相對銷價法 的英文怎麼說
中文拼音 [xiāngduìxiāojiàfǎ]
相對銷價法
英文
relative sales value method- 相 : 相Ⅰ名詞1 (相貌; 外貌) looks; appearance 2 (坐、立等的姿態) bearing; posture 3 [物理學] (相位...
- 對 : Ⅰ動詞1 (回答) answer; reply 2 (對待; 對付) treat; cope with; counter 3 (朝; 向; 面對) be tr...
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 價 : 名詞1. (價格) price 2. (價值) value 3. [化學] (化合價) valence
- 法 : Ⅰ名詞1 (由國家制定或認可的行為規則的總稱) law 2 (方法; 方式) way; method; mode; means 3 (標...
- 相對 : 1. (面對面) opposite; face to face 2. (非絕對的) relative 3. (比較的) relatively; comparatively
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Being a kind of comprehensively used method in marketing research, conjoint analysis is fit for predicting consumer ' s evaluation to relative importance of some product or service ( e. g product, brand, shop, e. c. ) and utilities of attribute levels
聯合分析方法作為市場營銷研究中的一種十分廣泛使用的方法,非常勝任於估測消費者對一些能夠詳細定義的某種產品或服務(如產品、品牌、商店等)的相對重要性和屬性水平的效用的評價。Second, it turns to analyze the outside environment of chongqing pepsi - tianfu in details by using many theories in turn such as pest, five competition power, production life cycles and value chain, and its target is not only to find opportunities in politics, economic, technology, and social culture and also to feel threaten which results from substitute, supplier, new comer, customer and competitor of our company. then, it begins to seek the strength and weakness of this company by analyzing resource of itself in order to seek main problem s during present business operating, specially focusing on marketing promotion, cost controlling, human resource management and enterprise culture. at the same time, it concludes that the main present questions are caused by some history factors, faulty present management rules, incomplete human resource system, different leader types and weak base of enterprise culture
然後,就運用pest法、行業競爭五種力量及價值鏈的戰略管理理論對公司的外部競爭環境進行詳細的分析,發現公司可能在政治、經濟、技術、社會文化上面臨的機會以及行業中替代品、供應商、新進入者、顧客、競爭對手正帶來的威脅;接著,運用資源分析法找出公司內部的優勢和劣勢,特別是目前存在的主要問題及其產生的各種主要原因,其中問題集中表現在市場營銷、成本控制、人力資源管理、企業文化四大方面,而產生原因則是公司的歷史、管理制度不夠完善、人才機制不健全、領導風格不相同、企業文化較薄弱等因素;接著,就是將內、外環境的分析結果通過swot方法進行戰略匹配和選擇,得出三個戰略方案,即:穩定發展戰略、密集型發展戰略和多元化發展戰略。The writer, as one of the ma i n members i n the job analysis group, handles some specific work in this project, such as design of questionnaires, design of interview questions, design of some forms and so on. in this thesis, above all, the writer studies some relative theory, then, researches the whole process of this job analysis. according to this logical order, there are four parts in the thesis as following : the firs part introduces some important concepts and theories, including the significance, the position, the history, the methods, and the value of job analysis in modern human resource management
本著理論指導實踐,實踐升華理論的原則,在本論文中,筆者首先從工作分析的相關理論入手,然後在理論研究的基礎上對cssc公司銷售部工作分析的全過程進行深入細致的分析研究,按照這種邏輯順序本論文共分為五大部分:第一部分為文獻綜述,主要闡述了工作分析的相關概念、工作分析的意義和作用、工作分析在現代人力資源以及人力資本管理中的地位、工作分析的歷史沿革、工作分析的理論、工作分析的內容、工作分析的方法技術、工作分析的價值等。As an important component of market management and research, territory management segments the market to which enterprises are exposed into appropriate territories according to certain standards. it also analyzes all the territories " marketing environment, situation of relevant industries, conditions of clients and competitive power, and then study and assess every existing and prospective client in each territory, and identify their sales potential, thereby allocating resources rationally between different clients, mapping out related sales plans with specific targets, and finding out the optimal method and means to achieve marketing objectives
