本地化營銷 的英文怎麼說
中文拼音 [běndehuàyíngxiāo]
本地化營銷
英文
local marketing-
Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure
本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。This thesis conducts a detailed analysis of yangda dairying group ( ydg ) from the perspective of marketing situation, competitiveness and designs four sorts of management strategies through " swot ". there are : ( 1 ) to emphasize freshness of our products ; ( 2 ) to regulate or innovate inner organizational structure of the enterprise under the pressure of external competition ; ( 3 ) to introduce green marketing concept by taking advantage of advanced technologies at yangzhou university ; ( 4 ) to avoid competition with rivals on room - temperature dairy products
本文從營銷環境、競爭力的角度對揚大乳業集團作了細致分析，並通過swot分析設計出了四大類經營戰略方案，即採取差別化戰略突出乳品在本地市場的新鮮優勢；利用外部競爭壓力加快推動對內部組織結構的調整和改造；充分發揮高校科技與人才優勢，引進綠色營銷理念，塑造綠色乳品形象，引導綠色乳品消費，避免在簡單的買贈促銷上與競爭對手對抗；採取「有所為有所不為」的策略，避免在常溫產品上與競爭對手進行正面競爭。The paper considers that the cause of domestic corporations which lack international competition capacities lies in following items : deficiency of r & d : weak competition : low level of management ; low ability of international marketing ; distemperedness of state ' s laws and policies ; backward of corporation ' s culture. in allusion to these questions the paper points out corresponding strategies under wto that domestic corporations must adopts. domestic corporations should cultivate their own core competition capacities, pursue cost advantage, build globalization strategy, adopt diversiform management strategy, exercise system innovation, pay attention to brand construction and establish strategy alliance
本文研究認為，我國企業缺乏國際競爭力的原因在於「研發投入不足，企業缺乏核心競爭力，管理水平低下，國際營銷能力低下，國家的政策法規不健全，企業文化落後」等方面，針對以上諸方面提出以下我國企業在wto環境下的策略及發展戰略：形成自己的核心競爭力，尋求成本的優勢，建立全球化戰略，採取多樣化經營戰略，進行制度創新，注重品牌建設，組建企業戰略聯盟，使投資主體多元化，進行虛擬經營戰略安排，積極應對外國跨國公司的並購，以便在國際舞臺上爭得一席之地。This passage, by summing up the problems and analyzing the causes to the present problems, tries to find better ways to deal with the problems in the process of commercial bank operation by icbc, jilin branch. this passage starts with the basic theories of investment bank, the chapter 1 discusses the relationship between investment bank and commercial bank, unit 1 introduces the concept, the economic function, the developing model of international and domestic investment bank ; unit 2 describes combination, separate operation and recombination process between commercial bank and investment bank, and analyzes the differences by graphs ; unit 3 introduces the mix - operation tendency of commercial bank and investment bank, the dominant mode of big international bank is to carry out the mix - operation according to the investment bank ’ development history of the
並在此基礎上，本文提出了解決問題的對策，主要體現在以下七個方面:一，更新觀念，建立一套符合市場需求的創新機制;二，加大投入，組建高素質的投資銀行專業人才隊伍;三，循序漸進，分步構築投資銀行業務組織體系;四，突出組織效率，建立與投資銀行業務相適應的決策管理機制;五，勇於創新，努力探索各類符合市場需求的投資銀行業務品種;六，強化營銷，細致深人地做好投資銀行業務的營銷工作;七，加強合作，逐步積累投資銀行業務運作經驗。Though the land of the prefecture of liangshan only accounts for 6 of the all the country, water energy resource theoretical gross of the prefecture reaches about 10. 5 % of the theoretical storage of all the country and 13. 1 % of the developable hydropower potential of all the country. it is supposed that we exploited the all developable hydropower potential of the prefecture of liangshan, annual energy output should be over 297 billion kw. h, then the annual average power consumption should be 230 kw. h to every chinese, and according to the shadow electric price of ertan hydroelectric plant, three gorges hydropower station and other hydropower station, the annual energy output will bring 74, 000, 000, 000 yuan industries production value for the prefecture of liangshan annually
