營銷支出 的英文怎麼說

中文拼音 [yíngxiāozhīchū]
營銷支出 英文
marketing expenditures
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 支 : Ⅰ名詞1 （分支; 支派） branch; offshoot 2 （地支） the twelve earthly branches3 （姓氏） a surname...
  • 營銷 : marketing （ma）
  • 支出 : 1. （付出去） pay; expend; disburse 2. （支付的款項） expenses; expenditure; outlay; disbursement
  1. Then introduce the present situation service of cosco - logistics ltd : appliance logistics, car logistics, electric power logistic, petrifaction logistics, exhibit logistics and retail logistics. on the base of swot analysis of cosco - logistics ltd, chapter four gives suggestion to logistics service innovation of cosco - logistics ltd : developing electronic commerce, integrated marketing, customization logistics and 4pl ? increment service. then give some supports strategy for logistics service innovation of cosco - logistics ltd

    第四章通過對中遠物流的swot分析，結合物流服務發展的趨勢，提出了中遠物流企業開展服務創新應該以電子商務為載體、以一體化營銷為基礎、以客戶訂制和第四方物流為發展方向、以增值服務為中遠物流的核心競爭力，在此基礎上，提出了開展物流創新所需要的物流設備的現代化、物流資源整合、物流信息化、物流人才的培養等方面的支持政策。
  2. According to the information provided in the case and collected by the writer, the article applies " michuel e. porter, how competitive forces shape strategy ", " swot analysis ", " fredrick herzberg ' s two - factor theory of motivation ", " customer value appraisal model " and the theory of organization behavior, management economics, service marketing, human resource, etc to analyses the industry environment, operation situation, resource of the development district bank. then it points out the problem existent and in the end, it draws out a detailed strategy for development district branch for future development

    案例分析部分，根據案例正文部分提供的素材和作者收集的其他有關資料，運用5種競爭壓力模型、 swot分析、雙因素理論、客戶價值評價體系等方法，結合組織行為學、管理經濟學、服務營銷學、人力資源學等理論知識，對開發區支行的行業環境、經營狀況、資源狀況進行了分析，指出了該行存在的問題，最後對開發區支行未來幾年的發展戰略作了詳細的規劃。
  3. Overhead expenses of overhead expenses is to show the enterprise is organization and administrative company production to run all sorts of cost of place happening, include company board of directors and administration department to happen in the management of the enterprise, the company funds that perhaps should consolidate a responsibility by the enterprise ( include wage of administration department worker, repair cost, stock to use up, cost of running stores amortize, office and poor travelling expenses ), union funds, be out of job membership due of insurance premium, cost of labor security, board of directors ( include directorate member to allowance, conference is expended and differ travelling expenses to wait ), invite intermediary orgnaization cost, advisory cost ( contain adviser, legal cost, business receives fee, house property duty, car boat royalities, land royalities, stamp duty, the technology transfers cost, mineral products resource compensates cost, intangible assets amortize, the worker teachs funds, consider to be expended with development, blowdown cost, goods in stock dish deficient or investory profit ( do not include to answer plan the loss of goods in stock that enters the defray outside doing business ), plan the bad zhang preparation that carry and goods in stock cheapen preparation

    治理費用治理費用是指企業為組織和治理企業生產經營所發生的各種費用，包括企業董事會和行政治理部門在企業的經營治理中發生的，或者應由企業統一負擔的公司經費（包括行政治理部門職工工資，修理費、物料消耗、低值易耗品攤銷、辦公費和差旅費等） 、工會經費、待業保險費、勞動保險費、董事會會費（包括董事會成員津貼、會議費和差旅費等） 、聘請中介機構費、咨詢費（含顧問費） ，訴訟費，業務招待費，房產稅，車船使用稅，土地使用稅，印花稅，技術轉讓費，礦產資源補償費，無形資產攤銷，職工教育經費，研究與開發費，排污費，存貨盤虧或盤盈（不包括應計入營業外支出的存貨損失） 、計提的壞賬預備和存貨跌價預備等。
  4. Since it is difficult to distinguish corporate and personal entertainment, the implementation regulations provide that deductible amount of entertainment expenses incurred in connection with business activities should be limited to 60 % of the actual expended amount, but the maximum amount cannot exceed 0. 5 % of the sales ( business ) revenue for the current year

