查牌價 的英文怎麼說
中文拼音 [zhāpáijià]
查牌價
英文
to check the rate for sb-
According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place
論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。To analyze the distribution of chinese decor industry customers " internal value index and to find the method of brand positioning based on customer internal value, the author apply the " graphics of consumers " internal value " - an new method on analyzing the customer internal value - to chinese decor industry. based on an customer survey and much desk research and the case analysis, the author deeply explain the consuming habit of decor industry customers, analyze the distribution of decor industry customer internal value index and the characteristic of customer internal value in subdivided decor industry market, and analyze the strong points and weak points in brand positioning of famous decor brand " ikea "
本文是對消費者價值分佈和基於消費者價值的品牌定位的研究，旨在通過借鑒著名國際市場研究公司羅蘭?貝格戰略咨詢公司所開發出的「消費者價值分布圖解法」 ，並基於對中國上海204份隨機抽取的樣本所進行的問卷調查，深入分析中國家居市場消費者的價值元素分佈、消費者需求的變化趨勢、細分市場的消費者特徵，並探討國際著名家居品牌- - - - - -宜家家居- - - - - -在中國的品牌定位以及其品牌定位與其目標消費者價值分佈的聯系。After considering explanations of the scenic spots and characteristics of tourists, ten planning requirements were identified : formation of guide teams, analysis of the main objects of self - guided trail explanations, consideration of resources to develop trails, determination of the interpretive themes, selection of site descriptions, writing of the plans, design of the interpretive signs, evaluation and revision of the signs, manufacture and installation of the signs, and overall evaluation of the interpretive sites
以人本主義思想與后現代主義思想為指導原則，結合旅遊景區解說資源的特性與遊客特徵，分析出自導式解說步道規劃包含組建解說隊伍，決定解說受眾，調查解說資源，確定解說主旨，決定解說細節，撰寫解說計劃，設計解說牌示，評價與修改，生產與安裝牌示，解說點評估等10個具體步驟，並對各個具體步驟進行了探討。For example, the public enquiry service centres of home affair department, licensing services of transport department for application of driving licence, vehicle registration and licencing, counters of inland revenue department rating and valuation department, labour relations offices of labour department, district leisure service offices for booking of leisure facilities, public enquiries, tenancies and applications for public housing of housing department, medical services by referral and or appointments of department of health and various business - related licences permits applications services provided by buildings department, environmental protection department, food and environmental hygiene department, trade and industry department and customs and excise department, etc., have moved to a five - day week from july 1, 2006. for details,
例如，民政事務總署的諮詢服務中心運輸署的牌照服務如申請駕駛執照車輛登記及領牌稅務局及差餉物業估價署的櫃臺服務勞工處勞資關系科的分區辦事處提供租用康樂設施服務的分區康樂事務辦事處房屋署的公眾查詢服務租務及公屋申請生署的須預約或經轉介的診治服務，以及屋宇署環境保護署食物環境生署工業貿易署及香港海關等提供的有關商業牌照或許可證申請服務，都已在二零零六年七月一日起推行五天工作周。Secondly, through the survey of expert and the methodology of key success factor ( ksf ), it concludes the concrete ksfs of air product and water processing facility product. the ksfs of air product : brand name, service assurance, marketing network, large scale economic production, r & d ; the ksfs of water processing facility product : quality management, r & d, service assurance and marketing network - thirdly, through the methodology of value chain and core competence embodied with defined key success factor and main success factor, this paper analyses and evaluates the internal environment. it points out that air product has these advantages such as quality management competence, r & d competence, service assurance competence, large scale production competence, and has these disadvantages such as marketing network, brand name, cost control
本文首先運用pest分析法和波特的五種競爭力量模型，對奧神公司的臭氧空氣系列產品和臭氧水處理工程產品所處的宏觀環境、競爭狀況進行了分析和評價，認為奧神公司產品面臨著國家產業政策扶持、不斷增長的環保需求、人們對清潔空氣和潔凈水的需求增長等發展機會，也面臨著行業市場不規范、市場競爭激烈、用戶討價還價能力強等威脅；其次，通過專家調查，運用關鍵成功因素理論，分析得出臭氧空氣凈化系列產品市場的關鍵成功因素是品牌建設、服務保障能力、營銷網路建設、規模經濟水平、產品研發能力：臭氧水處理設備市場的關鍵成功因素是質量管理能力、研發創新能力、服務保障能力、營銷網路建設；再次，運用價值鏈理論、核心競爭力理論並結合所確定的關鍵成功因素和主要成功因素對奧神公司產品所處內部環境進行了分析，認為臭氧空氣凈化系列產品擁有質量管理能力、產品研發能力、售後服務保障力、規模生產能力的優勢，同時面臨著營銷網路建設、品牌建設、成本控制能力方面的劣勢。It is more systematic and perfect of this system accordingly. on the aspect of customer ’ s sensation research, three most important dimensions of clothing brand image were provided to analyze the customer ’ s sensation by applying the methods of sd, factor analysis, questionnaire and so on
