經銷策略 的英文怎麼說
中文拼音 [jīngxiāocèlüè]
經銷策略
英文
selling strategies- 經 : 經動詞[紡織] (把紡好的紗或線梳整成經紗或經線) warp
- 銷 : Ⅰ動詞1 (熔化金屬) melt (metal)2 (除去; 解除) cancel; annul 3 (銷售) sell; market:產銷平衡...
- 策 : Ⅰ名詞1 (通「冊」 古代寫字用的竹片或木片) bamboo or wooden slips used for writing on in ancient ...
- 略 : Ⅰ名詞1 (簡單扼要的敘述) summary; outline; brief account; résumé: 節略 memorandum; aide mémoire;...
- 經銷 : sell on commission; deal in; distribute; sell
- 策略 : 1 (制定的行動方針和斗爭方式) tactics 2 (講究斗爭藝術) tactful 3 [數學] (對策) policy; strat...
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The elonomic analysis of accumulative integral marketing strategy
累計積分營銷策略的經濟學分析The agiotage adopts the service mode that " the passway is made " at the beginning of market development, such traditional operation mode has caused the tradesman of the behavior in securities trader ' s seller ' s market, weakness that this kind of traditional, regular, single operation mode caused securities trader ' s profit to be with single mode too at the same time, the income curve correlate with height of general trend of market development, exist and deviate from with investors " interests too on the value orientations
本文通過探索我國證券經紀業務的發展歷史和趨勢,得出最根本的結論是營業部轉型是必然,變「坐商」為「行商」 ,由「單一通道服務」向「綜合理財營銷服務」變革是轉型的核心所在。東北證券江陰營業部作為傳統服務模式的代表,本文詳細闡述了營業部結合自身實際應該採取的轉型策略及轉型后營銷策略,為指導營業部經營機制改革提供了系統的解決方案。Is a professional art glass manufacturer and is dedicated to the development of art glass on the basis of the operation principle of " top quality, sincere service ", and has set up complete chain service platform and is developing the domestic and european and american market with digital design and intelligent pos computerized marketing strategy
是一家專業的藝術玻璃生產企業。我們秉承「至佳質量,至誠服務」的經營理念,專注于藝術玻璃的原創,建立了完善的連鎖加盟服務平臺,提供數碼設計宅配和智能化的pos電腦操作系統等現代營銷策略開拓國內及歐美市場。Through the canalization to the marketing strategy research of the substantial evidence of the fuxin company, in the foundation that the author has collected large quantity of data, mainly using the relevant marketing theory of dr philip kotler, famous as " the father of marketing ", the author importantly expound that in the operating process, to small enterprise, there are six most important contents, that is : the market marketing environment analyzes, the market marketing investigation analyzes, the marketing segmentation, the choice of the marketing positioning, target market, the pricing of product, adjective pricing strategy, the marketing outlet management of the business and credit sale risk
本文作者通過對富新公司的營銷策略研究實證分析,在收集大量資料的基礎上,主要應用有「營銷學之父」稱謂的菲利普.科特勒( philip . kotler )博士有關營銷策略的相關理論,重點闡述了在經營運作過程中,對中小企業至關重要的六個方面的內容:市場營銷環境分析,市場營銷調研分析,市場細分、市場定位、目標市場的選擇,產品定價和價格調整戰略,企業的營銷渠道管理以及賒銷風險的問題。The paper discusses differential marketing strategy from 4p theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing relation marketing, avoiding the conflict of distribution and advancing customer value. the terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future
差異化營銷策略從產品、定價、渠道和促銷等方面展開論述,主張公司用不同的產品品種、產品品牌、定價標準、促銷政策、促銷方式和銷售渠道等服務于細分市場,滿足養殖戶的不同購買偏好,並始終強調關系營銷導向,謀求與養殖戶和經銷商建立長期關系,減少渠道沖突,提升顧客價值。At the same time, the kangda corporation firstly faced the negative saleroom, the salesman sending in one ' s papers and the cost of marketing increasing and increasing. the key problem is that the existing no - difference marketing strategy can not adapt the change of market and the demand of culturist. so, kangda corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit
