策略行銷 的英文怎麼說

中文拼音 [cèlüèhángxiāo]
策略行銷 英文
strategic marketing
  • 策 : Ⅰ名詞1 （通「冊」 古代寫字用的竹片或木片） bamboo or wooden slips used for writing on in ancient ...
  • 略 : Ⅰ名詞1 （簡單扼要的敘述） summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
  • 行 : 行Ⅰ名詞1 （行列） line; row 2 （排行） seniority among brothers and sisters:你行幾? 我行三。where...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 策略 : 1 （制定的行動方針和斗爭方式） tactics 2 （講究斗爭藝術） tactful 3 [數學] （對策） policy; strat...
  • 行銷 : be on sale; sell
  1. The agiotage adopts the service mode that " the passway is made " at the beginning of market development, such traditional operation mode has caused the tradesman of the behavior in securities trader ' s seller ' s market, weakness that this kind of traditional, regular, single operation mode caused securities trader ' s profit to be with single mode too at the same time, the income curve correlate with height of general trend of market development, exist and deviate from with investors " interests too on the value orientations

    本文通過探索我國證券經紀業務的發展歷史和趨勢，得出最根本的結論是營業部轉型是必然，變「坐商」為「行商」 ，由「單一通道服務」向「綜合理財營銷服務」變革是轉型的核心所在。東北證券江陰營業部作為傳統服務模式的代表，本文詳細闡述了營業部結合自身實際應該採取的轉型策略及轉型后營銷策略，為指導營業部經營機制改革提供了系統的解決方案。
  2. The feature of the thesis is that the author does a deep thought and study in specific characteristics of real estate, combined with the actual need of reai estate after china ' s joining in wto. on the base of the above, the author also does a deep and all - round analysis of specific characteristics of real estate management, the thirst for financing and its ways and measures for choice, and baldly puts forward the reforming route of financing organization and measures in real estate, the strategy of marketing mix, the foundation of real estate management system and perfection of regulations in real estate, all of which appear weak in china ' s real estate market at present

    本文的寫作特色在於，緊密結合中國加入們後房地產業發展的實際要求，認真思考並深入研究了房地產業自身的特殊性，並以此為切入點和突破日，全面深入地剖析了房地產市場管理的特色、對融資的饑渴和可供選擇的融資渠道及方式；大膽而又嘗試性的提出了房地產融資機構、手段的改革思路、市場營銷組合策略的運用及房地產經營管理體系的構建和行業規范等現實中國社會尚顯薄弱的對策及主張。
  3. This text firstly wields theories and ploys as strategical administration matrix, balance - point of profit and loss, five competitory models and burgeoning strategical administr ation, which is to make a comparatively embedded analysis on broadband inside - and - out side condition including technical level, consumer characters, competitive status and mark eting status, etc, to bring forward available correspondence hypothesis of consumere and to put forward two ways - out for small - and - medium sized providers by swot matrix and big strategy matrix. one is gradualism retreat tactic. considering the particularity of broadband network industry, this text gives the design of gradualism retreat pattern. the other is incorporate strategy of scale domino and much more effective negotiationchip. especially, this text puts emphasis on discussion of incorporate implement methods, proposing to adopt the way of demanding contrast prise - fixing and output pluralism of products so as to induce the consumers to cut down marketing breeding periodicity, use crm to establish core competity for small - and - medium sized providers and simultaneously lay a foundation of next commingle dealing in this field

    本文運用戰略管理理論中戰略管理模型、價值鏈、盈虧平衡點、五種競爭力模型、新興產業戰略管理、市場營銷學等思想理論和方法，對寬帶網產業內外環境（包括技術、競爭狀況、市場狀況等）進行詳細分析，總結了中小型寬帶網運營商在市場營銷、資源配置、經營成本、產品結構、政策管制等幾個方面的優劣勢，並析出其中的關鍵因素，運用大戰略矩陣、 swot分析矩陣，提出中小型寬帶網運營商一進一退兩種截然不同的發展戰略，即「漸進式退出」策略和「一體化」策略。
  4. At the same time, the kangda corporation firstly faced the negative saleroom, the salesman sending in one ' s papers and the cost of marketing increasing and increasing. the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist. so, kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit

