營銷調研 的英文怎麼說

中文拼音 [yíngxiāodiàoyán]
營銷調研 英文
marketing research
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 調 : Ⅰ動詞1 （配合得均勻合適） harmonize; suit well; fit in perfectly 2 （使配合得均勻合適） mix; adju...
  • 研 : 研同 「硯」
  • 營銷 : marketing （ma）
  • 調研 : （調查研究） survey; investigate and survey調研員 investigator （of older cadres who have left th...
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  3. According to the history and contemporary condition of the world wine industry and the character of chinese grape wine industry, guofeng ' s marketing environment and the company ' s inner superior and inferior situation were analyzed. the questions of guofeng ' s marketing were found and listed. then the paper put forward the marketing strategy for guofeng company according to 4ps, 4cs, 4rs and integration marketing theory : to reselect gansu middle market as its target market and relocate its marketing position by its unique location and green products concept, to richen its middle product - line, to strengthen wine culture promotion, and to build sale place

    論文主要運用現代營銷理論，採取市場調查法、文獻查閱法、 swot分析法等研究方法，結合世界葡萄酒行業發展的趨勢和中國葡萄酒消費市場的特徵，分析了國風干紅的市場營銷環境、公司內部的優、劣勢資源條件及其營銷現狀和存在的問題，運用傳統的4ps營銷理論並結合4cs 、 4rs營銷理論以及整合營銷理論，提出國風公司應選擇甘肅葡萄酒中端市場為其目標市場，以獨特的產地優勢和綠色產品概念為國風品牌定位，向市場提供高品質中價位的產品。
  4. The analysis of problem starts from analyzing the internal problem of enterprise, through market investigation, as well as analysis of macro environments, micro environments and swot, and by studying the elementary basis on which kc company drafts the chinese marketing strategy of rf intelligent beauty apparatus, then determines the company ' s target market strategy and marketing strategy

    問題的分析是從企業內部問題的分析入手，通過市場調查，以及宏觀環境分析、微觀環境分析和swot分析，研究kc公司制定rf智能美容儀的中國市場營銷戰略制定的基礎依據，然後在此基礎上確立公司的目標市場戰略和公司的營銷戰略。
  5. Around the central issue of how raise the chain building materials supermarket management, with the marketing management, the serve marketing theory etc. as guide, regard improving the marketing management of the building materials supermarket of the chain as the starting point, surrounded in the center of how structure with modern chain building materials supermarket characteristic management system of marketing, analyzed the insufficient that the building materials supermarket of the chain existed during marketing management at present. base on the consumption habit of the local consumer, regional actual conditions, and combine with my working experi ence in that firm, i have carried on the deep investigations, adopted the demonstration and reiteration method, have systematically studied the relation of the inner marketing, the serve marketing strategy, 4p ' s marketing tactics, the strategy of corporate image, the customer satisfied, enterprise profit ability existed direct relevant relation in the building materials supermarket of the chain and propose a competitiveness model against chain building materials supermarket., thus proposes some feasibility suggestions in improving the marketing management and the key competitiveness of the building materials supermarket

    筆者圍繞著如何提高連鎖建材超市的營銷管理工作這一中心問題，以營銷管理學，服務市場營銷學等理論作為指導，以提高連鎖建材超市的營銷管理工作為出發點，圍繞著如何構建具有現代連鎖建材超市特點的營銷管理體系為中心，針對目前連鎖建材超市在營銷管理中存在的問題和不足，立足於歐倍德連鎖建材超市無錫店當地消費者的消費習慣，地區環境等實際情況並結合筆者在該單位工作的一些經驗和體會，進行了深入的調查研究，採用實證、規范相結合的方法，系統地研究了連鎖建材超市的內部營銷，服務營銷戰略， 4p營銷組合，企業形象戰略，顧客滿意，企業盈利能力之間存在的直接的相關關系，並提出了一個針對連鎖建材超市特點的競爭力模型，從而為改進連鎖建材超市的營銷管理，不斷提高連鎖建材超市的核心競爭力提出一些可行性建議。
  6. This dissertation do the research on the distribution network optimization model which as a sub network of the supply chain network. enterprise need to adjust and optimize the distribution network in order to acclimatize itself to the marketing environment

