營銷組合改進 的英文怎麼說

中文拼音 [yíngxiāozǔgěgǎijìn]
營銷組合改進 英文
marketing-mix modification
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 改 : Ⅰ動詞1 （改變） change; transform 2 （修改） revise; alter; modify 3 （改正） rectify; correct 4 ...
  • 進 : 進構詞成分。
  • 營銷 : marketing （ma）
  • 組合 : 1 （組織成為整體） make up; compose; constitute 2 （組織起來的整體） association; combination3 [...
  • 改進 : improve; make better; better; mend; improvement; perfection; melioration
  1. After studying american anti - dumping law, policies towards chinese goods and china ' s entry into wto, the author gives some suggestions on how to deal with american anti - dumping actions, including speeding up the reform of socialist market economy, strengthening the government ' s scientific administration of foreign trade, enterprises " marketing and administrative strategies, etc. particularly, the author suggests how to demurrer to the policy of surrogate country after p. r. c and u. s. a reach the agreement on china ' s entry into wto, how to make good use of wto membership and so on

    結合美國反傾銷法律、對中國的政策與實務以及中國加入世界貿易組織等新的歷史條件，筆者提出了我們應對美國反傾銷的幾點建議：加快社會主義市場經濟體制改革、加強政府對外貿工作的科學管理與規范管理、完善企業經營管理戰略等並提出一些具體的應訴策略。特別是對中美達成關于中國加入世貿組織的協議后，中國應如何對「替代國」政策進行抗辯，如何利用世界貿易組織正式成員資格，反擊對華濫用反傾銷等問題，提出了新的思路和方法。
  2. After entry of wto, there are still many maladjustments in guangxi ' s seed industry, such as the weak foundation of sees industry development ; the unformed market of the seed industry for fair competition ; small - scale seed enterprises ; no systematic connection among the cultivation, breeding and marketing ; lower qualification of staff who work in the seed industry and with weak sense of laws, and lack of the knowledge in operating experiences in the international market and trade etc. yet the un - efficiency system, unclear property right in enterprises, the lack of an effective mechanism to promote the rational use of resources in the seed industry and the lack of such concept as " the government creates environment and enterprises create fortune " are the deep - seated causes of the problems in guangxi ' s seed industry. therefore, the key points for promoting development of guangxi ' s seed industry under the wto framework are to focus on the promotion of the developing capability of seeds " integrated products, constantly deepen reforms, to adjust various relevant factors in the system of the seed industry which is inconsistent with each other, and to establish a new - pattern system with evident characteristics of the time spirit in order to meet the requirements of the market economy. hereinto, the specific strategies and measures for promotion of guangxi ' s seed industry development under the wto framework include kee ping up reform and innovation of the system of the seed industry, executing of non - nationalization reform in state - owned seed enterprises, formulating and executing relevant supporting policies, the improving the legal system in the seed industry, increasing public financial support on the seed industry, promoting the integration of cultivation, breeding and marketing, strengthening human resource development, developing the main body of the seed industry ' s market and making proper conditions for the functions of seed associations in the seed industry development etc

    研究結果認為：發展種子產業應該把著眼點放在促進種子整體產品的開發上；種子產業的發展依賴于能充分發揮整體功能的新型種業體系的構建，而目前廣西種業體系中的品種選育、種子生產加工、種子經營以及政府管理、公共支持和社會服務六個主要組成部分都存在明顯的缺陷與不足；廣西種子企業綜合競爭力總體處于較弱水平；面對wto ，廣西種子產業仍有諸多的不適應，突出表現在產業發展基礎薄弱、尚未形成可以公平競爭的種業市場、種子企業規模小、育繁銷脫節、種業人才素質不高、種子企業法律意識淡薄、國際市場運作經驗和國際貿易知識不足等多個方面，而體制不順、企業產權不明晰、缺乏促進種業資源合理流動的有效機制以及「政府創造環境，企業創造財富」的正確理念正是導致目前廣西種子產業不能適應入世需要的深層次原因；因此，以提升種子整體產品開發能力為核心，不斷深化改革，調整種業體系中不相協調的各有關因素，構建起符合市場經濟體制要求的具有鮮明時代特徵的新型種業體系，是wto框架下加快廣西種子產業發展必須堅持的指導思想；其中，加快種業體制改革和創新、實施對國有種子企業的非國有化改造、制訂落實有關扶持政策、完善種子法律法規體系、加大公共財政對種子產業的支持力度、推進育繁銷一體化的形成、加強人才培養與引進、壯大種業市場主體、實行重點突破戰略、發揮種子行業協會作用等等，都是wto框架下加快廣西種子產業發展應該採取的具體對策措施。
  3. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  4. Connected with the example of saisc, develop the studies from three aspects. first, it should be defined that the theory of csas ( customer satisfaction alarm system ) is based on the relation between demisable profit and customer satisfaction. the central theory is 4c theory in marketing, and the implementary theory for improving customer satisfaction system is bpr ( business process reengineermg ), which are both used to change satisfaction

