比較營銷 的英文怎麼說

中文拼音 [bǐjiàoyíngxiāo]
比較營銷 英文
comparative marketing
  • 比 : Ⅰ動詞1 （比較; 較量高下、 長短、距離、好壞等） compare; compete; contrast; match; emulate 2 （比...
  • 較 : Ⅰ動詞1 （比較） compare 2 [書面語] （計較） dispute Ⅱ副詞（比較） comparatively; relatively; fair...
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 比較 : 1 （對比） compare; compare with; contrast; parallel （with）; comparison; by comparison; in comp...
  • 營銷 : marketing （ma）
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. From 24th august of 2001 to 8th april of 2002, gala ( malus cv. gala ) and golden ( m. cv. golden delicious ), stored with three different models of cold storage, air condition and ultro - lower oxygen, were kindly provided in different sale time by inter - profession technique center of fruit and vegetable of france. the fruits were cut into three parts of the skin, pulp and core according to the human edible habit. the apple polyphenolics in the skin and pulp were determined by thiolysis hplc and unthiolysis hplc in institut national de la recherche agronomique, laboratoire de recherches cidricoles

    為建立能全面測定蘋果果實多酚的hplc方法，同時為蘋果營養標簽的制定提供不同銷售時期蘋果多酚含量的依據，指導貯藏方式和時期的選擇，明確的消費信息，自2001年8月24日至2002年5月15日，由法國果蔬跨行業技術中心提供普通冷藏、氣調和超低氧方式下，不同銷售時期的嘎拉（ malus ， cv . gala ）和金冠（ m . cv . goldendelicious ）為試材，根據蘋果食用習慣將果實分為果皮、果肉和果心二部分，利用硫解hplc和非硫解hplc定量分析世界主栽品種金冠和嘎拉果皮和果肉多酚物質含量，並對不同貯藏方式下和同一貯藏方式下的不同商業貯藏時期多酚物質含量作了比較。
  3. Based on my working experience in beijing trs information technology limited and the particularities and complexity of e - government requirement and purchasing process are studied by using modern marketing theories and methods systematically in the beginning. and the actual status and characteristic of the e - government software market in china was analyzed scientifically through comparing approach of products competing dominance and market share, increscent sales ratio. then competition status of trs e - government system was evaluated by porter five forces model and a conclusion is that trs lacks of competitions power

    本文結合筆者的實際工作，根據政府部門對電子政務軟體產品技術和服務要求的特殊性和其采購過程的復雜性，系統運用了現代市場營銷理論的基本原理和方法，首先分析了電子政務軟體市場發展狀況和特點，運用產品競爭優勢比較、市場佔有率和銷售增長率比較等方法，根據波特競爭力模型對trs電子政務系統的行業市場競爭情況進行了評價，得出了trs電子政務系統市場競爭力不足的基本結論。
  4. The former discusses the infection of e - bank less, in this topic, i analysis that how the e - bank affects the branch operation, finance inspect -, marketing, traditional bank operation, monetary policy and so on. and make some feasible suggestions. especially, i point out that the no - paper money of e - bank will enlarge the currency multiplicator, it will bring far - reaching infection for our monetary policy

    對網上銀行對各方面帶來的影響前人的文章討論的比較少，本文從各個方面入手，分別討論了網上銀行的發展對分行業務、對金融監管、對市場營銷、對傳統銀行業務、對貨幣政策等等方面的影響，並提出一些可行的建議。
  5. But the current application of the marketing is still confined in the commodity circulation fields to some generally meaning in our country and it is not that well developed in the construction field. so probing into the intrusive connection and reciprocal action mechanism between the technical innovation and marketing will be greatly benefici al to improving innovation and ameliorating the sales management, thus the total competition capacity of the construction enterprises will be booming finally

