整合服務營銷 的英文怎麼說
中文拼音 [zhěnggěbìwùyíngxiāo]
整合服務營銷
英文
integrated service marketing- 整 : Ⅰ形容詞1 (全部在內; 完整) whole; all; complete 2 (整齊) neat; tidy; orderly Ⅱ動詞1 (整理; 整...
- 合 : 合量詞(容量單位) ge, a unit of dry measure for grain (=1 decilitre)
- 服 : 服量詞(用於中藥; 劑) dose
- 務 : Ⅰ名詞1 (事情) affair; business 2 (姓氏) a surname Ⅱ動詞1 (從事; 致力) be engaged in; devote...
- 營 : Ⅰ動詞1 (謀求) seek 2 (經營; 管理) operate; run; manage Ⅱ名詞1 (軍隊駐扎的地方) camp; barrac...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 整合 : commensuration
- 服務 : give service to; be in the service of; serve
- 營銷 : marketing (ma)
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Be in new start " five - year plan " in developing the strategy, have two serious content : it is collaboration of as strong as the world look forward to, produce chinese textile advantage and international brand advantage adequately, integrated industry catenary, promote additional cost ; 2 it is with courtyard the college cooperates, establish center of dress research and development, build system of design of perfect research and development, production, sale, service, with " the design leads vogue, production to make sure character, sale develops the market, service to gain reputation " develop new idea, new target for the enterprise, with " deal with concrete matters relating to work, dovish, innovation, surmount " for business concept, strive for become industry celebrity, establish image of company of the chinese nation hard, make international top - ranking famous brand
在新啟動的「五年計劃」發展戰略中,有兩項重要內容:一是與世界強企合作,充分發揮中國紡織品優勢與國際品牌優勢,整合產業鏈,提升附加值;二是與大院高校合作,設立服裝研發中心,建立完善的研發設計、生產、營銷、服務體系,以「設計引領時尚、生產保證品質、營銷開拓市場、服務贏得信譽」為企業發展新概念、新目標,以「務實、穩健、創新、超越」為企業理念,爭取成為行業翹楚,努力樹立中華民族企業形象,打造國際一流名牌。After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc
研究結果認為:發展種子產業應該把著眼點放在促進種子整體產品的開發上;種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建,而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足;廣西種子企業綜合競爭力總體處于較弱水平;面對wto ,廣西種子產業仍有諸多的不適應,突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面,而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境,企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因;因此,以提升種子整體產品開發能力為核心,不斷深化改革,調整種業體系中不相協調的各有關因素,構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系,是wto框架下加快廣西種子產業發展必須堅持的指導思想;其中,加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等,都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。Then introduce the present situation service of cosco - logistics ltd : appliance logistics, car logistics, electric power logistic, petrifaction logistics, exhibit logistics and retail logistics. on the base of swot analysis of cosco - logistics ltd, chapter four gives suggestion to logistics service innovation of cosco - logistics ltd : developing electronic commerce, integrated marketing, customization logistics and 4pl ? increment service. then give some supports strategy for logistics service innovation of cosco - logistics ltd
第四章通過對中遠物流的swot分析,結合物流服務發展的趨勢,提出了中遠物流企業開展服務創新應該以電子商務為載體、以一體化營銷為基礎、以客戶訂制和第四方物流為發展方向、以增值服務為中遠物流的核心競爭力,在此基礎上,提出了開展物流創新所需要的物流設備的現代化、物流資源整合、物流信息化、物流人才的培養等方面的支持政策。Manufacturer and exporter of atv, dirt bikes, motorcycles. product images and specifications
-含在線it硬體商情導購電子商務和整合營銷服務信息。Rayken brcommunication is designed to provide all kinds of service in various marketing areas such as marketing strategy planning, pr event marketing program, promotion, road show, graphic design, exhibition, etc
瑞凱整合營銷是一家提供各種專業的市場營銷服務的公司,包括策劃,公關,促銷,路演,設計,展會等。On the base of analyzing the essential feature of personal financial business, product life cycle and competitors " circumstance, combing the practice of xianyang commercial bank, this paper introduces the customer division strategy, microdot and product integration strategy, flexible pricing strategy, trademark strategy and regulation marketing strategy. it emphasizes developing the superiority of total marketing and maximizing the marketing effects
本文在充分分析個人金融服務本質特徵、產品生命周期和競爭者狀況的基礎上,結合咸陽商行實際,提出了實施客戶細分策略、網點和產品整合策略、靈活的定價策略、品牌策略和監管營銷策略,著重強調注重發揮整體營銷的優勢,實現營銷效果的最大化。The main operation including seafood marketing, integrated marine culture development and service