區域管理( territorymanagement )是市場管理研究的一項重要內容,它按一定的標準將企業所面臨的市場環境劃分為適當的區域,對區域內的營銷環境、相關行業情況、客戶情況、競爭地位等進行分析,進而對區域內的每一個現實客戶和潛在客戶逐一進行研究和評價,確定每個客戶的銷售潛力,從而在不同的客戶之間合理分配資源,有針對性地制定相關的銷售計劃,尋找實現銷售目標的最優方法和途徑。It shall be unlawful for any person engaged in commerce to pay or contract for the payment of anything of value to or for the benefit of a customer of such person in the course of such commerce as compensation or in consideration for any services or facilities furnished by or through such customer in connection with the processing, handling, sale, or offering for sale of any products or commodities manufactured, sold, or offered for sale by such person, unless such payment or consideration is available on proportionally equal terms to all other customers competing in the distribution of such products or commodities
商人在其商業過程中,除依據同等條件對所有在商品銷售中競爭的其它顧客支付傭金或對價外,對因同該商人生產、銷售商品的加工、處理、銷售相關的勞務是由某顧客提供或通過該顧客提供的,而作為補償或對價支付傭金或簽訂傭金支付合同是非法的。Concern the judicatory explanation of commodity house business according to the supreme court, generally speaking, development business does not suffer commodity house to sell advertisement and the tie that publicize data content, and final both sides signs " open to booking a contract " in also do not contain relevant content certainly ; but if develop business, the building of limits and the specification that establishment place makes related its are mixed promising is specific and affirmatory, and conclude to what commodity house opens to booking a contract and house price has major effect surely really, so no matter the concerned specification on building book or promise whether to write " open to booking a contract ", all ought to regard a contract as content, once develop business to have, did not fulfill the circumstance that reach the designated position, ought to undertake responsibility of breach of contract
根據最高法院有關商品房買賣的司法解釋,一般來說,開發商並不受商品房銷售廣告和宣傳資料內容的約束,而且最終雙方簽訂的《預售合同》中也不一定包含相關內容;但是假如開發商就開發范圍的房屋及其相關設施所作的說明和允諾是具體確定的,且對商品房預售合同的訂立以及房屋價格的確定有重大影響的,那麼不論樓書上的有關說明或允諾是否寫入《預售合同》 ,均應當視為合同內容,一旦開發商有未履行到位的情況,就應當承擔違約責任。According to the basic economy evaluates theories and general engineering project and technique method, on the base of systematic analysis the profession characteristics of real estate, this paper researched the economic index system and technique of the real estate investment project, presents the technique and economy evaluate index system of the sale type real estate investment project, and establish the economy analyze model of the sale type real estate investment project by using the computer technique. this paper analyze and evaluate the technique and economy index of harbin minsheng square real estate investment project in the end and draw the conclusion of the project is viable
本文根據一般工程項目技術經濟評價基本理論和方法,在系統分析房地產投資項目相關行業特點的基礎上,對房地產投資項目技術經濟指標體系,技術方案進行了研究,提出了銷售型房地產投資項目技術經濟評價指標體系,並運用計算機技術,建立銷售型房地產投資項目經濟分析電子模型,並且對哈市民生小區房地產開發項目進行了投資分析和技術經濟評價,得出該方案可行的結論。Yet intellectual property ' s legal monopolization is a decisive factor of franchisor ' s right in restricting franchisee ' s activities in their contract to some extent. at the same time, franchise also involves three parties of franchisor, franchisee, and other relevant competitors and includes competitive relation in terms of the horizontal and vertical levels. besides, a franchisor tends to use his advantages to abuse his rights, restricting competition against the anti - monopoly law such as tied selling, resale price maintenance and regional restrictions, when he signs a contract with a franchisor
