the strategy, have two serious content : it is collaboration of as strong as the world look forward to, produce chinese textile advantage and international brand advantage adequately, integrated industry catenary, promote additional cost ; 2 it is with courtyard the college cooperates, establish center of dress research and development, build system of design of perfect research and development, production, sale, service, with " the design leads vogue, production to make sure character, sale develops the market, service to gain reputation " develop new idea, new target for the enterprise, with " deal with concrete matters relating to work, dovish, innovation, surmount " for business concept, strive for become industry celebrity, establish image of company of the chinese nation hard, make international top - ranking famous brand
在新啟動的「五年計劃」發展戰略中,有兩項重要內容:一是與世界強企合作,充分發揮中國紡織品優勢與國際品牌優勢,整合產業鏈,提升附加值;二是與大院高校合作,設立服裝研發中心,建立完善的研發設計、生產、營銷、服務體系,以「設計引領時尚、生產保證品質、營銷開拓市場、服務贏得信譽」為企業發展新概念、新目標,以「務實、穩健、創新、超越」為企業理念,爭取成為行業翹楚,努力樹立中華民族企業形象,打造國際一流名牌。According to detailed investigation on the adjustment of the structure of products and condition of management that all the data come from a typical case named chongqing ketai company in the latest three years, the writer analyses the serious problems that arise from the duration of the adjustment on the structure of products. first, ketai company lacks the modem management and distribution conception, all the goods it owns are short of escutcheon, second, the company are in great need of nuclear technology and products that are opened out by its own efforts
本文以中國近年來發展迅速的高新技術企業所面臨的發展問題為背景,通過對一個典型案例? ?重慶科泰公司近三年的產品結構調整情況和經營情況的調查,結合該公司所處的行業背景、經濟環境及公司自身的實際情況,全面分析了科泰公司在產品結構調整中出現的重大問題:第一,落後的營銷觀念,缺乏品牌意識。According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place
論文主要運用現代營銷理論,採取市場調查法、文獻查閱法、 swot分析法等研究方法,結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵,分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題,運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論,提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場,以獨特的產地優勢和綠色產品概念為國風品牌定位,向市場提供高品質中價位的產品。On the base of analyzing the essential feature of personal financial business, product life cycle and competitors " circumstance, combing the practice of xianyang commercial bank, this paper introduces the customer division strategy, microdot and product integration strategy, flexible pricing strategy, trademark strategy and regulation marketing strategy. it emphasizes developing the superiority of total marketing and maximizing the marketing effects
本文在充分分析個人金融服務本質特徵、產品生命周期和競爭者狀況的基礎上,結合咸陽商行實際,提出了實施客戶細分策略、網點和產品整合策略、靈活的定價策略、品牌策略和監管營銷策略,著重強調注重發揮整體營銷的優勢,實現營銷效果的最大化。The suggestion of the use of imc strategy in apparel enterprise
服裝企業品牌建設的整合營銷傳播戰略探討Facing to the newly marketing environment and the adjusting for the international hotels brand strategy, china hotels must fuse knowledge marketing strategy, green marketing strategy, the whole world marketing strategy and so, so that they take part in competition and improve the competitive position in the world
筆者認為面對新的營銷環境發展趨勢和國際品牌戰略調整模式,我國飯店品牌戰略只有全面融合知識營銷,綠色營銷、全球營銷戰略等新時代的特徵,才能順應時代需求,才能使我國飯店的競爭引向一個高水平的品牌競爭階段,在未來全球范圍的競爭中掌握主動權。It has barged up against questions in lanzhou telecom ' s phs operation, for example, succeed rate of calling, wanting variety of mobile telephone, slowness in expansion of new operation, falling of the brand ' s name, lowering of predominance in price, need of regulating channels, increasing of cost in sell, falling of amount in increasing new users, etc. to aim at these questions and lanzhou telecom ' s fact, the paper suggested the tactics of mode in management, product management, price, channels, sales promotion of phs operation
在蘭州電信無線市話業務取得快速發展的同時,遇到了網路接通率低、手機品種不夠豐富、新業務進展緩慢、品牌美譽度降低、價格優勢減弱、銷售渠道有待整合,以及銷售成本增加而銷售量大幅降低等問題。針對無線市話業務發展中存在的問題,結合蘭州電信企業實際情況,提出了無線市話業務發展在經營模式、市場細分、產品管理、價格制定、渠道整合、促銷方式等方面的策略建議。There are two keys to making the brand strategy of furong : actively integrating the resource of market and promoting the value of brand ; sticking to the spirit pursuit of the road of furong cigarettes and exploring the brand - new situation of enterprise
