目標營銷過程 的英文怎麼說

中文拼音 [mùbiāoyíngxiāoguòchéng]
目標營銷過程 英文
target marketing process
  • 目 : Ⅰ名詞1 （眼睛） eye 2 （大項中再分的小項） item 3 [生物學] （把同一綱的生物按彼此相似的特徵分為幾...
  • 標 : Ⅰ名詞1 [書面語] （樹梢） treetop; the tip of a tree2 （枝節或表面） symptom; outside appearance; ...
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 過 : 過Ⅰ動詞[口語] （超越） go beyond the limit; undue; excessiveⅡ名詞（姓氏） a surname
  • 程 : 名詞1 （規章; 法式） rule; regulation 2 （進度; 程序） order; procedure 3 （路途; 一段路） journe...
  • 目標 : 1. （對象） target; objective 2. （目的） goal; aim; destination
  • 營銷 : marketing （ma）
  • 過程 : process; procedure; transversion; plication; course
  1. In reference to the practical changes in the deregulated markets of the advanced countries in the area of europe, america and asia and the countermeasures of the countries, combing with the problems encountered in the marketing and sales practice of the panzhihua brach of sinopec, the paper applies the swot analysis method, rationally analyzes the outside environment and inside conditions. according to the characterizes of gasoline resources, and the market situation after it transformed from the monopolistic style of planning economy to the monopolistic competition style, the paper also analyze the strengths and weakness of the industry brought by the forthcoming event of the permission of the wholesales market of gasoline. based on the above analysis, the paper posits the marketing strategic objectives and measures as follows : ensuring the management of suppliers, adding the retail and direct sales network, improving operating qualities, making the customer relationship management and realizing the multi - benefits of company and customers

    本文在營銷理論的基礎上，通過親身經歷，調查了解，深入研究了成品油在國際、國內市場中過去、現在的市場狀況和發展歷程，參考國際上歐美及亞洲發達國家先期放開成品油管制後市場的實際變化和應對措施，以及結合中石化攀枝花公司營銷工作中存在的問題，理性分析營銷外部環境和內部條件，運用swot分析法，根據成品油能源特點，就成品油市場從計劃經濟的壟斷形式轉向目前國際國內市場競爭的壟斷性競爭的形式后，對成品油批發市場即將準入后的優劣、利弊進行了分析和研究，提出了「作好供應商管理，增加零售和直銷網路、提高經營質量，充分做好客戶關系管理，實現公司和客戶共同成長」的營銷戰略目標和戰略措施。
  2. Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk

    本文作者通過對富新公司的營銷策略研究實證分析，在收集大量資料的基礎上，主要應用有「營銷學之父」稱謂的菲利普.科特勒（ philip . kotler ）博士有關營銷策略的相關理論，重點闡述了在經營運作過程中，對中小企業至關重要的六個方面的內容：市場營銷環境分析，市場營銷調研分析，市場細分、市場定位、目標市場的選擇，產品定價和價格調整戰略，企業的營銷渠道管理以及賒銷風險的問題。
  3. By expounding that correct evaluation of advertising effects is crucial for effective advertising management, this thesis puts forward the necessity of establishing a scientific system to evaluate advertising effects. then, with the theories of marketing and management, this thesis discusses the basis upon which the scientific evaluation system is established. the basis include : to evaluate advertising effects during the whole stages of the activity ； to evaluate advertising effects with marketing as the core ； to evaluate advertising effects from the point of target audience ； to evaluate advertising effects with both qualitative research and quantitative research

    接著，本文從營銷學和管理學的角度，論述了建立科學的廣告效果評估體系的基本原則，具體包括：以「目標管理」的原理論述了「要全過程地評估廣告效果」 ；從廣告在現代營銷活動中的地位出發論述了「要以銷售為中心評估廣告效果」 ；以「整合營銷傳播理論」論述了「要從目標消費人群的角度評估廣告效果」 ；從對定性研究與定量研究的比較出發論述了「要定性研究與定量研究相結合評估廣告效果」 。
  4. Guangzhou fenghua bioengineering co., ltd. is a medium - sized civilian hi - tech enterprise. since its establishment, it has been specializing in the r & d, manufacturing and sale of the medical diagnosis products by aiming the public health institutions as its targeted customers, and making efforts to explore a suitable commercial way to develop from the cooperation with hospitals

    廣州市豐華生物工程有限公司是一間中小型的民營高新技術企業，自成立時起，該企業就將醫院等衛生機構確定為自己的目標客戶，專業從事醫用臨床診斷產品的研發、生產與銷售，並試圖通過與醫院合作等方式探索適合自身發展的商業模式。
  5. On the basis of the background of the present situation in the development of real estate industry in china, this paper, in view of existing situation of marketing planning and combining with the problem of marketing planning in one company, expounds content which should be focus on and working procedure during the process of marketing planning, analyzes the present situation of real estate market in chengdu, and constructs a frame of marketing planning by way of market survey 、 swot and competition analysis 、 target marketing and marketing strategy