    文章結合上海汽車工業銷售總公司主要就以下三個方面展開研究：一、明確讓渡價值和顧客滿意之間的關系是建立顧客滿意預警系統的基礎理論，以營銷學中的4c為核心理論，以企業流程再造（ bpr ）為實施顧客滿意體系改進的實施理論，應對傳統的組織結構進行轉變，形成以顧客滿意為目標的價值取向；二、建立顧客滿意預警系統。
  5. The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers

    論文圍繞營銷組合的四個要素：產品、價格、渠道和促銷，提出了改進xtp公司營銷組合策略的思路，即制定產品整體策略；採用市場撇脂定價法；整合推廣策略；發展公共關系。
  6. This thesis clarifies the development course of household appliance enterprises of china ( haec ), and summarizes the characteristic and evolution tendency. it elaborates the qualitative and quantitative method to expound the principle and index system for evaluating marketing management situation ( mms ) of those haec. furthermore, it employs a typical instance analysis to the evaluating method so as to deduce the actual mms of haec

    在營銷管理對策的探討上，本文對我國家電企業的營銷管理環境進行整合以優化家電業產業組織結構，提出了通過國家改進營銷管理人才的培養模式和激勵機制、完善我國家電企業的產權治理機制，為企業的營銷管理創造良好的外部條件。
  7. Moreover, it compares the state - owed commercial bank with big 1000 banks in the world, the branches of foreign capital bank in china and the main commercial banks of a few developed countries and puts forward the advantages and deficiencies in realistic competitive power and potential competitive power of state - owed commercial bank of our country. through the study on evolving course of the state - owed commercial bank of our country, the thesis has analysed it ' s history of the development and current situation, and has made a detailed analysis and evaluation of the environmental factors which have influence upon the core competitive power of the state - owed commercial bank, and then offered seven suggestions that promote the core competitive power of the state - run commercial bank : accelerating paces of the reform in the property right and managing mechanism transformation of the state - owed commercial bank ; making innovations of service for strength and competing for high - quality customers ; probing the ways of dealing with bad assets of the state - owed commercial bank ; improving the marketing strategy of the state - owed commercial bank on the market ; setting up the corporate culture according with the state - owed commercial bank ; improving the bankers " quality ; constructing the organization for the studying type in the state - owed commercial bank

    本文在深入調查研究並閱讀大量的文獻資料的基礎上，對企業核心競爭能力相關理論進行了探討和研究；構建了國有商業銀行核心競爭能力分析的基本框架和指標體系；將國有商業銀行與世界1000家大銀行、在華外資銀行分支機構、以及幾個主要發達國家的主要商業銀行進行了比較分析，從而提出我國國有商業銀行在現實競爭能力、潛在競爭能力方面的優勢與不足；通過對我國國有商業銀行的演變過程的研究，分析了其發展的歷史和現狀，並對影響國有商業銀行核心競爭能力的環境因素進行了較為詳細的分析和評價；進而有針對性的提出了提升國有商業銀行核心競爭能力的七點對策：加快國有商業銀行產權改革和經營機制轉換步伐；加強服務創新，競爭優質客戶；探索國有商業銀行不良資產處理途徑；完善國有商業銀行市場營銷戰略；建立符合國有商業銀行的企業文化；提高銀行家的素質；構建國有商業銀行學習型組織。
  8. After making sure that refocusing strategy is the same with the company, the study analyzes external environments and interior conditions of the company. then there is a judgment of industrial development, and refocusing strategy is brought forward, including actualizing industry conformity, going along with organization reforger, adjusting management structure, and parceling the wealth reasonably. in the end, the paper gives a suggestion : deepening enterprise reformation, establishing modern enterprise system ; adjusting operation overall, upgrading industrial capability ; going along with organization reforger, founding industrial parts ; going along with capital operation, achieving low - cost outspread ; using unusual resources, going along with dummy operation ; creating advantage relatively, building flat roof to become a useful person ; changing management mode, inaugurate " many - win " phase ; building enterprise culture remain with the company

