營銷的含義 的英文怎麼說

中文拼音 [yíngxiāodehányì]
營銷的含義 英文
chapterwhatbmarketing
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 的 : 4次方是 The fourth power of 2 is direction
  • 含 : 動詞1 （東西放在嘴裏 不咽下也不吐出） keep in the mouth 2 （藏在裏面; 包含） contain 3 （帶有某種...
  • 義 : Ⅰ名詞1 （正義） justice; righteousness 2 （情誼） human ties; relationship 3 （意義） meaning; si...
  • 營銷 : marketing （ma）
  1. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  2. In addition, when integrated distributors are concerned, given the accounting conventions and flexibility of classifying cost between the costs of goods sold and operating expenses, the cost base used in the berry ratio ( the operating expenses ) also may contain costs related to manufacturing, which is certainly a perversion of the original intent of the berry ratio

    另外，有些「全職能」的分銷商根據會計原理，在銷售成本和營業費用的分類上採取相對靈活的做法，這樣的話，作為」貝里比率」基礎的營業費用中就可能包含「製造成本」 ，而這顯然是背離了」貝里比率」的原始定義。
  3. Although got the advantages in variety, price and management, the smes still face the lots of obstacles and challenges of hard internal competition, limit of trade and financial system, the lack of support of service system, all the above questions result in the large social burden on smes. on the other hand, the smes have shortcomings in concept, technique, management and etc, thus lead to low labor productivity, lack of information and blindness in management. the smes needs to pay attention to the recognition and application of the market opportunities in order to push the development

    為了推動中小企業的不斷成長和發展，本文介紹了市場機會的含義類別和特徵，闡明了對市場機會的有效識別的意義，並且集中探討了中小企業要在一定的原則基礎上，積極利用自身能力收集市場信息，針對現存市場機會，應用供需缺口尋找法，市場細分尋找法，產品缺陷尋找法和借鑒競爭對手尋找法來識別;針對需要創造的市場機會，主要應用市場趨勢法、社會潮流法、科學技術法、營銷手段法來發掘更有利於企業發展的市場機會。
  4. They have n ' t realize the importance and the meaning of marketing implementation and do n ' t know how to implement their marketing strategies

    這些企業還沒有完全意識到營銷執行的重要性、其真正含義以及該怎麼樣有效地去執行營銷戰略計劃。
  5. This article obtained from the analysis middle service basic meaning, has analyzed the middle service classification, the characteristic and the significance, has analyzed the state - owned commercial bank middle service development condition environment, through summarized in our country commercial bank middle service developing process to know lacked, the innovation ability insufficiency, the variety few, the legislation imperfect, the service charge is unreasonable and so on a series of questions, in view of commercial bank ' s actual condition, proposed the commercial bank had to enhance the understanding as soon as possible in the development middle service, to consummate the management mechanism, the strengthened product development, the implementation effective market marketing, consummates the talented person raise mechanism, the adjustment charge standard, guards against the market risk the corresponding strategic measure

    本文從分析中間業務的基本含義入手，分析了中間業務的分類、特點及意義，分析了國有商業銀行中間業務發展的狀況環境，通過總結我國商業銀行中間業務發展過程中認識缺乏、創新能力不足、品種少、立法不完善、服務收費不合理等一系列問題，針對商業銀行的實際狀況，提出商業銀行在發展中間業務上必須盡快提高認識、完善管理機制、強化產品開發、實施有效的市場營銷、完善人才培養機制、調整收費標準、防範市場風險的相應戰略措施。
  6. It analyzes the meanings and the theory of on - line marketing

    分析了網路營銷的含義和理論基礎。
  7. First of all, the essay elaborates the strategy theory of experience marketing. beginning with the connotation of marketing, the author describes the characteristics and the generation process of experience, represents the meaning of marketing and experience marketing, and analyzes the differences between experience marketing and traditional marketing in detail

    論文首先闡述體驗營銷戰略理論。從營銷的內涵出發，描述了體驗的特徵和體驗產生的過程，闡述了營銷的含義、體驗營銷的含義，詳細分析了體驗營銷與傳統營銷的區別;其次闡述了體驗營銷戰略支柱理論，為后續研究提供理論基礎。
  8. According to the above problems, based on thumbing a large amount of information, the theory of brand marketing and methods of brand evaluation were discussed detailedly in this essay. its contents included : the meanings and development of brand marketing, the contents and course of brand management, the method of brand evaluation

    針對上述問題，本文在翻閱了大量資料的基礎上，對品牌營銷的理論及品牌評估方法作了較為詳細的論述，論述的主要內容包括：品牌營銷的含義與發展；品牌管理的內容與過程；品牌評估的方法。
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