聯合營銷 的英文怎麼說

中文拼音 [liángěyíngxiāo]
聯合營銷 英文
affinity marketing
  • 聯 : Ⅰ動詞（聯結; 聯合） unite; join Ⅱ名詞（對聯） antithetical couplet
  • 合 : 合量詞（容量單位） ge, a unit of dry measure for grain （=1 decilitre）
  • 營 : Ⅰ動詞1 （謀求） seek 2 （經營; 管理） operate; run; manage Ⅱ名詞1 （軍隊駐扎的地方） camp; barrac...
  • 銷 : Ⅰ動詞1 （熔化金屬） melt （metal）2 （除去; 解除） cancel; annul 3 （銷售） sell; market:產銷平衡...
  • 聯合 : 1 （聯系使不分散;結合） unite; ally 2 （結合在一起） alliance; union; coalition 3 （共同） joint;...
  • 營銷 : marketing （ma）
  1. Though conjoint analysis is very fashionable in advanced country, in china, since marketing research is a new development area, conjoint analysis is unknown to many people

    雖然聯合分析在發達國家已經十分流行，但在我國，由於市場營銷研究還是一個較新的領域，因而聯合分析還鮮為人知。
  2. According to marketing segmentation theory and positional theory, the paper considers the corporation ’ s ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. after making a market research and gaining the data and using the joint - analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures kangda corporation ’ s product position to supply the differential marketing strategy

    在此分析基礎上，本文根據市場細分和定位理論，結合公司的能力和資源，評估和選擇了土雜豬專業戶和土雜豬散戶這兩個具有發展潛力的細分市場，並根據市場調查獲得的數據，採用基於正交設計的聯合分析法分別獲得了目標市場養殖戶購買偏好，結合競爭對手的市場定位，確定了公司市場定位，為后續的差異化營銷策略制定提供支撐。
  3. There are there ways to get the authority of the operating saloon car, such as cooperate, purchase and so on. the next step is to make settlement of the commodities purchasing and after - sales services, constructing market channels by directly investment, multiple shop, participate investment or holding company to increase the sales volume. under the idea " think more for you, let you live better ", the project provide a comprehensive loan to the consumers for estate, auto, and house electronic machines

    本文就如何獲取小轎車經營權提出了合作和收購等叄種方法，對進貨渠道、售後服務等汽車經營問題給予了具體的解決方案；以公司獨立投資、連鎖店、參股和控股形式搭建營銷網路，促使汽車銷售量的擴大；在置信「為您想得更多，讓您住得更好」的經營理念下，提出綜合消費信貸，將住房、汽車、裝修和家電信貸消費融為一體，並為置信公司的住房和汽車聯動銷售設計了兩套方案。
  4. Improve the management level of coscon, meet the increasing demands in the capital market ; enhance the professional business ability, strengthen and develop the global container shipping network ; implement active sales policy ; solidify, penetrate and extend effective market ; equally develop fleet management and managing fleet, route extension and reduction ; build effective customer service system, win the market by “ high quality ” service ; bring the advantage of alliance cooperation into full play, improve the profit - making ability ; strengthen the use of information system, boost “ digital ” development ; implement the strategy of “ talent for strong business ”, train responsible company and responsible staff ; establish a complete financial and accounting system of capital operation to improve the level of financial management ; optimize the domestic and overseas management pattern, form a resultant force of the global container shipping network ; expand the scale of shipping capacity, enhance the company ' s competitive edge ; finish the transformation from sheer production operation to the double operations of capital and production, maintain the sound and stable development of business

    提高公司管治水平，滿足不斷提升的資本市場要求；增強專業化經營能力，鞏固發展全球集裝箱網路化運輸；實行積極營銷政策，鞏固、滲透和拓展有效市場；實現船隊經營與經營船隊並舉及航線擴張與退出並舉；構築有效的客戶服務體系，以「高品質」服務贏得市場；發揮聯盟合作優勢，提高盈利能力；堅持強化運用信息系統，催生「數字化」 ；實施「人才強業」戰略，打造責任公司、責任員工；建立完善資本經營財會體系，提高財務管理水平；完善海內外管理模式，形成全球集裝箱運輸營銷網路的合力；擴大公司運力規模、增強公司競爭實力；完成由單純的生產經營向資本經營和生產經營並舉的轉變，實現公司業務的健康、穩健發展。
  5. Being a kind of comprehensively used method in marketing research, conjoint analysis is fit for predicting consumer ' s evaluation to relative importance of some product or service ( e. g product, brand, shop, e. c. ) and utilities of attribute levels