因為特許經營與壟斷專營有相似之處,在特許經營中,特許人(或稱特許權人)通過特許經營合同將其所擁有的商標、商號、專利或專有技術等使用權授予被特許人,這就涉及到知識產權、產品銷售權、技術技巧等的轉讓,而知識產權本身的合法壟斷性質決定了特許人在特許經營合同中有權對被特許人的活動進行一定的限制;同時,特許經營又涉及特許人、被特許人和其他相關競爭者,包含橫向、縱向兩個層次的競爭關系,特許人與被特許人簽訂特許經營合同時,極有可能利用其優勢地位濫用特許權,做出搭售、維持轉售價格、區域限制等與反壟斷法相抵觸的限制競爭行為。A seller charging competing buyers different prices for the same " commodity " or discriminating in the provision of " allowances " - - compensation for advertising and other services - - may be violating the robinson - patman act
一銷售商就相同的商品向不同的競買者索取不同的價格或在限量供應(如對廣告或其它服務的補償)中對購買者實行歧視的行為可能違反《魯賓遜-帕特曼法》 。Over time, this virtuous cycle will place increasing pressure on traditional retailers who lack similar sales productivity levels, leading to diminishing service and presentation and / or an increasing gap in pricing, reinforcing value players ' consumer advantage
假以時日,這種良性循將對無法達致相當銷售率水平的傳統零售商帶來越來越大的壓力,令服務、產品陳列及/或價格上的差距進一步加劇,從而強化了折扣零售商的消費者優勢。Based on a large number of literature references, combining the facts of chinese telecommunication operating enterprises development and the long - term practice of author in telecommunication administrative department, the article expatiates on related theories of strategic management in detail ; analyzes the development status in quo and existing primary problems of chinese telecommunication operating enterprises ; conducts strategic analysis and evaluation to chinese telecommunication enterprises with swot method, and analyzes the trade competition condition of chinese telecommunication operating enterprises from the point of industrial structure ; puts forward generic competitive strategy, stock system reform, multiple operation strategy, marketing strategy, enterprise innovation strategy and multinational operation strategy for choice by chinese telecommunication operating enterprises ; and puts forward strategy implementation measures in three aspects including starting up business process reengineering ( bpr ) as soon as possible, gradually establishing flexible organization under dynamic competitive condition, and actively driving development and management of human resource in knowledge enterprises
本文結合我國電信運營企業發展的實際,及本人長期在電信管理部門工作的實踐,在查閱了大量文獻資料的基礎上,對戰略管理相關理論進行了較為詳盡的闡述;分析研究了中國電信運營企業的發展現狀和存在的主要問題;運用swot分析法對中國電信企業進行了戰略分析與評價,並從產業結構的角度對中國電信運營企業的行業競爭情況進行了分析;提出了可供我國電信運營企業選擇的一般競爭戰略、股份制改造、多元化經營戰略、市場營銷戰略、企業創新戰略、跨國經營戰略;並從盡早啟動企業業務流程重組( bpr ) 、逐步建立動態競爭條件下的柔性組織、積極推進知識型企業人力資源的開發與管理三個方面,提出了戰略實施的措施。Starting with customer value, using marketing management theory and competition advantage theory as guidance, regarding value chain as a strategic tool, the author analyzes the main value activity of an enterprises systematically so as to bring forward the basic strategy - combination of cost advantage and otherness - for seamless steel enterprises to participate in market competition. furthermore, by introducing modern marketing management concepts, the author also brings forward how to build the marketing channel system for the seamless steel enterprises
本文從顧客價值入手,以營銷管理理論和競爭優勢理論為指導,將價值鏈作為一種戰略性的工具來對企業的主要價值活動進行系統分析,以尋找企業獲取成本優勢和標歧立異的途徑和方法,提出了無縫鋼管生產企業參與市場競爭應採取成本領先和歧異化相結合的基本戰略,並引入現代營銷管理理念提出了如何構建無縫鋼管生產企業的營銷渠道體系。Analysis on comparing rs with seo is done by means of pricing patterns, biding bodies, amounts of issue and risk to underwriting, etc. on the basis of over analysis, we present some practical measures to make better the rs and seo : to improve financial parameter which is necessary for the qualification of rs, refrain non - circuiting stockholders to improperly take part in rationing shares and give up rationig shares, set standards to the policy of dividend distribution, establish the transaction market of rights of rationing shares