同時康大公司也遇到公司歷史上首次銷量負增長、營銷人員高流失、營銷成本大增等問題,原因在於現行的無差異化營銷策略不能適應市場變化和養殖戶的需求,故需要制定差異化營銷策略來指導未來營銷工作,以減少公司營銷成本,增加養殖戶和經銷商滿意度,提升公司競爭力,使公司獲得高於行業平均的利潤。So, the paper uses porter ’ s “ five power ” model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy
基於上述問題,本文引用波特「五力競爭」模型,從行業視角觀測供應商、經銷商、養殖戶和競爭對手,尋找公司制定差異化營銷策略的必要性和可行性。分析發現飼料工業具有良好發展前景、養殖戶需求出現新的特徵、競爭對手存在定位不準等情況,這為公司調整營銷策略提供了市場向導和機會。The marketing strategy about broadband service desiderate adjustment
寬帶業務的經營戰略和市場營銷策略亟待調整。Considering that the enterprise cannot research the " customer - enterprise " value deeply, on the basis of that, the paper puts forward evaluating system of customer value in the enterprise according to value contribution, applies ahp to analyze weight of the indexes in consultation with marketing management and selling personnel of the enterprise and relevant experts and then exert clustering analysis and sas software to classify the customers according to the current value and potential value, provide the strategies of the customer classification management. in addition, any resource is exiguity, including economical resource. this paper defines economical resource, puts forward the model of optimum distributing resource and utilizes the method of linear regress equation to get result, which to grope for a new method about calculating marketing expenditure
本文首先界定了客戶和客戶價值的含義,同時闡述了關系營銷中客戶價值的理論以及客戶價值的影響因素,針對目前「客戶?企業」價值的研究還不成熟的研究現狀,以及現實中還沒有定量分析客戶價值大小的方法,本文提出了一套具有可操作性的客戶價值評價的指標體系,對客戶可以進行比較全面的、多角度的評價,同時採用ahp法對這個評價體系中的各指標因子賦以合理的權重,然後運用聚類分析法和sas統計軟體對客戶群進行了科學地細分,在此基礎上幫助企業制定出不同細分客戶群組的營銷策略;除此之外,考慮到目前企業對于營銷資源的合理分配問題還沒有進行過深入地討論,本著企業經營的根本目的是盈利的原則,論文結合經濟學原理以及計量經濟學中的多元線性回歸分析提出了實現利潤最大化的營銷資源配置的優化模型,旨在探索一種銷售費用最優配置的方法。This text takes obi chain building materials supermarket as an mainly example, through that the obi buildings materials supermarket ' s successful experience and failing lessons in china, utilize compared analyses to prove that how the chinese building materials supermarket should update the marketing idea constantly and take the corresponding marketing tactics
本文主要以歐倍德連鎖建材超市無錫店為例,通過分析歐倍德無錫店在當地成功與失敗的經驗教訓,利用對比分析來說明建材超市應如何不斷更新營銷觀念並採取相應的營銷策略。Therefore, with an analysis of abc ' s present service marketing, employing the qualitative and quantitative approach, making use of the most advanced marketing theory, this paper is intended to analyze and study abc ' s service marketing strategies, concluding that the idea of customer - centredness is to be well developed and that marketing strategies is to be employed widely. moreover, abc ' s business should, taking the traditional 4p strategy as its base, the new 4p strategy and 3r strategy in service marketing as its two wings and 4c strategy as supplement, form an efficient group of marketing strategies to guide abc ' s business, so as to establish a new and creative marketing mechanism as well as to bring about a new idea. abc will never succeed unless it adopts the above - mentioned marketing strategy
鑒於此,本文從農行的業務營銷現狀著手,通過定性和定量的方法,借用當今最先進的市場營銷理論,吸收眾家之長,系統考察、分析、研究了農行的營銷策略,認為農行必須牢固樹立以客戶為中心的經營理念,大力採用市場營銷策略,要以傳統4p策略為基礎,以新4p策略和服務營銷3r策略為兩翼,以4c策略為擴充的營銷組合策略來指導農行業務產品營銷,建立營銷創新機制,轉變觀念,只有這樣農業銀行才能早日走出困境,屹立於世界金融之巔。In the thesis, author analysis the main problems and restrain factors in management, advantage and disadvantage factor in management circumstances, get the development strategy and sale tactics of xi ' an branch of communication bank of china in the future
本文通過分析交通銀行西安分行在經營中存在的主要問題和制約因素、在經營環境方面的有利和不利因素,得出了交通銀行西安分行未來的發展戰略和營銷策略。Followed by china ’ s deep revolution in finance, and fast - speed development of information skill, and economic international integrity, and that financial market opening after entering into wto, it is a serious challenge chinese banks will face. making feasible marketing schemes satisfied the customers is the important thing