    聯合分析方法作為市場營銷研究中的一種十分廣泛使用的方法，非常勝任於估測消費者對一些能夠詳細定義的某種產品或服務（如產品、品牌、商店等）的相對重要性和屬性水平的效用的評價。
  6. This thesis elucidates and analyzes the current and prospective competition background including the corresponding reasons, and reveals the rigorous challenge of haec. as for the countermeasure of marketing management, this thesis sets about from illustrating the environment and inner resource of haec, and demonstrates how to create satisfactory circumstance for haec by advanced marketing theory and successful practice, such as ameliorating training and stimulating system of talents, etc. besides, haec should pay more attention to set up strategic league with other organizations or corpora tions in order to create better marketing management environment

    同時通過家電企業之間以及家電企業與其它企業或組織之間的戰略聯盟來優化我國家電企業營銷管理的外部環境；在家電企業內部，在塑造優秀營銷團隊的同時、通過以信息技術作為支撐的電子商務戰略，配合建立和完善科學規范的營銷管理流程來提高企業資源的利用效率，優化價值鏈，從而整合企業內部的營銷管理資源，為全面提升我國家電企業營銷管理水平創造積極的條件。
  7. Through interview and investigation to the audiences and the principles from 6 volleyball clubs in 2005 - 2006 national league matches ’ season, the results indicate that most of the clubs don ’ t have a unified criterion in ticket layout designing. since the advertisement is usually combined with the ticket, it is not convenient for the consumers to get the relative information ; most of the clubs grade the tickets, but the price is usually above audiences ’ expectation which generally is concentrated in 20bmb and 30 ? 50 rmb ; the booking channel is not sufficiently unobstructed in some degree, and 37. 29 % of the interviewed audiences felt inconvenient, 3. 32 % met difficulty buying the ticket. those who consider convenient account for 59. 39 % ; advertisement is taken by most of the clubs as the common promotion strategy, while another promotion way that is to utilize public relation doesn ’ t get enough recognition ; most of the clubs don ’ t launch any market investigation before they make ticket marketing strategy and what ’ s more 4ps strategy unit lacks scientific theoretical basis

    通過對2005 - 2006賽季全國排球聯賽6個排球俱樂部的門票經營負責人員和現場觀眾進行訪問、調查，結果表明:大部分俱樂部的門票版面設計不科學、不合理，缺乏統一的標準，門票和廣告多為聯體型，消費者不易從中獲取信息;大部分俱樂部都制定了不同檔次的門票，門票定價不盡合理，有些偏高，現場觀眾願意接受的全國排球聯賽門票價格集中在20元左右;售票渠道還不夠通暢，在購買門票時仍有37 . 29 %的消費者感到不方便，有3 . 32 %的消費者感到非常難，感到購買門票方便的消費者佔59 . 39 % ;在選擇門票促銷方式時，廣告已經成為大多數俱樂部普遍採用的促銷方式，利用公共關系進行促銷還沒有得到各俱樂部的足夠重視;大部分俱樂部在制定門票市場營銷策略時都沒有經過市場調研， 4ps策略還缺乏科學的理論指導。
  8. Article 38 the state shall encourage and support enterprises, institutions and individuals to engage in transregional or inter - trade joint operational activities in producing, processing or selling of agricultural products according to law

    第三十八條國家鼓勵和支持企業事業單位和個人依法從事跨地區、跨行業的農產品生產、加工、銷售聯合經營活動。
  9. In 2003, in order to satisfy sme users requirement in the reliability, expandability and maintainability of it systems, ibm software group put forward an " sme excel plan ", focused on helping smes to realize change - adapting e - business. ibm also developed a series of tailored express software solutions for smes in terms of design, pricing and marketing and promoted the application of this series of solutions in the sme market through enhancing the cooperation with partners and new channel supporting plans

    2003年，為了滿足中小企業用戶對it系統可靠性可擴展性可維護性等方面的要求， ibm軟體集團推出了致力於幫助中小企業實現電子商務隨需應變的「中小企業騰越計劃」 ，並且專門開發出了一系列針對中小企業量身設計定價與營銷的express易捷軟體解決方案，並通過加強與合作夥伴的聯盟合作及全新的渠道支持計劃來推進該系列解決方案在中小企業市場應用推廣。
  10. Its own high and new - technology industries and modern sales network. the company is mainly deal in machine manufacturing, all - purpose angle steel shelf manufacture and sale, hardware for building materials, materials of furniture, artware, various household supplies, biochemical materials and goods imports and exports

    天門雙菱工貿有限責任公司是一家擁有高新技術現代化網路經營主營工業機械製造萬能角鋼加工銷售五金建材傢具板材工藝品百雜生物化工原料的購銷與貨物進出口業的先進聯合式企業。
  11. In the past 20 years, baosteel group actively learn from foreign competitors, introduce advanced technology and management from nsc, so as to accumulate abundance experiences in produce 、 management and sale fields. as a no. 1 steel - making corporation in china, baosteel has been a member of top 500