據樂觀預測，到2020年，全州用電負荷也僅在250 300萬千瓦之間，除開大型、巨型、超巨型水電站所開發的電力由國家統一購銷外，屆時中小水電站所開發的電力將形成800萬千瓦的供應能力，除在州內銷納300萬負荷外，至少還500萬千瓦的電力需要異地銷納，因此，將涼山中小型水電資源優勢轉化為經濟優勢，把水電資本轉化為經濟資本，推動涼山中小水電產業健康持續發展的關鍵在於不斷開拓水電營銷市場。And i researched the following contents : the meaning, character and managing strategy of the real estate management and strategy during the whole course, land strategy, strategy of collecting funds, communication strategy, popular brand strategy, culture strategy, prize strategy, advertisement strategy and analysis the case about the managing and popularizing the project called the lijiang left shore
本文運用運籌學、管理學、企業戰略管理、管理經濟學和市場學等學科相關理論研究了以下內容：房地產全程營銷的定義、特點和營銷戰略決策，土地戰略、融資戰略、公關戰略、品牌戰略、文化戰略、價格戰略、廣告戰略和麗江左岸項目的營銷推廣的案例分析。For the abundant solar exploiting, the paper put forward a kind of new idea for the applying of solar which shoud, also, make full of known - brand strategy, core management organization, draft strategic goal which can be used for exploiting the solar. meanwhile, from the capital - using channel, estate policy, trade management and the scientific propagate. we shoud give them essential. sustaining, help them built brand advantage, technology developing advantage and regional advantage, make the new conception of green marketing, realize industrial energy strategy through rebuilding the advantage is to relieve the pressure of the energy shortage
著重分析了廣東太陽能開發利用現實狀況及存在問題，圍繞開發利用廣東豐富太陽能資源，提出廣東太陽能要引入創新思維，實施名牌策略，培養企業核心能力，制訂符合本地區開發利用太陽能的戰略目標，從融資渠道上、產業政策上、行業管理上和科普宣傳教育等方面進行必要的支持、引導的微觀、宏觀策略，使其形成品牌優勢、技術創新優勢和區域群體優勢，營造綠色能源綠色營銷的新觀念和通過企業優化重組等實現其產業化的新能源策略，一方面緩解廣東省傳統能源不足，另一方面為居民生活提供潔靜、安全的現代新能源。During the recent years, the environments both inside and outside the group have been changing greatly, in order to adapt itself to the sharp market competition, especially to meet the higher requirements on the electrical machinery enterprises of our country by wto, to enhance the core competitive power, the group " s development strategy is optimized and adapted on the basis of scientific research and analysis. first, according to the historical mission of the company, the author reshapes the management concept. second, the strategic goals are set on the basis of scientific analysis of the inside and outside environments
為了更好地適應未來激烈的市場競爭，尤其是中國加入wto后對我國電機企業提出的更高的要求，全面提升企業的核心競爭力，本論文經過科學的調研與分析，優化和調整了集團發展戰略：首先，根據企業的歷史使命與定位，重塑了其經營理念；其次，通過分析企業內、外環境條件的變化，確立了集團戰略目標；再次，按照我國電機行業的市場競爭特點，設計了企業人才、產品、技術創新、營銷、質量與組織創新以及多樣化經營等若干競爭戰略；最後，提出了集團戰略的實施與控制辦法。The " localization strategy " includes product / brand strategy 、 price strategy 、 distribution strategy and pubic relationship strategy etc. it should be significant for chinese companies who want to comprehend the management spirit of multinationa companies and want to adapt to the international competitive environment after wto entry of china. there are a good deal of differences between western countries and china in politics 、 economy 、 culture and law environment. the right way succeed in china is matching the marketing strategy with the background of china
跨國企業本土化營銷策略的主要內容有：社會關系營銷，取得當地政府、民眾的信賴和支持；產品和品牌本土化策略；分銷渠道的本土化建設；價格本土化策略；營銷和傳播觀念本土化策略；高層政府公關策略；危機管理和危機公關； "市場導向和顧客導向"的市場研究和營銷策略等。The first one is to establish holding sub - company becomes the main stream of investment, more and more multi - corporations prefer to have its 100 % owned holding company in china instead of making joint < wp = 5 > venture with local partners ; the second one is localization policy ; the third is product brand policy, how to build a easy - acceptable brand for chinese consumers ; the last one is to establish r & d ( research and develop ) center and operation center in china, china is not only a producing base but also is becoming r & d and regional management center of multi - corporations
