社會營銷 的英文怎麼說
中文拼音 [shèkuàiyíngxiāo]
社會營銷
英文
social marketing-
Six foundation works : first, projects to prevent flood, avoiding huai river overflow again ; second, projects of comprehensive traffic, perfecting the highway, railway, waterway and aviating traffic network ; third, ecological environmental protection project to improve peoples living conditions and strengthen environmental ecological construction progressively ; fourth, construction of " digital fuyang ", realizing datamation of product design, automation of production process, and electronization of commercial market ; fifth, sincere project of fuyang, advancing all kinds of sincere institutional improvement of same trade, forming morals based on sincerity, and personal integrity ; sixth, talents market project, developing human resources diversely
六項基礎工程：一是防洪保安工程，切實根除淮河心腹之患；二是綜合交通工程，完善公、鐵、水、空綜合交通網路；三是生態環保工程，改善人居生活條件，加強環境生態建設；四是數字阜陽工程， .逐步實現產品設計數據化、生產過程自動化、營銷商務電子化；五是誠信阜陽工程，推進各類同業誠信制度建設，形成誠信為本、操守為重的社會風尚；六是人才強市工程，多方位開發人力資源。The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present
本文的寫作特色在於，緊密結合中國加入們後房地產業發展的實際要求，認真思考並深入研究了房地產業自身的特殊性，並以此為切入點和突破日，全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式；大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。It can affect the green process if for the industry of our country there are such problems : the most enterprises have not yet paid much attention to this question. they still try to gain large returns for the price of pollution and scarce resources. productivity utilization rate is low, resulting in the waste of idle resources
我國工業存在一些問題會影響到綠色化進程：大多數企業並未引起足夠的重視，仍然是以高能耗、高污染為代價換取較高的經濟效益；生產能力利用率低，出現閑置資源的浪費；企業的營銷觀念落後，還沒樹立綠色營銷的社會營銷觀念，綠色營銷環節脫節。With the high speed exchanging of the information, more difficulties of new technology development and high pressure on the cost due to competition, the marketing channels are becoming the important parts in keeping competing advantage and role in business for the present companies
它應該是企業營銷組合中其它三個方面戰略成功的堅強後盾，是企業的重要無形財產。特別是在當今信息加速傳遞的社會，營銷渠道更成為企業維持持久競爭優勢，鞏固企業行業地位的重要環節。By more than 100 years development, marketing has experienced manufacturing conception, production conception, promotion conception, marketing conception, social marketing conception, and the latest conception of organization marketing & experience marketing. it is known that the station of marketing has always been increased, and at present it is thought as strategy by management
經過100多年的演變發展，市場營銷經歷了生產觀念、產品觀念、推銷觀念、營銷觀念、社會營銷觀念，以及最新的整合營銷觀念和體驗營銷觀念，市場營銷也從戰術上升到戰略的高度。Social marketing offers a new approach to getting this message across
社會營銷可提供一種新方法來傳達這訊息。The concept of social marketing is the strategic core of an enterprise in social common crisis
社會營銷觀念是社會公共危機下的企業戰略核心So the main difference in traditionaland social marketing approaches is the use of consumer research, yes
如此一來在傳統社會營銷方法上的主要區別是對消費者研究的用途The concept and practice of societal marketing will be new tendencies of the marketing development in the world
從世界范圍來看，社會營銷觀念和實踐是營銷管理發展的一個新趨勢。In the first part, the related work of societal marketing concept and green marketing are reviewed, which lead to bring waste processing into marketing research
第一部分回顧了國內外對社會營銷觀念和綠色營銷的研究情況，提出了將消費后廢棄物處理問題納入營銷研究范疇的想法。Societal marketing emphasizes that the organizations should take relative social responsibilities during its operating activities in order to keep the organizations ’ benefit, consumers ’ benefit and social public benefit identical
