營銷組合 的英文怎麼說

中文拼音 [yíngxiāozǔgě]
營銷組合 英文
marketing mix
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 組 : Ⅰ名詞1 （由不多的人員組成的單位） group 2 （姓氏） a surname Ⅱ動詞（組織） organize; form Ⅲ量詞（...
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 營銷 : marketing （ma）
  • 組合 : 1 （組織成為整體） make up; compose; constitute 2 （組織起來的整體） association; combination3 [...
  1. The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present

    本文的寫作特色在於，緊密結合中國加入們後房地產業發展的實際要求，認真思考並深入研究了房地產業自身的特殊性，並以此為切入點和突破日，全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式；大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。
  2. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  3. Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy

    鑒於此，本文從農行的業務營銷現狀著手，通過定性和定量的方法，借用當今最先進的市場營銷理論，吸收眾家之長，系統考察、分析、研究了農行的營銷策略，認為農行必須牢固樹立以客戶為中心的經營理念，大力採用市場營銷策略，要以傳統4p策略為基礎，以新4p策略和服務營銷3r策略為兩翼，以4c策略為擴充的營銷組合策略來指導農行業務產品營銷，建立營銷創新機制，轉變觀念，只有這樣農業銀行才能早日走出困境，屹立於世界金融之巔。
  4. Based on the theory of competitive strategy of michael e porter, the paper gives an introduction on the present status of china chlor - alkali industry. the five competitive forces acted on china chlor - alkali industry, the evolvement trend of the industry and competitors are fully analyzed, the opportunities and the threatens given by the evolvement trend of the industry are evaluated. in view of the advantages, disadvantages and the resources possessed by liuzhou donghua company, the competitive orientation position and the corresponding marketing strategies, i. e. marketing mix ( including product, price, place and promotion ), innovation of marketing idea and seting up bilateral - benefit marketing relation of co - op, crm and innovation of marketing organization are brought forward

    本文以邁克爾?波特的競爭戰略理論為框架，介紹了中國氯堿行業的現狀，對作用於中國氯堿行業的五種競爭作用力及行業演變趨勢和競爭對手情況進行了充分的分析，並評估了行業演變帶來的機會和威脅，針對柳州東化公司的優勢與存在的缺點及其擁有的資源，提出了企業的競爭性定位以及與之相應的營銷策略，即營銷組合策略（包括產品策略、價格策略、通路策略和促銷策略） ，創新營銷觀念並建立「雙贏」的合作營銷關系，實施crm及營銷組織創新。
  5. The paper focused on four factors : product, price, place and promotion. the strategy of improving the marketing mix by xpp company was brought up which included the products portfolio, additional products ; adoption of pricing scheme, promotion strategy, public relationship formulation, integrated expansion, club system for drivers

    論文圍繞營銷組合的四個要素：產品、價格、渠道和促銷，提出了改進xtp公司營銷組合策略的思路，即制定產品整體策略；採用市場撇脂定價法；整合推廣策略；發展公共關系。
  6. Through swot method, this thesis ' s view is to rely on distinction strategy for everwell to gain its share in northeast china market, and aim at mobile corporations for profit. to achieve this, everwell should promote its products to high quality and proper price, furthermore, to build professional image, make out corresponding market combinatorial strategy to achieve everwell ' s long - term goal

    通過swot分析，本文認為在東北市場應該選用差別化戰略作為公司的基本競爭戰略，將汽車製造業作為主要目標市場，將公司的產品定位為優質優價的高端產品，在市場中樹立公司專業化的形象，並制定出相應的市場營銷組合策略以保證公司目標的實現。
  7. The distribution channel of founder pc that features marketing combination of 4p is one of the important reasons lies behind the success of founder company and offers a good and thought - provoking example for distribution channel and management of china ' s computer industry

    這是一個非常值得研究的問題，特別是保障方正電腦高速增長、市場佔有率不斷提高、 4p營銷組合中最富特色的分銷渠道。
  8. Research on cross - cultural marketing mix

    跨文化市場營銷組合探究
  9. With the high speed exchanging of the information, more difficulties of new technology development and high pressure on the cost due to competition, the marketing channels are becoming the important parts in keeping competing advantage and role in business for the present companies

    它應該是企業營銷組合中其它三個方面戰略成功的堅強後盾，是企業的重要無形財產。特別是在當今信息加速傳遞的社會，營銷渠道更成為企業維持持久競爭優勢，鞏固企業行業地位的重要環節。
  10. Application of the system science theories in research of materials

    營銷組合理論是建立在傳統的
  11. Research of new marketing combination theory about university students ' sports service market in our country

    我國大學生體育服務市場新營銷組合理論研究
  12. Discussing the points in the paper with the experience of mine when i took part in the project planning in tian xiang building during the studying process. analyzing the background and base of upgrading the level of management using the analyzing tools : pest and swot in the analyzing environment. using the tool 4p in the ascertaining the orientation and marketing strategy. when studying how to level the service, using the service marketing and management theory. according to the special aspect of service, adding the 3p ( stuff, showing and

    在研究過程中，結合了親身參與的天祥大廈項目實際案例策劃的經驗，生動形象地論述了文章中的論點;在環境分析中，運用了pest和swot分析工具，分析了提升經營管理水平的背景和基礎;在定位和營銷策略的確定中，應用了營銷組合工具（ 4p ） ;在研究如何提高服務水平時，運用了服務營銷和管理理論，根據服務的特殊性，在營銷組合中增加了3p （人員、有形展示、過程） 。
  13. Discussion on the development and evolution of product marketing theory

    淺議產品市場營銷組合理論的發展演變
  14. Discuss the application in the marketing management of commercial bank of

    營銷組合理論在商業銀行營銷管理中的應用
  15. What are the final reasons of promoting the development of marketing combinatorial theories

    推動營銷組合理論演變的最終動因是什麼
  16. The thesis first reviews the marketing mix theory, and make an analysis of the marketing environment of the united states

    論文首先回顧了營銷組合理論的發展情況，並對美國市場環境進行了分析。
  17. Marketing theory, which appeared in usa in 20th century, has a hundred - year history in which there were many ideas such as market - ingredients, relationship - marketing, and integrated - marketing

    在這百年的發展史中，營銷觀念不斷創新形成了眾多的學說，如營銷組合理論、關系營銷、整合營銷等。
  18. If we want to have an overall and correct understanding on marketing combinatorial theories, we should understand that in the past 40 years, in which respects have marketing combinatorial theories changed

    對營銷組合理論如要有一個全面正確的理解，就應了解40多年發展中，營銷組合理論在哪些方面發生了變化
  19. Chapter five, being the main body of the thesis, elaborates the manufacturing strategy, price strategy, channel strategy and promotion strategy of xieheng telecom company with the help of 4ps marketing combinatorial theory

    第五章是本文的重點內容，作者運用4ps營銷組合理論對協亨公司的產品策略、價格策略、渠道策略和促銷策略作了詳細的分析。
  20. Our country practiced this classified administration system for drugs not long ago ; the otc drug market is not mature or perfect ; it is at its embryo stages in comparison with the advanced countries in the world

    在這個背景下，筆者試圖從市場營銷組合理論出發，結合我國otc藥品市場的特點，探討我國otc藥品市場營銷策略，以促進我國otc藥品市場的發展和成熟。
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