    這在一定程度上加劇了大量商品房空置，造成社會資源的極大浪費。為此，筆者立足於當前中國房地產發展的大環境，針對房地產營銷策劃的現狀，結合一家公司項目營銷策劃課題，對房地產營銷策劃過程中的重點內容和操作流程進行了闡述，分析了當前成都市房地產市場的現狀，並通過對市場調研、項目swot和競爭分析、目標營銷、營銷策略的研究構建了房地產營銷策劃的框架。
  6. Marketing management is " the process of planning and executing conception, designing, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals " it is a key segment that directly embodies the competence of an enterprise and a process that creates exchanging opportunity to meet the needs of customers and the goal of the organization

    營銷管理是規劃和實施理念、商品和勞務設計、定價、促銷、分銷，為滿足顧客需要和組織目標而創造交換機會的過程，它是體現企業競爭力的直接環節。因此，在市場競爭不斷加劇、市場環境復雜多變的今天，如何培育、提升和評價自身的營銷競爭力水平是每一個企業都必須面對的重要課題。
  7. This papers comes to the conclusion of business ethics of confucian business enterprises, the talent notion of “ humanism ”, the business notion of gaining the benefit by proper means, the market notion of “ honest and faithful ” and the development notion of “ liberal government make people support ”. analyse the internal and external ethics characteristic of the confucian business enterprise in the organization principles, behavior ways and basic aim as well as the assupmtion of human nature

    本文從儒商的基本概念和歷史發展著眼，總結出儒商企業以「仁」為本的人才觀，以義取利的經營觀， 「誠信待人」的營銷觀和「政通人和」的發展觀這四大管理倫理觀念，分析儒商企業處理內外倫理關系和企業管理過程中人性假設、組織原則、行為方式和根本目標環節的倫理特點。
  8. The next part analyzes yd color printing company ' s situation by swot model, the gaps model of service quality, and provides some methods to solve the problems cited in the first part

    通過swot分析找出了yd彩色印務公司的主要目標市場，對公司在提供產品和服務過程中存在的問題運用服務市場營銷中的服務質量差距模型進行了探討，給出了解決問題的思路和方法。
  9. The analysis and processing of information is lack of unified standards, information resource is not made full use of, and is not integrated and systematic. because of phenomena above, on the one hand the enterprises have not actual and integrated information resource to make a decision and give guidance for sale - behavior, on the other hand a great deal of valuable information can not be used effectively. as a result, the efficiency of the behavior of production and management is very low, and the enterprise cannot obtain desirable profit in this article we discuss how to collect, transmit, analyze and process sale - information of enterprise manufacturing passenger car

    在對典型客車生產企業的調研情況進行分析研究的過程中，可以看出，目前客車生產企業存在信息傳輸手段嚴重滯后，信息的分析處理缺乏客觀統一的標準，信息資源的綜合利用率低，信息資料的系統性、完整性差，以致於客車生產企業一方面缺乏完整準確的信息資源為生產經營過程的決策行為提供依據，指導企業營銷行為；另一方面，大量的信息資源又缺乏有效的管理和利用，造成信息的巨大浪費，經營活動的效率水平低下，企業的經濟效益沒有充分實現。
  10. The dissertation includes two parts, and the first part particularly describes the real marketing case of xingyi - sun forest invested by chengdu xinyi investment corporation in huayang. and it mainly focuses on the real data and information produced in the process of marketing, such as macro economic environment, policy and planning, the degree of industrial development, the region analysis and comparison, the self - condition of corporation, the competition environment, the consumer demand and purchase behavior etc. the second part chiefly uses the principles of marketing management and strategy management in the courses of mba to systematically analyze the case. and it also summarizes the contribution and shortcoming of marketing in the path of realizing the aim of corporation

    第一部分，採用寫實的手法，詳細描述了成都心怡投資公司在華陽「心怡?陽光森林」項目中的營銷實例，提供了該公司在營銷過程中面臨的真實數據與資料，包括宏觀經濟環境、政策與規劃、行業發展程度、區域分析與對比、開發商的自身條件、競爭環境、消費者需求與購買行為等，並介紹了該公司針對這些條件進行的營銷具體運作過程；第二部分，運用mba課程所學的「市場營銷管理」以及「戰略管理」的相關理論，對案例進行了系統分析，總結出了該公司通過營銷活動為實現企業目標所作出的貢獻以及工作中的不足之處。
  11. So under the direction of establishing the k ind of analysis frame of marketing channel, penman set about the work from defining new economy firstly, then in detail analyzed the current situation of traditional marketing channel, the impacts and challenges that traditional marketing channel would be confronted with under the new economy environment, the target and the current of marketing channel reform and the difficulties that enterprises may meet in course of the reform. at last from three aspects ( relationship between channel members, channel flow of marketing channel frame and distribution value chain ) penman analyzed and discussed the frame

