營銷助理 的英文怎麼說

中文拼音 [yíngxiāozhùlǐ]
營銷助理 英文
marketing assistant
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 助 : 動詞（幫助; 協助） help; assist; aid; support
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 營銷 : marketing （ma）
  • 助理 : assistant
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. China has a vast population and a broad market, thus liquor consumption owns a considerably potential market in china. however, due to the intence yet disorder competition of the present market, the marketing of the liquor industry in china has fallen into an rather awkward dilemma. the hidden trouble, the lurking danger, cause the businessmen in this line unable to extricate themselves from a low - leveled ricious competitive cycle. such severe challenge also confronts yuechitequ company. therefore, the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively, how to distinguish the market situation, and how to institute a scientific product - popularizing programme in order to keep the enterprise standing undefeated in the intense competition, and develop the enterprise rapidly, favorably. this thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the yuechitequ by means of inrestication through questionaire and scientific data processing. in the second part, with the application of stp system theory of marketing and new - product - pricing theory, it designs and further expounds the popularization of the new products of this company, then forms a excutable performance and makes a constant rerision via market practice. in this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely, consitently

    本文通過在岳池特曲公司現有產品市場進行問卷調查，運用科學的數據處理方法對所回收的658份問卷統計分析，以及利用美國哈佛大學商學院著名教授邁克爾?波特（ michaelporter ）提出的五種力量模型和價值鏈與vrio分析理論，對白酒市場的公開數據細致分析，以明確四川省岳池特曲酒業有限公司實施新產品市場推廣所面臨的市場條件和內部資源條件，在此基礎上，本文運用市場營銷學中stp系統理論、新產品定價理論等，對岳池特曲公司推出的白酒新產品進行市場細分、確定目標市場和市場定位，並根據市場營銷4p理論制定新產品的產品策略、價格策略、渠道策略、市場促銷推廣策略，形成最終整體完善的可執行方案，再通過市場實踐對推廣方案進行檢驗、修正，力圖在酒類市場中探索一條新產品市場推廣的適用道路，並幫助企業擺脫困境、邁開步伐、持續健康的發展。
  3. In this paper, the author makes fully use of the rich theories of enterprise ’ s strategy planning and marketing strategy designing to thoroughly, deeply and systematically analyze market conditions of mingzuo chair industry company using swot matrix, position diagram, value chain theory, strategetic league theory, virtual enterprise theory and core competitiveness theory, etc. and put forward step - by - step developing goals as well as define enterprise ’ s orientation

    本文在寫作中，充分運用了企業戰略規劃及營銷戰略設計的豐富理論成果，藉助swot矩陣法、定位圖法、價值鏈理論、戰略聯盟理論、虛擬企業理論、核心競爭力理論等，系統、完整、深入地剖析了名座椅業所處的市場環境，切實可行地提出了分步驟的發展目標，明晰了企業定位。
  4. Expectation the future, we believe that we resort the leather and bag development production, marketing management and service experience, and the enterprising and mutual benefit team spirit, polovillae leather co., ltd and underneath brand of the development will certainly create a greater brilliancy

    展望未來，我們相信，憑籍自身多年皮具、包類產品的開發生產、營銷管理和高效服務的深蘊經驗，以及銳意進取、互助互利的合作精神，保羅威特公司以及旗下品牌的發展一定會創造出更大的輝煌！
  5. Paul turner obtained a ba degree of marketing assistant in the huddersfield, yorkshire uk in 1985. then he worked in the london, hong kong and tokyo

    保羅?特納先生於1985年從英國約克郡大學畢業，取得市場營銷助理學專業的學士學位。隨后在倫敦，香港，東京等地工作過。
  6. Whether the commercial banks can survive and develop or not is decided not only by their customers but also by competition and change they experience, therefore, the commercial banks in our country have to redesign themselves with process as center in order to adapt themselves to rapidly changed surrounding. to redesign themselves, appropriate strategy and tactics must be considered, that is to reconstruct value chain and to reform business process, among which information economy not only promote reconstruction of value chain and reformation of business process but also play very important role in it. in this essay, the redesign of commercial bank will be analyzed in two aspects by integration of theory with real cases