公司主要的營業項目包括水產品行銷、整合海洋養殖技術開發及相關之服務。Dawncom is one of the biggest distributing enterprises in terms of size in china at present. its main businesses include two parts : one is the distributing business of it products, which has been cultivated for eleven years and now is mature basically as well as is the most competitive. the other is the bsp ( business service provider ) business mainly providing integrated marketing businesses, which was put forward firstly by dawncom and bears the wide potential
和光公司是當前中國it分銷行業規模最大的企業之一,它的主營業務包含兩部分,一部分是和光培育了十一年、現在已經基本成熟並在國內深具競爭力的it產品分銷業務;另一部分是和光率先在業界提出的、具有廣闊發展潛力的、以提供整合營銷服務為主的bsp (商業服務提供商)業務。Among them, exterior marketing strategy includes 4ps, service visible demonstration, service process as well as marketing conformity ; and the internal marketing strategy includes : by the manner which respects treats the staff, consummation and human nature employment advertise system, rich person sentiment choosing a person for a job philosophy, stimulation for staff and so on
其中,外部營銷策略包括4ps 、服務有形展示、服務過程以及營銷整合;內部營銷策略包括以尊重的態度對待員工、完善並人性化的招聘系統、富人情味的用人哲學、全方位的激勵理念等。Finally, the article expounds in detail on the overall concept and the seven parts of imc strategy of jiahe moon cake this year, and introduces the main process of identification, implementation and evaluation of imc. after all these analyses, a decision had been made to consistently popularize jiahe " s image as " jiahe moon cakes care for you with choice materials, meticulous baking skills and sincere service "
最後,詳細地研究了佳禾月餅本年度整合營銷傳播的總體策略和系列分策略的制定、實施與評估,確定以「佳禾月餅,三重真心奉獻? ?用心選料、精心焙烤,真心服務」的一致形象對外整合傳播。The study is focus on the defects and counter - measures in the marketing of life insurance company the trails of thought it follows are : revealing defects in such link as conception, system, product, manpower, medium etc. by probing marketing of life insurance company ; analyzing the effects that the defects have on the agent, customer, life insurance company and finance of society ; then from the organizing, jibenfa, product, training etc. seeking the cause for defects of marketing ; and coming up with the corresponding measures on the defects. researches and practices have shown the following defects exist : 1. the unsound conception of marketing, 2. the imperfect " jibenfa ", 3. the ineffective product developing, 4. the lack of character, 5. the single of marketing medium, the backward of cyber marketing
論文的研究思路是:通過對近幾年國內壽險營銷的考察,發現壽險公司在市場營銷理念、壽險產品的開發設計、壽險營銷「基本法」 ,壽險營銷人員素質、營銷渠道等方面存在許多問題;從壽險營銷與公司企業形象、客戶滿意度和忠誠度、公司競爭力的關系出發,分析壽險營銷存在的問題對壽險行業風險的加大、代理人隊伍的不穩定、產品與市場需求脫節、客戶與壽險公司的信息不暢等方面的影響;從壽險公司體制滯后、內部管理不規范、外部營銷環境不成熟、產品及服務創新技術含量低等各方面分析壽險公司市場營銷問題存在的原因;從樹立「 cs 」服務理念,實現「顧客滿意」 ,開發創新性、 「復合型」壽險產品,穩妥發展壽險產品「證券化」 ,適時完善營銷「基本法」 ,整頓營銷隊伍,提高壽險營銷人員整體素質,開發新型壽險銷渠道等多方面提出解決壽險營銷中存在問題的相關對策。Beijing zhigao huayi culutural development co., ltd. is a comprehensive service provider, whose core business covers brand integration and planning, marketing management consultancy, and folk arts exhibition and exchanges
北京智高華毅文化發展有限公司是以品牌整合策劃、營銷管理咨詢以及民間文化展示交流為經營核心的專業綜合性服務公司。Beginning with the key requirements for crm by internet and network economy, it designs the integrated framework of the crm system, which focuses on customer and covers and integrates an enterprise ' s sales business, marketing business, customer services and supports. then, sales force automatization, marketing automatization, customer services automatization and customer contact center are interpreted in detail from their functions, business processes, effects etc. furthermore, the integration scheme of crm and an enterprise ' s core business system is given
接下來以internet和網路經濟對客戶關系管理的關鍵性要求為出發點,構建了以客戶為中心的涵蓋和整合企業銷售業務、市場營銷業務和客戶服務與支持業務的完整的客戶關系管理系統整體構架,並對構架中銷售自動化、營銷自動化、客戶服務自動化和客戶接觸中心等子系統的功能組成、業務流程和所起作用進行了詳細闡述。Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge
