禾本目 的英文怎麼說
中文拼音 [héběnmù]
禾本目
英文
poales-
The imc plan had incarnated two basic characteristics of the imc theory : 1 ) leading tropism of strategy, that is to say, the guide of this imc activity was the taget consumers of jiahe moon cake, and the imc deployed a series of activities to appeal to the customers " mentality. 2 ) continuous tactics : the imc had employed seven different communication tools to popularize the relative information, to maintain the consistency of the facts in communication
本次策劃體現了整合營銷傳播理論的兩個基本特性: 1 、戰略的導向性，即以佳禾月餅的目標消費者為導向，圍繞消費者的心理展開一系列的傳播活動: 2 、戰術的連續性，即通過七種不同營銷傳播工具在不同媒體傳播的信息彼此關聯呼應，強調在整合營銷傳播過程中所有傳播要素保持一貫性。
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