    價值鏈理論由邁克爾?波特首先提出，他把企業看作一個價值創造的系統，這個系統由若干與價值創造有直接或者間接關系的活動組成，其中有直接關系的活動稱為基礎價值活動，包括輸入物流、生產加工、輸出物流、服務和市場營銷等，通過開展一系列基礎價值活動，企業的價值就得以創造;與價值創造有間接關系的活動稱為輔助價值活動，包括企業基礎設施、人力資源管理、研究開發和采購等，輔助價值活動對基礎價值活動起保障和支持作用。
  7. The claimed train approval dss take advantage of the advanced es and dss techology. the practical system uses delphi6. 0 software platform of borland corp. and adopts the object oriented designing and programming to insure the advantage of the the design of the system. the whole database of the system is designed on the platform of the sql server2000, can connect oracle or sybase database etc. by using odbc, can achieve the data exchange and information use in common of the tmis and fmos, and can insure that the system is easy to develop and extend

    鐵路請求車審批輔助決策系統採用先進的專家系統（ es ）和dss技術，研製開發的實際應用系統，選擇了最新的borland公司的delphi6 . 0軟體開發平臺，採用了面向對象的程序開發方法，確保了系統的先進性。系統綜合數據庫的設計是在sqlserver2000平臺上完成的，可通過odbc介面與oracle或sybase等大型數據庫連接，實現與外部相關的tmis （鐵路管理信息系統）及fmos （貨運營銷及生產管理系統）系統的直接數據交換與信息共享，保證了系統具有較好的開發性和信息可擴展性特點。
  8. General manager, assistant gm marketing director, brand manager, product manager, assistant brand manager, marketing planning manager, media manager, ka manager, regional sales manager, marketing manager, sr. business manager, admin. hr director, hr manager, recruitment manager supervisor, training manager, financial controller, financial manager, audit manager, accounting manager, investment manager manufacture director manager, production supervisor, quality manager, purchase manager, logistic manager, r d manager, sr. package engineer

    總經理總經理助理市場總監品牌經理產品經理助理品牌經理市場策劃經理媒介經理全國ka經理大區銷售經理營銷經理高級商務經理人力資源經理助理經理培訓經理招聘經理主管行政經理cfo財務經理審計經理會計主管製造經理生產廠長生產主管質量經理采購經理物流經理研發經理研究所主任高級包裝工程師
  9. Since the normal media is not very effective on this condition, then synthetic diamond factory, as the semi finished product enterprise, have to take cyber - marketing and international trade by building their cyber - marketing system to fight a way in domestic market. at the same time, synthetic diamond firm can also regular their selling and purchase flow with the system to cut back on the cost and make their product competitive. this paper discusses the development of online - marketing both in the domestic marketing and in the international marketing, and probes into cyber - marketing theory, and puts forward a framework of integrating cyber - marketing and traditional marketing

    人造金剛石企業作為典型專用性中間產品的生產企業在其他廣告媒體不能起到有效促銷作用的情況下，進行網路營銷體系的建設並通過網路營銷體系開展網上營銷和對外貿易從而開拓國際市場並從國內的惡性價格戰中突圍就成了金剛石企業的最好選擇；另外，金剛石企業還可以通過網路營銷體系規范自身的銷售流程，從而加強客戶關系管理以降低業務員個人控制客戶資源給企業帶來的巨大經營風險；網路營銷體系還可以幫助金剛石企業進行網上采購，從而規范采購流程，降低生產成本，增強產品的競爭力。
  10. On the basis of the gathering the background material of the flavours and fragrances industry and analyze the marketing strategy of the baihua flavours and fragrances company ltd., the writer give the idea and give the new marketing strategy and hope it will help the company future " development

    本文採用實證性的分析研究方法，搜集大量有關該行業的背景資料，運用市場營銷的科學原理，剖析了廣州百花香料股份有限公司當前的營銷策略，提出自己的見解，對百花香料公司當前不適應的市場營銷策略進行調整，期望對公司未來的發展有所幫助。
  11. In the light of present hotel e - commerce construction status and the macro - environment of china, chapter five proposes a stage - by - stage hotel e - commerce development strategy, after the comparison of the three entry approaches to the hotel e - commerce, it points out that hotels of china should make use of the good opportunity of the national golden tour project, join the tour hotel net positively and build up their own e - commerce. this will not only improve the inside flow and management of hotels, improve the service quality and working efficiency, but also can realize a global marketing and online reservation through the destination marketing system. it will enhance the whole competition level of the chinese hotel industry

