營運策略 的英文怎麼說

中文拼音 [yíngyùncèlüè]
營運策略 英文
operations strategy
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 運 : Ⅰ動詞1 （物體位置不斷變化） move; revolve 2 （搬運; 運輸） carry; transport 3 （運用） use; wield...
  • 策 : Ⅰ名詞1 （通「冊」 古代寫字用的竹片或木片） bamboo or wooden slips used for writing on in ancient ...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 營運 : [交通運輸] service營運汽車 commercial vehicle; 營運資金 operating funds
  • 策略 : 1 （制定的行動方針和斗爭方式） tactics 2 （講究斗爭藝術） tactful 3 [數學] （對策） policy; strat...
  1. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  2. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  3. ( 2 ) for the implement of marketing strategy, this paper analyses competition structure and competition characters zgcc is confronting with, surperiority and inferiority, existing opportunity and threat, customer group characters of zgcc etc ; puts forward that different marketing strategy should be used for the different customer and establishes project of customer satisfactory degree questionary ; brings up a series of countermeasures and measure steps by adjusting of marketing channel, establishing relation marketing and service in the aspect of customer relationship management

    （ 2 ）針對營銷戰略的實施，本文分析自硬公司面臨的競爭格局、競爭特點、本企業的優勢與劣勢、存在的機會與威脅、企業的客戶群特徵等等。提出了針對不同的客戶實施不同的營銷策略以及建立客戶滿意度測試模式方案。運用客戶關系管理理念對營銷渠道的調整、關系營銷的建立、客戶服務提出一系列的對策和措施。
  4. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  5. But at the present it does n ' t even have an integral market management strategy. and now i ' m charging the market exploring of the container shipment, so i choose the subject

    目前營口港集裝箱運輸剛剛起步，新近成立的集裝箱貨運公司在市場營銷方面存在許多問題，尚沒有一套完整的市場營銷策略。
  6. At last, formulate the market management strategy of the yingkou. port ' s container shipment " transporting including the organization of the goods resource, the regular shipment companies, the infrastructures and the port ' s service

    在以上分析的基礎上制訂包括產品、價格、促銷、分銷4個方面的營口港集裝箱貨運公司的市場營銷策略體系。
  7. On the supply side, the study considered container size, speed, service frequency, and the shipping distance to construct a shipping operating strategy model by maximizing the carrier ' s profits

    在供給面，則考慮海運公司營運船舶、貨櫃流量、運送距離等因素，構建海運公司提供不同運送方案之營運策略規劃模式。
  8. Applying to ge model, this article analyses the business unite of cdeic tactics and draws a conclusion that creating the excellent internet information production - - chengdu gong zhong web ( abbr. cdgzw ), i s the developing path for cdeic. according to the analysis of cdgzw about internal and external environments, strenth and weakness and the subdivision of market, it defined three target markets and four ser i es of producti n on the basis of taki g consi derat i on of compet i t i ve market

    本文運用ge模型對「 cdeic 」戰略業務單位進行了分析，得出「 cdeic 」的發展之路是打造網際網路信息精品? ? 「成都公眾信息網」 （簡稱「 cdgzw 」 ）的結論，根據「 cdgzw 」的內外環境、優勢劣勢、市場細分等分析，在考慮市場競爭的基礎上，確定了三大目標市場、四個產品系列，最後提出了「 cdgzw 」的營銷策略。
  9. It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market

    本論文採取實證研究方法，將營銷管理理論與企業的經營運作相結合，通過大量的調查研究，掌握了第一手資料：對煙臺中亞藥業公司進行了全方位的分析研究，找出了前階段經營滑坡存在的問題；進而針對這些問題，從我國醫藥發展的現狀以及未來發展的趨勢著手，結合當前世界醫藥行業面臨的形勢和市場特點，再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析，提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略；在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場，並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。
  10. The thesis has researched the current market situation in the nation and in chongqing applying the relative marketing theories and researching ways, specially for these questions about the market characters, the market - developing potentialities, the industry characters, the market demands and the market threat etc. at the same time the thesis has researches this market by a vivid case - researching about a typical organization of the same kind and worked out a set of marketing strategies