    考慮到商業招待和個人消費之間難以區分，為加強管理，同時借鑒國際經驗，實施條例規定，企業發生的與生產經營活動有關的業務招待費支出，按照發生額的60扣除，但最高不得超過當年銷售（營業）收入的5 % 。
  5. Whether the commercial banks can survive and develop or not is decided not only by their customers but also by competition and change they experience, therefore, the commercial banks in our country have to redesign themselves with process as center in order to adapt themselves to rapidly changed surrounding. to redesign themselves, appropriate strategy and tactics must be considered, that is to reconstruct value chain and to reform business process, among which information economy not only promote reconstruction of value chain and reformation of business process but also play very important role in it. in this essay, the redesign of commercial bank will be analyzed in two aspects by integration of theory with real cases

    價值鏈理論由邁克爾?波特首先提出，他把企業看作一個價值創造的系統，這個系統由若干與價值創造有直接或者間接關系的活動組成，其中有直接關系的活動稱為基礎價值活動，包括輸入物流、生產加工、輸出物流、服務和市場營銷等，通過開展一系列基礎價值活動，企業的價值就得以創造;與價值創造有間接關系的活動稱為輔助價值活動，包括企業基礎設施、人力資源管理、研究開發和采購等，輔助價值活動對基礎價值活動起保障和支持作用。
  6. Moreover, it compares the state - owed commercial bank with big 1000 banks in the world, the branches of foreign capital bank in china and the main commercial banks of a few developed countries and puts forward the advantages and deficiencies in realistic competitive power and potential competitive power of state - owed commercial bank of our country. through the study on evolving course of the state - owed commercial bank of our country, the thesis has analysed it ' s history of the development and current situation, and has made a detailed analysis and evaluation of the environmental factors which have influence upon the core competitive power of the state - owed commercial bank, and then offered seven suggestions that promote the core competitive power of the state - run commercial bank : accelerating paces of the reform in the property right and managing mechanism transformation of the state - owed commercial bank ; making innovations of service for strength and competing for high - quality customers ; probing the ways of dealing with bad assets of the state - owed commercial bank ; improving the marketing strategy of the state - owed commercial bank on the market ; setting up the corporate culture according with the state - owed commercial bank ; improving the bankers " quality ; constructing the organization for the studying type in the state - owed commercial bank

    本文在深入調查研究並閱讀大量的文獻資料的基礎上，對企業核心競爭能力相關理論進行了探討和研究；構建了國有商業銀行核心競爭能力分析的基本框架和指標體系；將國有商業銀行與世界1000家大銀行、在華外資銀行分支機構、以及幾個主要發達國家的主要商業銀行進行了比較分析，從而提出我國國有商業銀行在現實競爭能力、潛在競爭能力方面的優勢與不足；通過對我國國有商業銀行的演變過程的研究，分析了其發展的歷史和現狀，並對影響國有商業銀行核心競爭能力的環境因素進行了較為詳細的分析和評價；進而有針對性的提出了提升國有商業銀行核心競爭能力的七點對策：加快國有商業銀行產權改革和經營機制轉換步伐；加強服務創新，競爭優質客戶；探索國有商業銀行不良資產處理途徑；完善國有商業銀行市場營銷戰略；建立符合國有商業銀行的企業文化；提高銀行家的素質；構建國有商業銀行學習型組織。
  7. For the abundant solar exploiting, the paper put forward a kind of new idea for the applying of solar which shoud, also, make full of known - brand strategy, core management organization, draft strategic goal which can be used for exploiting the solar. meanwhile, from the capital - using channel, estate policy, trade management and the scientific propagate. we shoud give them essential. sustaining, help them built brand advantage, technology developing advantage and regional advantage, make the new conception of green marketing, realize industrial energy strategy through rebuilding the advantage is to relieve the pressure of the energy shortage

    著重分析了廣東太陽能開發利用現實狀況及存在問題，圍繞開發利用廣東豐富太陽能資源，提出廣東太陽能要引入創新思維，實施名牌策略，培養企業核心能力，制訂符合本地區開發利用太陽能的戰略目標，從融資渠道上、產業政策上、行業管理上和科普宣傳教育等方面進行必要的支持、引導的微觀、宏觀策略，使其形成品牌優勢、技術創新優勢和區域群體優勢，營造綠色能源綠色營銷的新觀念和通過企業優化重組等實現其產業化的新能源策略，一方面緩解廣東省傳統能源不足，另一方面為居民生活提供潔靜、安全的現代新能源。
  8. In 2003, in order to satisfy sme users requirement in the reliability, expandability and maintainability of it systems, ibm software group put forward an " sme excel plan ", focused on helping smes to realize change - adapting e - business. ibm also developed a series of tailored express software solutions for smes in terms of design, pricing and marketing and promoted the application of this series of solutions in the sme market through enhancing the cooperation with partners and new channel supporting plans