從跨國公司在華投資新趨勢的具體表現來看，一是獨資浪潮的興起；二是本土化戰略；三是品牌營銷戰略，如何塑造讓中國消費者接受的有親合力的品牌；四是研發中心和運營中心的建立，中國不僅是生產基地，也在逐漸成為跨國公司在東亞地區的研發和管理中心。The joint venture with china bluechemical limited in hainan province started commercial production in december 2006 and, with its strategic location, is exporting methanol to south - east asian countries such as malaysia in addition to domestic sales
集團與中海石油化學股份有限公司在海南省的合營項目已在二零零六年十二月進行規模生產，除了本地銷售外，憑藉其策略性的地理位置而出口甲醇至馬來西亞等東南亞國家。Factory depends on technology reformation, high efficiency management and market sale, dives into large asset, introduces equipment and person with ability, empolders market damand new product, also carries out standard management, intensifies staffs ' consciouss, tries our best to make standard quality product, improve effciency and reduce cost so we have strong competitive ablity and make the biggest profit for consumer, and will try our best to cooperate with customer from all over the world to empolder market and share in return
我廠一向奉行以技術革新為先導，以高效管理為核心，以市場營銷為動力的經營理念，大力投入巨資，引進設備及人才，不斷開發出適合市場需求的系列新產品，領導消費潮流；堅持不懈地推行標準化、零缺陷，提高效率，降低成本，使我們在市場面前具備極強的競爭力，為消費者創造最大的利益；以準確的市場定位，精確的市場營銷戰略，與各地客戶緊密合作，榮辱與共，共同開發市場，共享市場繁榮帶來的豐厚回報。The basis of this paper is the research on what strategies the da company adopts in order to penetrate into the market. and that the market strategies that could be chosen by firms are various. the product eye contour mask has a bright future hence there exists a tense competition among firms. the da company, currently producing eye contour mask failed many times before to enter into the market. to solve the problem, this paper for the first time applies the method of philip kotler ' s market advantage competition1 to the analysis of moulding and setting up a brand of cosmetics
本論文的立足點是研究da集團採用何種戰略可以贏得市場，而市場戰略的選擇是具有多樣化的，根據目前眼貼膜市場空間大、競爭激烈的特點，針對da集團以前新品入市屢屢失敗的具體情況，本文採用了菲利普?科特勒的市場地位競爭理論的研究方法，創新地將市場地位競爭戰略作為一個階段性戰略應用於化妝品品牌塑造的關鍵階段，即通過指導一個化妝品單品成功地進行初期入市營銷，不僅使該產品取得市場競爭的勝利，打開市場局面，而且還要達到為olx打造強勢品牌奠定堅實基礎的目的。This paper launch on a systemic analyses to the interior and exterior condition, the chance and challenge the enterprise faced with, and the advantage and disadvantage the company has. combine with the economic theory ; put forward a unitary development strategy of the company, include base on henna target market strategy, 4p sales strategy, differentiation market rival strategy, finance strategy and humane resource strategy etc. on the last part, this paper make sd company as a representation of the newly founded companies, table a proposal on how to raise theirs rivalousness on the future market
本文對企業所處的內、外部環境，企業發展面臨的機會與挑戰，以及企業自身的優勢與劣勢進行了系統地分析，結合經濟學理論提出了sd公司整體的發展戰略，包括：立足河南，面向全國，走向世界的目標市場策略； 4p營銷策略；小區化補缺的市場競爭策略；資本市場籌資策略；人力資源策略等方面。It systematically studes the microeconondc problem of retail bankin from the point view of macroecondrics, history and thcory for the first time. the visual ange is differen from the other acadeinic works on this topic. the dissehation probes the theory on fctail banking whie penwtg into the real - bill. theory, shiftability theory, the atiopated income thcory, otc, pod forward the five hindranes from retail banking table proposals on how chinese connnercial banks develop retail bankng and exoatiates on the marketin straegies, after investigating the social and economc background in which retail bw developed