    同時康大公司也遇到公司歷史上首次銷量負增長、營銷人員高流失、營銷成本大增等問題，原因在於現行的無差異化營銷策略不能適應市場變化和養殖戶的需求，故需要制定差異化營銷策略來指導未來營銷工作，以減少公司營銷成本，增加養殖戶和經銷商滿意度，提升公司競爭力，使公司獲得高於行業平均的利潤。
  5. So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy

    基於上述問題，本文引用波特「五力競爭」模型，從行業視角觀測供應商、經銷商、養殖戶和競爭對手，尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況，這為公司調整營銷策略提供了市場向導和機會。
  6. After studying american anti - dumping law, policies towards chinese goods and china ' s entry into wto, the author gives some suggestions on how to deal with american anti - dumping actions, including speeding up the reform of socialist market economy, strengthening the government ' s scientific administration of foreign trade, enterprises " marketing and administrative strategies, etc. particularly, the author suggests how to demurrer to the policy of surrogate country after p. r. c and u. s. a reach the agreement on china ' s entry into wto, how to make good use of wto membership and so on

    結合美國反傾銷法律、對中國的政策與實務以及中國加入世界貿易組織等新的歷史條件，筆者提出了我們應對美國反傾銷的幾點建議：加快社會主義市場經濟體制改革、加強政府對外貿工作的科學管理與規范管理、完善企業經營管理戰略等並提出一些具體的應訴策略。特別是對中美達成關于中國加入世貿組織的協議后，中國應如何對「替代國」政策進行抗辯，如何利用世界貿易組織正式成員資格，反擊對華濫用反傾銷等問題，提出了新的思路和方法。
  7. This scheme firstly determined the operating mode of coded video stream in nal layer according to the current channel state before they were packed. the coded video stream operated under ssm in error - free channel so as to reduce the packing tradeoff and increase the coding efficiency. while in error - prone channel, they operated under dpm combined with improved unequal error protection ( uep ) scheme based on human eyes characteristic in order to elevate their robustness to channel error

    該方案中編碼視頻信息在進行打包封裝前，首先根據當前通道狀態信息自適應地確定其在nal層中的工作模式，在無丟包通道中採用單數據片模式以降低編碼視頻流的打包開銷，提高編碼效率；而在丟包通道中採用數據分區模式以提高編碼視頻流對通道誤碼的魯棒性能，同時基於人眼視覺特性，提出了一種改進的uep策略。
  8. Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure

    本文首先界定了客戶和客戶價值的含義，同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素，針對目前「客戶?企業」價值的研究還不成熟的研究現狀，以及現實中還沒有定量分析客戶價值大小的方法，本文提出了一套具有可操作性的客戶價值評價的指標體系，對客戶可以進行比較全面的、多角度的評價，同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重，然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分，在此基礎上幫助企業制定出不同細分客戶群組的營銷策略；除此之外，考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論，本著企業經營的根本目的是盈利的原則，論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型，旨在探索一種銷售費用最優配置的方法。
  9. These issue, such as how to avoid feckless developing commercial real estate, how to planning and positioning, and take what strategies to rent and sale in marketing, are to be solved before the development of commercial properties

    如何避免商用物業投資開發的盲目性，商用物業如何規劃與經營定位，採用什麼策略來進行招商與銷售，都是商用物業開發中必須解決的問題。
  10. On the one hand, utilizing present resource in brand, customers and 6000 multiple shops, kodak should set up mode of successful and incremental marketing channel and service system to supply digital output. on the other hand, kodak should reunite the company interior resource and structure, adjust product to develop mainstream products weightily and establish frontal integrated suppliers system