    因此抱著建立能滿足新經濟環境要求的營銷渠道分析架構的目的，筆者首先從對新經濟的界定入手，然後對傳統營銷渠道的現狀、新經濟環境下傳統營銷渠道所面臨的沖擊和挑戰、營銷渠道變革的目標、變革的趨勢以及在變革過程中可能遇到的困難做了較為詳細地分析，在做過上述鋪墊后筆者從營銷渠道架構中渠道成員間的關系、架構中的渠道流以及架構中分銷價值鏈三個方面對所建立的營銷渠道架構進行了分析和論證。
  12. This article regards a state - owned chassis factory as the background, quotes from the thought of the modern enterprise management, determines the target market and locates the market production by way of analysis on the current market, makes the marketing process meet the market request by way of the management of the sale men and proceeding powerful advertisement and providing good service or low price

    本文以一個國有客車底盤廠為背景，引用現代企業管理思想。通過市場分析，確定目標市場，定位市場產品；通過對產品和銷售人員管理，實施廣告、促銷、服務等營銷策略，使企業的營銷過程符合市場要求。
  13. It is reflected the otherness and homophyly of different consumers demand by market segmentation, which can redound to enterprise understand market and choose goal consumer in market activity

    通過市場細分，可以反映出不同消費者需求的差異性和類似性，從而為企業在市場營銷活動過程中認識市場、選擇目標顧客提供依據。
  14. Marketing implementation is the process that turns marketing plans into action assignments and ensures that such assignments are executed in a manner that accomplishes the plan ' s stated objectives

    營銷執行（ marketingimplementation ）是將營銷計劃轉化為行動和任務的部署過程，並保證這種任務的完成，以實現營銷計劃所制定的目標。
  15. In the paper, i bone the line market analysis and consumer survey with the facts of enterprise rather than with the profound theories and the most advanced methods. through the market segmentation, the target market selection and market location, i finally establish the marketing schema, which is available and operational

    在制定天威酒入市的市場營銷戰略過程中，筆者沒有選擇高深的理論和最前沿的方法，而是結合天威酒業的實際情況，進行了行業市場分析、消費者調查，經過市場細分、目標市場選擇、市場定位，制定出與公司資源狀況相匹配的、操作性強的營銷方案。
  16. Briefly, the following main contents are mentioned in this paper. firstly, an actual case of a brewing enterprise ’ s sale department is used to research and analyze the dss. then by deeply comparing the differences among the theories, methods, arithmetic etc., an effect mean is worked out for designing and actualizing this system

    圍繞營銷決策支持系統的實際應用課題，本文主要完成的研究工作有:以某啤酒企業銷售公司的mdss研究與開發為目標，對研發過程中所需要的基本理論、方法、演算法等進行了深入的比較與研究，解決了系統設計、開發、實施所需要的核心技術。
  17. This paper properly evaluates the target market of abs plastics to find the defect of the product in the market and the latent demand of abs, and also this paper suggest companies of our county to research new products to decrease the gap between our company and abroad, find the active ways to face the competition of products from abroad after join the wto

    通過對行業整體發展的研究，可以掌握工程塑料行業的整體發展趨勢，使行業內企業在尋找市場機會，對目標市場進行正確的分析和評價，發現現有產品的不足和潛在的新產品需求，通過新產品的開發和市場化來縮小與國外同行產品的差距。採取積極的營銷措施應對在加入wto后，國外產品的競爭。
  18. Based on morden theories of cost control, this article investigate the going cost control system of qiyuan corporation, analying its potential problems, then give a new design of qiyuan cost control system. with the problem of defect system, lack of scientist and continuity, and illegal accounting, this article give a new way to carry out cost control with the cooperation of competition stimulation3decision - marking and so on, then portray the whole play of cost control system. material buymg, mventory, manufacture and sales are most important parts of cost control system, and first two of them are illustrated in part four, others are illustrated in part five. in part four, the article demonstrate main problem of material buying and inventory, suggestmg that it is useful to perfect the system of hierarchy in the process ofmaterial and intentary cost control. in part five, the article illustrate the manufacture and sales cost control. the author suggests that qiyuan corporation should control its environmental cost and cost control system should focus on avoidable account and stimulation of salesmen

    本文對啟元藥業采購和存貨成本控制過程進行設計，提出了采購和存貨成本的管理重點，並根據采購和存貨在經營過程中的聯系，對其成本控制過程中的控制制度加以完善。以目標成本法為理論背景，對啟元藥業生產和營銷環節的成本控制體系進行設計，強調在生產成本控制中以標準成本為準繩進行嚴格考核，並提出進行環境成本的管理，營銷環節成本控制重點集中在銷售標準的制定、考核、銷售人員的激勵以及加強應收賬款的管理等問題上。最後，本文提出在啟元藥業進行成本控制應以人為本，做好企業基礎性管理工作，並實施內部牽制，以促進成本管理的效果。
  19. Target marketing process

    目標營銷過程
  20. However, there are many problems in the process of marketing, such as adrift of research and development ; adrift of marketing and sales ; mixing of sales and service ; bad match of risk system and the marketing system ; the vagueness of market target and lacking of client - oriented spirit

    但是工商銀行在市場營銷過程中還存在有不少問題，主要是：研發和市場脫節；營銷和銷售脫節；銷售和服務不分；風險系統和營銷系統的設置不相匹配；目標市場不明確；引導客戶進行重視不夠。
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