    2003年，為了滿足中小企業用戶對it系統可靠性可擴展性可維護性等方面的要求， ibm軟體集團推出了致力於幫助中小企業實現電子商務隨需應變的「中小企業騰越計劃」 ，並且專門開發出了一系列針對中小企業量身設計定價與營銷的express易捷軟體解決方案，並通過加強與合作夥伴的聯盟合作及全新的渠道支持計劃來推進該系列解決方案在中小企業市場應用推廣。
  9. According to the analysis of the history of jianyang branch and the comparison of the levels of the contemporary financial business, the research about the identification of development and the strategy individual banking business will be developed based on the related theory of market consumption. and finally, a reasonable strategy will be given

    通過對j銀行簡陽支行業務歷史發展分析，以及當地區域經濟發展狀況和金融同業發展水平的比較分析，並運用市場營銷相關理論等對j銀行簡陽支行的發展定位和個人銀行業務發展策略進行了研究，提出了合理的對策。
  10. Paper regards the vegetables current situation as background, analyze our country and foreign vegetables marketing disparity of channel, combine the survey of existing vegetables marketing channels in wuhan, direct three main vegetables marketing channels : wholesale market, farm market, supermarket. finding the existing problem and the relation and conflict each other. have put forward the corresponding improvement measure : wholesale market as the tap of the vegetables marketing channel, in the face of sell smooth, fund shortage, facility simple and crude, communication way outmoded market that exist at present, must adopt with governed by law field, increase input, and scientific appraisal make their functions perfect further ; farm market as the vegetables marketing channel system of produce of foundation, should fully realize meaning in which the market have, dispel the restriction factor of market development, heighten the level, which manage and improve ; supermarket as the new member, should see clearly the existing problem in the hardware and software terms, utilize government microscopically policy support, strengthen self - building, make the new developing achievement state of competence develop better

    論文共五章：第一章是論文研究的目的和意義以及營銷渠道的主要理論和國內外的研究動態；第二章是國內外蔬菜營銷渠道分析及比較，以我國蔬菜產銷現狀為背景，分析了我國與國外蔬菜營銷渠道的差距；第三章是對武漢市蔬菜營銷渠道的現狀分析，主要是針對蔬菜批發市場、農貿市場、超市這三個主要渠道成員存在的問題及其相互之間的關系與沖突，提出了相應的改進措施；作為蔬菜營銷渠道龍頭的批發市場，面對當前存在的市場萎縮、銷售不暢、資金短缺、設施簡陋、方式陳舊等問題，必須採取以法治場、加大投入、科學論證的方法使其功能進一步完善；作為蔬菜營銷渠道體系基礎的農貿市場，應充分認識市場存在的意義，消除市場發展的制約因素，提高管理和革新的水平；作為蔬菜營銷渠道新成員的超市，要認清經營中硬體和軟體兩方面存在的問題，利用政府宏觀政策支持，加強自身建設，使這一代表先進生產力水平的新興的業態更好地發展。
  11. Beginning with the key requirements for crm by internet and network economy, it designs the integrated framework of the crm system, which focuses on customer and covers and integrates an enterprise ' s sales business, marketing business, customer services and supports. then, sales force automatization, marketing automatization, customer services automatization and customer contact center are interpreted in detail from their functions, business processes, effects etc. furthermore, the integration scheme of crm and an enterprise ' s core business system is given

    接下來以internet和網路經濟對客戶關系管理的關鍵性要求為出發點，構建了以客戶為中心的涵蓋和整合企業銷售業務、市場營銷業務和客戶服務與支持業務的完整的客戶關系管理系統整體構架，並對構架中銷售自動化、營銷自動化、客戶服務自動化和客戶接觸中心等子系統的功能組成、業務流程和所起作用進行了詳細闡述。
  12. By using the conclusion of the former, this paper studied the tourism product development of the ancient road for trade of tea & horses. on the base of analysis of the ancient road for trade of tea & horses, it gives some principles and designs the layout of the development. eventually, the design of the product series, the construction of the marketing mode, the construction of the enterprise, the designs of the supporting system are made