對配股與增發新股進行比較研究,主要從兩者的本質區別、定價方法、認購對象、發行數量、股本結構變化以及券商承銷風險等方面展開。在以上分析的基礎上,提出了完善配股、增發新股的具體措施:改進配股資格的財務控制參數,約束國有股、法人股股東的參配、棄配行為,規范上市公司股利分配政策,建立配股權交易市場;在增發價格與公司的內在價值相符的前提下實施小折扣發行,引入超額配售選擇權,建立募集資金的專戶存儲制度。These problems include the backward management style, the non - compact inner management, the people not on right position etc. for this the author analyzes its actuality with swot analyses way, using the marketing management theory, quantitative and qualitative techniques to present suit measures to baowei company pointly. design its inner appraising system, appraising method and inner control institution with inner control idea. at the same time, develop the knowledge management system for baowei company by knowledge management theory, so as to assure its inner control efficiently and achieve the target of knowledge communication and share
為此筆者運用營銷理論以定性、定量相結合的方法對其現狀進行了swot分析,有針對性地對寶威的癥結提出了相應解決方案,即運用管理控制思想為其設計了內部管理評價體系、評價方法及管理控制制度,同時為寶威開發了知識管理系統,保證了管理控制的運行效率,並達到知識傳播、共享的目標。Based on the above - mentioned analysis, we use the theoretical knowledge of project management to elaborate the various possibilities to resolve the problems, and then put forward effective countermeasures, which include analyzing the competition strength of retapase in the biopharmaceutical industry ; evaluating the resources of the fdzj company and its competition strength by using the swot analysis method, collecting the market information by questionnaire survey, interview and document retrieval of domestic and internal literatures. after this, we predict the market requirement and the price of the rctapasc and propose to set up a project management team which can control the r & d, production, sales, finance and affair communicating personnel systematically
本文在深刻剖析上述問題的基礎上,運用項目管理方面的理論知識,充分闡述問題的解決方案,給予了有效的對策。其中包括:項目行業與競爭力分析,運用swot分析法評估公司資源和競爭能力,通過書面調查、訪談及查閱國內外相關文獻等方式收集市場信息,在此基礎上,進行項目的市場需求量預測,價格預測。成立集研發、生產、銷售、財務及公關人才於一身的項目團隊管理項目,並採用強矩陣結構,集合直線制與職能制的優勢,對全體員工實行股份期權激勵,使員工利益與項目形成命運共同體。This paper develops a nomal model of the cigarette distribution system of hongta group by analyzing the environment, factors, mechanism about the cigarette distribution system of hongta group, it analyze the reason, way of the cigarette channel of hongta group conflict by quoting the theory of conflict of orgnazition behavior, put thes forward to some measures to manage and coordinate channel conflict. it also, from the manufacture ' s ( hongta group ) position, designs some indexes and methods for evaluating distributors ( tobacco company ), channels and the cigarette distrubution system of hongta group, which evaluates distributions between qualitative aspect and quantitative aspect, evaluates channel by using channels " value - lose - table method and results comparing method, evaluates the cigarette distribution system ' s of hongta group competitive power by applying an envaluating model which develops from fuzzy and ahp. according to the environments changing, channel conflict, envluating results, it analyzes the reason and steps about the adjustment of the cigarette distrubution system the cigarette, offors the style and content of the adjustment, also puts foaward to three styles of innovation of the cigarette distrubution system the cigarette by quoting the innovation theory