    在我國，市場營銷理論的應用目前仍局限於通常意義上的商品流通領域，在建築市場上仍然比較落後，因而探討技術創新與市場營銷的內在聯系和相互作用機理，對于增強建築企業技術創新能力，搞好營銷管理，提高建築企業的市場競爭力具有十分重要的意義。
  6. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  7. This article first presents a comparative analysis of imc frame and the five different standpoints, advances the view that imc is a communication mode which should be based on consumers " needs and which can collocate all kind of communication resources and bring win - win value for both consumers and advertisers, thus attaining the best effect of the input / output of communicat ion, as well as the best overal 1 impact

    本文首先比較分析整合營銷傳播理論框架及五種不同的觀點，認為整合營銷傳播就是以消費者為導向，將營銷傳播中能夠給消費者與廣告主帶來雙贏價值的各要素進行有效的配置，從而使整個營銷溝通活動的投入產出效果達到最優的溝通模式。
  8. This paper compares the development circumstances and status between foreign and domestic consumer credit business, introduces relevant foreign experience and puts forward suggestions and solutions in the followings including : improving the domestic circumstances, strengthening the analysis and marketing of the consumer credit market, building individual credit system, improving efficiency with better service, and controlling credit risks

    本文通過比較分析國內外消費信貸的發展環境、發展狀況，借鑒國外相關經驗，從改善國內消費信貸開展的環境；加強對消費信貸市場的研究分析和營銷工作；加強個人信用制度建設；發揮科技優勢，提高工作效率，提供優質服務；防範和轉移消費信貸風險等方面提出了若干發展我國消費信貸的建議和措施。
  9. Firstly, the paper carries on comparative analysis to the marketing result of travel websites between two countries with the correspondence analysis. especially, studying website content is unsuitable to use correspondence analysis, we use radar diagram go on comparative analysis

    首先，本文採用了對應分析法對兩國旅遊網站的營銷效果進行比較分析，對其中不宜使用對應分析法來研究的特殊指標? ?網站內容，本文使用了雷達圖對其進行單獨比較分析。
  10. Based on results of a lot of practical investigations, academic researches and comparisons of situations of real estate industry in changsha with that in other cities, this paper analyzes the present situations and existing problems of changsha ' s real estate industry and points out that the competition of foreign enterprises, the low degree of openness in renting system, the inefficiency in management, the conflicts of administration and practice, the lack of legal consciousness for agent serv ices, the nonstandardization of real estate management companies and the distemperedness in supervisory systems pose the outside threats ; ill managerial system, low technical level, small scales of companies, few measures for financing and marketing, poor quality and high prices of products pose the inside problems

    本文在大量調查和理論研究的基礎上，分析了長沙市房地產業的現狀和問題，提出了長沙住宅市場需求量預測模型，並對2002年長沙住宅市場需求量進行預測，對長沙房地產業發展進行縱向和橫向比較，論述了外國企業進入中國房地產市場指日可待，論述了我國目前土地出讓制度不透明，政策管理手段繁雜、效率不高，規劃部門與房地產業的滯后與沖突，中介服務機構缺乏法律，物業管理公司無法可依，監控體系不健全等外部環境問題；論述了我國目前房地產企業規模偏小，管理體制乏力，技術力量薄弱，融資渠道狹窄，產品質量不高，產品規格不齊，價格偏高，以及營銷手段落後等內部環境等問題。
  11. This article makes a deep research into the innovative theories and practices of chinese real estate market and obtains several enlightenments though analyzing marketing models utilized by enterprises of 100 tops

    為此，文章對我國房地產營銷創新的理論與實踐作了比較深入的考察與分析，同時解讀了百強企業的營銷創新模式，並從中獲得了幾點有益的啟示。
  12. Bobylon fireplace ltd. is the pioneer of fireplace manufacturer in china ; it takes possession of more than 40 % market share of the fireplace market in china for a time, followed by overseas fireplace giants dimplex, invicta etc. at year 2003, new forces of fireplace producers suddenly rise in china, and once taken possession of over 50 % market share at the first quarter of 2004