國內同業競爭日趨激烈、外資銀行大量湧入、客戶需求日益多樣化,導致銀行業競爭的日益加劇,這些都迫切要求銀行業改變經營觀念,以顧客需求為出發點,以顧客滿意為經營目標,制定出切實可行的營銷策略。It got firsthand information through a great deal of investigation and research, made omni - direction analysis and study on the yantai zhongya pharmaceutical company ( ytx found the key factor which caused the former depression. it goes from the current situation and future development trend, combining the situation and market character of this industry in the world, with the writer ' s long time and deep analysis upon those successful foreign enterprises in china. the paper puts forwards the strategy of promotion, product improvement, brand establishment hi marketing area, hi the respect of marketing channel and promotion, the paper described concept of credit management, customer management and the way of occupying final market
本論文採取實證研究方法,將營銷管理理論與企業的經營運作相結合,通過大量的調查研究,掌握了第一手資料:對煙臺中亞藥業公司進行了全方位的分析研究,找出了前階段經營滑坡存在的問題;進而針對這些問題,從我國醫藥發展的現狀以及未來發展的趨勢著手,結合當前世界醫藥行業面臨的形勢和市場特點,再加上筆者多年來對國內成功的外企? ?醫藥公司加以深入的分析,提出了在產品市場營銷方面的市場拓展、產品劑型改進、樹立名牌產品等策略;在其銷售渠道與促銷方面提出了誠信管理、客戶管理以及如何占領終端市場,並闡述了煙臺中亞藥業公司從企業自身發展和應對競爭者挑戰應採取的行之有效的營銷策略及實施建議。This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co. ltd. through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice, the author has found that the main marketing problems are insufficient depth and scope of the product line, worse channel management, inadequate advertising input, too simple promote ways, the staff lacking systematic marketing knowledge, and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company
本文以營銷管理為主要研究方向,在相關理論的指導下,以鄭州新視明科技工程有限公司的經營實際為背景,深入分析了國內眼療行業的市場環境和該公司在營銷活動中存在的問題,包括產品線深度、廣度不足;渠道管理不力;廣告投入不夠;促銷方式過于簡單;員工缺乏系統的營銷知識;最重要的是沒有一套系統的適合公司長遠發展的營銷策略。Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis
通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查,結果表明:大部分俱樂部的門票版面設計不科學、不合理,缺乏統一的標準,門票和廣告多為聯體型,消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票,門票定價不盡合理,有些偏高,現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢,在購買門票時仍有37 . 29 %的消費者感到不方便,有3 . 32 %的消費者感到非常難,感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時,廣告已經成為大多數俱樂部普遍採用的促銷方式,利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研, 4ps策略還缺乏科學的理論指導。The special marketing strategy of the business of broker in securities company
券商經紀業務的特色化經銷策略The sale system was based on domestic and actual condition ; the initial stage is made for area sole sale. according to operation state, it is made with sole sale mainly and key area several sales
華亞公司的經銷策略根據國內實際,初期定位為地區獨家經銷制,后根據運行狀態調整為以獨家經銷制為主、重點地區多家經銷為輔的體制。The author of this paper achieved a lot of experience from 8 years " working at a company of huaya plastic company ' s investor. huaya plastic company ' s sale strategy is been investigated and analysis in this report
本文作者作為華亞公司股東單位的成員,採取理論聯系實際的分析方法,結合市場營銷理論、銷售通路建設管理理論對華亞公司經銷策略的歷史及現狀進行了調查分析。This paper points out the problem and the good qualities of huaya plastic company ' s sale strategy. according to existent problem, the author suggests several improvement that includes strengthening sale channel management, improve the innovation of sale channel, carry out dealer appraisement and integration analysis, emphasize dealer encourage etc. method, and have given explanation and exposition
本文通過分析被調查公司經銷策略的長處和存在的問題,針對存在的問題提出包括加強銷售渠道的管理、倡導銷售渠道創新、進行經銷商評價和綜合分析,注重經銷商激勵等方法的解決方案,並給以了說明和論述。分享友人