    然後，本文對供應鏈網路中的子網路分銷網路的優化模型進行了研究，企業為了適應市場營銷環境的變化，需要對分銷網路進行調整優化。
  7. To add " there are many loopholes in the operation and sales practices of telecommunications service providers, " after " that, as " ; to add " and such complaints from the public are often not followed up effectively by government departments, " after " in recent years, " ; to add " stipulate corresponding penalties " after " to cover pay television, " ; and to add " ; furthermore, as the hong kong housing authority has signed agreements with pay television operators, these operators can enter the buildings to set up and maintain communal aerial systems and can deploy front - line promoters to approach the residents to sell other various commercial services, using the provision of exclusive maintenance and supply services as a selling point and adopting unscrupulous means to entice or mislead the residents into signing an agreement with them, causing great disturbance to the residents ; in this connection, the government must adopt measures to combat such sales malpractices, take the initiative to inform public rental housing tenants of the rights and responsibilities of the operators and, when the operators resort to malpractices or malpractices are reported by residents, take immediate action to investigate the matter and issue warning to and penalize the operators concerned ; the government must also review the problem of inequity in accessing system information by consumers and the telecommunications service providers, whereby consumers have no means or right to obtain true and accurate information about the systems that they are using and can only pay the fees according to the volume, system and time slots of their calls shown on the records provided unilaterally by the service providers, and in case of queries about such information, the decision of the service providers prevails and there is no channel for the consumers to dispute or verify ; to this end, the government should expeditiously study how to ensure that consumers have the rights to know, choose, verify, appeal and claim for compensation in the provision of telecommunications services including pay television, local and cross - boundary telecommunications and internet services " after " in the contracts "

    在"鑒于"之後加上"各電訊服務提供者的營運和銷售存在不少漏洞， "在"不斷增加， "之後加上"而市民的投訴又往往得不到政府部門的有效跟進處理， "在"收費電視， "之後加上"訂定相應的罰則， "及在"標準合約條款"之後加上"此外，由於香港房屋委員會與收費電視營辦商簽訂協議，該等營辦商可進入大廈鋪設及維修公共天線系統，並調派前線銷售人員，以獨家提供維修及供應服務作為招徠，向住戶推銷其他各種商業服務，以不當手法誘使或誤導住戶與他們簽約，對居民造成很大困擾就此，政府必須採取措施打擊上述違規營銷的手法，並主動告知公屋住戶該等營辦商的權責范圍，遇有營辦商作出違規的行為或居民舉報營辦商的違規行為時，須立即追查，並向有關營辦商發出警告及作出處分政府亦須檢討現時消費者與電訊服務供應商所獲系統資訊並不對等的問題，即消費者無從及無權得知他們所選用系統的真實資料，令他們只能按服務供應商單方面提供有關通話量通話系統及通話時段的記錄繳交費用，遇有消費者質疑上述資料時，往往只由服務供應商作最終決定，消費者無從申辯或查證就此，本會促請政府盡快研究如何就各類電訊服務包括收費電視本地及跨境電訊網際網路等的提供，確保消費者享有知情權選擇權覆核權投訴權及索償權" 。
  8. Consequently, it ’ s very significant to investigate the image of the clothing brand with the combination of the viewpoint from customers. according to the conception and connotation, cognitive process and identity system of brand image, the corporate identity system, and distribution communication system, the three levels of clothing brand image system were established. on this basis, the weights of dimensions were obtained by the methods of layer - analysis and professionals inquiry

    本文在系統歸納了品牌形象的概念及內涵、品牌形象的認知過程、品牌識別系統、企業形象識別系統以及營銷溝通五個理論依據的基礎上，結合對服裝品牌市場的調研，確立了由三個層次組成的服裝品牌形象體系;在此基礎上，通過層次分析和專家問詢相結合的方法，確定了各個服裝品牌形象維度間的權重關系，從而使服裝品牌形象維度體系更加系統和完善。
  9. With the analysis of the problems remaining as orientation, the author studies the marketing strategy of xipu company. based on market analysis, the author proposes in the thesis a new products - oriented strategy. the thesis focuses the construction and adjustment of marketing, the setup of branch marketing network, the expansion of sales promotion targeted at client management, and demand - oriented price mode

    筆者以問題為導向研究了西普公司的營銷策略，在市場分析的基礎上為西普公司提出了以開發新產品為主線的產品策略，構建和調整營銷渠道、以分銷網路建設、渠道的拓寬作為重要內容，以及遵循需求導向的價格模式，重在客戶管理的促銷方法。
  10. Taking the independent accounting operation mode of the newly established railway passenger transport company as the research object, and based on the basic principle of the modern railway passenger transport management, and the integrated technologies such as information processing and computer network, this thesis aims at designing and implementing a railway passenger transport marketing and scheduling information system ( rptmsis ).