    論文通過運用市場營銷的相關理論和研究方法對國內，特別是重慶市兒童校外教育培訓市場的現狀進行了分析研究，對這一市場的特點、發展潛力、行業特徵、市場需求以及市場威脅進行了分析。同時還結合對重慶市一個具有代表性的同類機構案例研究，具體對其在這個市場的發展進行了研究探討，並針對這一機構提出了相關的營銷策略。
  11. Confronting this situation, the domestic po manufact urers must consider the problems of participating the market competition and the self survival and development this article fully analysis ' s the interior and exterior environment liaoyang petrochemical fiber company ( lpfc ) of po resin of market situation and opportunities and challenges confronted after china ' s entering the wto, drafts the po resin marketing strategy of lpfc using marketing theory, superiority, inferiority, challenge and opportunity analysis methods

    面對這種局面，國內聚烯烴廠家必須考慮如何參與市場競爭，考慮自身的生存和發展問題。本文充分分析了遼化公司聚烯烴樹脂的內部和外部環境、市場狀況以及加入世界貿易組織后所面臨的機遇與挑戰，運用市場營銷理論，應用優勢、劣勢、挑戰和機遇分析法制定出遼化公司聚烯烴樹脂營銷策略。
  12. Techmat inc. is a canadian company from the province of quebec, that is cooperating with chiao - tung university in hsinchu and groundmate engineering consultant co. to implement an innovative soil engineering project called " dynamic behavior of silty fine sand "

    在您評估國際投資案規劃營運策略時，您務必要知道，加拿大的營利事業所得稅稅制，優于許多七大工業國家
  13. The managerial techniques, operational tactics or way of thinking, that were prevalent in the old times of industrialization, can no longer work as well as they used to. the present management is faced with significant variations, including transition of managerial environment, organizational transform, reform of managerial techniques, restructuring of human resource quality, procedural readjustment of managerial strategies, reconstruction of corporate culture, alteration of thinking mode, etc. the globalization will enable the traditional management to be reincarnated through the course of tremendous changes

    昔日工業化時代的管理技術、營運策略、思維方式在全球化的背景下已不能走得更遠，管理不得不面對管理環境變遷、組織機構轉化、管理技術重整、人力資源素質重構、管理決策程序調整、企業文化重建、思維方式變革等重大變化，全球化將使傳統管理似鳳凰涅磐一般烈火重生，全球化的過程將是傳統管理的一個新的蛻變過程。
  14. The correct forecast of goods " handling capacity is important for the port ' s layout, investing scale of capital facilities, operation tactics, developing strategy and planning of comprehensive transportation related with feeder services

    相信港口貨物吞吐量的正確預測，對今後十年鎮江港港口布局、基本設施投資規模、營運策略、發展戰略以及與集疏運相關的綜合運輸的規劃是十分重要的。
  15. Before establishing nextour, mr. hong served as a director of samhong travel agency in charge of overall management, including business strategies and marketing and played a key role in taking samhong to the 3rd position in the industry

    成立nextour之前， chrishong曾擔任韓國samhong旅行社的總監，負責統籌營運策略及行銷管理，同時帶領samhong成為業內第三大旅行社， chrishong扮演了舉足輕重的角色。
  16. Ni ' s unique strate

    創始人談公司獨特的營運策略
  17. Most of the flights cancelled, on the other hand, are to and from asia region due to seasonal demand or airlines marketing strategies

    取消最多的則為來往亞洲區的航班，原因為航空公司因應季節性需求和營運策略而作出調整。
  18. Beginning with a tutorial on options and etfs, the book goes on to describe both investment approaches in great detail providing you with a trading strategy that generates higher returns than buy - and - hold investing - - and allows you to reduce risk by adopting a hedging strategy

    開始與補習就選擇和etf ，這本書的推移來形容這兩種投資方法非常詳細的為你提供營運策略產生更高的回報比買進持有投資-讓您減少風險，通過套期保值戰略。
  19. Furthermore, the demand - supply interactions between marine carriers and shippers are analyzed by integrating the above submodels

    進一步，並在供需互動架構下，以最大利潤為目標，求解營運策略規劃模式。
  20. The results of the study showed how marine carriers can set up intermodal express operating strategies in response to different market structures so as to markedly cut down the costs of both carriers and shippers and enhance competitiveness

    本研究可提供海運公司因應市場狀況，研擬快速運送營運策略的可行性，以同時提升貨主與海運公司在市場上之競爭優勢。
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