    巴比龍壁爐是較早進入中國市場的國內壁爐企業，專注于壁爐產品的研發、生產和銷售。雖然在中國市場占據銷量前幾位，但正受到國外、國內壁爐的威脅，巴比龍壁爐能否在未來的發展中取得絕對的優勢，關鍵在於它是否有一套適應中國壁爐市場的營銷策略組合。
  13. This thesis has been realized three big objectives basically : is reasonable discussing the commercial bank market marketing theory frame of piece of writing in passing through using for reference under the market system that the research achievements creating of forefathers is fit for in the open. secondly the present situation of china commercial bank marketing and problem that exists reaching his origin and kneads dough the environment that faces has been inspected by way of the authentic proof piece of writing, thus theory frame founded is confirmed and tests. three are commercial bank marketing profit mechanism, marketing strategy and measures of policy by way of the policy piece of writing is explored in

    論文基本實現了三大目標：一是借鑒前人的研究成果創建了適合於開放的市場體制下中國商業銀行市場營銷的理論框架；二是考察了中國商業銀行營銷的現狀、存在的問題及其根源和面臨的環境，從而印證並檢驗所創建的理論框架；三是探索了中國商業銀行營銷盈利機制、營銷戰略和政策措施。一、論文的基本結論本論文採用規范分析與實證分析、定性分析與定量分析、綜合分析與比較分析、理論分析與政策設計相結合的研究方法，得出以下研究結論： 1 、商業銀行市場營銷理論的創立有著豐富的理論淵源和理論基礎。
  14. Moreover, it compares the state - owed commercial bank with big 1000 banks in the world, the branches of foreign capital bank in china and the main commercial banks of a few developed countries and puts forward the advantages and deficiencies in realistic competitive power and potential competitive power of state - owed commercial bank of our country. through the study on evolving course of the state - owed commercial bank of our country, the thesis has analysed it ' s history of the development and current situation, and has made a detailed analysis and evaluation of the environmental factors which have influence upon the core competitive power of the state - owed commercial bank, and then offered seven suggestions that promote the core competitive power of the state - run commercial bank : accelerating paces of the reform in the property right and managing mechanism transformation of the state - owed commercial bank ; making innovations of service for strength and competing for high - quality customers ; probing the ways of dealing with bad assets of the state - owed commercial bank ; improving the marketing strategy of the state - owed commercial bank on the market ; setting up the corporate culture according with the state - owed commercial bank ; improving the bankers " quality ; constructing the organization for the studying type in the state - owed commercial bank

    本文在深入調查研究並閱讀大量的文獻資料的基礎上，對企業核心競爭能力相關理論進行了探討和研究；構建了國有商業銀行核心競爭能力分析的基本框架和指標體系；將國有商業銀行與世界1000家大銀行、在華外資銀行分支機構、以及幾個主要發達國家的主要商業銀行進行了比較分析，從而提出我國國有商業銀行在現實競爭能力、潛在競爭能力方面的優勢與不足；通過對我國國有商業銀行的演變過程的研究，分析了其發展的歷史和現狀，並對影響國有商業銀行核心競爭能力的環境因素進行了較為詳細的分析和評價；進而有針對性的提出了提升國有商業銀行核心競爭能力的七點對策：加快國有商業銀行產權改革和經營機制轉換步伐；加強服務創新，競爭優質客戶；探索國有商業銀行不良資產處理途徑；完善國有商業銀行市場營銷戰略；建立符合國有商業銀行的企業文化；提高銀行家的素質；構建國有商業銀行學習型組織。
  15. With the development of electric power industry reform, the customers are showing more demands in power quality, reliability, convenience and the whole process of service. however, as an invisible product, there is still no systematic research about its strategy, organizational structure and its hrm. no more are its promotion, marketing concept establishment and the capital arrangement

