整合品牌傳播 的英文怎麼說
中文拼音 [zhěnggěpǐnpáizhuànbō]
整合品牌傳播
英文
ibc- 整 : Ⅰ形容詞1 (全部在內; 完整) whole; all; complete 2 (整齊) neat; tidy; orderly Ⅱ動詞1 (整理; 整...
- 合 : 合量詞(容量單位) ge, a unit of dry measure for grain (=1 decilitre)
- 品 : Ⅰ名詞1 (物品) article; product 2 (等級; 品級) grade; class; rank 3 (品質) character; qualit...
- 牌 : 名詞1 (牌子,用做提示、獎勵、憑證等的東西) plate; tablet; board; placard 2 (牌子 商品的專用名...
- 傳 : 傳名詞1 (解釋經文的著作) commentaries on classics 2 (傳記) biography 3 (敘述歷史故事的作品)...
- 播 : 播名詞(姓氏) a surname
- 整合 : commensuration
- 傳播 : 1 (廣泛散布) disseminate; propagate; spread; (over); diffuse; transmit; run 2 [物理學] propag...
-
Since its establishment, 100 ] in the enterprise, brand development strategic planning, marketing integration to promote planning and communication, more like design ( corporate image, brand image, product image ), ci force, vi design, logo design, packaging design, arts design, graphic design, commercial space design, advertising images shadow areas to provide clients with high quality professional services
成立至今,壹佰佳在企業、品牌發展戰略規劃、行銷整合推廣規劃與傳播、形象規劃設計(企業形象、品牌形象、產品形象) 、 ci導入、 vi設計、標志設計、包裝設計、畫冊設計、平面設計、商業空間設計、廣告攝影等領域致力於為客戶提供高水準的專業服務。In addition to electrical and electronics goods, the " best " flagship store will have several zones dedicated to niche products : a home theatre section with high - end audio - visual equipment ; a hi - tech hi fi section showcasing premium - brand audio equipment ; and an hdtv section, where customers can experience the ultimate in high - definition tv. another unique feature of the store will be a special relaxation area designed to enrich the customer shopping experience. mr chu ip pui, executive director, kerry real estate agency limited, noted at the signing ceremony : " best is not only a new tenant of megabox, but also our best partner for tapping the huge market potential for a better quality of life through the application of quality electrical and electronics products
Megabox的香港最好電器店內除了傳統電器電子產品外,店鋪內特別劃分了多個專區,包括頂級家庭影院專區home theatre section ,展示一系列先進的影音設備,將家居提升成為豪華私人影院,滿足星級的視聽享受另有高科技喇叭音響系統專區hi - tech hi fi section ,網羅各地名牌音響產品此外更配合數碼廣播時代的來臨,特設具備高清顯示器材的電視機專區hdtv section ,讓顧客現場享受最優質的畫音電視節目此外,店內亦首創設置顧客憩息區,讓顧客可以在閑適的環境中,細意挑選及欣賞各種先進電子產品,盡情享受整個購物體驗。The suggestion of the use of imc strategy in apparel enterprise
服裝企業品牌建設的整合營銷傳播戰略探討Meanwhile, brands of series of products not only shall transfer these products ' information to the market, but also shall combine products with information such as enterprise culture, construct an integrated brand information system, and then transfer the information to the market
企業通過對市場進行分析,然後推出符合市場需求的產品,而涵蓋系列產品的品牌不僅要把這些產品信息傳遞給市場,同時它要把企業文化等信息與產品結合起來,構築一個完整的品牌信息體系,然後傳播給市場。Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )
二是對公司的營銷進行整合。 4c與4p的融合;認清產品階段整合營銷策略;整合營銷傳播維護和提升品牌價值;實行品牌化策略提高品牌的美譽度和忠誠度。Moreover, cultural heritage that standpoint that spread to see concerning the brand in the marketing is in the theories, the up to the present is not elaborate
另外,關于品牌傳播整合的觀點散見于營銷理論的文獻中,迄今未有系統的闡述。And development consumer goods brand the integration spread the result the valuation the system, and ask for help the calculator, and realize to the f leetness analysis that the consumer goods brand integrate to spread
並且藉助計算機,開發消費品品牌傳播整合效果評估系統,實現對消費品品牌傳播整合效果的快速分析。The integration research, consumer of the consumer goods brand the integration of behavior brand study, spread the medium " s integration the research, consumer goods brand to spread the process " s integration, application system the engineering establish the consumer goods brand the integration the model that spread, and integrate to spread the result to proceed the fixed amount valuation to consumer goods brand