在消費者感性心理研究方面，採用了語意差別法、因子分析法、問卷調查等方法，選取了形成服裝品牌形象最為重要的三個維度（服裝款式、價格及價格減讓以及服務質量）進行了進一步的消費者感性心理研究。On the basis of mechanism transition theory, dimension separation theory, and theoretical interpretation of franchise and brand extension, the value curve of economy hotel has worked out by the questionnaire investigation from general comparison of value recognition between the guests and gms of one and two star hotels. with the example analysis of zhongjiang beijing and jinjiang shanghai, at last, the thesis brings forward the best path model " stimulation - evaluation - formation - self - systematizati on " for chinese economy hotel chains expansion as follows : help to build a friendly mechanism environment from administration, financing, taxation, legislation and property adjustment
最後，論文在制度變遷理論、經濟規模分散理論、特許經營和品牌延伸的理論解釋基礎上，結合以經濟型飯店賓客價值需求認知問卷調查為依據的經濟型飯店的價值曲線，和北京中江之旅、上海錦江之星的案例分析，提出了我國經濟型飯店連鎖擴張的最佳路徑，即，在制度環境的支持下，包括政府在行政管理體制、資金籌集體制、稅收征管體制支持和立法監管體制的監督下，從產權制度上建立市場化運營的基礎。According to present situation of brand equity, for the first time, five important brand equity factors were extracted from brand features by applications of principal component analysis and factor analysis methods, they were brand status, customer - recognized value, brand image, brand creative abilities and brand executive abilities ; on the same time, five types of brand equity were divided with k - means cluster methods on the base of five brand factors, they were leading brand, matured or ripe brand, concrete brand, customer - based brand and creative brand. in order to extract brand equity strategy, correlation and linear regression analysis methods were used, as a result of analysis, four strategies were put forwarded including brand marketing strategy, marketing dividing strategy, marketing stretching strategy and marketing entrance time, applying nonparametric tests and duncan tests, five brand equities were also differed in many aspects
在品牌資產各組成要素中，應用主成分分析和因子分析方法，提取了五個品牌資產最重要的構成因子，首次提出品牌資產最重要的因子是品牌地位和顧客認知價值，其次為品牌形象、品牌創新能力和市場執行能力；根據品牌資產的構成因子，運用聚類分析法，對調查企業的品牌資產類型進行了分類，按照品牌構成屬性將企業分為領導型、成熟型、務實型、顧客導向型和創新型品牌企業；在對企業品牌策略分析基礎上，運用相關分析和線形回歸方法，求導形成品牌的重要策略因子，提出建立品牌資產最重要的策略因子是推廣策略，其次為市場分化策略、市場延伸策略和進入市場時機。In the qualitative, quantitative and directional way, successful factors, such as the superiority of marketing, the superiority of resource, the superiority of consumption, and the advantage of corporations supporting, etc, were described, and six important background factors, include of the increasing consumption, the competition from milk market, the challenge of joining into wto, the adjustment of industry structure, the winning against oneself, and accelerating development, were analyzed. new objects were put forward, that is, high quality, rationalizatio n of region distribution, having a core of brand, trade penetrating into various area, diversification of product exploitation, internationalization of preponderant product, and orientating function in market. development of tianjin milk industry should be based on materials and base, take resource integrating and market regulating as means, take trade infiltrating and product development as support, take specialization, industrialization, collectivization and internationalization as orientation, take the development of international milk corporation as mode, and take " creating name brand, entering the first - ten corporation of milk industry " as object
本文在廣泛調查研究的基礎上，圍繞天津奶業發展，全面客觀地評價了天津奶業發展現狀，採用定性、定位、定量和定向的方法，描述了天津奶業作為城郊型奶業在競爭中形成的市場優勢、資源優勢、消費優勢、龍頭企業依託優勢、外資企業進入優勢、奶類項目援助優勢等眾多成功因素，分析了天津奶業未來保持產業領先地位必須認真對待的消費需求增長、乳業市場競爭、迎接入世挑戰、產業結構調整、克服自身劣勢、促進跨越發展的六大背景因素，提出了天津奶業新一輪發展瞄準優質生產無抗化、區域布局合理化、品牌整合核心化、行業滲透多角化、產品開發多樣化、高點對接國際化、市場避強導向化的目標定位和以原料、基地為基礎、以資源整合和市場調整為手段、以行業滲透和產品開發為支撐、以專業化、產業化、集團化、規模化、國際化的發展道路為方向，以國際乳品企業的發展為模式，以「創造一流品牌、跨入乳業十強」為目標的天津奶業發展思路，以及天津奶業二十一世紀前十年和前二十年兩大階段奶牛養殖的五大奮斗目標和區域布局原則，最後有針對性地提出飼養模式選擇、全流程安全生產、產業化龍頭培育、學生飲用奶推廣、政策扶持等促進天津奶業成長的對策措施。Price transparency leading to the convergence of price levels across the eurozone was always seen as one of the big advantages of the single currency, although the evidence that it had occurred had been patchy
這一項新調查顯示，至少就品牌商品而言，已有一定跡象表明，價格水平在逐漸穩定地趨同。The qualitative analysis is : by questionnaire investigation, measure and calculate " brand value cognition coefficient " to make a quantitative brand target ; then, determine respectively weights of effect factors to targets and respective weight of marketing propagationg tools to effect factors ; and then, multiply two sorts of weights to be the weights of arranging the resource of marketing propagation
定量分析的思路是:通過問卷調查，測量與計算品牌價值認知系數，量化品牌目標;並分別確定各影響因素對目標的權重，各營銷傳播工具對影響因素的權重，營銷傳播資源配置權重即為二者乘積。While strengthening independent development ability, suzhou king long carry on the technological cooperation with korea s. daewoo, europe famous passenger bus enterprise, etc. in production process, since the supply link, king long set up the file of supplier, examine the quality of supplying regularly
實際上，就在不久前，中國質量協會全國用戶委員會的一項調查顯示，轎車用戶及潛在用戶最關注的是售後服務，其後依次為技術指標價格車輛外形品牌形象口碑。分享友人