    即一方面利用現有的品牌、客戶和6000家連鎖店的資源，建立通暢、可增值的銷售渠道和提供數碼輸出服務的服務體系；另一方面實行架構重組，整合公司的內部資源，並有針對地調整產品線，重點發展主流產品，最後是建立健全和完善的上游供應商體系的策略。
  11. To make marketing gambit innovation on that base, the post - savings bank should exploit new financial product priority at intermediary service, personal credit service and particular deposit account service, take advantage of the new internet channel to founded net bank, make internal maketing and customer value management for upraise competitive capability and service level, make alliance strategic to meet the polytropic customer demand

    在此前提下開展營銷策略創新，要注重從中間業務、個人信貸和特色存款業務方面開發新的金融產品；利用網際網路技術提供的新渠道開辦網上銀行；為提高競爭能力和服務水平進行內部營銷和顧客價值管理；為適應顧客需求的多樣化而進行戰略聯盟。
  12. The combination of low cost and clever ideas is turning nintendo into a steamroller

    低銷售策略和智能型意念的結合使得任天堂成為這一行業的弄潮兒。
  13. The power industry of our country is fast growing, having made the enormous achievement in power construction, installed power - generating capacity and annual generation have already averagly leapt to the second place in the world, regional high voltage, main net shelf of the voltage grade of superelevation that most areas have formed transprovincially, electric short supply state is improved by a certain degree, power industry has supported the fast development of national economy effectively. after the obvious change takes place in the state between supply and demand of electric market, the current electric system exposes some drawbacks not meeting the needs of socialist market economy system. it is obvious to monopolize the systematic defect managed day by day, the market barrier has hindered the forming of the electric market transprovincially between provinces, has hindered the electric power resource from improving the whole competitive power of national economy, the country determines to further deepen the process of the electric system reform

    本文運用市場營銷學、電力需求側戰略管理的相關理論，從對電力需求側管理與營銷現狀、存在問題和特徵的了解入手，通過對電力市場宏觀環境和電力市場主體的分析，對電力需求側管理與營銷目標市場進行細分，確立了電力需求側管理與營銷目標市場並進行定位，進而提出了電力需求側管理與營銷成本領先、市場滲透的戰略選擇，在戰略選擇的基礎上重點對電力市場營銷策略進行了研究，提出了實施營銷戰略和各項策略必備的組織、保障措施，對實施中可能出現的問題進行預測並提出相關對策，從而初步形成一套電力市場營銷體系，以指導供電企業的電力需求側管理與營銷工作，提高增供促銷水平。
  14. With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc

    本文結合上饒供電局的實際情況，分析了農電體制改革以及農網改造的情況；從技術經濟學的角度對兩網改造的投資情況進行了分析；並就小水電對全局營銷經濟活動的影響進行了探討；結合當前的實際情況，從經濟學的角度評價了「兩改一同價」的工作；用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況；針對營銷成果的分析，從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。
  15. According to the analysis of present circumstance and problem about the service market of certified public accountants, based on the tools of service marketing theory, combined with the character of certified public accountants industry, this paper provides general marketing strategies for certified public accountants firms, including market orientation strategy, product strategy, price strategy, promotion strategy, human resource strategy, service process strategy and physical evidence strategy

    摘要本文通過對注冊會計師服務市場現狀和問題的分析，以服務營銷理論為理論工具，結合注冊會計師行業的特點，提出了會計師事務所的一般營銷策略，包括市場定位策略、產品策略、價格策略、促銷策略、人員策略、服務過程策略及有形展示策略等。
  16. According to the basic competitive strategy theory and the characterics of feed industry, basic marketing and competitive strategies of gs feed company ltd., i. e. cost priority strategy and regional objective concentration strategy, have been worked out. in the meanwhile, a managing model adaptive to feed industry, which makes a feature of management concentration and dispersion of manufacture in order to overcome the trade disperse factors and gain scale profits. it is suggested that the trade challenger strategy should be practiced