    最後，以典型的跨區域旅遊產品?茶馬古道的旅遊開發為例，運用跨區域旅遊產品開發體系研究的成果，在分析了茶馬古道旅遊開發現狀的基礎上，攀出了茶馬古道旅遊開發的原則，設計了茶馬古道旅遊開發的布局，並對茶馬古道旅遊產品體系、政府主導與企業化運作結合的營銷模式、產品經營組織、開發支持體系進行了相應的設計或構建。
  13. Article 17. for the purposes of item ( 2 ) of the first paragraph of article 6 of the tax law, the terms " costs " and " expenses " shall mean all direct expenditures, indirect expenses allocated as costs, as well as marketing expenses, administrative expenses and financial expenses incurred by taxpayers while engaging in production and business, and the term " losses " shall mean all non - operating expenditures incurred by taxpayers in the course of production and business

    第十七條稅法第六條第一款第二項所說的成本、費用，是指納稅人從事生產、經營所發生的各項直接支出和分配計入成本的間接費用以及銷售費用、管理費用、財務費用；所說的損失，是指納稅義務人在生產、經營過程中發生的各項營業外支出。
  14. Based on the theories the crm model includes five parts, customer interaction platform, customer intelligence platform, corporation business communication platform, data center and application modules. based on the system functions the crm model is divided into seven modules, foundation setting, marketing management system, sales management system, service management system, call center, long - distance e - commerce and decision support system

    論文提出的房地產業crm模型包括客戶互動平臺、客戶知識平臺、商務關聯平臺、數據中心和應用模塊五大部分，該模型又依據系統功能劃分為基礎設置、營銷管理、銷售管理、服務管理、呼叫中心管理、遠程電子商務和決策支持七個模塊。
  15. With the development of the company, we have built an excellent administrative team operating production, logistics and marketing. on the other side, we do well our outside marketing. it is our belief to take our clients into consideration and leave no stone unturned to provide the high - quality service

    伴隨著企業的發展，集味村也塑造出一支匯聚生產、物流、營銷的優秀管理隊伍，尤其在經營管理理念和水平，都處在民營企業的領先位置。
  16. An enterprise has to incur certain costs and expenses in order to stay in business

    一個企業為了繼續經營，不得不支出一定的費用和開銷。
  17. This article raises 2 viewpoints in the improvement thinking session : by means of the customer - orientated marketing strategy, the author not only puts forward the improvement thinking to increase the operation efficiency and integrate the non - industry business unit into two departments : b2c and b2b so as to serve customers more efficiently. but also suggest to build the customer relationship management ( crm ) which focuses on customer ' s needs. through two mechanisms : simple way and web - style management system, you are able to build automatic management system to coordinate the operation of three fundamentals : customer, competition and brand

    本文在改進思考中有針對性地提出了exxonmobil潤滑油部進一步改進的兩點思路，即用「以客戶為中心、以全方位滿足顧客個性化需求為內容」的客戶導向營銷理念來優化市場營銷組織機構，提高組織營運效率，將非工業潤滑油業務部門整合為b2c部門和b2b部門，以實現客戶導向營銷理念中貼近客戶、服務客戶的宗旨；而且還進一步提出了建立客戶關系管理的兩種改進方案：簡易型和基於web形式的管理系統，使企業在客戶、競爭、品牌三要素上協調運作，在客戶服務、市場競爭、銷售及支持方面形成彼此協調的全新的關系實體，以增強企業的核心競爭力。
  18. Promotion : promotion is used to support marketing efforts : paid advertising, personal selling, public relations, and supplemental efforts

    推銷:推銷用來支持各種營銷活動，包括廣告支出，個人銷售，公共關系和輔助活動
  19. According to the actual requirements of sales department of the brewing industry and considering the latest domestic and international research in the field, the paper uses the data warehouse ( dw ), the data mining ( dm ), olap technology, etc. to successfully design a marketing decision support system ( mdss )

    本文根據某啤酒企業銷售公司的實際需求情況，結合國內外最新研究動態，提出了以數據倉庫（ dw ） 、數據挖掘（ dm ） 、 olap等技術來構建營銷決策支持系統（ mdss ） 。
  20. According to whether marketing activities would lead to the external cost besides of the marketing expenses, the thesis defines marketing neutrality and points out marketing essentially is a process to achieve the value of exchange with the lowest exchange expenditure. the author hold marketing non - neutrality is only such a superficial phenomenon that distorts the substance of marketing, and it will exert external influences to economy, such as wasting resources, restaining competition, and so on

    擬從營銷活動是否會干擾經濟、社會的正常運行，是否會引致營銷支出之外的外部成本來界定營銷中性，並運用經濟學的微觀分析揭示營銷本質是「以最低的交易費用，實現價值交換」 。
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