對照服務業營銷7p ' s要求,對河北民航酒店的相關服務營銷組合策略進行研究,以制訂出一套切實可行的酒店營銷策略,具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略,以期有效地解決酒店的營銷問題,能很好地促進酒店的經營管理合業績。The dongguan aurum - o design mastermind room establishes in september of in 2006, is a with the brand plan, the design creation, website planning, advertise a printing for realm of the professional advertisement plan organization, relying on in the advantage of the east kaidi environmental protection science and technology limited company marketing realm in city, concentrate on with the efficiency plan, design for special features of the integration advertises business, service in the whole hinterland region
東莞金蘭設計策劃室成立於2006年9月,是一家以品牌策劃、設計製作、網站策劃、廣告印刷為領域的專業廣告策劃機構,依託于東莞市凱迪環保科技有限公司營銷領域的優勢,致力於以效率策劃、設計為特色的整合廣告事業,服務于整個內地地區。Our country commercial bank ought to study marketing knowledge and experience from the western bank to develop the strategy in one circumstance, it have the realistic meaning. after analyzing our state - owned commercial banks and foreign capital bank ' s marketing development. the article analyze good fortune and challenge which our state - owned commercial bank facing with and analyze superior position and inferior position of competence at last, the author put forward constructive suggestions on the state - owned commercial bank ' s marketing
本文在分析國內外銀行營銷發展的基礎上,進一步分析了加入wto后我國國有商業銀行面臨的機遇與挑戰以及競爭的優劣勢並就國有商業銀行的營銷提出了一些建設性的建議:樹立以客戶為中心的核心經營理念在科學的市場細分和定位的基礎上,選擇最合適的目標市場不斷創新產品和服務,積極樹立品牌形象調整結構,優化布局,確保分銷渠道有序積極發展銀行卡業務恰當地選用促銷組合策略積極推進銀行合業經營積極開展銀行售後服務In the second place, the thesis raises respectively the countermeasures for enterprises in china in terms of the mam features of globalization, internet and continuity in new economy with the aim of international marketing, online marketing and green marketing etc. finally, the thesis brings respectively up with development countermeasures for enterprises in china aiming at other marketing innovation in theory and practice in new economy, such as service marketing, knowledge - based marketing, imc and relationship marketing etc. the full passage falls into six categories : the meaning, general situation of domestic and international research and research methods for the entry new economy and marketing innovation globalization and international marketing network and online marketing continuity and green marketing marketing innovation in theory and practice in new economy postgraduate : wang duchun major : agricultural economic management supervisor : prof. liang xueqing
本論文首先分析了新經濟的內涵、特徵,以及新經濟對傳統營銷的沖擊,並結合營銷創新的概念,總結了新經濟時代營銷觀念創新、營銷組織創新、營銷策略創新和營銷創新要注意的問題。然後,分別就新經濟的全球化、網路化、持續化等主要特徵所針對的國際營銷、網路營銷、綠色營銷等方面,提出中國企業的創新對策。最後,針對新經濟條件下其它的營銷理論創新與實踐創新,如服務營銷、知識營銷、整合營銷、關系營銷等,分別提出中國企業的發展對策。Taking the csa for the example, combined with the current theory and method of marketing innovation which include integrated marketing, internet marketing, relationship marketing, service marketing, channels marketing, green marketing, brand marketing, this article gives the systems analysis and research to the marketing strategy of csa, on such base, it comes to an overall evaluation after summarizing the advantages of general marketing
本文以南航為對象,結合目前市場營銷創新的理論與方法,包括整合營銷、網路營銷、關系營銷、服務營銷、渠道營銷、綠色營銷、品牌營銷等,對南航的營銷策略進行了系統分析和研究。在此基礎上,總結南航營銷總思路的優勢,進行了總體評價,並根據市場營銷創新的觀點,對南航營銷策略提出了具體創新的建議。Our services : expo & conference, idg global solutions, integrated marketing service
我們的服務:展覽和會議、 idg全球解決方案、整合市場營銷服務。This article is based on the analysis of the " marketing project " in the icbc henan branch banking department and analyses the development and character of the commercial banks marketing in china. in addition, it combines with a lot of examples of commercial banks marketing, and combines with the examples of the agent business and marketing place and service marketing in the icbc henan branch banking department. discussed main segment of the strategy and tactics of the commercial banks marketing such as commercial bank marketing management and commercial bank national marketing
本文從工行河南省分行營業部市場營銷工程分析出發,以工行河南省營業部市場營銷工程之代理業務整合、優化網點網路、服務營銷和客戶經理制為例,並結合大量的銀行營銷實例,分析了我國商業銀行市場營銷的發展和特點,對現代商業銀行市場營銷的戰略、策略以及商業銀行營銷管理、商業銀行國際市場營銷等商業銀行營銷的一些主要環節進行了探討。分享友人