普菲策 的英文怎麼說
中文拼音 [pǔfēicè]
普菲策
英文
pfuetze-
Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。They began to investigate the empirical evidence of non - linearity and its policy implications. laxton, meredith and rose ( 1994 ), turner ( 1995 ), clark, laxton and rose ( 1996 ), debelle and laxton ( 1997 ) researched the one form of phillips curves ’ non - linearity ? convexity. basing on the above all researches, this paper discusses another form of non - linearity - - - the asymmetric price adjustment and the asymmetric phillips curves
第四章是本文的結論部分，對于非對稱的價格調整和非對稱的菲利普斯曲線的成因進行了分析，認為與菜單成本相聯系的粘性價格是導致非對稱性的主要原因，而價格調整的非對稱性和菲利普斯曲線的非對稱性是導致貨幣政策非對稱的一個重要因素。The writer use the market theory of koter. philip to systemically analyze the exterior environment such as : the steel seamless tube market, the regional economic movement and the purchase behavior of the steel seamless tube market. also the five forces model is used to analyze the industry and competitor of the steel seamless tube market. the swot method is use to evaluate the superiority, weakness, opportunity and threaten about the new corporation. after research a great deal of market datum, the writer make the subsection of the steel seamless tube market, then confirm the target market of the new corporation and the new 4p combination strategy. the new brought forward market strategy is making the client as center, ec as assistant tools, making the needs of the client satisfaction as core, and actualize product diversity as means. the new market stratagem has a actual effect to the strategetic adjustment and long development of pangang group chengdu iron & steel co., ltd
本文應用菲利普、科特勒的營銷理論對新公司所面臨的外部環境：無縫鋼管業務市場、區域經濟的發展、無縫鋼管的業務購買行為進行了系統的分析；用波特的五力模型理論對無縫鋼管市場進行了行業和競爭者分析；用swot方法對新公司的優勢和劣勢、機會及威脅進行了全面的評估。在對大量市場數據研究的基礎上，對無縫鋼管市場進行了細分，結合企業的特點，確定了新公司的目標市場，企業新的4p組合策略。提出了以客戶為中心、電子商務為輔助平臺、滿足客戶的需求為核心，實施產品差異化戰略為手段的新的市場營銷戰略。In the pricing strategy, along the optional rule which customers purchase commodities for value maximization and price minimization, the paper works out the delivery value pricing method which can guarantee both the delivery value attracting customers and the profit of enterprises, combined with philip kotler ' s delivery value theory for customer
其中，在價格策略中，針對顧客購物遵循的產品價值最大化，價格最小化的原則，結合菲利普?科特勒的顧客讓渡價值理論，首次提出了定價時既要保證有吸引顧客的讓渡價值，又要兼顧企業利潤的讓渡價值定價法。分享友人