社會營銷強調企業在其經營活動中必須承擔起相應的社會責任，保持企業利益、消費者利益同社會公共利益的一致性。The dissertation will examine the problem of four concepts including target market, market needs, market competition and social marketing of marketing concept which used in the sport service from marketing
摘要從市場營銷學的角度出發，對營銷觀念中的目標營銷、市場需要、市場競爭和社會營銷等四個觀念在體育服務市場開發中的運用問題進行探討。In late 1990s, non - profit organization marketing emerges 4 trends : maturity of social marketing ; globalization of non - profit marketing ; increasing of cause - related marketing ; and regulation of marketing value in npo
20世紀90年代後期以來，非營利組織營銷領域還出現了四種新的發展趨勢:社會營銷概念的成熟;非營利營銷的全球化;事業關聯營銷的增長;非營利領域的營銷理念規范。At first, this paper introduced the definition 、 characteristics 、 applicability 、 the difference between some other related concepts, the actuality of our country ’ s public utility, and gave a new definition of the social marketing of public utility
本文首先介紹社會營銷的定義、特徵、適用性、與相關概念的區別以及我國公益事業的現狀，並對公益事業社會營銷概念做出界定。Firstly, on the marketing view, for all kinds of manager ' s errors, it put forward the new views possessed by enterprises, which are technical development, social marketing, green marketing, competition and cooperation
在營銷觀念方面，文章針對我國高新技術企業管理者在營銷理念上存在的種種誤區，提出企業應該具備市場導向的技術開發、社會營銷、綠色營銷、競爭合作等新的觀念。Green sale emphasizes consumer interest, company profit, social interest and zoology environment interest 4 person the unity of the interest, consumer interest emphasizes in traditional social sale idea, company profit and social interest 3 person on the foundation of organic union, emphasize zoology environment benefit further, regarding the assurance of zoology environment interest is before 3 person the crucial place that the interest is able to assure abidingly
綠色營銷強調消費者利益，企業利益，社會利益和生態環境利益等四者利益的統一，在傳統的社會營銷觀念強調消費者利益，企業利益與社會利益三者有機結合的基礎上，進一步強調生態環境利益，將生態環境利益的保證看作是前三者利益持久地得以保證的要害所在。Then, it summarized the application of social marketing theory in public utility both here and abroad ; based on using for reference of kotler ’ s theory of social marketing on managing process model and according to the circumstance of the development of our country ’ s public utility, this paper designed the managing process model of public utility
然後總結了社會營銷在國內外公益事業中運用的情況;在借鑒kotler關于社會營銷管理過程的理論的基礎上，根據中國公益事業發展的客觀情況設計出公益事業社會營銷的管理過程模型;應用該過程模型策劃南京市大型科學儀器共享網路的公益事業社會營銷項目。At last, it applied the managing process model to mastermind the public utility project of the service and communion plat on the network of large scientific instrument in nanjing. the worthiness of this paper is that : it applies the mature social marketing theory and method to our nation ’ s public utility researching and it indicates the idiographic areas in using. it designs the model of social marketing managing process in our national public utility through learning from others
本文的價值主要體現在將已經比較成熟的社會營銷的理論和方法，應用到中國公益事業的研究中，指出在中國公益事業中具體的應用范圍，結合我國公益事業的現狀設計社會營銷管理過程模型，並且通過案例策劃的方式介紹社會營銷的具體操作，對社會營銷理論在我國公益事業中的應用起到推動作用。It indicates the new method of waste processing, that is, we can set up a system which takes the enterprise as a center for waste processing. and in this part, the thesis expatiates on the solution of waste processing under the guidance of societal marketing concept
第四部分提出建立以企業為中心的消費后廢棄物處理系統，重點闡述了在社會營銷觀的指導下進行消費后廢棄物處理的解決方案。At last, the case of fuji xerox ltd. and motorola ( china ) electronic ltd. are given to show the feasibility that societal marketing concept can be realized by the enterprise through waste processing. societal marketing concept is combined with waste processing in this paper. and that is applied to the practice
本文在社會營銷觀指導下，把消費后廢棄物處理問題引入市場營銷的實踐活動之中，構建了以企業為中心的消費后廢棄物處理系統，在理論和實踐方面進行了一定的創新嘗試。分享友人