整合營銷 的英文怎麼說

中文拼音 [zhěnggěyíngxiāo]
整合營銷 英文
integrated marketing communications
  • 整 : Ⅰ形容詞1 （全部在內; 完整） whole; all; complete 2 （整齊） neat; tidy; orderly Ⅱ動詞1 （整理; 整...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 整合 : commensuration
  • 營銷 : marketing （ma）
  1. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  2. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  3. A tentative analysis of imc application on city marketing

    試論整合營銷傳播理論在城市行銷中的運用
  4. Is the collection cis image, the film and television advertisement plans the manufacture ; commercial art photography, plane design, advertisement conformity marketing and website design manufacture synthesis nterprise organization

    是集cis形象、影視廣告策劃製作；商業藝術攝影、平面設計、廣告整合營銷及網站設計製作的綜合型企業機構。
  5. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  6. Manufacturer and exporter of atv, dirt bikes, motorcycles. product images and specifications

    -含在線it硬體商情導購電子商務和整合營銷服務信息。
  7. Rayken brcommunication is designed to provide all kinds of service in various marketing areas such as marketing strategy planning, pr event marketing program, promotion, road show, graphic design, exhibition, etc

    瑞凱整合營銷是一家提供各種專業的市場營銷服務的公司，包括策劃，公關，促銷，路演，設計，展會等。
  8. Third, how to control and audit imc are mentioned

    再次，對整合營銷傳播進行控制與審計。
  9. Integrated marketing communications imc

    解讀整合營銷傳播學
  10. The suggestion of the use of imc strategy in apparel enterprise

    服裝企業品牌建設的整合營銷傳播戰略探討
  11. Finally it proposes a tailor - made imc strategy for the business

    最後，從實際出發，為企業策劃一整套整合營銷策略。
  12. India based advertising agency focused on outdoor campaigns in indian railway and bus shelters

    -大型戶外廣告和房地產整合營銷傳播為旗艦項目的綜合性廣告公司。
  13. Dawncom is one of the biggest distributing enterprises in terms of size in china at present. its main businesses include two parts : one is the distributing business of it products, which has been cultivated for eleven years and now is mature basically as well as is the most competitive. the other is the bsp ( business service provider ) business mainly providing integrated marketing businesses, which was put forward firstly by dawncom and bears the wide potential

    和光公司是當前中國it分銷行業規模最大的企業之一，它的主營業務包含兩部分，一部分是和光培育了十一年、現在已經基本成熟並在國內深具競爭力的it產品分銷業務；另一部分是和光率先在業界提出的、具有廣闊發展潛力的、以提供整合營銷服務為主的bsp （商業服務提供商）業務。
  14. By more than 100 years development, marketing has experienced manufacturing conception, production conception, promotion conception, marketing conception, social marketing conception, and the latest conception of organization marketing & experience marketing. it is known that the station of marketing has always been increased, and at present it is thought as strategy by management

    經過100多年的演變發展，市場營銷經歷了生產觀念、產品觀念、推銷觀念、營銷觀念、社會營銷觀念，以及最新的整合營銷觀念和體驗營銷觀念，市場營銷也從戰術上升到戰略的高度。
  15. There are two keys to making the brand strategy of furong : actively integrating the resource of market and promoting the value of brand ; sticking to the spirit pursuit of the road of furong cigarettes and exploring the brand - new situation of enterprise

    芙蓉品牌戰略的形成有兩個關鍵，即積極整合營銷資源，提升品牌價值；堅持「芙蓉之道」的精神追求，開拓企業嶄新局面。
  16. Secondly, its marketing strategy is integrated : the merger of 4c and 4p ( identifying the integration of marketing strategy in the whole process of production ), the integration of domestic and international market resources and channels, the integration of product promotion and elevation of brand value ( promoting its popularity and reliability )

    二是對公司的營銷進行整合。 4c與4p的融合；認清產品階段整合營銷策略；整合營銷傳播維護和提升品牌價值；實行品牌化策略提高品牌的美譽度和忠誠度。
  17. Finally, the article expounds in detail on the overall concept and the seven parts of imc strategy of jiahe moon cake this year, and introduces the main process of identification, implementation and evaluation of imc. after all these analyses, a decision had been made to consistently popularize jiahe " s image as " jiahe moon cakes care for you with choice materials, meticulous baking skills and sincere service "

    最後，詳細地研究了佳禾月餅本年度整合營銷傳播的總體策略和系列分策略的制定、實施與評估，確定以「佳禾月餅，三重真心奉獻? ?用心選料、精心焙烤，真心服務」的一致形象對外整合傳播。
  18. Marketing theory, which appeared in usa in 20th century, has a hundred - year history in which there were many ideas such as market - ingredients, relationship - marketing, and integrated - marketing

    在這百年的發展史中，營銷觀念不斷創新形成了眾多的學說，如營銷組合理論、關系營銷、整合營銷等。
  19. Contrasted with the demand of integrated marketing strategies and the 7p ' s service mixes, it delivers our hotel ' s stp strategy and marketing tactics, such as product innovation, price, place, imc tactics and customer relationships management tactics. through which we can frame out a series of feasible marketing strategy to look forward to the trend orientation in the future hotel industry, at the mean while, making well preparation in mentality and in action, facing the challenge

    對照服務業營銷7p ' s要求，對河北民航酒店的相關服務營銷組合策略進行研究，以制訂出一套切實可行的酒店營銷策略，具體包括酒店產品服務創新策略、基於顧客認知價值的酒店定價策略、銷售渠道策略、整合營銷溝通策略以及客戶關系管理策略，以期有效地解決酒店的營銷問題，能很好地促進酒店的經營管理合業績。
  20. This article introduces the history, the present, the prospect and the competition of liquid detergent. on the basis of those, the article analyses the general strategies of organizing the marketing channel of liquid detergent. by analyzing the real cases in shenzhen jieya co. ltd. with swot, it investigates thoroughly into those strategies and the imc strategies based on the channels

    本文在綜述液體洗滌劑這一典型快速消費品類產品的發展歷程、發展現狀、發展前景以及市場競爭狀況的基礎上，分析探討了液體洗滌劑類產品營銷渠道整合的一般策略，同時結合深圳市潔雅實業有限公司的實際案例，運用swot分析，對營銷渠道的整合策略及基於營銷渠道上的整合營銷傳播策略做了深入的研究。
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