    但是作為沒有形式產品的電力商品如何進行增供促銷，供電企業如何樹立完整的營銷理念，建立營銷戰略思想和完善的營銷組織體系，在市場營銷活動中如何進行合理的人力資源配備和資金安排等，都沒有比較系統的研究和探討。
  16. Transport traditional warehousing enterprises are established in the majority of the planned economy era, state - owned enterprises, these enterprises generally logistics infrastructure investment is insufficient, but has many years of experience in the logistics operation, and rules and regulations, good corporate reputation, warehousing and transport operations at the core provide relatively complete logistics services, with a strong ability to attract customers, and formed a basic customers in the community establish corporate image and brand effect of the logistics business remained relatively stable development of the situation, but as a modern logistics development, a modern logistics, long - span, dynamic and strong, can be divided into and the complexity of the advantages of traditional storage transport sector there are many issues, such as : management methods are backward ; the logistics facilities and equipment, lack of investment in facilities aging ; still lack the overall planning of a detailed and clear market orientation, lack of modern logistics management concept outdated marketing logistics, resulting in the mainstream enterprise customer groups scattered, low - level mobility of the large, it is difficult to retain the high - end customers ; enterprise systems and internal operating mechanism of the lack of vitality

    留學解答資訊網:傳統的倉儲運輸企業多數是建立於計劃經濟時代的國有企業，這些企業一般對物流基礎設施投入不足，但是有多年的物流運作經驗，和規章制度，良好的企業信譽，以倉儲和運輸業務為核心，提供相對齊全的物流服務，具備了較強的招攬客戶的能力，形成了基本顧客群，在社會上樹立起企業形象和品牌效應，使物流業務保持著相對穩定發展的態勢.但是隨著現代物流的發展，較于現代物流，大跨度性、動態性強、可分性、復雜性等優點，傳統倉儲運輸業出現了許多問題，例如：管理手段落後；對物流設施設備的投入不足，設施老化；尚欠缺詳細的整體規劃和清晰市場定位，缺乏現代物流管理理念；物流營銷方式比較陳舊，造成企業主流客戶群體分散，級別較低，流動性大，難以保留中高端客戶；企業體制與內部運作機制欠缺活力。
  17. A comparison between the marketing patterns of civil aviation industry and toursim industry

    民航業與旅遊業市場營銷方式比較
  18. The construction and using of csi is a relatively new topic. especially there is no model about the indexes of satisfaction gene. so the contents of the article must have some shortcomings, i sincerely hope teachers will give me more instructions

    由於顧客滿意指標體系的建立與應用在營銷界還是一個比較新的課題，特別是關于滿意因子的演算法目前還沒有一致認同的模型，加之作者對顧客滿意理論方面的研究還很粗淺，故本文一定存在不少的紙漏，希望能得到老師們的指正。
  19. According to the analysis of the history of jianyang branch and the comparison of the levels of the contemporary financial business, the research about the identification of development and the strategy individual banking business will be developed based on the related theory of market consumption. and finally, a reasonable strategy will be given

    通過對j銀行簡陽支行業務歷史發展分析，以及當地區域經濟發展狀況和金融同業發展水平的比較分析，並運用市場營銷相關理論等對j銀行簡陽支行的發展定位和個人銀行業務發展策略進行了研究，提出了合理的對策。
  20. Although marketing theory and concept have been put into practice, these banks are still far lagging behind in marketing concept, marketing mechanism and the employ of marketing strategies and means, compared with their experienced foreign counterparts. the manifestation of such gaps includes the weak awareness of overall marketing, the imperfect marketing organization and mechanism, the lack of a uniform strategic planning and a definite marketing positioning, the immaturity of true r & d mechanism and market pricing mechanism for financial products, the unsystematic use of promotion means, the unsatisfactory effects of mix policies used, the inefficiency and irrational structure of distribution channels, the imperfect distribution technology, the imperfect information system and the incompetence of marketing team

    近幾年來，實踐中雖然已經引入了營銷理論和觀念，但是跟國外先進銀行相比，在營銷觀念、機制和營銷策略、手段運用方面總體上還尚存在較大差距，主要表現在整體營銷意識不強；營銷組織和機制不健全；缺乏統一的戰略規劃和明確的市場定位；尚未形成真正的金融產品研發機制和市場定價機制；在促銷手段的運用上較為零散，對組合策略運用效果不勝理想；分銷渠道效能較低，結構不合理，技術上有待于提高完善；信息系統不夠完善；營銷隊伍素質有待進一步提高等等。
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