並且從生產商(紅塔集團)的角度,分別按分銷商(煙草公司) 、分銷渠道及整個分銷體系三個層次建立了相應的評價指標和評價方法。其中,從定性、定量兩方面對分銷商(煙草公司)進行了評價,採用分銷渠道損益表法、潛在市場與實際對比法對分銷渠道進行評價,而且,從理論上構建了將模糊集合論與層次分析法相結合的綜合評價測度模型,據此對紅塔集團卷煙分銷體系競爭力進行了評價。根據紅塔集團卷煙分銷體系環境的變遷、渠道沖突、分銷體系評價結果等,進一步分析了紅塔集團卷煙分銷體系調整的原因與步驟,並提出了分銷體系調整的形式和內容。For ensuring the safety and nutrition of transgenetic food, chinese government has practiced the scientific and rigorous access standards for transgenetic food, having formulated the systems of the license for safety evaluating, the management for marking, the license for producing and selling and the evaluating for safety and nutrition on the basis of steady setting up and improvement in relative laws and rules, having evolved the distinguishing features in safe access, both tallying with the actual situations of china and suiting the international practices
摘要為了保障轉基因食品的食用安全性和營養質量,我國在不斷建設和完善相關法律法規體系的基礎上,對轉基因食品的市場準入採取了科學和嚴格的規定,制定了安全評價許可證制度、標識管理制度、加工和銷售許可制度、食用安全和營養質量衛生評價制度,形成了既符合我國國情又與世界接軌的安全準入特點。In this paper, marketing mix decision model has been constructed by the application of artificial neutral network technique. on the basis of finding of two new method integrating both artificial neutral network and petri net techniques, regulate - control models have also been built. besides deeply analyzing each model, a pragmatical analysis has been practiced by introducing the products that is priced at about 10 yuan in xi ' an cigarette market as an example, the methods of enhance the market share of products also be given
本文建立了市場營銷組合的人工神經網路模型,在尋找到兩種人工神經網路與petri網技術整合新方法的基礎上,構建了企業市場營銷組合決策的調控模型,除了對各個模型進行深入的分析外,還以西安市煙草市場銷售價格在10元左右的產品為例進行了具體的研究和分析,提出了提高產品市場佔有率的方法,具有一定的現實意義;最後,論文描述了應用現代編程方法開發一個方便、實用的petri網圖形編輯和模擬工具的過程,為論文研究工作的順利提供了保證,也為今後petri網理論和應用的相關科研工作奠定了基礎。Secondly, combining theory with positive study method, this thesis analyzes different stages of the r & d process and the 4ps ' of the marketing mix of trs e - government system deeply. the reasons for the lower competitiveness and causes is found out regarding r & d, products, pricing, channel and promotion, etc. management of trs mainly focuses on technology and lack of studies on customer needs, as well as unawareness of modern marketing which result in separating r & d from marketing, so the technology advantages of trs could not turn into marketing advantages efficiently.
然後,運用理論和實證相結合的方法,從產品開發和營銷組合的各個環節,對導致trs電子政務系統競爭力不足的原因進行了深入細致的分析,指出trs公司在開發、產品、價格、渠道、促銷等方面存在的問題主要表現在:公司缺乏現代市場營銷觀念,在實際經營管理中過多專注于技術而忽視對客戶需求和市場營銷的研究,造成產品與市場脫節,使先進的技術優勢無法有效轉化成產品的市場優勢,阻礙產品市場競爭力的提高。The second part is the theory survey of this thesis, including enterprise ' s competition theory and development, consumer behaviour theory and development and etc. the third part recommends main enterprise competitiveness appraise models and appraise methods both at home and abroad. the fourth part analyses the competition state in readymade oil enterprise and customer ' s demand, and sets up a customer demand model in the readymade oil market. the fifth part studies the key elements of competitiveness in readymade oil sell enterprises, determines the weight of every relevant factor, and finally set up the competitiveness made in readymade oil sell enterprise
本文的具體內容包括五部分:第一部分為緒論,介紹了本文的研究背景、研究意義以及研究方法與內容;第二部分為本論文的理論綜述,包括企業競爭理論及發展、企業競爭力理論及發展、消費者行為理論及發展等;第三部分介紹了國內外主要的企業競爭力評價模型及評價方法;第四部分對成品油銷售企業競爭狀況以及顧客需求進行了詳盡的分析,並構建出成品油終端市場顧客需求模型;第五部分研究了成品油銷售企業競爭力構成要素,並確定出各相關因素的權重,最後構建出成品油銷售企業競爭力模型;第六部分應用顧客需求模型和成品油銷售企業競爭力模型對成品油零售公司進行了詳盡的評價,並提出了該公司競爭力提升的四大戰略;第七部分作為本文的結束語,對論文所作的工作及研究得出的結論進行了總結。分享友人