    本文在對歸核化戰略在該公司的適用性作出肯定判斷的基礎上，對其發展的外部環境與內部條件進行了歸納，同時分析了其主要產業的發展態勢並作出基本的戰略判斷，提出了實施產業整合、進行組織再造、調整經營結構、合理配置資源為主要內容的歸核化戰略思路，並勾勒出了該公司實施歸核化戰略的主要舉措：深化企業改革，建立現代企業制度；整合產業項目，提升產業實力；實施組織再造，建立事業部制結構；進行資本運作，實現低成本擴張；利用獨特資源，進行虛擬運作；創造比較優勢，構築成才平臺；創新營銷思路，開創「多贏」局面；建設具有攀鋼企業公司特質的企業文化。
  9. In this paper, the author present the innovation countermeasure and corresponding policy proposal as follows : to properly decrease the share of the rural enterprise, reform the joint - stock cooperate, establish company - system enterprise and choose the suitable organization structure

    提出要適當減少鄉村企業的集體股股份份額，對股份合作制企業進行改革，建立公司制企業，在企業組織結構上選擇適合企業的組織形式，對企業管理制度包括分配和激勵制度、用人制度、財務制度、質量管理制度、營銷管理制度進行創新。
  10. In this paper, the author presents the innovation countermeasure and corresponding policy proposal as follows : to properly decrease the share of the rural enterprise, reform the joint - stock cooperate, establish company - system enterprise and choose the suitable organization structure

    提出要適當減少鄉村企業的集體股股份份額，對股份合作制企業進行改革，建立公司制企業，在企業組織結構上選擇適合企業的組織形式，對企業管理制度包括分配和激勵制度、用人制度、財務制度、質量管理制度、營銷管理制度進行創新。
  11. This paper focuses on the research and measurement of customer satisfaction of hunan power transmission and substation construction company, based on the analysis of their market environment and marketing status quo, and comes out with the conclusion that the construction process of projects, the relationship with the customers, and the service quality are the key factors impacting the satisfaction of power project customers. upon this conclusion, this paper presents new idea to exploit market, and appreciate tactic of marketing mix for electric power construction companies, that is, transferring the focus on those indices for the sake of themselves such as market rate, margin rate etc, to the customer satisfaction index that reflecting customers ’ requirement, and from the phase of ‘ sale ’, to the phase of ‘ do ’ ; at the same time, this paper establishes a set of scientific model and methodology for the marketing decision of power construction companies, instead of the decision making by intuition

    本次研究在對湖南送變電公司市場環境和企業營銷現狀進行分析的基礎上，進行湖南送變電公司顧客滿意度調查和測評，得出了工程產品的施工過程、最終輸出以及與顧客關系、服務質量是影響送變電公司顧客滿意度的主要因素的結論，據此改進市場營銷組合策略，為送變電施工企業市場開拓打開了新的思路，將市場營銷策略選擇的著眼點從市場佔有率、利潤率等基於自身需要的指標上轉移到體現顧客需求的顧客滿意度指標上，將關注重心從產品銷售階段轉移到送變電工程產品施工階段;同時也為送變電公司進行營銷決策建立一種科學合理的模型和方法，避免憑自己的直覺作出營銷決策。
  12. Based on a large number of literature references, combining the facts of chinese telecommunication operating enterprises development and the long - term practice of author in telecommunication administrative department, the article expatiates on related theories of strategic management in detail ; analyzes the development status in quo and existing primary problems of chinese telecommunication operating enterprises ; conducts strategic analysis and evaluation to chinese telecommunication enterprises with swot method, and analyzes the trade competition condition of chinese telecommunication operating enterprises from the point of industrial structure ; puts forward generic competitive strategy, stock system reform, multiple operation strategy, marketing strategy, enterprise innovation strategy and multinational operation strategy for choice by chinese telecommunication operating enterprises ; and puts forward strategy implementation measures in three aspects including starting up business process reengineering ( bpr ) as soon as possible, gradually establishing flexible organization under dynamic competitive condition, and actively driving development and management of human resource in knowledge enterprises

