經銷渠道 的英文怎麼說
中文拼音 [jīngxiāoqúdào]
經銷渠道
英文
channel marketing- 經 : 經動詞[紡織] (把紡好的紗或線梳整成經紗或經線) warp
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 渠 : Ⅰ名詞1 (人工開鑿的水道) canal; ditch; channel 2 [書面語] (車輪外圈)outer wheel3 [書面語](盾...
- 道 : Ⅰ名詞(道路) road; way; route; path 2 (水流通過的途徑) channel; course 3 (方向; 方法; 道理) ...
- 經銷 : sell on commission; deal in; distribute; sell
- 渠道 : 1. (引水灌溉的水道) irrigation ditch; canal; channel 2. (途徑) medium of communication; channel
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Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析,在收集大量資料的基礎上,主要應用有「營銷學之父」稱謂的菲利普.科特勒( philip . kotler )博士有關營銷策略的相關理論,重點闡述了在經營運作過程中,對中小企業至關重要的六個方面的內容:市場營銷環境分析,市場營銷調研分析,市場細分、市場定位、目標市場的選擇,產品定價和價格調整戰略,企業的營銷渠道管理以及賒銷風險的問題。Although the management of distribution channel has become more and more important in nowdays economic environment, many inland companies " insufficient carefulness with it and the inadvertence of channels " construction and management lead to the chaos ^ low efficiency in distribution, so does the emit company
在當前市場經濟環境下,營銷渠道管理的重要性日漸顯著。然而國內企業營銷渠道管理認識不足,企業自身營銷渠道建設與管理疏漏,導致了分銷的混亂與低效。逸美時裝公司也不例外。How to design a most appropriate marketing channel is becoming one of the most pop research subjects. in this research, i mostly introduce the actuality of plastic intertexture industry and fsjwco
如何設計適當的營銷渠道,提高營銷渠道的效率,成為市場營銷研究與企業經營管理的重要課題。However, some new problems have appeared in the production and marketing of cashmere, such as too many channels of management, a superfluous working ability, blind competition, drastic price fluctuations, and fluctuating product quality
但羊絨產銷也出現了一些新的矛盾和問題,如經營渠道過多,加工能力過剩,盲目競爭,價格起伏過大,質量不穩定等。With the combination of the present situation in shangrao power supply bureau, this thesis elaborates the analysis of the reform of rural electric power enterprise and the reconstruction of rural electric networks ; analysis of the investment conditions of the reform in the view of technical economics ; discussion of the effect of small hydropower on the economic activities of the whole marketing ; evaluation of the work of " two reforming and the same electric price in urban an rural districts " in the view of economics ; analysis of the profit and loss in marketing and economic activities with the cost - volume - profit analytic in managerial economics ; discussion of the measures in improving marketing activities from the aspects of developing the electric market in rural 、 pricing strategy 、 marketing channel management 、 sales strategies 、 quality service and the enforcement of transmission loss management, etc
本文結合上饒供電局的實際情況,分析了農電體制改革以及農網改造的情況;從技術經濟學的角度對兩網改造的投資情況進行了分析;並就小水電對全局營銷經濟活動的影響進行了探討;結合當前的實際情況,從經濟學的角度評價了「兩改一同價」的工作;用管理經濟學中的量本利分析法分析了全局的營銷盈虧情況;針對營銷成果的分析,從開拓農電市場、定價策略、營銷渠道管理、促銷策略、優質服務以及加強線損管理等方面探討改進營銷經濟活動的措施。It divided into direct and indirect channels. this article systematically analyzed the feature of them, pointing out that the straight annul and the individual marketing has many problems such as high distribution cost, low effectiveness, extensively management and so on. the paper consider that bancassurance is the new channel to adapt the contest situation for domestic life insurance corporation after our country entering into wto