本文的特色和新貢獻是：首次從宏觀的、歷史的、理論的角度出發，較系統地研究商業銀行零售業務這一微觀的問題，有不同於相關學術著作的新視角和體系；在深入研究真實票據理論、轉化能力理論、預期收入理論、負債管理理論和超貨幣供給理論等金融理論的基礎上，探索出零售業務產生和發展的理論基礎；通過對中外零售業務發展的經濟和社會條件的比較研究，提出中國商業銀行發展零售業務存在的五大障礙以及五個方面的政策選擇，並從營銷學角度對商業銀行零售業務的發展提出了營銷策略組合，闡述了逐步開展網上銀行零售業務的主張和思路On the base of marketing management theory and comprehensive strategy management model, the author collected much material and data on chinese macro - environment and cosmetic industry, then proceeded systematic summary and statistic analysis, carried out analysis on industry structure and industry competition state with porter ' s theory of competition strategy, then analyzed the external, internal and competition state of savaloe company as the example of small cosmetic enterprises with efe, ife and cpm tool respectively
本文主要是實證研究，通過大量的查閱文獻、實地訪談、調研，廣泛運用所學的營銷管理理論和戰略管理分析方法，深入分析了我國化妝品行業的競爭結構、市場競爭態勢，同時，以賽維公司為例對中小化妝品企業內部優劣勢和營銷難點進行了分析。然後，通過對化妝品細分市場的分析評價進行中小化妝品企業的市場定位，並通過swot分析得出應選擇專家化營銷戰略。The paper aims to a better knowledge of beauty parlor workers of their service, and an effective management and sale of their service products. this study is done by way of personal visits and questionnaires, personal experiences and observation, mathematical statistics and contrastive analysis. based on the analysis of the status quo and market surroundings of beauty parlors in our country, this paper puts forward a new idea of beauty parlor service and sales, then - analyzes - the formation and characteristics of beauty parlor service products and the building factors of beauty parlor sales system, and finally focuses on the sales strategies of visible, skillful and normal service for the aim of the enhancement of sales ability and competence of the beauty parlors of our country
為了使美容院從業者對其所提供的服務產品有一個正確的認識，從而有效地經營、銷售和管理好服務產品，本研究通過實地訪問與問卷調查、親身體驗與觀察，藉助各種渠道廣泛收集相關資料，運用數理統計法、對比分析法、系統法等方法，從目前我國美容院的營銷現狀分析、美容院的市場營銷環境分析入手，提出了美容院服務產品及服務營銷的概念，分析了美容院服務產品的構成與特徵以及美容院服務營銷系統的構建要素，擬定了美容院服務產品營銷策略的構建系統，重點論述了美容院服務有形化、技巧化、關系化和規范化等營銷策略，旨在對提升我國美容院的營銷能力尤其是對其服務產品的營銷能力、對提高我國美容院的整體競爭水平等產生一定的實際指導作用。After that, we analyze the internal resources and capability of the hs - sysway company by radar chart and value chain etc. then we analyze the advantage and disadvantage of the holding chances and cutting threaten, using the vrio frame. the results are following - the main advantages for hs - sysway are : its support for capital and tobacco market, ierp ( developed independently ) and differentiation, erp ' s marketing capability, technique development capability, local costs and services etc. ; the main disadvantages are : the strategy orientation is unclear and carried out weakly, low level management, persons with high ability are short of or missing, weak maturity and difference of products, short of core technology and capability etc. on that basis, we analyze the stakeholders and specify the task of the company ; we use the swot analysis and large tactic matrix etc. and bring forward the basic strategy of the development that is the aggressive strategy
其後，運用雷達圖分析、價值鏈分析等方法對企業內部的資源與能力進行了分析，然後利用vrio框架，對企業能夠用以抓住機會、削減威脅的優勢及弱點進行了分析，得出宏聲新思維公司的主要優勢是宏聲集團的資金及煙草市場支持、自主開發的ierp及其差異化、 erp營銷能力、技術開發能力和本地化的成本及服務等，主要弱點是戰略定位不清晰且貫徹不力、管理水平低、高素質人才匱乏且有流失、產品成熟度和差異性不高、缺乏核心技術與能力等。Marketing has rich experience in actual combat for his own formulate a competitive strategy of localization
擁有豐富營銷實戰經驗的他為自己的企業制定了一套本地化的競爭策略。Under the proposition of the company to build a worldwide brand reputation, shanghai kaili will always be customer oriented to provide our customers the high quality products and satisfactory service
本公司以「產業科技化、營銷全球化、品牌國際化」為發展宗旨，始終堅持「創凱利品牌，獲客戶信賴」的質量方針，長久穩定地為客戶提供滿意的服務和優質的凱利牌產品。分享友人