    本文結合我國電信運營企業發展的實際，及本人長期在電信管理部門工作的實踐，在查閱了大量文獻資料的基礎上，對戰略管理相關理論進行了較為詳盡的闡述；分析研究了中國電信運營企業的發展現狀和存在的主要問題；運用swot分析法對中國電信企業進行了戰略分析與評價，並從產業結構的角度對中國電信運營企業的行業競爭情況進行了分析；提出了可供我國電信運營企業選擇的一般競爭戰略、股份制改造、多元化經營戰略、市場營銷戰略、企業創新戰略、跨國經營戰略；並從盡早啟動企業業務流程重組（ bpr ） 、逐步建立動態競爭條件下的柔性組織、積極推進知識型企業人力資源的開發與管理三個方面，提出了戰略實施的措施。
  13. The organizations set up by our company, is including the quality supervision department, the market sell department, the r d department, the production department, the engineering department and the administrative office, whose shortened form is " five department one room ". the quality supervision department is responsible for the quality system movement, the quality control and the quality check. the market sell department is responsible for the market analysis, the market plans, the product sale and the contract management

    公司設立的組織機構，即品管部營銷部研發部生產部工程部和行政辦公室簡稱「五部一室」 ：品管部重點負責質量體系運行，質量管理和質量檢驗營銷部重點負責市場分析市場策劃產品銷售和合同管理研發部重點負責新產品研發，產品改進生產部重點負責生產過程采購等生產要素的控制工程部重點負責工程設計施工調試行政辦公室重點負責人事培訓等事務。
  14. This article raises 2 viewpoints in the improvement thinking session : by means of the customer - orientated marketing strategy, the author not only puts forward the improvement thinking to increase the operation efficiency and integrate the non - industry business unit into two departments : b2c and b2b so as to serve customers more efficiently. but also suggest to build the customer relationship management ( crm ) which focuses on customer ' s needs. through two mechanisms : simple way and web - style management system, you are able to build automatic management system to coordinate the operation of three fundamentals : customer, competition and brand

    本文在改進思考中有針對性地提出了exxonmobil潤滑油部進一步改進的兩點思路，即用「以客戶為中心、以全方位滿足顧客個性化需求為內容」的客戶導向營銷理念來優化市場營銷組織機構，提高組織營運效率，將非工業潤滑油業務部門整合為b2c部門和b2b部門，以實現客戶導向營銷理念中貼近客戶、服務客戶的宗旨；而且還進一步提出了建立客戶關系管理的兩種改進方案：簡易型和基於web形式的管理系統，使企業在客戶、競爭、品牌三要素上協調運作，在客戶服務、市場競爭、銷售及支持方面形成彼此協調的全新的關系實體，以增強企業的核心競爭力。
  15. But affected buy plan economy way, hunan electric power line equipment & materials factory haven ’ t research on iron tower product marketing : research on electric power build environment and policy ; forecast of iron tower product market capacity and market prospect in coming 5 - 10 years or far. thereby is lack of integration think about iron tower product marketing strategy. in this thesis, the author coalition strategy, management, marketing and finance knowledge, on the base of economy, policy, technology macro … environment and produce, technology, manpower, finance ability, corporation culture, marketing manage way micro environment assay, exert swot way, discovery the strengths 、 weaknesses 、 opportunities and threats on hunan electric power line equipment & materials factory iron tower product