論文的主要內容包括:消費品品牌理論基礎,消費品品牌傳播整合綜述,消費品品牌的整合研究,消費者品牌行為識別的整合研究,傳播媒體的整合研究,消費品品牌傳播過程的整合。運用系統工程的方法建立消費品品牌傳播整合的模型,對消費品品牌傳播整合效果進行定量評估。Qingdao total miracle culture & media co., ltd, founded in 2002, will integrate brand marketing, brand packaging design, events planning, video production, advertising creative, professional public relations and advertising production planning with the integration
青島通鑒銘謀文化傳播有限公司,創立於2002年,集品牌整合營銷、品牌包裝設計、大型活動策劃、影視製作、廣告創意、專業廣告製作及公關策劃於一體。It refers to a wide range with good vision. so it reaches to the aim of corporate identity promptly and easily. in the end, it makes the combine the exterior corporate identity and enhance the interior and exterior effects and publicizing in order to build up the brand identity
Vi是企業形象識別系統中最具傳播力與感染力,所接觸的層面最廣泛,視覺沖擊力最強,因此能夠迅速、簡單、明快樂地達到對企業的訓別與認知目的,最絡使企業的外在形象達成整合,加強內外雙向的影響和宣傳效果,塑造品牌形象。Topics includes marketing management, strategic planning, relationship marketing, competitive analysis, the marketing mix, customer satisfaction, consumer behavior, product development branding, direct marketing, pricing strategy and marketing communication etc
主題包括市場營銷的管理,戰略性市場規劃,對競爭對手的分析,市場混亂分析,如何滿足顧客,消費者行為,產品品牌的發展,直銷,定價策略和促銷與整合營銷傳播戰略。This paper is a marketing case study of enterprises " integrated marketing communications ( imc ) and its positive role on brand image upgrading
本文是關于企業整合營銷傳播及其對品牌形象提升的積極作用的營銷學案例研究。With the development of the information technology, the integrated marketing and communication theory ( imc ) has been improving as a result of the market behavior, from " one voice, one image " to the measurement of customer investment returns and the evaluation of long - term brand equity
隨著信息技術的發展,整合營銷傳播的理論也在不斷演進和完善,從傳播「一種聲音,一個形象」到「客戶投資回報的測量和長期品牌權益的評估」 ,這都是市場行為的結果。Carrying into execution of brand stratagem implements imc to manage, plan and evaluate
充分運用整合營銷傳播理念,對品牌實行統一評估、管理和規劃。Then the article examines the macro and micro environment jiahe moon cake was in during the imc plan and analysis, analyzes its strength, weaknesses, opportunities and threats, and puts forward the proposal that the imc strategy should be followed to overcome the common problems in moon cake marketing. in traditional moon cake marketing, business owners pursued a short - term performance. for example, they often simply seized many small markets, then made profit in hot selling during a short period, and then offered discounts or dumping prices at the end of the middle auturmn festival, etc. the business owners would only focus on their short - time profits and would be reluctant to take customer - oriented strategy, to secure consumers " loyalty and cultivate markets according to the ideas of imc theory
其次通過實證研究了佳禾月餅的傳播環境、傳播戰略戰術的發展,分析了佳禾月餅本年度傳播的優勢、劣勢、機會和威脅,認為佳禾月餅2002年度的營銷傳播策劃適宜採取依託佳禾品牌戰略的整合營銷傳播戰略,克服以往月餅廠商的「營銷短視行為」 ,即簡單劃塊地盤、匆匆上貨、迅速熱賣、節末拋售等以獲取短期效益而極少會願意用以消費者服務為核心的整合營銷傳播方式去系統地培育市場、培育消費者的做法。This program attaches much importance to advertising design and creating, and forms the practical brand name spreading ability
突出網路廣告設計與製作,並形成實戰性的品牌整合傳播能力。All the analysis manifests that it is helpful to brand long - term development to implement planned imc and continually promulgate consistent brand position and image
通過分析可以得出:企業只有有計劃地開展整合營銷傳播,持續輸出一致的品牌定位和形象,才有助於品牌的長遠發展。Then probe into the route of enterprise ' s brand image - building systematically. the route should include brand orientation, brand image design and brand image dissemination
具體到企業塑造其品牌形象的策略上,企業可採取「四步走」的路徑,即品牌定位、品牌形象設計、品牌形象整合傳播、品牌形象建設及維護。According to the development of the brand with promote, " yihuicasting " entrust niego as to it ' s the thorough valuation of the brand present condition, combine the intelligent property right investigation and spread the comprehensive research of worth etc., as to it ' s the brand creativity assign name to, the logo design puts forward the all new and overall brand to program to design the solution with integration, to act for the original brand image
基於品牌的發展與提升, 「藝輝鑄造科技」委託尼高經過對其品牌現狀的深入評估,結合知識產權調研及傳播價值等綜合研究,對其品牌創意命名、 logo設計提出了全新與全面的品牌規劃與整合設計解決方案,以替代原品牌形象。分享友人