    據基本競爭戰略理論和行業特點，制定了gs公司的基本營銷競爭戰略為成本領先戰略和地理區域的目標聚集戰略，提出了適合飼料行業的經營模式?管理集中，加工分散，以克服行業離散因素，獲取規模效益，並進一步提出實施行業挑戰者戰略，在行業內率先提出後向一體化戰略以掌握日趨緊缺的蛋白資源，據基本營銷競爭戰略和公司的比較優劣勢修改了競爭策略中的品牌策略、產品定位策略、通路策略和銷售促進策略，制定了區域市場開拓策略。
  17. According to actual conditon for united aluminum radiator company, ltd, first, research is taking customer lead as center, regards enterprise strategy as the starting point of sale work, on the layer surface of strategic sale, have emphasized that enterprise sale goal does not be to get profit merely, more important is to win customer value, so, have revealed the inevitable connection between sale program and enterprise strategic program

    最後，研究了企業營銷規劃在實施過程中定價策略、分銷策略、產品策略，並依據現有狀況下營銷實踐提出了對目前存在問題的解決方案。按論文提出的思路和方法堅持執行，企業的營銷規劃工作將進入一個有組織、有計劃、執行力和控制力能夠平衡發展的優化新局面。
  18. Is similar with each kind of market overall condition, the passenger transportation market also starts by the seller market to transform to the buyer market, and forms between gradually each passenger transportation way, each passenger transportation enterprise day by day the intense market competition aspect. facing the new economical situation and the market environment, the railroad already drew up and starts to implement surmounts the type developmental strategy, produced the modernization by the comprehensive realization railway transportation which and managed. this article altogether is divided five parts : 1

    最後，在對長春站客運市場進行了市場細分的基礎上，確定了長春站客運的目標市場，提出了適合長春站客運產品特點的產品策略、促銷策略和分銷策略，形成了完整的長春站旅客運輸營銷策略，同時從改革組織結構、建立營銷模式等方面提出了輔助措施，為長春站客運營銷工作提供了有價值的參考和建議。
  19. The fourth and fifth chapter is the emphasis of this paper. in this part, author designed the marketing strategy for tianyuan industrial corporation in the use of “ 4ps ” theory. firstly, author choosed the targeted - market through the analysis of market segmentation and took a market positioning ; and then, author designed marketing strategy for tiyuan industrial corporation from four angles : product, price,

    本文的重點是根據現代市場營銷學理論和方法，以傳統的4ps理論為基礎，為天元公司進行市場營銷方案策劃:在市場細分的基礎上，選擇確定天元公司的目標市場和進行了恰當的市場定位;提出了天元公司鍍鋅鐵絲的4ps營銷組合策略，即產品策略、價格策略、分銷策略、促銷策略。
  20. Exerting swot analysis, the author compared the strength, weakness, opportunity and threat of medium and small commercial banks " with state - owned commercial banks " in organized form, management system, politic condition, the extent of vocational works and the technical progress. the author indicated that if the medium and small commercial banks wanted to stand on the competition and get greater progress, these banks must change the market location, turn their serving targets to medium and small enterprises, exert integrated marketing strategy ( product strategy, price strategy, distribution channels, sales promotion strategy ) and technical superiority strategy, develop intermediary business and obsa off balance sheet activity of value - added yield

    運用swot分析，從組織形式、經營體制、政策環境、業務范圍、技術進步等方面比較了中小商業銀行同國有商業銀行及外資銀行的優勢、劣勢、機遇及挑戰，明確了中小商業銀行要想生存乃至更好的發展，就必須改變現有的市場定位，轉而以中小企業為主要服務對象，運用營銷組合戰略（產品策略、價格策略、分銷渠道策略和促銷策略）和技術領先戰略，積極拓展高附加值和高收益的中間業務及表外業務。
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