    本論文以各鐵路局成立客運公司后獨立核算的業務模式為研究對象，以現代鐵路客運組織原理為基本設計思想，綜合應用信息處理、計算機網路等技術，致力於設計和實現一個鐵路客運營銷調度指揮信息系統。
  11. Furthermore, by establishing and using the concept of modern enterprise ’ s marketing ethics evaluation index, a synthetic index which can be used to evaluate whether modern enterprise ’ s marketing is ethical and how ethical it is, we can evaluate marketing ethics synthetically. with the marketing basic concept “ marketing process ” and the marketing management process logic, and based on the analysis to the main exhibitions of modern enterprises ’ unethical marketing behaviors, this paper establishes the modern enterprise ’ s marketing ethics evaluation model, which consists of eight

    借鑒市場營銷學中「營銷程序」這一基本概念，以營銷管理過程為邏輯，同時在對現代企業營銷非道德性主要表現分析的基礎上，能構建出一個包括營銷哲學道德性、營銷調研道德性、營銷戰略道德性、產品策略道德性、價格策略道德性、分銷策略道德性、促銷策略道德性和營銷管理道德性這八個營銷道德評價維度的「現代企業營銷道德指數綜合評價模型」和相應的指標體系及評價模式，並可以結合一個案例對其應用進行分析。
  12. The organizations set up by our company, is including the quality supervision department, the market sell department, the r d department, the production department, the engineering department and the administrative office, whose shortened form is " five department one room ". the quality supervision department is responsible for the quality system movement, the quality control and the quality check. the market sell department is responsible for the market analysis, the market plans, the product sale and the contract management

    公司設立的組織機構，即品管部營銷部研發部生產部工程部和行政辦公室簡稱「五部一室」 ：品管部重點負責質量體系運行，質量管理和質量檢驗營銷部重點負責市場分析市場策劃產品銷售和合同管理研發部重點負責新產品研發，產品改進生產部重點負責生產過程采購等生產要素的控制工程部重點負責工程設計施工調試行政辦公室重點負責人事培訓等事務。
  13. The third chapter mainly deals with the formation of marketing competence. based on the established theories in chapter two and basic conceptions of marketing competence and the integrated marketing management process, the writer works out a theoretic formation pattern for marketing competence : an enterprise continuously cultivates, innovates and upgrades its marketing notions, guided by which the enterprise improves its comprehensive level in market research, marketing policies, marketing strategies, marketing implementation and control

    筆者主要是在第二章對于營銷競爭力理論研究的基礎上，根據企業整體的營銷管理過程和營銷競爭力的基本概念，研究得出營銷競爭力的理論形成模式，指出企業營銷競爭力的形成是這樣的一種過程：企業不斷培育、創新和升級自身的營銷理念，從而以此指導企業在參與市場競爭的過程中，不斷提升營銷調研、營銷戰略規劃、營銷策略計劃、營銷執行與控制等各方面綜合競爭能力水平。
  14. Control model research of a marketing regulation

    一類市場營銷調控模型研究
  15. Enterprise and profession analysis on marketing investigation of china

    我國營銷調研工作問題的企業分析與行業分析
  16. Only one - fifth of the 2, 582 people polled by china youth daily ' s social research centre, sina. com and epanel research and consulting co were confident that the government ' s steps would check the trend

    這項由中國青年報社會研究中心新浪網epanel營銷調查與咨詢公司聯合開展的調查共有2582人參加，調查顯示，只有五分之一的調查對象對政府所採取的措施抱有信心。
  17. Only one - fifth of the 2, 582 people polled by china youth daily ' s social research centre, sina. com and epanel marketing research and consulting co were confident that the government ' s steps would check the trend

    這項由中國青年報社會研究中心新浪網epanel營銷調查與咨詢公司聯合開展的調查共有2582人參加，調查顯示，只有五分之一的調查對象對政府所採取的措施抱有信心。
  18. Marketing research 3 credits

    營銷調研3學分
  19. The methods covered in 15. 821 are often used in the “ front - end ” of market research project, whose second - stage is a quantitative survey

    821所探討的調研方法一般用於營銷調研計劃的前期工作，而營銷調研的第二階段則為定量調查。
  20. To be qualified for the marketing concentration, a student is required to study 12 credits of electives in marketing, including two required electives : marketing research and consumer behaviour or managing business marketing sales

    如欲獲得營銷專業方向，需修滿12學分市場營銷類的選修課，其中必須包括如下兩門課程： 1營銷調研2消費者行為學或者商務市場營銷管理
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