人壽保險的分銷渠道分為間接渠道和直接渠道兩種,本文系統地分析了這兩種分銷渠道的特點,提出目前國內人壽保險主要採取團體直銷和個人營銷的傳統分銷方式,存在著分銷成本高、人均生產力水平低,經營方式粗放等問題,難以適應我國加入wto后的激烈競爭態勢。As to traditional marketing channel, under new economy environment based on knowledge and information technology, and characterized by individuation, interaction and fast speed, enterprises have to directly face the problems such as how to cut down unreasonable marketing channel costs, how to establish the speediness mechanism of marketing channel, how to reasonably allocate rare profit between marketing channel members, how to transform push system of marketing channel into pull system, and so on
單就企業的營銷渠道而言,面對以知識、信息技術為基礎,追求個性化、速度化和互動化為特點的新經濟環境,如何降低不合理的營銷渠道成本、如何建立營銷渠道的快速反應機制、營銷渠道成員如何實現薄利的合理分配以及營銷渠道如何實現由推動型( pushsystem )向拉動型( pullsystem )轉變等都是傳統營銷渠道不得不直接面對的問題。After introducing the background, objective and scope of the research work briefly in chapter 1, the author analyses present marketing situation of pulp in sinolight in chapter 2. as one of the industrial materials, the length of marketing channel of pulp is shorter than that of other materials. so, the characteristics of pulp marketing channel of the company is worth study
所以,筆者在本文中試圖通過深入分析中輕公司營銷渠道的現狀,應用現代營銷渠道理論,研究渠道的發展方向,分析營銷渠道的設計和管理策略,剖析新營銷渠道中的供應商、經銷商的戰略夥伴關系,提出中輕公司如何改進< wp = 3 >營銷渠道的戰略設想。The dissertation impersonally analyze macro and micro economic situation in china, especially for chengdu city, which is the foundation of effective marketing & sell project. 2. the theory is on the basis of three main ideas : 1 theory of " 7p " : service marketing includes 7 variables, which represent production, price, distribution, promotion, and people, process of service, presentation as well
本文著重探討了以下幾個問題: 1 、客觀分析了中國國內,特別是成都市場的宏觀和微觀經濟環境,這是制定一個有效的營銷方案的基礎; 2 、本文的理論基礎基於以下三點: 「 7p 」理論:服務營銷包括7種變量組合,即在傳統的產品、價格、分銷渠道和促銷組合之外,還要增加「人」 、 「服務過程」 、 「有形展示」 3個變量,從而形成7p組合。And use some theories about marketing channel construction and management, containing relationship marketing theory, supply chain theory, channel authority transfer theory, stimulating theory and game theory, analyze the macroscopic and microcosmic change of the whole medicine industry, and find out the opportunities in the market and challenges confronted with. through analyzing the macro and micro environment of the whole medicine industry, studying the development of medicine industry marketing channel - model and the feature of update model, relating with the experience of the same company ' s channel construction, the author study the xiamen meacon co. with realizing its marketing channel actuality, using swot analyse way, analyze its features and problems
本論文採用實證研究法、深度訪談法、定性與定量相結合的方法,運用營銷渠道構建及管理的相關理論,包括關系營銷理論、供應鏈理論、激勵理論、渠道權力轉移理論以及博弈論等理論,通過分析整個醫藥行業的宏觀和微觀環境變化,研究醫藥市場營銷渠道模式演變過程和現有模式的特點,並結合相同類型企業渠道建設的經驗,針對廈門美康制藥公司的營銷渠道的現狀,分析其特點以及存在的弊端,並根據消費品營銷渠道一般模型,提出了其營銷渠道框架的重構方案,即美康公司四級營銷渠道的構建方案。The paper makes the detailed analysis about the factors influencing seeds marketing channels. the text analyzes deeply the natural characteristic of the seed and market characteristic, peasants " planting income and behavior habits of buying, seed company ' s economic strength, brand, service, talent resources, etc. seed competitor channel and macroscopicalry environmental factor of company : legal factor, economic policy factor and technological factor, etc. 4