    經過二十多年的發展，寶鋼積極吸取國外同行的先進經驗，引進日本新日鐵的管理模式，積累了一定的生產、管理、營銷等方面的經驗，成功跨入世界500強之列，成為國內首屈一指的鋼鐵聯合企業。
  12. This paper introduces the importance of the cost control in the e - commerce, and probes into the recessive cost control of the material flow in the e - commerce from four aspects of the order cost control, the customer - obtaining - and - retaining cost control, the cosl control though the strategical alliance and combination marketing and scale economy, and the cosl control through working rationally out the reverse material flow policy

    介紹了電子商務成本控制的重要性，並從訂單成本的控制、獲得顧客與留住顧客的成本控制、通過戰略聯盟和組合營銷及規模經濟控製成本和通過合理制定逆向物流政策控製成本4方面探討了電子商務物流隱性成本控制。
  13. Google inc. nasdaq : goog, creator of the award - winning search engine, and china enterprise, a leading brand in it application services for businesses, today jointly announced a partnership whereby ce will become the first company authorized to sell google adwordsr advertisements in china

    全球著名的網路搜索引擎開發商google公司與中國國內最大的it應用服務運營商中企動力今天聯合宣布，中企動力成為google在中國的首家正式授權合作伴，代理銷售google adwords關鍵詞廣告服務。
  14. Ltd based on the first section, in which writer introduces the general situation about flower industry of global, domestics, and describes the detail situation of yunnan province ' s, point out the advantages and disadvantages of yunnan flower industry. after introducing the setting background of yunnan floral transport & marketing co., ltd, analyzing the advantage resources of the company, the writer discusses how to cultivate core competences of this corporation

    第二部分根據第一部分理論研究的結果，研究如何培育雲南雲花聯合運銷股份有限公司的核心競爭能力，在此部分筆者將對全球花卉產業、國內以及雲南省的花卉產業發展狀況進行綜合描述;特別就雲南花卉產業的發展現狀進行詳細描述，指出雲南花卉產業的優勢和存在的問題，介紹雲南雲花聯合運銷股份有限公司成立的背景;分析該企業的價值鏈及所選的經營活動，具體研究應該培育什麼樣的核心競爭能力，以及基於企業現有的優勢資源，如何培育核心竟爭能力。
  15. The thesis based on motivation theories, combined with sales management and compensation management theories, together with reality of sales force management analyzed the key motivator of compensation for salespersons - - - - incentive schemes and their application in company management

    本論文以激勵理論為基礎，結合營銷管理和薪酬管理理論，聯系銷售人員管理工作實際分析了銷售人員的薪酬激勵動力? ?激勵性薪酬的多種方案及其在實踐中的應用。
  16. Co - marketing alliances

    聯合營銷聯盟
  17. In the first place, from the perspective of economic development, this thesis addresses the development of marketing philosophies in the twenty century and elaborates the theory of integrated marketing. then the current marketing situation of international and national auto components industry is discussed. at last, from the respect of product, channel, market information, brand, staff, sales promotion and internet, how to develop integrated marketing by means of strategic alliance is analyzed

    本文首先從經濟發展的角度上，分析了20世紀世界市場營銷觀念的發展變更，對整合營銷的理論進行了闡述；然後對國際、國內汽車零部件行業的市場營銷現狀進行了分析；最後對本企業如何進行戰略聯盟開展整合營銷從產品、渠道、市場信息、品牌、人員、營業推廣、網際網路等方面進行了分析。
  18. Since 1980s, many enterprises in western developed countries have adjusted the competition relation strategically under the pressure of violent competition, and cooperate competition has replaced opposite competition. as an innovation of an organizational behavior, strategic alliance and integrated marketing have become an important access to strengthen the competition edge of modern enterprises

    20世紀80年代以來，西方發達國際的企業迫於強大的競爭壓力，紛紛對企業競爭關系進行戰略性調整，以合作競爭取代對立競爭，以整合作戰取代單兵作戰，戰略聯盟、整合營銷作為企業組織關系的創新，已成為現代企業強化競爭優勢的重要途徑。
  19. There is scope, however, for more linkages through investment, technology transfer, joint ventures, acquisitions, and other forms of joint marketing and trade relationships

    在投資、技術轉讓、合資、合併和其他聯合營銷的方式以及貿易關系方面，愛中企業間的合作空間仍然非常廣闊。
  20. The imc plan had incarnated two basic characteristics of the imc theory : 1 ) leading tropism of strategy, that is to say, the guide of this imc activity was the taget consumers of jiahe moon cake, and the imc deployed a series of activities to appeal to the customers " mentality. 2 ) continuous tactics : the imc had employed seven different communication tools to popularize the relative information, to maintain the consistency of the facts in communication

    本次策劃體現了整合營銷傳播理論的兩個基本特性: 1 、戰略的導向性，即以佳禾月餅的目標消費者為導向，圍繞消費者的心理展開一系列的傳播活動: 2 、戰術的連續性，即通過七種不同營銷傳播工具在不同媒體傳播的信息彼此關聯呼應，強調在整合營銷傳播過程中所有傳播要素保持一貫性。
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