營銷理論 的英文怎麼說

中文拼音 [yíngxiāolǐlún]
營銷理論 英文
the marketing theory of 4cs
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 理 : Ⅰ名詞1 （物質組織的條紋） texture; grain （in wood skin etc ） 2 （道理;事理） reason; logic; tru...
  • 論 : 論名詞（記錄孔子及其門徒的言行的「論語」） the analects of confucius
  • 營銷 : marketing （ma）
  • 理論 : theory
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. I expounded in the epigraph of nowadays development of marketing theory and the possibility of data base marketing applying in sedan market

    首先在引言部分，論述了目前營銷理論的發展，以及數據庫營銷在轎車行業應用的可能。
  3. In the corporate spirit of collaboration, factualism, initiative and innovation and under the guidance of modern marketing philosophy, we employ advanced enterprise management practices and solid strengths in funds and technology to develop the fine processing of aquatic products and maintain the good reputation of our leading products in the international market

    我們以「協作、求實、進取、創新」為企業精神，以現代營銷理論為指導，運用先進的企業管理模式和雄厚的資金及技術力量，不僅使水產品的精深加工得以大力發展，也使公司的龍頭產品在國際市場上永遠保持良好的聲譽。
  4. Based on my working experience in beijing trs information technology limited and the particularities and complexity of e - government requirement and purchasing process are studied by using modern marketing theories and methods systematically in the beginning. and the actual status and characteristic of the e - government software market in china was analyzed scientifically through comparing approach of products competing dominance and market share, increscent sales ratio. then competition status of trs e - government system was evaluated by porter five forces model and a conclusion is that trs lacks of competitions power

    本文結合筆者的實際工作，根據政府部門對電子政務軟體產品技術和服務要求的特殊性和其采購過程的復雜性，系統運用了現代市場營銷理論的基本原理和方法，首先分析了電子政務軟體市場發展狀況和特點，運用產品競爭優勢比較、市場佔有率和銷售增長率比較等方法，根據波特競爭力模型對trs電子政務系統的行業市場競爭情況進行了評價，得出了trs電子政務系統市場競爭力不足的基本結論。
  5. But the current application of the marketing is still confined in the commodity circulation fields to some generally meaning in our country and it is not that well developed in the construction field. so probing into the intrusive connection and reciprocal action mechanism between the technical innovation and marketing will be greatly benefici al to improving innovation and ameliorating the sales management, thus the total competition capacity of the construction enterprises will be booming finally

    在我國，市場營銷理論的應用目前仍局限於通常意義上的商品流通領域，在建築市場上仍然比較落後，因而探討技術創新與市場營銷的內在聯系和相互作用機理，對于增強建築企業技術創新能力，搞好營銷管理，提高建築企業的市場競爭力具有十分重要的意義。
  6. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  7. The treatise, proceeding from the demonstration analysis of the kc company and based on the modem marketing theory, systemically works out chinese marketing strategy of the rf intelligent beauty apparatus

    本論文從kc公司的實證分析出發，結合現代市場營銷理論，系統地制定了公司的rf智能美容儀中國市場營銷戰略。
  8. What enlightenments do we get from the analyses to build marketing practices in our country

    動因分析對營銷理論與實踐建設有什麼啟示
  9. The marxist theory of capital transfers and realize. land - rents are the important basis of commercial bank marketing

    馬克思的商品資本流通與實現理論、地租理論是商業銀行營銷理論形成的重要理論依據。
  10. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  11. The new development of the research on city marketing

    城市營銷理論研究的最新進展及其啟示
  12. However there isn ’ t a chinese city adopting cities marketing completely, specialists in theory territory rarely pay attention to it

    然而在我國至今沒有一個城市完全採用了真正意義上的城市營銷，理論界對城市營銷也尚未關注。
  13. Many foreign companies have realized the importance and huge potential in china ' s market and do utmost to enter the china with many methods. although the overseas company have strong management experience and economic ability, but always have trouble in the developing business in the china market. how to adopt the suitable marketing mode to develop the business in china

    本文在大量市場調查和實踐基礎上，對美國wmgd公司在華的經營現狀和營銷方式進行了全面分析，並運用了環境分析、五種競爭力分析等先進的市場營銷理論，提出了項目化管理營銷的思路，力求進行營銷創新。
  14. The first chapter of this article directed by the vanguard theory of marketing, begins with the clear explanation and definition of fundamental theories of banking and marketing

    本文第一章以西方市場營銷理論為指導，對商業銀行和市場營銷的基本概念進行了闡述和界定，並導入了商業銀行信貸營銷的定義。
  15. This thesis has been realized three big objectives basically : is reasonable discussing the commercial bank market marketing theory frame of piece of writing in passing through using for reference under the market system that the research achievements creating of forefathers is fit for in the open. secondly the present situation of china commercial bank marketing and problem that exists reaching his origin and kneads dough the environment that faces has been inspected by way of the authentic proof piece of writing, thus theory frame founded is confirmed and tests. three are commercial bank marketing profit mechanism, marketing strategy and measures of policy by way of the policy piece of writing is explored in

    論文基本實現了三大目標：一是借鑒前人的研究成果創建了適合於開放的市場體制下中國商業銀行市場營銷的理論框架；二是考察了中國商業銀行營銷的現狀、存在的問題及其根源和面臨的環境，從而印證並檢驗所創建的理論框架；三是探索了中國商業銀行營銷盈利機制、營銷戰略和政策措施。一、論文的基本結論本論文採用規范分析與實證分析、定性分析與定量分析、綜合分析與比較分析、理論分析與政策設計相結合的研究方法，得出以下研究結論： 1 、商業銀行市場營銷理論的創立有著豐富的理論淵源和理論基礎。
  16. Confronting this situation, the domestic po manufact urers must consider the problems of participating the market competition and the self survival and development this article fully analysis ' s the interior and exterior environment liaoyang petrochemical fiber company ( lpfc ) of po resin of market situation and opportunities and challenges confronted after china ' s entering the wto, drafts the po resin marketing strategy of lpfc using marketing theory, superiority, inferiority, challenge and opportunity analysis methods

    面對這種局面，國內聚烯烴廠家必須考慮如何參與市場競爭，考慮自身的生存和發展問題。本文充分分析了遼化公司聚烯烴樹脂的內部和外部環境、市場狀況以及加入世界貿易組織后所面臨的機遇與挑戰，運用市場營銷理論，應用優勢、劣勢、挑戰和機遇分析法制定出遼化公司聚烯烴樹脂營銷策略。
  17. View on seed industry development in new situation

    運用市場營銷理論指導種業經營工作
  18. Theory of commodity capital transfer and realize is devoid to the research of commodity circulation and how to realize it ' s value. this theory guides the creation of customer - driven marketing theory. the land rent theory advances a mechanism that natural geographical advantages and reinvestment can result different income of the investment

    商品資本流通與實現理論研究了商品流通並最終實現其價值的條件、機制等，指導著以客戶需求為核心的營銷理論的構建；地租理論提出了自然地理優勢以及追加投資能產生極差收益的機制，這對商業銀行的網點設置與布局等營銷策略有重要指導意義。
  19. Study on increasing the influence of health education by means of marketing theory

    應用市場營銷理論提高健康教育影響力探討
  20. Moreover, cultural heritage that standpoint that spread to see concerning the brand in the marketing is in the theories, the up to the present is not elaborate

    另外，關于品牌傳播整合的觀點散見于營銷理論的文獻中，迄今未有系統的闡述。
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