本文對影響種業營銷渠道模式的因素作了系統、詳細的分析,對種子自然特性和市場特性、農民的種植收入和購買行為習慣、種子公司的經濟實力、品牌、服務、人力資源、競爭者渠道以及宏觀環境因素:法律因素、經濟政策因素和技術因素等影響渠道的方式作了深入的探討。Paper regards the vegetables current situation as background, analyze our country and foreign vegetables marketing disparity of channel, combine the survey of existing vegetables marketing channels in wuhan, direct three main vegetables marketing channels : wholesale market, farm market, supermarket. finding the existing problem and the relation and conflict each other. have put forward the corresponding improvement measure : wholesale market as the tap of the vegetables marketing channel, in the face of sell smooth, fund shortage, facility simple and crude, communication way outmoded market that exist at present, must adopt with governed by law field, increase input, and scientific appraisal make their functions perfect further ; farm market as the vegetables marketing channel system of produce of foundation, should fully realize meaning in which the market have, dispel the restriction factor of market development, heighten the level, which manage and improve ; supermarket as the new member, should see clearly the existing problem in the hardware and software terms, utilize government microscopically policy support, strengthen self - building, make the new developing achievement state of competence develop better
論文共五章:第一章是論文研究的目的和意義以及營銷渠道的主要理論和國內外的研究動態;第二章是國內外蔬菜營銷渠道分析及比較,以我國蔬菜產銷現狀為背景,分析了我國與國外蔬菜營銷渠道的差距;第三章是對武漢市蔬菜營銷渠道的現狀分析,主要是針對蔬菜批發市場、農貿市場、超市這三個主要渠道成員存在的問題及其相互之間的關系與沖突,提出了相應的改進措施;作為蔬菜營銷渠道龍頭的批發市場,面對當前存在的市場萎縮、銷售不暢、資金短缺、設施簡陋、方式陳舊等問題,必須採取以法治場、加大投入、科學論證的方法使其功能進一步完善;作為蔬菜營銷渠道體系基礎的農貿市場,應充分認識市場存在的意義,消除市場發展的制約因素,提高管理和革新的水平;作為蔬菜營銷渠道新成員的超市,要認清經營中硬體和軟體兩方面存在的問題,利用政府宏觀政策支持,加強自身建設,使這一代表先進生產力水平的新興的業態更好地發展。The traditional straightforward style of hard selling product is out of fashion, and the channel for communications has moved from television, newspapers and magazines to the internet. the nature and the creative requirements of each medium are different, which affects the creative development of the ad industry. our seminar and workshop this year will focus on this aspect
傳統商品廣告的硬銷手法已經不合時宜之餘,推銷渠道亦由傳統的電視、報紙、雜志進化到網際網路,不同媒介亦影響創作方法的演變及創新,是次節目的公開講座及工作坊將集中這個議題公開講座由本地廣告製作人Is it different for different dist channels
不同經銷渠道對包裝的要求也各不相同嗎?How about as a way to get distribution, how does that work
如何找到經銷渠道,如何辦到?The important countermeasures lie respectively in that retailors develop their own brands and suppliers establish their own distribution channels
當前,供應商自建經銷渠道、零售商發展自有品牌是各自的重要對策。Suppliers can control the market and protect their self - owned brands with the self - established distribution channel, which also has shortcomings, however
供應商通過自建經銷渠道掌控市場、維護自身品牌,但也存在弊端。Even small businesses that depend upon outside channels of retail distribution may have the final say in what prices they will charge, and great corporations can differentiate their goods in order to create demand for them
甚至連那些依賴于外部零售經銷渠道的小企業可能也有權制定價格,大公司則可以細分它們的產品並創造市場對產品的需求。The " relevant public " includes the consumers related to certain kind of commodities or services indicated by a trademark, manufacturers of the said commodities or other operators who provide relevant services, and the sellers and other people involved in the market
相關公眾包括與使用商標所標示的某類商品或者服務有關的消費者,生產前述商品或者提供服務的其他經營者以及經銷渠道中所涉及的銷售者和相關人員等。The relevant public includes consumers of a certain good or service branded with the trademark, business operators that produce the aforementioned good or provide the aforementioned service ( other than the business operator that produces the good or provides the service in question ) and sellers and related persons that are involved in the distribution channels for such good or service
相關公眾包括與使用商標所標示的某類商品或者服務有關的消費者,生產前述商品或者提供服務的其它經營者以及經銷渠道中所涉及的銷售者和相關人員等。分享友人