芙蓉品牌戰略的形成有兩個關鍵,即積極整合營銷資源,提升品牌價值;堅持「芙蓉之道」的精神追求,開拓企業嶄新局面。Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )
二是對公司的營銷進行整合。 4c與4p的融合;認清產品階段整合營銷策略;整合營銷傳播維護和提升品牌價值;實行品牌化策略提高品牌的美譽度和忠誠度。Moreover, cultural heritage that standpoint that spread to see concerning the brand in the marketing is in the theories, the up to the present is not elaborate
另外,關于品牌傳播整合的觀點散見于營銷理論的文獻中,迄今未有系統的闡述。We increase the additional value and sales volume through visual marketing, perfectly integrate the store space with the graphic vision, and provide professional, systematic and strategic brand identification solution
我們通過視覺營銷提升品牌附加值及銷售業績,將賣場空間與平面視覺完美整合,提供專業化、系統化、戰略型的品牌識別解決方案。Beijing zhigao huayi culutural development co., ltd. is a comprehensive service provider, whose core business covers brand integration and planning, marketing management consultancy, and folk arts exhibition and exchanges
北京智高華毅文化發展有限公司是以品牌整合策劃、營銷管理咨詢以及民間文化展示交流為經營核心的專業綜合性服務公司。Analysis on channel integration and improvement of brand garment enterprise
淺析品牌服裝企業營銷渠道整合與優化This measures are, namely, to set up parent - subsidiary company system in chinese tobacco group head office, to unify technique development, to unify the arrangement of the cigarette productivity, to increase the brand concentration, to unify the build of the cigarette marketing network and the logistic sending system, to unify the fund management, to unify the strategy measures to reasonably arranging tobacco resources, so as to promote the overall ability of chinese tobacco head office to compete, all in a bid to build china tobacco ' s core competency
然後,本文從戰略與環境及資源能力相匹配的角度,規劃了中國煙草總公司集團化經營的基本運作模式和組織結構調整方案,提出了增強中國煙草總公司競爭能力的戰略措施,即:組建母子公司體制的中國煙草集團總公司,統一進行技術研發,統一進行卷煙生產力布局,提高品牌集中度,統一進行卷煙營銷網路和物流配送體系建設,統一進行資金管理,統一進行煙葉資源合理配置等戰略實施措施,進而全面提升中國煙草總公司的核心競爭能力。In order to obtain the best function of the brand market, enterprises must apply to the brand management tactics and famous - brand administrative skill that system combined, capture the lofty perch of marketing of brands
企業品牌經營、品牌競爭的時代已經到臨,企業必須用系統整合的品牌經營策略與名牌管理技術,奪取品牌營銷的至高點。The dongguan aurum - o design mastermind room establishes in september of in 2006, is a with the brand plan, the design creation, website planning, advertise a printing for realm of the professional advertisement plan organization, relying on in the advantage of the east kaidi environmental protection science and technology limited company marketing realm in city, concentrate on with the efficiency plan, design for special features of the integration advertises business, service in the whole hinterland region
東莞金蘭設計策劃室成立於2006年9月,是一家以品牌策劃、設計製作、網站策劃、廣告印刷為領域的專業廣告策劃機構,依託于東莞市凱迪環保科技有限公司營銷領域的優勢,致力於以效率策劃、設計為特色的整合廣告事業,服務于整個內地地區。Searching for practicality and balance between brand marketing and design planning is the extraordinary of work design partnership as an integral commercial design team
在構建品牌營銷和設計規劃過程之間求取務實平衡,正是渥美作為「商業整合設計團隊」的獨到之處。Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing
本文以南航為對象,結合目前市場營銷創新的理論與方法,包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等,對南航的營銷策略進行了系統分析和研究。在此基礎上,總結南航營銷總思路的優勢,進行了總體評價,並根據市場營銷創新的觀點,對南航營銷策略提出了具體創新的建議。In order to be suitable for the development of modern enterprise, we carry out the iso9000 : 2000 actively, build up the perfect brand image and cooperate with the products marketing with complete management network and product quality standard. we look forward to becoming one of the large - scale enterprises as multinational groups
為適應現代化企業的發展,公司積極貫徹執行iso9000 : 2000國際標準,以完善的管理網路和產品質量標準,樹立更完整系統化的品牌形象,配合產品的營銷,以期達到跨國集團化的大型企業!Firstly, the author briefly introduced the defination of marketing and the marketing modes described by international top 10 famous masters including 10p ' s marketing, organizational marketing, intelligent marketing, humanized marketing, rational marketing, brand marketing, practical marketing, relationship marketing, online marketing, and integrated marketing
首先簡略介紹了什麼是營銷,以及10位世界著名營銷大師的營銷方式,包括: 10p營銷法,組織營銷學,智慧營銷,人性化營銷,理性營銷,品牌營銷,實踐營銷,關系營銷,網路營銷,整合營銷。分享友人