    第一章導論介紹了本文的研究意義、研究視角和方法；第二章介紹了本文所研究的飯店電子商務的概念與內涵，並對國內外飯店電子商務的發展現狀進行了對比，對制約我國飯店電子商務發展的原因進行了總結；第三章從經濟學的角度，對電子商務的應用價值進行了理論上的提煉；第四章開始將電子商務引入飯店，首先分析了電子商務在飯店企業中的適用性，然後介紹了飯店中電子商務的技術構建，再從管理學角度對飯店應用電子商務所帶來的商業模式變革及其價值進行了詳細闡述；第五章針對目前我國飯店電子商務的建設現狀和宏觀環境，提出了分階段發展飯內容提要店電子商務的戰略，並對三種飯店電子商務介入途徑進行了對比，指出應該借國家金旅工程建設的良好契機，積極加入旅遊飯店網，藉助現有的電子商務平臺，建設飯店電子商務，不但可以改善飯店企業內部流程與經營管理，提高服務質量與工作效率，還可以通過目的地營銷系統，實現全球營銷與在線預訂，增強中國飯店業的整體競爭水平。
  12. More and more domestic tire enterprises find the important role of marketing channel and they want to gain competing advantage by an well - organized marketing channel

    輪胎企業認識到營銷渠道的建立和管理已不再只是生產的輔助工作，必須通過建立良好的銷售渠道來獲得優勢。
  13. Gu xun ( irwin ), graduated in 1995, started his career by joining research international china as a research executive in 1996 - 1998, during which he mainly participated in consumer research projects for unilever & colgate, etc, together with local business development. next he entered asia pacific brewery ltd during 1998 - 2000, first as marketing executive then as assistant brand manager for " tiger " beer ' s marketing in south - western china

    顧迅，重慶人， 1995年畢業于華東船舶工業學院造船系（ 96年輔修市場營銷） ，在1996年從中國最大的專項市場研究公司? ?華南國際市場研究公司開始自己的職業生涯，他主要參與聯合利華和高露潔等跨國消費品客戶的消費者研究項目，及本土客戶的開拓工作；因更熱愛市場實戰，從1998年進入新加坡亞太釀酒公司投資的海南亞太釀酒公司，先後擔任「虎牌」啤酒在中國西南地區的品牌主任，后提升為助理品牌經理。
  14. She also pointed out it was quite helpful for raising sales efficiency, economic benefit, obtaining the market information, completing ahead sales if the hotel used the marketing channel correctly

    同時指出飯店利用營銷渠道有助於提高銷售效率，經濟效益，獲得市場信息，完成提前銷售。因此營銷渠道策略在飯店經營管理中顯得十分重要。
  15. We provide you with cost - effective segment and targeted marketing services, a market penetration vehicle ” into the south china market place

    為我們的企業客戶打造「價格合理，目標明確"的營銷策劃服務?助企業客戶在華南?港澳，海外拓展業務。
  16. To support the distributed business and management based on internet technology in an all - round way, optimize the business procedure, improve working efficiency, implement the thought of managing, combine marketing resources, help enterprises to acquire the market competition advantage

    全面支持基於internet技術的分散式業務和管理，優化業務流程，提高工作效率，落實管理思想，整合營銷資源，幫助企業取得市場競爭優勢。
  17. Originating from the initial system that merely deal with customer complains and fault acceptance passively, no. 10000 now has turned into a comprehensive service platform which owns the function of service consulting and marketing, and provides solution to copy with issues such as self - help operation transaction and operation pre - transaction, and initiative marketing

    10000號由單純的接受用戶投訴、障礙受理等被動響應轉變為包括自助業務受理、業務預受理、主動營銷等集服務、咨詢、營銷等為一體的綜合服務平臺。 10000號職能的轉變是電信深化改革的必然，也將發揮重要的作用。
  18. Strategic human resources brought to light many issues such as forced ranking or reverse discrimination in the workplace, while customer analysis helped me understand the intricacies of the science and psychology behind marketing

    戰略人力資源揭示了許多問題，比如工作場所的強迫排名或反向歧視，顧客分析則幫助我理解了營銷背後的科學與心理學的奧妙之處。
  19. Through changing directly with the original data of business - distribution management of power supply bureaus and realizing the in - time, accurate and reliable management and supervise to all of the company, all kinds of stat. analysis reports forms can be made. the forecast of load can be realized in order to support the foundation for the market exploitation, scientific making - decision

    通過直接與供電局營銷管理信息系統的原始數據交換，實現對全電業局營銷情況及時、準確和可靠的掌握和督管，並以此為基礎可生成各種統計分析報表，實現負荷預測，為營銷市場開發、領導科學決策提供依據，最終全面實現領導輔助決策系統。
  20. Another important subsystem of remms is prms. it can help us cooperate effectively with our partners

    房地產營銷管理系統的另一重要子系統夥伴關系管理系統則能夠幫助我們有效實施夥伴關系管理，和業務夥伴進行有效合作。
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