    在本文中，作者結合所學習的戰略管理、營銷和財務知識，在湖南電力線路器材廠鐵塔產品市場競爭的經濟、政策、技術和行業等外部和生產規模、技術能力、人力資源、財務能力、企業文化、營銷管理模式等內部環境進行粗略分析基礎上，運用swot方法歸納了湖南電力線路器材廠鐵塔產品營銷的政策、歷史悠久、品牌知名度和美譽度高、技術積累、文化等方面的優勢和體制約束、生產規模和生產能力偏小、資金周轉困難、鐵塔加工成本過高、營銷管理模式等方面的劣勢，以及經濟發展和技術革新帶來的機會和體制改革和新的加工工藝帶來的威脅，根據企業的營銷戰略目標，進而提出了相關的鐵塔產品組合、產品包裝和服務策略、價格策略、渠道策略和顧客關系、供應商關系和同行關系等關系營銷策略和具體實施，並制定其營銷實施方案。
  16. Firstly, integration is implemented within the company : the integration of internal resources ( creating new profit increase points ), the integration of product by technical innovations, the integration of franchise distribution network ( setting up an alliance system ), the integration of concepts ( opening professional training classes ) and the integration of capital ( making a new breakthrough on both the length and the width of industry chains )

    公司必須針對自己的優勢和劣勢進行改革，以便充分發揮優勢，扭轉劣勢，在競爭中立於不敗之地。新世紀公司2003年引入整合營銷，一是對公司的內部進行整合。整合內部資源創造新的利潤增長點；技術創新整合產品；建立加盟制度整合特許經營；整合觀念建立學習型組織；整合資本實現產業鏈長度和寬度的新突破。
  17. Is similar with each kind of market overall condition, the passenger transportation market also starts by the seller market to transform to the buyer market, and forms between gradually each passenger transportation way, each passenger transportation enterprise day by day the intense market competition aspect. facing the new economical situation and the market environment, the railroad already drew up and starts to implement surmounts the type developmental strategy, produced the modernization by the comprehensive realization railway transportation which and managed. this article altogether is divided five parts : 1

    最後，在對長春站客運市場進行了市場細分的基礎上，確定了長春站客運的目標市場，提出了適合長春站客運產品特點的產品策略、促銷策略和分銷策略，形成了完整的長春站旅客運輸營銷策略，同時從改革組織結構、建立營銷模式等方面提出了輔助措施，為長春站客運營銷工作提供了有價值的參考和建議。
  18. The power marketing theories are expounded in this paper. after demand forecast and trend analysis of the present power marketing status in hunan province, a series of modes such as separating transmission and distribution, separate distribution and power sale, management, target marking combination are established, it suggests hunan power marketing strategies, and plays an instructional role to promote the accomplishment of tasks of " development, reform, management, benefit ", to facilitate the realization of targets of " to establish the first - class power enterprise in china, and strive to be the first - class enterprise in th e provincial industries

    電力市場營銷的理論在本文中進行了詳細的闡述，並通過對湖南省電力市場營銷現狀進行趨勢分析和需求預測，建立了湖南電力市場營銷的輸配分開、配售分離、管理和目標市場營銷組合等系列模式，提出了湖南電力市場營銷策略，為促進湖南電力完成「發展、改革、管理、效益」任務和實現「創建國內電力一流、爭當省內行業一流」目標起到指導作用。
  19. Exerting swot analysis, the author compared the strength, weakness, opportunity and threat of medium and small commercial banks " with state - owned commercial banks " in organized form, management system, politic condition, the extent of vocational works and the technical progress. the author indicated that if the medium and small commercial banks wanted to stand on the competition and get greater progress, these banks must change the market location, turn their serving targets to medium and small enterprises, exert integrated marketing strategy ( product strategy, price strategy, distribution channels, sales promotion strategy ) and technical superiority strategy, develop intermediary business and obsa off balance sheet activity of value - added yield

    運用swot分析，從組織形式、經營體制、政策環境、業務范圍、技術進步等方面比較了中小商業銀行同國有商業銀行及外資銀行的優勢、劣勢、機遇及挑戰，明確了中小商業銀行要想生存乃至更好的發展，就必須改變現有的市場定位，轉而以中小企業為主要服務對象，運用營銷組合戰略（產品策略、價格策略、分銷渠道策略和促銷策略）和技術領先戰略，積極拓展高附加值和高收益的中間業務及表外業務。
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